ProductCamp Austin Summer 2009 panel discussion. Do you have a strategy? Are you shooting from the hip? How do you tie product decisions to your strategic objectives? Gut feel, dartboard, qualitative analysis, QFD/HOQ… Learn how to hit the target - Get a Scope! We will dive into the definition of strategy, market analysis, setting your product strategy, product prioritization and portfolio balancing. Bring your experiences and join the open discussion.

1. Beyond gut feel – tying strategy to product decisions Don’t shoot from the hip. Get a scope!

2. How do you pick your projects? “ It would appear, Hopkins, that your gut feel was only indigestion.”

5. Marketing strategy model Core Competence Market Research

8. Ansoff’s Matrix Existing products New products Existing markets Market penetration Product development New markets Market development Diversification

9. How do you pick your projects?

11. Maintaining a balanced portfolio 60% 20% 20% Breakthrough Lights-On High-Value Difficulty Value

13. Release strategy balancing

14. Risk vs Reward Project Dashboard

15. Risk vs Reward Release Scorecard

16. Project Scorecard

17. QFD Matrix Interdependencies Product Features Customer Needs Difficulty weighting Importance Rating Competition

19. Thank You PCA Sponsors!