Template 2-Strategic Planning Survey
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The document is a questionnaire for employees of ABC Company to provide input on the company's vision, mission, current state, and strategic plan. It asks questions about the respondent's view of the company's mission and customers, its key products and services, how well it is accomplishing its mission, what the company should look like in five years, how that differs from the current state, what resources are needed to achieve the future state, obstacles to strategic planning, programs or products to abandon, and new areas to examine. The questionnaire aims to gather holistic feedback to help shape the company's strategic direction.
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M a r k e t i n g P l a n O u t l i n eAs you read in C.docx
M a r k e t i n g P l a n
O u t l i n e
As you read in Chapter 2, there is more than one correct format for a marketing
plan. Many organizations have their own distinctive format or terminology for
creating a marketing plan, and every marketing plan should be unique to the
firm for which it was created. The format and order of presentation, therefore,
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marketing plan. But, depending on the product or service for which you are
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If you are assigned a marketing plan as a course requirement, this appen-
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through the process of marketing planning are available on your textbook’s
companion site. The worksheets can be completed electronically or printed
out and filled in by hand.
I Business Mission
8 What is the mission of the firm? What business is it in? How well is its
mission understood throughout the organization? Five years from
now, what business does it wish to be in?
8 Does the firm define its business in terms of benefits its customers
want rather than in terms of goods and services?
II situation analysis
(sWot analysis)
8 Has one or more competitive advantages been identified in the SWOT
analysis?
8 Are these advantages sustainable against the competition?
A. Internal Strengths and Weaknesses
8 What is the history of the firm, including sales, profits, and organi-
zational philosophies?
I Business Mission
II Situation Analysis (SWOT
Analysis)
A. Internal Strengths and
Weaknesses
B. External Opportunities and
Threats
III Objectives
IV Marketing Strategy
A. Target Market Strategy
B. Marketing Mix
1. Product
2. Place/Distribution
3. Promotion
4. Price
V Implementation,
Evaluation, and Control
1Marketing Plan Outline
8 What is the nature of the firm and its current situation?
8 What are the firm’s resources (financial, human, time, experience, asset, skill)?
8 What policies inhibit the achievement of the firm’s objectives with respect to organization,
resource allocation, operations, hiring, training, and so on?
B. External Opportunities and Threats
8 Social: What major social and lifestyle trends will have an impact on the firm? What
action has the firm been taking in response to these trends?
8 ...
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The document contains 10 questions asked in an interview for an advertising position. The questions cover topics such as the applicant's background and career goals, weaknesses, salary requirements, how they would design an advertising campaign and measure its effectiveness, how to devise short-term strategies such as for a last-minute product launch, and how the applicant would generate interest from prospective clients.
Unit ii company direction
The document discusses key concepts related to developing a company's direction including vision, mission, goals, objectives, and policies. It provides definitions and examples for each concept. The vision looks to the future while the mission focuses on the present and future. Goals are broad and open-ended while objectives are specific, measurable, and have deadlines. Policies provide guidelines for decision making. Objectives can be short-term or long-term depending on the timeframe. Together, these concepts help guide a company's strategic planning and development.
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The document outlines a marketing plan template that covers key areas for a business to consider when developing their marketing strategy. It includes sections on analyzing the business, products/services, target markets, distribution, promotional activities, competition, pricing, and developing goals and strategies. The overall purpose is to help businesses gain a thorough understanding of their current position and customers in order to create a measurable plan to achieve marketing objectives and compete effectively.
A Report On The Content Analysis Of Vision And Mission Statements & Environme...
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Environmental analysis technique is where factors such as the international factors, demography, political/legal factors, technological factors and socio-cultural factors are firstly recorded and stated separately for internal environment & for the external environment and then they are totally integrated and put up into the SWOT table which is a summarizing conclusion of the analysis performed.
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Strategic planning templates & examples, Business, Finance, planning, Vision, Mission, Plan, objectives, strategy, swot, pest, Business plan, Strategic planning, bcg matrix
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Template 2-Strategic Planning Survey
- 1. My Vision for ABC Company Questionnaire Name _________________ Position _____________________Date ________ 1. What do you see as the Mission of our organization? 2. Who are the important customers that we serve today? 3. What are our key products and services? 4. On a scale from 1 to 7, with 7 being the best we could be, how well do you think we are accomplishing our mission? _______ Can you elaborate? 5. What do you think our organization should (not will) look like in five years? 6. How is that different from our current state? 7. What resources do you think we need to make this future state happen? 8. What do you see as the major obstacles to successful Strategic Planning? 9. What present programs or product groups should we abandon? 10. What new and different programs, markets and technologies should we examine? Other comments? Remember…..Focus on the End Result and not the Means to get there. 1