Social Media Engagement Dos and Don’ts - Lela Perez, Texas A&M Grad, aspiring Animal Scientist, Social Media Enthusiast, and John Blue, Chief of Community Creation at Truffle Media Networks, share a framework to help understand engagement and 10 engagement do's and don'ts. From the 2015 Cultivate & Connect Conference, Nashville, TN, USA, November 9 - 10, 2015