Introduction to media and information literacy

1. INTRODUCTION TO
MEDIA AND
INFORMATION
LITERACY
LESSON 1

2. Topic Outline
I. How Communication is affected
by media and information
II. Media Literacy, Information
Literacy, Technology Literacy
III. Responsible Use of Media and
Information

3. ROLE OF MEDIA AND
INFORMATION IN

4. MELC 1: Describe how communication is
influenced by media and information
Specific Objectives:
Review the nature, process, function
and elements of communication.
Determine the role of media and
information to communication.

5. 1.Does the message sent by the
sender received successfully by the
intended receiver?
2.What contributed to the success or
failure in understanding the
message?
3.What process is shown through
the activity?

6. COMMUNICATION
Process of sharing and conveying
messages or information from one
person to another within and
across channels, contexts, media
and cultures (McCornack, 2014)

7. Nature of Communication
1. Communication can be expressed
through:

8. How are the concepts of
media and information
related to
communication?

9. Nature of Communication
2. Communication is a process
a. One-way Process
b. Two-way Process

10. One-way Process of Communication
Public
speaker
Speech Audience

11. Two-way Process of Communication

12. Talking to a friend
Two-Way Communication
Interview

13. NO FEEDBACK WITH FEEDBACK

14. sender/encoder
converts ideasinto
words/actions
meansof
communication
barrier
interpreting the
message
decoder
response
stimulus

15. Does communication takes
place when the message is
not understood by the
receiver?

16. Nature of Communication
3. Communication is a message
understood
2 Conditions for communication to
take place:
•There should be a clear message
•The message must be understood by the
receiver

17. Why do we communicate?
• Transfer of ideas
• Interacting with the society
• Education
• Update oneself
• Entertainment

18. INFORMATION

19. MEDIA

20. TECHNOLOGY

21. INFORMATION
the data or knowledge obtained from
investigation, study, or instruction
(merriam-webster.com)

22. MEDIA
-are communication outlets or tools
used to store and deliver information
-channel/ways/means of
communication

23. TECHNOLOGY
Application of scientific knowledge to
the practical aims of human life or to
change and manipulate the human
environment.

24. INFORMATION
What do we communicate?
MEDIA
How do we communicate?
TECHNOLOGY
What can we use to communicate
better?

25. How does media,
information and
technology affect
communication?

26. The Role of Media and Information in
Effective Communication
•It makes the world a smaller place.
•It makes communication
convenient.
•It shapes public opinion.

27. The Media and Information Producers and
Users
• Media Producers
- someone who oversees projects (e.g. films, TV
shows) from conception to completion
- involved in the marketing and distribution process
• Media Users
- audience or consumers of media
-receivers of information disseminated by media
producers

28. 2 Components of Information that makes
communication effective:
a. Development of the information
- the source must know how to generate
information and package it with utmost accuracy
b. Selection of medium or media to be used in
disseminating information
-the source must select the most appropriate
medium or media

29. Producers and Users of Media may
have the following purpose:
•to inform
•to educate
•to entertain
•to advocate
•to promote business
•to increase network

30. The Media Habits, Lifestyle, and
Preferences
•Media Habits-person’s normal use of
media
•Media Lifestyle- person’s use of media
based on his or her lifestyle
•Media Preferences-person’s choice of
media platform

31. Types of Media
•Broadcast media (television and radio)
•Print media (books, newspaper and
magazines)
•New media or internet
•Non-traditional media (film,
literature, and outdoor media)

32. For tomorrow’s activity:
Form a group of 5 and discuss the different uses of media platforms.
Describe and rate them according to entertainment value, networking
value, information value, education, and business. Use the matrix
below in describing and rating the media platforms. Explain the ratings
of the group.
-Assignment#1
-Provide Handouts