The growth ofsmartphones usage, the unlimited possibilities of the latest mobile phones and the
growing accessibility of this device to every single person in the world have made them indispensable. At the
same time, an increasing number of studies are raising the public awareness
The growth ofsmartphones usage, the unlimited possibilities of the latest mobile phones and the
growing accessibility of this device to every single person in the world have made them indispensable. At the
same time, an increasing number of studies are raising the public awareness
EU-OSHA. European Agency for Safety and Health at Work.
The huge scope, novelty, excitement about promised benefits coupled with the uncertainty and low current level of understanding in a rapidly changing scientific field poses significant challenges for risk communication on ENM to workplaces.
• Risk communication strategies need to handle these uncertainties and to be able to adapt to facilitate reframing and redefining of the issues as they change with the emergence of new ENM and scientific knowledge.
• Because there is as yet no outright rejection of nanotechnology, policy- makers have the opportunity to define how to frame communication on ENM to promote a sensible risk management. Once this frame has been found it needs to be used consistently among stakeholders.
• In order to ensure long-term success of risk communication initiatives to workplaces, these should inform decisions that employers make about workplaces and support them in implementing adequate prevention measures; and empower individual workers to exert personal control over their own situations and environments
Explore the complexities of mobile tower radiation, from non-ionizing emissions to health debates, regulatory measures, and risk mitigation strategies.
Brief about ICNIRP
Ionizing and Non-Ionizing radiations
ICNIRP guidelines for HF waves -1998
ICNIRP guidelines adopted by India
Role of WHO
Role of DoT, Inter-ministerial Committee
Instructions to State Governments
Conclusion
WORLD HEALTH COMMUNICATION ASSOCIATES Campaign Develo.docxambersalomon88660
WORLD HEALTH COMMUNICATION ASSOCIATES
Campaign Development Workshop
Izhevsk
22-24 SEPTEMBER 2009
Background Paper and Planning Template
Franklin Apfel
World Health Communication Associates Ltd
- 2 -
Background
Coordinators and key stakeholders from Cherepovets, Dimitrovgrad, Izhevsk and
Stavropol are being were convened in this third training session of the We Choose Life
Youth Against HIV AIDS Project to explore ways in which they can develop campaigns
that will address identified needs and gaps in current HIV /AIDS communications,
enhance HIV/AIDS literacy amongst key target groups, especially youth; “engage the
unengaged”; overcome obstacles and strengthen the reach and impact of current
prevention and treatment services.
This campaign development workshop builds on the Stakeholder and Youth Volunteer
Network activities to date; in particular the youth behavioural surveys.
The workshop will serve to help each of the cities finalise campaign plans and will utilize
data collected by each city prior to the meeting see campaign development
planning questions below. The three day workshop will be include sessions on
communications as a determinant of health, formative communication research, issue
framing, an advocacy framework , practical campaign planning exercises, issues
related to social marketing, working with media, media advocacy, and campaign
evaluation. There will be both lectures, group work and discussion sessions.
Workshop Objectives
The overall aim of the project is to reduce the disease burden related to HIV/AIDS
amongst youth in participating cities.
The key objective of the workshop is to assist each city stakeholder team to agree and
finalise plans for a youth focused HIV/AIDS communication campaign that will raise
awareness and stimulate healthy behaviors, choices and policies.
As a secondary benefit of this process the workshop aims to enhance participants’
capacities in health communications, communication related research, advocacy,
social marketing as well as working with media.
It is further anticipated that the skills developed for this specific project should be
generalisable to other key public health communication challenges.
Pre-workshop activities- Some questions to answer
Each city is asked to carry out a series of tasks that is aimed at collecting data needed
for effective campaign planning. Reach city will customize their own campaign plans
aimed at enhancing HIV/AIDS prevention and treatment information, education and
public awareness (and supportive policies) by stimulating demand for information and
engaging and strengthening the capacity of health leaders, people living with
HIV/AIDS (PLWHA) and information mediators, e.g. health professionals, media, policy
spokespeople, NGO advocates, and private sector advertisers, to respond effectively.
- 3 -
The reason communications is being emphasized relates to the fac.
The presentation slides was developed to address general public especially, Government Agencies, Association of Landlords and members of Communities in every State in Nigeria on the fact about telecom mast and associated RF.
PROJECT EAGLE - What is wrong in our communication related to ionizing radiat...eaglecommunicates
Although the ideal of risk communication is to support the stakeholders to make informed decisions related to radiation risks and to establish two-way communication and joint problem solving, communication applied in the radiological field is currently far from best standards. In Europe today, institutions, media and the general public exchange information about ionizing radiation (IR) and associated risks. But from performed investigations it can be seen that there is a big difference between the public perception and intentions of those who are providing information on IR risk. The 2011 Fukushima disaster has demonstrated even greater needs for further improving this communication.
EU-OSHA. European Agency for Safety and Health at Work.
The huge scope, novelty, excitement about promised benefits coupled with the uncertainty and low current level of understanding in a rapidly changing scientific field poses significant challenges for risk communication on ENM to workplaces.
• Risk communication strategies need to handle these uncertainties and to be able to adapt to facilitate reframing and redefining of the issues as they change with the emergence of new ENM and scientific knowledge.
• Because there is as yet no outright rejection of nanotechnology, policy- makers have the opportunity to define how to frame communication on ENM to promote a sensible risk management. Once this frame has been found it needs to be used consistently among stakeholders.
• In order to ensure long-term success of risk communication initiatives to workplaces, these should inform decisions that employers make about workplaces and support them in implementing adequate prevention measures; and empower individual workers to exert personal control over their own situations and environments
Explore the complexities of mobile tower radiation, from non-ionizing emissions to health debates, regulatory measures, and risk mitigation strategies.
Brief about ICNIRP
Ionizing and Non-Ionizing radiations
ICNIRP guidelines for HF waves -1998
ICNIRP guidelines adopted by India
Role of WHO
Role of DoT, Inter-ministerial Committee
Instructions to State Governments
Conclusion
WORLD HEALTH COMMUNICATION ASSOCIATES Campaign Develo.docxambersalomon88660
WORLD HEALTH COMMUNICATION ASSOCIATES
Campaign Development Workshop
Izhevsk
22-24 SEPTEMBER 2009
Background Paper and Planning Template
Franklin Apfel
World Health Communication Associates Ltd
- 2 -
Background
Coordinators and key stakeholders from Cherepovets, Dimitrovgrad, Izhevsk and
Stavropol are being were convened in this third training session of the We Choose Life
Youth Against HIV AIDS Project to explore ways in which they can develop campaigns
that will address identified needs and gaps in current HIV /AIDS communications,
enhance HIV/AIDS literacy amongst key target groups, especially youth; “engage the
unengaged”; overcome obstacles and strengthen the reach and impact of current
prevention and treatment services.
This campaign development workshop builds on the Stakeholder and Youth Volunteer
Network activities to date; in particular the youth behavioural surveys.
The workshop will serve to help each of the cities finalise campaign plans and will utilize
data collected by each city prior to the meeting see campaign development
planning questions below. The three day workshop will be include sessions on
communications as a determinant of health, formative communication research, issue
framing, an advocacy framework , practical campaign planning exercises, issues
related to social marketing, working with media, media advocacy, and campaign
evaluation. There will be both lectures, group work and discussion sessions.
Workshop Objectives
The overall aim of the project is to reduce the disease burden related to HIV/AIDS
amongst youth in participating cities.
The key objective of the workshop is to assist each city stakeholder team to agree and
finalise plans for a youth focused HIV/AIDS communication campaign that will raise
awareness and stimulate healthy behaviors, choices and policies.
As a secondary benefit of this process the workshop aims to enhance participants’
capacities in health communications, communication related research, advocacy,
social marketing as well as working with media.
It is further anticipated that the skills developed for this specific project should be
generalisable to other key public health communication challenges.
Pre-workshop activities- Some questions to answer
Each city is asked to carry out a series of tasks that is aimed at collecting data needed
for effective campaign planning. Reach city will customize their own campaign plans
aimed at enhancing HIV/AIDS prevention and treatment information, education and
public awareness (and supportive policies) by stimulating demand for information and
engaging and strengthening the capacity of health leaders, people living with
HIV/AIDS (PLWHA) and information mediators, e.g. health professionals, media, policy
spokespeople, NGO advocates, and private sector advertisers, to respond effectively.
- 3 -
The reason communications is being emphasized relates to the fac.
The presentation slides was developed to address general public especially, Government Agencies, Association of Landlords and members of Communities in every State in Nigeria on the fact about telecom mast and associated RF.
PROJECT EAGLE - What is wrong in our communication related to ionizing radiat...eaglecommunicates
Although the ideal of risk communication is to support the stakeholders to make informed decisions related to radiation risks and to establish two-way communication and joint problem solving, communication applied in the radiological field is currently far from best standards. In Europe today, institutions, media and the general public exchange information about ionizing radiation (IR) and associated risks. But from performed investigations it can be seen that there is a big difference between the public perception and intentions of those who are providing information on IR risk. The 2011 Fukushima disaster has demonstrated even greater needs for further improving this communication.
3. Overview • We will present here a simple language
information intended for nontechnical people
to understand the meaning of
electromagnetic Fields (EMF) and health-
related issues and how they can communicate
this to others.
• We have applied a Question & Answer
methodology to provide short answers to 6
key questions on EMF, its safety,
communication, compliances for mobile
operators and information sources for
furthering the understanding of the EMF.
4. What is
EMF?
• Electromagnetic Fields (EMF) are electric and magnetic
fields moving together through space.
• EMF can be emitted by natural sources or manmade
sources.
• Natural sources include: Sun
• Manmade sources include: Radio Signals
• Radio Signals come from sources such as: Mobile
phone base stations, towers and electronic equipment.
• We will present here the impact of Radio Signals from
Mobile phone base stations and mobile handsets on
body.
6. How safe is
Radio
Signals?
• According toWorld Health Organization (WHO) and
other Independent Expert Groups. Radio Signals have
no adverse health effect on human body, brain and
other functions.
• “A large number of studies have been performed over
the last two decades to assess whether mobile phones
pose a potential health risk.To date, no adverse health
effects have been established as being caused by
mobile phone use.” (WHO, 2011)
• Therefore, according to the biggest UN Organization
for Health (WHO), so far the researches done for more
than a 2 decades has not provided any adverse effects
on health.
• The only impact so far notes is related to skin
temperature.
7. How Can I
communicat
e to people
that Radio
Signals are
safe?
• Understand that communicating Radio Signals means
communicating risk perception.
• Therefore, first understand your target groups as they
have different perception of risk.
• Consider all risk factors, whether:
– Personal such as social background. For example
mother may seem more worried because she may get
the perception that antennas are risky for children.
– External Factors such as Media institutions sometimes
portray negativity and refer to unreliable sources of
information which influences adversely on peoples’
perception.
8. What are the
requirements
for the
telecom
industry to
improve
public
concerns?
• Compliance with internationally recommended limits
of exposure.
• Create RF hazards Management Program for the
operator including risk management and control.
• Dealing with public perception.
• Building trust with local communities through effective
risk communication:
– by deciding when to communicate, with whom, what and
how to communicate.
• Preparing communication programs to help public
understand the issues and become more involved an
engaged in the process.
9. What are the
requirements
for the
telecom
industry to
improve
public
concerns?
Adopted fromWHO establishing a dialogue on risks from Electromagnetic Fields
10. Where can I
learn more
about EMF
& Health
related
issues?
• The most reliable sources are:
– GSMA
– ITU-T
– WHO
– ICNIRP
– And others
11. References • GSMA Capacity BuildingTraining on Radio Signals &
Health (Jack Rowley, PhD – Senior Director of Research
& Sustainability)
• Mobile Communications & Health, GSMA
• Establishing a dialogue on risks from Electromagnetic
Fields,WHO (2002)
• National Institute of Environmental Health Sciences
(https://www.niehs.nih.gov/health/topics/agents/emf)