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Truth or Dare? How to Connect
          with Pros

    THE APPROPRIATE WAY TO CONNECT
                ONLINE




                               Erin Pope & Hanna Balla
truth
Hanna and Erin
graduated within the
last five years.
dare
What was the most
effective means of
communication when
we were students?
When did social media take off?

 Between 2004 to 2006
 Social networking now
  accounts for 22% of all time
  spent online in the US




 Countless communication
           channels
 Twitter, LinkedIn, Facebook,
 texting, email, blogs, Google+
truth
In August 2011, the Pew
Internet Survey showed
65% of online adults
use social networking
sites.
Users like social media




     Positive reinforcement!
dare
What is the most
popular online activity
among Internet users?




                          61% of survey respondents say they use
                                     email every day
Connecting via email


Before you send…
- Introduce yourself
- Ask yourself, what‟s the
  point of this email?
- Keep it short
- Grammar. Refrain from txt
  abbreviations
truth
According to the Pew
Research Center, 13% of
online adults use
Twitter, and half of
Twitter users access the
service on a cell phone




                           Number of tweets per second
Connecting on Twitter



- Appropriate Twitter handle
- Utilize the profile
- „New York Times‟ rule
- In the end, humans want to
  interact with other humans
truth
Roughly 50% of the
users on LinkedIn have
titles such as managers,
principals, owners,
CEOs or vice presidents
Connecting on LinkedIn


-   Utilize the Professional “Headline”
-   Write your own introductory
    message
-   How do I know you?
-   Don‟t request a recommendation if
    you haven‟t worked directly with
    the contact
-   Do not stretch the truth
-   Don‟t beg for connections
truth
At the end of 2011,
Facebook had 845
million monthly active
users. 485 million are
daily active users. This
is a 39% and 48%
increase respectively,
from the end of 2010.
Connecting on Facebook

- Lines are blurring between
    personal and professional
    lives on social media
-   Think about who you want
    to friend on Facebook
-   Check your privacy settings
-   Create different lists
-   Find groups/organizations
    with your professional
    aspirations
truth
According to Reppler,
90% of recruiters and
hiring managers view a
candidate‟s profile on a
social network as part
of their screening
process.
Other communication channels



 Blogs
    Have a voice – comment!
 Google+
    Form circles and stay
     connected
    Similar to how to connect
     on Facebook
Helpful Tips

 Don‟t forget your manners – thank you!
 Hand-written notes are never looked down upon
 Proofread. More than once.
 Think before you blog, tweet, Facebook, etc.
 Do not use connections to get their contacts
 Stay in touch
dare

• BE YOURSELF
• CONNECT WITH PROFESSIONALS
  ONLINE
• TAKE RISKS. DON’T BE AFRAID TO
  GO OUT AND JOIN THE
  CONVERSATION
• LISTEN, ENGAGE AND LEARN
Connect with us!
Erin Pope
Nationwide Children‟s Hospital
Columbus, Ohio
@epope
linkedin.com/in/erinpope
Erin.Pope@NationwideChildrens.org

Hanna Balla
Nationwide Children‟s Hospital
Columbus, Ohio
@hannaballa
linkedin.com/in/hannaballa
Hanna.Balla@NationwideChildrens.org

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Truth or Dare: How to Connect with Pros

  • 1. Truth or Dare? How to Connect with Pros THE APPROPRIATE WAY TO CONNECT ONLINE Erin Pope & Hanna Balla
  • 2. truth Hanna and Erin graduated within the last five years.
  • 3. dare What was the most effective means of communication when we were students?
  • 4. When did social media take off?  Between 2004 to 2006  Social networking now accounts for 22% of all time spent online in the US Countless communication channels Twitter, LinkedIn, Facebook, texting, email, blogs, Google+
  • 5. truth In August 2011, the Pew Internet Survey showed 65% of online adults use social networking sites.
  • 6.
  • 7. Users like social media Positive reinforcement!
  • 8. dare What is the most popular online activity among Internet users? 61% of survey respondents say they use email every day
  • 9. Connecting via email Before you send… - Introduce yourself - Ask yourself, what‟s the point of this email? - Keep it short - Grammar. Refrain from txt abbreviations
  • 10. truth According to the Pew Research Center, 13% of online adults use Twitter, and half of Twitter users access the service on a cell phone Number of tweets per second
  • 11. Connecting on Twitter - Appropriate Twitter handle - Utilize the profile - „New York Times‟ rule - In the end, humans want to interact with other humans
  • 12. truth Roughly 50% of the users on LinkedIn have titles such as managers, principals, owners, CEOs or vice presidents
  • 13. Connecting on LinkedIn - Utilize the Professional “Headline” - Write your own introductory message - How do I know you? - Don‟t request a recommendation if you haven‟t worked directly with the contact - Do not stretch the truth - Don‟t beg for connections
  • 14. truth At the end of 2011, Facebook had 845 million monthly active users. 485 million are daily active users. This is a 39% and 48% increase respectively, from the end of 2010.
  • 15. Connecting on Facebook - Lines are blurring between personal and professional lives on social media - Think about who you want to friend on Facebook - Check your privacy settings - Create different lists - Find groups/organizations with your professional aspirations
  • 16. truth According to Reppler, 90% of recruiters and hiring managers view a candidate‟s profile on a social network as part of their screening process.
  • 17. Other communication channels  Blogs  Have a voice – comment!  Google+  Form circles and stay connected  Similar to how to connect on Facebook
  • 18. Helpful Tips  Don‟t forget your manners – thank you!  Hand-written notes are never looked down upon  Proofread. More than once.  Think before you blog, tweet, Facebook, etc.  Do not use connections to get their contacts  Stay in touch
  • 19. dare • BE YOURSELF • CONNECT WITH PROFESSIONALS ONLINE • TAKE RISKS. DON’T BE AFRAID TO GO OUT AND JOIN THE CONVERSATION • LISTEN, ENGAGE AND LEARN
  • 20. Connect with us! Erin Pope Nationwide Children‟s Hospital Columbus, Ohio @epope linkedin.com/in/erinpope Erin.Pope@NationwideChildrens.org Hanna Balla Nationwide Children‟s Hospital Columbus, Ohio @hannaballa linkedin.com/in/hannaballa Hanna.Balla@NationwideChildrens.org

Editor's Notes

  1. Erin
  2. Erin: When Hanna and I were in your shoes, we both relied heavily on email. This was really the only means of professional communication online before social media came into the picture.
  3. Hanna: If you take a look at the chart, you can see where the major channels really took off – between 2003 to 2006. There are so many social media channels to communicate with professionals, what’s the best way?
  4. Hanna
  5. Erin: Survey results showed many consumers were using positive words about social media: Good, fun, interesting, convenient, great, etc. So, you have that in your favor!
  6. Hanna: People are still using email. This is really the first thing I do when connecting with professionals – send an email first, then connect to their social media channels.
  7. Hanna
  8. Erin
  9. Erin
  10. Erin
  11. Erin
  12. Hanna
  13. Hanna
  14. Hanna
  15. Erin/Hanna