ICT - Grade 8

1. INTRODUCTION
TO CREATIVE
DESIGN
L E S S O N 1

2. OBJECTIVE
At the end of the lesson 100% of the students will
be able to:
• Learn the trends in design
• Find out what Creative Design is
• Discover the history of desktop publishing
• Learn the hardware used in Creative Design
• Learn the software used in Creative Design
• Find out the various graphic file format
• Discover the source of photos and images

3. COVER DESIGN BROCHURE

4. COVER DESIGN BROCHURE

5. OUTDOOR HOARDING DESIGN ADS

6. OUTDOOR HOARDING DESIGN ADS

7. ILLUSTRATION

8. ILLUSTRATION

9. CHILDREN ILLUSTRATION

10. PRODUCT ILLUSTRATION

11. FLYER DESIGN GRAPHIC

12. WHAT DOES CREATIVE DESIGN MEAN?
CREATIVE
-marked by ability or power
to create
-having the quality of
something created rather
than imitated; the creative
arts; the creative writing.

13. DESIGN
-to make a drawing, pattern
or a sketch
-to create, fashion, execute or
construct according to plan

14. CREATIVE DESIGN
-process of creating seamless
integration of images, photos
and text and applying them in
all aspects of design.

15. IMAGES
-are created and rendered
using drawing software's.
ILLUSTRATOR

16. PHOTOS
-are enhanced and modified
by the use of photo editing
tools
PHOTOSHOP

17. ……and all image, photos and
text put all together by an
application into one through
InDesign…….

18. The final output later stored
and shared that renders the
finished product, retaining its
quality and protects it from
any changes.Acrobat

19. REASON IN POPULARITY IN THE USE OF CREATIVE DESIGN
PROCESS:
• Significant increase in productivity
• Creativity becomes more flexible
• Designs with great complexity and quality are with in the reach of many users
• Production cost is minimal
• Transferring of data is easy, fast and cost-effective. (Internet)
• Books and magazines can now be produced at a faster rate and lesser cost
• Marketing materials such as brochures, become more attractive to their audience.
• The W3 has given us access to an almost unlimited resources of information, photos
and images, music and videos.
• Engineering, Architecture, Medicine and other filed are definitely awash with computer
application using the creative design process
• Student enhance their learning experience with the help of multimedia and training
videos
• In entertainment, computers are now used to create new worlds and fantastic

20. Paul Brainerd
-Aldus Corporation a US
Company which founded
in February 1984 in
Seattle, Washington
- Aldus PageMaker
HISTORY OF DESKTOP PUBLISHING (DTP)

21. CREATIVE DESIGN COMPUTER
HARDWARE REQUIREMENTS
• A high processor
• The hard disk should be of a higher storage capacity to handle large
files.
• Large amount of RAM (Random Access Memory)
• Graphic accelerator or video cards
• Wider monitor to be able to see the details of your work
• Mouse and keyboard preferably of high quality and ergonomic design
that last long and provide an easy and efficient working condition.

22. PHOTOSHOP CS6 REQUIREMENTS

23. ILLUSTRATOR CS6 REQUIREMENTS

24. ADOBE INDESIGN CS6 REQUIREMENTS

25. ADOBE ACOBAT X CS6 REQUIREMENTS

26. SOFTWARE IN CREATIVE DESIGN
• Graphics and Photo Editing Software
-
Examples: Photoshop and Corel Photopaint
• Vector Line Art Software
• Desktop publishing or Layout Software
• Portable Document Format

27. SOFTWARE IN CREATIVE DESIGN
1. Graphics and Photo Editing Software
-designed to edit, optimize, modify, and organize photo from all sources.
Software : Photoshop and Corel Photopaint
2. Vector Line Art Software
-geared towards image and graphic creation and illustration by use of computer
Software : Illustrator and Corel Draw
3. Desktop publishing or Layout Software
-designed to manipulate page geometry for all objects that include text,
graphic, photos and other visual elements
Software: PageMaker, QuarkXpress, Adobe InDesign & Microsoft Publisher
4. Portable Document Format
-fixed layout document that represents a flat image of a file independent of the
program, software and hardware.
Software: Adobe Acrobat

28. DESKTOP PUBLISHING BASICS
Graphic File Format
-provides method of organize and standardize the handling
and storage of photographic and other image data
Resolution
-quality, sharpness and clarity of an image
Image sizes
-quality of the image is determined by the number of pixels
and the depth of the color of each pixel.
Colors
-normally see 8-bit pixel color, normally store 256 colors.
-24-bit pixel can store 16 Million colors (true color)

29. DESKTOP PUBLISHING BASICS
Image file compression
-process of reducing the memory storage of an image and
algorithm to decrease picture file size.
Lossy Compression
-is kind of compression wherein the image quality is
as the image is expanded until it become pixelated to a
level.
Lossless Compression
-is kind of compression wherein the image quality is not
diminished even you resize the image.

30. IMAGE FILE FORMAT
1. Vector Formats or Graphic
-preferred format for quality prints and display image
-known to exhibit crisp and clear images at any display
size.
-contains mathematical description of image and this can
be smoothly rendered o give quality picture at any
display.

31. IMAGE FILE FORMAT
2. Raster Image Formats
-common format that we encounter in the internet and
stored as bit maps.
Examples:
2.1. JPEG Files (Joined Photographic Expert Group)
-lossy image format, subjected to repeated editing and
saving that may suffer degeneration.

32. IMAGE FILE FORMAT
2.2. PNG Files (Portable Network Graphic)
-made as free and open-source image format which
support true colors.
-successor of GIF format
-lossless format, best for photo editing applications.
2.3. BMP Files
-develop by Microsoft that handle graphics.
-this format tend to be bigger in file size since its not
compressed.

33. IMAGE FILE FORMAT
Other file format:
TIFF (Tagged Image File Format
GIF (Graphics Interchange Format)
PSD (Photoshop Document)

34. SOURCES OF PHOTOS
Personal and Professional
Scanned Images
Stock Photo Library

35. COMPOSITION TECHNIQUES
Composition
- Is putting together elements of painting,
photography, graphic design and other
artwork with conscious effort in arranging
the parts and ingredients enhanced viewer
interaction and visual experience.

36. RULE OF THIRDS
Is a composition technique where an image
is imagined to be divided into three parts
vertically creating nine equal squares on
the image

37. RULE OF ODDS
Is a composition technique derived from
findings that by placing odd number of
elements in a composition which viewer
would find it pleasurable and comforting to
see an image.

38. RULE OF SIMPLICITY
Achieved by limiting distracting elements in
a composition so that the user focus on the
primary subject.