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Lecture 10 industry studies student
- 1. Industry Studies Topic:Planning for the Future in CGI Topic Number: 10
- 2. Overview With themarketplace rapidly evolving, firms operating in the CGI need to constantly re-invent themselves to stay ahead of their competitors. In this final lecture, we will explore a number of strategic questions firms need to constantly ask and act upon to ensure they maintain a competitive advantage. We will also look at a number of the challenges and issues they may face in conducting operations globally. We will also look at a number of major consumer trends taking shape that firms operating in the CGI should be aware off. 2
- 3. Learning Outcomes 3 • Be able to characterise the key challenges facing the CGI industry • Determine the key strategic questions firms should consider to plan for the future • Identify the key consumer trends the CGI should be mindful of • Assess potential routes these firms can adopt to maximise their competitive advantage
- 4. Developing and implementingstrategy Management is all about managing in the short term, while developing the plans for the long term Jack Welsh Your life will be no better than the plans you make and the action you take. You are the architect and builder of your own life, fortune, destiny. Alfred Montapert
- 5. Key questions forCGI firms • What products and services to sell? • Where and how to make them? • Where and how to sell them? • Where and how to get resources? • How to outperform the competition?
- 6. Let’s determine anumber of megatrends that impact the CGI Source: http://www.pwc.co.uk/issues/megatrends/index.jhtml
- 7. Let’s get anoverview of the key trends Source: http://www.pwc.co.uk/en_UK/uk/issues/megatrends/issues/megatrends-overview. jhtml
- 8. Let’s get anoverview of the key trends Source: http://www.pwc.co.uk/issues/megatrends/index.jhtml
- 9. Let’s get anoverview of the key trends • Go through each of the key trends above Source: http://www.pwc.co.uk/issues/megatrends/index.jhtml
- 10. Impacts for Unilever https://www.youtube.com/watch?v=ZobiigxgCzg
- 11. Impact on theCGI? Who What How are the target audiences for companies in the CGI changing? Consider the way products are changing in order to meet consumer and environment needs. How When How is the way we deliver products and services to people changing? How are the target audiences for companies in the CGI changing?
- 12. Steps in futurestrategy formulation 1. Develop Mission Statement 1. Perform SWOT Analysis 2. Set Strategic Goals 3. Develop Tactical Goals and Plans 4. Develop Control Framework
- 13. Mission Statement •Purpose •Values •Directions Chapter 11 - 13
- 14. SWOT Analysis Strengths Opportunities Weaknesses Threats
- 15. Primary Activities 15 R&D and Design Manufacture Marketing Distribution After-Sales Service Organizational Structure and Culture Management of Information Systems Human Resource Management Supply Chain Management Support Activities Porter’s Value Chain
- 16. Strategic Goals •Measurable •Feasible •Time-Limited
- 17. Develop tactics Strategic Goals Daily Activities
- 18. Control Framework ManagerialProcesses Strategic Goals Organizational Processes 18
- 19. What does allthis mean for the Coca-Cola company?
- 20. Corporate Strategy SingleBusiness Related Diversification Unrelated Diversification
- 21. Related Diversification Unrelated Diversification Strategic Business Unit (SBU) Differentiation Overall Cost Leadership Focus Business Strategy
- 22. Three Strategic Options • Differentiation • Cost Leadership • Focus Strategy
- 23.
- 24. Functional Strategies CoreCompetency Resources and Supplies Finances Operations Research and Development Human Resources New Markets Industry Rivals
- 25. Organisation of thefuture? Source: http://www.economist.com/node/21542432
- 26. End of presentation © Pearson College 2013