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Social Communications Training Getting Started with Facebook, Twitter, You Tube  and Blogs AARP Communications College for AARP Florida Volunteers May 4, 2010 St Petersburg, FL
What the heck is social communications? ,[object Object],[object Object],[object Object],[object Object]
 
Why Does AARP Want You To Learn Social? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
You Aren’t In This Alone. The good news is… you aren’t on your own.  We have 40 million members, 2000 staff and countless volunteers and advocates who want to talk about AARP and what we are doing…
Where Do I Start? ,[object Object],[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook: How to Start ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object]
Twitter: How to Start ,[object Object],[object Object],[object Object]
You Tube ,[object Object],[object Object],[object Object],[object Object]
You Tube: How to Start ,[object Object],[object Object]
Blogs ,[object Object],[object Object],[object Object]
Blogs: How to Start ,[object Object],[object Object],[object Object],[object Object]
AARP’s Social Guidelines
Why Do We Have Social Communications Guidelines? ,[object Object],[object Object],[object Object]
AARP: Personal Use of Social Platforms ,[object Object],[object Object],[object Object]
AARP: Personal Use of Social Platforms ,[object Object],[object Object],[object Object],[object Object]
Rule of Thumb for Posting When in doubt, don’t.
Social Communications Do’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Communications Do’s ,[object Object]
Social Communications Do’s 2. Be generous. Share.
Social Communications Do’s 3. Ask for opinions.
Social Communications Do’s 4. Listen, respond & follow back.
Social Communications Do’s 5. “Friend”/follow people on both sides of the aisle/issue.
Social Communications Do’s 6.  Answer direct messages.
Social Communications Do’s 7. Cheerlead.
Social Communications Do’s 8. Surprise people.
Social Communications Do’s 9.  Use photos and video to tell your story.
Social Communications Do’s 10.  Ask for help if you need it.
Social Communications Don’ts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Communications Don’ts ,[object Object],(from fired Chiefs running back Larry Johnson)
Social Communications Don’ts 2. Forget that there’s no such thing as delete.
Social Communications Don’ts 3. Pick a name that’s too long. Instead of @guinessworldrecords….
Social Communications Don’ts 4. Be cheesy.
Social Communications Don’ts 5. Argue.
Social Communications Don’ts 6. Ask for money.
Social Communications Don’ts 7. Autopost.
Social Communications Don’ts ,[object Object],[object Object],[object Object]
Social Communications Training Q&A followed by Breakouts on Computers AARP Communications College for AARP Florida Volunteers May 4, 2010 St Petersburg, FL

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Social Communications 101 for Volunteers

Editor's Notes

  1. ¾ Americans: Forrester 2008. Also, visiting social sites is the 4 th most popular online activtity – ahead of personal email. Rupert Murdoch – technology is shifting power away from the media – the people are in control.
  2. ¾ Americans: Forrester 2008. Also, visiting social sites is the 4 th most popular online activtity – ahead of personal email. Rupert Murdoch – technology is shifting power away from the media – the people are in control.
  3. If you are waffling because you think something you might post will get you in trouble, why bother.