This past summer, the incredible power of social media was demonstrated across Ohio during the Save Ohio Libraries campaign. Do you understand why your library needs to be involved in social media? Even if you do, do you understand how to build social capital? It takes work and expertise to use this medium successfully. Learn the nitty-gritty of doing social media effectively
Twitter is all the rage, but is it right for government communications? This session takes you through the basics of Twitter and provides actionable steps to get started, along with real-life examples of government and social change agents using the service.
Twitter is all the rage, but is it right for government communications? This session takes you through the basics of Twitter and provides actionable steps to get started, along with real-life examples of government and social change agents using the service.
Did you start a Facebook Page and now have no idea what to do with it? Read how Likes, Posts, Engagement and Insights help you have a great Facebook Page.
Social Media: You Are Hyperconnected... Now What?Rob Garcia
We live in a hyperconnected world.
Whether you've intentionally
cultivated your network, or it just
serendipitously happened, you
probably have hundreds, if not
thousands of connections. In your
personal and business network lie
many opportunities that go
undiscovered. Learn strategies and
tactics to keep your network close and
build meaningful relationships beyond
your social and business graph.
Lela Perez and John Blue - Social Media Engagement Dos and Don’tsJohn Blue
Social Media Engagement Dos and Don’ts - Lela Perez, Texas A&M Grad, aspiring Animal Scientist, Social Media Enthusiast, and John Blue, Chief of Community Creation at Truffle Media Networks, share a framework to help understand engagement and 10 engagement do's and don'ts.
From the 2015 Cultivate & Connect Conference, Nashville, TN, USA, November 9 - 10, 2015
Key "to do" items for health services researchers using social media as professionals. Created for the U-M Institute for Healthcare Policy and Innovation
The 10 Most Common Mistakes in Social Media Marketing - and How to Avoid Themtanyajhall
Clint Greenleaf, CEO of Greenleaf Book Group, describes ten common errors made in today’s ever-expanding social media landscape—and how to avoid them. He shares easy-to-implement tips to use when promoting a product or brand using social media, without breaking the unspoken rules of Web 2.0 etiquette.
10 Most Common Mistakes in Social Media Marketing and How to Avoid Themgreenleaf
Clint Greenleaf, CEO of Greenleaf Book Group, describes ten common errors made in today’s ever-expanding social media landscape—and how to avoid them. He shares easy-to-implement tips to use when promoting a product or brand using social media, without breaking the unspoken rules of Web 2.0 etiquette.
Did you start a Facebook Page and now have no idea what to do with it? Read how Likes, Posts, Engagement and Insights help you have a great Facebook Page.
Social Media: You Are Hyperconnected... Now What?Rob Garcia
We live in a hyperconnected world.
Whether you've intentionally
cultivated your network, or it just
serendipitously happened, you
probably have hundreds, if not
thousands of connections. In your
personal and business network lie
many opportunities that go
undiscovered. Learn strategies and
tactics to keep your network close and
build meaningful relationships beyond
your social and business graph.
Lela Perez and John Blue - Social Media Engagement Dos and Don’tsJohn Blue
Social Media Engagement Dos and Don’ts - Lela Perez, Texas A&M Grad, aspiring Animal Scientist, Social Media Enthusiast, and John Blue, Chief of Community Creation at Truffle Media Networks, share a framework to help understand engagement and 10 engagement do's and don'ts.
From the 2015 Cultivate & Connect Conference, Nashville, TN, USA, November 9 - 10, 2015
Key "to do" items for health services researchers using social media as professionals. Created for the U-M Institute for Healthcare Policy and Innovation
The 10 Most Common Mistakes in Social Media Marketing - and How to Avoid Themtanyajhall
Clint Greenleaf, CEO of Greenleaf Book Group, describes ten common errors made in today’s ever-expanding social media landscape—and how to avoid them. He shares easy-to-implement tips to use when promoting a product or brand using social media, without breaking the unspoken rules of Web 2.0 etiquette.
10 Most Common Mistakes in Social Media Marketing and How to Avoid Themgreenleaf
Clint Greenleaf, CEO of Greenleaf Book Group, describes ten common errors made in today’s ever-expanding social media landscape—and how to avoid them. He shares easy-to-implement tips to use when promoting a product or brand using social media, without breaking the unspoken rules of Web 2.0 etiquette.
Academy of Philanthropy workshop on “Women in Philanthropy: Why Women” in Septemmber 2013. Professor Jenny Harrow presented an overview of the landscapes of women-led philanthropy, contrasting the theme of women’s empathy and understanding (“getting the philanthropy idea more quickly and with more effect”) with the theme of women’s power and the case for “here come the girls!”.
In this hour you’ll review the basics of Social Media from a quick tool review to developing a social media strategy for your organization. You’ll also learn time saving tips to make your social media efforts more effective and authentic.
Using Social Media in Substance Abuse Treatment and RecoveryJennifer Iacovelli
Using Social Media in Substance Abuse Treatment & Recovery was presented at the New England School of Best Practices in Addiction Treatment on September 15, 2011 in Waterville, New Hampshire by Jennifer Barbour of Another Jennifer Writing Lab.
"Brand of You in the Digital Age" - MNAMA+MIMATim Brunelle
This is the presentation Greg Swan and I used to facilitate "The Brand of You in the Digital Age" event on July 9, 2009 for the Minnesota branch of the American Marketing Association. The event was co-sponsored by MIMA.
The Essential Social Media Checklist for NonprofitsJaimeAlexisFowler
Slides from Convio Summit 2010 session with Jordan Viator. Session description: Tips, Tricks and Considerations When Embarking on Social
Media Campaigning: Organizations are starting to equip themselves with material on strategy and tactics for social media programs, but there are countless bits of insight to be shared from practitioners who already have comprehension on running campaigns first hand.
This session will cover a list of top “insider insights”
for social media campaigning, including defining ROI metrics before starting, tapping into influencers,
integrating social media into other communications
efforts, starting an advocate program, how to take
negative criticism and much, much more!
Similar to Facebook And Twitter What You Really Need To Know (20)
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Make sure you have everything you need in place or it’s going to be a wasted effort
Social media is not a silver bullet. No magic! Social media is a tool, just like email is a tool, and just like a web site is a tool.
Transparency Empowering your patrons Losing congrol over the message! But you gain credibility If you can’t handle either of these or your administration can’t, don’t bother. Your efforts will die, quickly.
The goal doesn’t need to be a sales figure, it could be something as simple as number of @ replies on Twitter or Facebook fans. By analyzing your current standing, your goal, and your % change, you can decide what has been working and what hasn’t. Without these numbers you can neither optimize your campaign nor determine success. THIS IS THE MOST IMPORTANT SLIDE!
You have to understand who you’re sending stuff out to in order to do social media well
They want to look good; what do you have that they can pass along to their friends, so they look like they’re in the know?
They’re darned busy—don’t make them do work or go searching and don’t bombard them with too much at once
They’re putting stuff out there BECAUSE they want a response. Social media is a two-way conversation. Forget that at your peril. This also means when someone comments on your Facebook wall, you need to comment back.
What value are you creating for your followers? What’s in it for them? If you can’t answer this question, you’re flunking this question. This doesn’t mean just broadcasting programs! People want something concrete. What will they GET out of this program? Basically, you need to fufill one of these things; What NEED are you fufilling? What PROBLEM are you solving? The answers to these questions are diverse. Some people have a need for information. Others have a need for entertainment. Some have the problem of loneliness. Others have problems with getting their heads around certain technologies. Others have a desire to connect with a community learning about an interest that they have. Some want to find the latest news in a niche Others want advice on buying or doing certain things Some just want to laugh Some want to have a vigorous discussion or debate on a deep issue content is king on Twitter, so it is vital to make sure you produce consistent, quality tweets.
Your profile is critical, and so is your avatar! Make sure your library’s logo, not a picture of your building, is your avatar, to keep branding consistent. Also customize the page colors to your colors and the graphic if you have someone who can do that
RT=retweet You build karma by retweeting others’ stuff Make a short comment before the RT Don’t use up all 140 characters! Don’t use up all 140 if you want someone to pass it along Follow those that regularly RT you DON’T RT WITHOUT GIVING CREDIT!
Don’t overwhelm (spam) your followers. Once or twice a day is plenty for announcemnt type things, and then use additional tweets to converse directly with followers.
Understand hashtags
Start conversations! Don’t wait for someone to talk directly to you. Many people may not be aware that the library has a human being, ready to help! Offer suggestions for problems directly to followers. A follower says they need a recipe? Ask them for details and offer to find it for them!, or link them to it directly. Library service is about finding information and solving problems—Twitter is just another outlet for doing this. Even just offering sympathy over a bad day “Sorry to hear your computer crashed, but we can reserve one for you here” might help.
Half a Million New Users. Every Single Day. Now surpasses the population of the US. 74% of US Nonprofits are Now on Facebook Is your library a non-profit? Most are. Nonprofit Social Network Survey Report "According to a survey conducted in March 2009 by NTEN, Common Knowledge, and ThePort, social networking has become an integral part of nonprofits’ online strategy. You may have already suspected that, but now you can get some hard numbers to justify that Facebook page you've been keeping so tidy and au courant." Online Retailers: 99% Plan to Have Facebook Fan Pages
Set up a page, not a personal profile. This way, people can be your fans, rather than your “friends.” over 10 million users become fans of Fan Pages every day This number should be no surprise — when people “fan” your Page, their friends see it, and your brand spreads organically. Facebook Pages are different than profiles. You have a profile for you, Jane Doe, but your business can’t have a profile — it can have a Page. A Page is a place to house all the pertinent information about your company. They’re so useful because you can include everything that relates to your business in one place with a built-in potential audience: Overview of company - Website and contact info - Press releases - Videos - Blog RSS - Twitter ( ) updates - Company news and status - Customer interaction The tricky thing about Facebook Pages is that you can’t friend someone the way you can from your profile. People can elect to become fans of your Page, but only if they know about it. So you’ve got to spread the word organically (and keep doing it) to introduce people to your Page and to your company. You also can’t have a custom URL until you have at least 25 fans
Post the fan box to your site! Post it on every page, on your blog, and on your twitter accounts. Still have a MySpace? Post a link there too. This is the best way to obtain fans that are already excited about what your business is doing. Add your fan page URL to your email newsletters as well, which can bring a large uplift in fans depending on the size of your contact list.
Also, when setting up your own events, be sure to choose a really catchy title, subtitle and photo . These three fields are the only ones seen in “Requests” when you invite your friends (and they invite their friends). The small greeting you can include goes out in the email notification, so that’s important too. Click on “ Invite People to Come ” and invite your friends. This invitation will go into your friends’ “Event Requests.”
Use photos! Use photos; use them for anything you can think of. People love photos. I upload one photo and generate 200+ views on it and upwards of 400+ views if I tag someone else in it. Utilize the space to include a link to the company blog in the description box of the photo. Makes sure the photo has a watermark that brands your company with their logo and blog URL. It will bring people back to your page, I promise. People love photos, don’t doubt it, try it out and see for yourself.
Please don’t send every little app you try. If you’re not aware that you’re doing it, you probably still are. Be sure to click “no” or “skip” or whatever lets you not invite me to yet another little green patch, zombie biting experience, or what tv character am I quiz .
Treat this feature the same way you would an email marketing service: Your best fans are busy fans. Be sensitive about sending too many messages. Make the message personal – and use your human voice, not “marketing-speak ”. Make each message count by making it about them – not your organization. Always include a specific request for action that creates value for them.
Keep it updated. Don’t abandon your fans! Make a habit of posting videos, links and photos on your Page’s wall. Share the best stuff and lots of it.
If you enter into social media without a plan, you will fail. Period. All the hours you spent will be wasted. There will be no engagement, no one will care and you will learn nothing. You wouldn’t jump into a raging river without knowing how to swim. Don’t create social media accounts without knowing how you’re going to use it. Know what you’re going to measure on each service. Otherwise, how will you know if you’ve succeeded?
Firstly, recognize that your employees likely want to post about work. Let them! Empower them to be your advocates. But… A social media plan is a useful way to set ground rules for library employees with personal social media accounts, not just how your library will use social media accounts. A social media does not have to be pages long. It could be one page. It could be a simple series of statements. You may want to add items specific to specific social tools. In general though, include these three areas:
If an employee posts anything about their workplace, insist they use a disclaimer, saying their opinions are their own and not the opinion of their employer. Be candid about who you work for.
Cite sources by linking to them Don’t give stuff away about coworkers, including photos/videos, w/o their permission (Same about patrons!) If you’re wrong, admit it! Be honest, don’t deny.
Think about the image of the library. Remember, what you post is there in Google’s memory forever! Don’t pick fights. Be professional. Consult the employee manual if in doubt.
Poor execution can lead users to consider you as being spammy and can tarnish your brand. The purpose of these sites is to network, not to promote in a one-way fashion.
Leave Your Name, Location, Avatar and/or Bio Blank You would think that those of us who are using Twitter to connect with others (which is just about everyone, isn’t it?), would take time to fill in some basics about who we are and what we do. I have seen so many Twitter accounts that don’t even provide a name. And worse, some that don’t have an avatar. Ideally, your avatar will be an actual photo of you, but at a minimum, you need something there (a logo, business name, etc.) to replace the default no-avatar graphic. The burden of credibility is on you!
Share promptly Because social media is so immediate, you need to start or participate in conversations as they happen. Recently, a fairly high-profile Twitter user was in Miami for a business meeting. The meeting was extended and he needed to find a hotel for the night. He sent out a Tweet asking for hotel recommendations and got very limited response from local hotels. Since I live in the area, I retweeted it for him, and three days later a Miami hotel got in touch to ask how they could help me. Major FAIL. If you are going to be a part of social media, then remember that timeliness can often mean the difference between success and failure. http://mashable.com/2009/09/30/business-transparency/ In social media 24 hours is a long time. Really long. What hurt brands like Motrin and Dominoes was simply delaying their responses. In the old days of offline media, if something happened on a Friday, you could think about it all weekend before the Monday business press hits. Not in social. You’ve got hours not days. So have a plan in place. Then listen, respond, engage accordingly. In all likelihood you’ll get credit for confronting the situation head on.
I always wonder what the deal is when I see Twitter accounts that have thousands of followers with only a handful of tweets posted. Sure, this is the norm for many of the celebrity Twitter accounts, but what’s the point? All this says to me is that you are playing a numbers game and most likely not willing or interested in getting to know any of your followers. One of the biggest benefits of using Twitter is the ability we have to use it to build relationships. If you’re not tweeting and engaging in conversation with anyone, you’re not getting to enjoy any of these person-to-person benefits.
We all put links on Twitter; it’s a great way to share information and spark conversation. But take a look at your linking history. If the majority of your links are self-promoting (i.e. they go directly to your website or focus only on your own accomplishments), you may be missing the point. Sure, people want to hear about what you’re doing and things you have available, but that can’t be the only side of your Twitter persona. Don’t forget to share information others might find useful, retweet, and read and comment on what your followers are posting. And when you get comments and retweets, please, acknowledge them and say thank you!
Llimit your networks only to librarians or other libraries
Promoting yourself before you have engaged, joined or built a community This would be like showing up at a social event and pitching yourself to any stranger in the room. This is the classic mass media way of thinking. OK, there’s an audience here, I’ll broadcast a message. Doesn’t work that way out here. You have to bring something to the party, make friends, perform a few favors before you can even think about asking for anything in return. If you come to social media with a traditional media way of thinking you’ll be worse than invisible.
Don’t Fake It — Talk About What You Know Web designer Jeffrey Zeldman talks about web design. That’s it. And, he’s good at it. If you want to know about web design news and info, he’s the king. Literally: Business Week even dubbed him the “ King of Web Standards .” Zeldman’s example teaches us that transparency is about being who you are. Talk about the things you know and can do well. You can actually enhance your personal/company brand by sticking to what you know. Then make sure you have a list of go-to people or lifelines that specialize in related areas. For example, I’m a human resources consultant. I’m not an employee benefits consultant. So, when my clients ask about employee benefits, I refer people to one of my colleagues. This makes me look good, because I’m not trying to be something I’m not, and my clients get the right services and information they need. http://mashable.com/2009/09/30/business-transparency/
Imagine a consumer, that is both a Facebook fan and Twitter user, discovers the brand Facebook page. If the page doesn’t cite the brand’s Twitter account, this would be considered a lost social conversion. You didn’t convert the consumer into a Twitter follower because they didn’t know it exists. Giving consumers multiple ways to connect with the brand increase the likelihood that they will. Make sure you put links and logos on your library’s site as well! How about your library’s twitter handle on business cards?
Think of social media as something you do every single day. Social media is 24/7/365. Be there or be square.
Understand prime tweet hours for conversations and traffic Recommended Prime Tweet Hours : Twitter has replaced the morning email time for some. Between 7:30 A.M. to 10:00 A.M. EST Mon. - Fri. most twitter users are at work, reading tweets, tweeting, checking rss feeds and sharing information. However, this can vary when it comes to your followers and followings.
One of the forgotten, yet most important aspect of social media is to have fun . Brands forget that they’re engaging consumers, talking to them instead of broadcasting a message. By having a good time yourself and staying upbeat, consumers enjoy interacting with you. The brand must set the mood for the engagement, just like in offline relationships, online consumers will take cues from the brand on how the interaction should occur.