Totara User Group Webinar | Beyond Basics | Oct 8 2014

Totara User Group
Beyond Basics: Learner Experience Design
Mark Harrison, Director Ashley Sinclair, Marketing Coordinator
Join the conversation on Twitter: @kineo, #TUG14
© City & Guilds Kineo 2015. All rights reserved.

Just checking….
How much do you use your LMS
for blended learning programmes?

Just checking….
How good is your LMS at grabbing
your learners’ attention?

What’s the best LMS user interface?
It’s not just best practice.
It’s not just based on what they need to know.
It’s about them as human beings.

Catering for personas is the key to success in LMS design
Theorist
Activist
Pragmatist
Reflector

What’s your learning style?
What’s the best LMS user interface?

Just checking….
What is your primary learning style
(using those traditional Honey and
Mumford categories)?

Just checking….
How much do you use learner
profiles and different learner
journeys when you are creating
courses on Totara?

Why are they coming to the LMS?
The Browser Learner
The Involuntary Learner
The Programmed Learner
The Self Developer Learner
Theorist
Theorist

The main types of LMS design
User-controlled Structured paths

What kind of experience do they want?
The Browser Learner
User-controlled
The Involuntary Learner
The Programmed Learner
User-controlled
The Self Developer Learner
Structured paths
Structured paths

Catering for everyone?
User-controlled
Structured
User-controlled

Just checking….
Reflecting on your LMS, which
learning style is most suited to the
way it is presented and structured?

Recommended LMS design steps
• Get a clear and shared understanding of the project’s objectives through
Stakeholder interviews
• Define and agree primary and secondary objectives – immediate and
longer term
• Confirm the success criteria
• Define and agree KPIs – what does good look like?

Key principles of designing for learners
• Collaborative design process working with subject matter experts
and end-users
• Identify the key users/audiences and categorise them and develop personas
(through dialogue with end users)
• Give the personas names, characteristics and constraints e.g. time pressures,
technical-competency, devices they’ll be using etc. to bring
them to life
• Define their keys tasks/information-requirements, to feed into the design
and validation – the aim to solve users’ [real] needs/problems
• Adopt ‘Lean’ design over heavy-weight documentation/specifications
• Validate designs with ‘real’ users (if at all possible) – usability and visual design /
aesthetics

Build the learner journeys around the personas
E-L Workshop 1:1
Theorist
Activist
Pragmatist
Reflector
Main
E-L
Read E-L Forum Read Workshop 1:1
Workshop 1:1
Read E-L Forum Workshop 1:1
Main
E-L
Main
E-L
Main
E-L

What site structure/layout will match their needs?
Theorist
Reflector
Activist
Pragmatist
Read
Forum
Workshop
1:1
E-L
Main
E-L

Theorist
Read
Forum
Workshop
1:1
E-L
Main
E-L

Reflector
Read
Forum
Workshop
1:1
E-L
Main
E-L

Activist
Read
Forum
Workshop
1:1
E-L
Main
E-L
Make this
additional e-learning
module
clearly
optional

Pragmatist
Read
Forum
Workshop
1:1
E-L
Main
E-L
Make these
PDF downloads
clearly optional

MindEd – designed for everyone

Who are MindEd learners?

MindEd Example Personas
− Professional sports coach
− Ex-professional footballer himself – wants the kids to achieve
the success he never got
− Lives and breathes sport
− Personality type: Activist
− Dismissive of kids who don’t get involved
− Trigger: Has a star striker who is ‘weird’
− Phil has a fear of the ‘unknown’ (he doesn’t know what is wrong
with the kid, and that worries him)
− Found MindEd by googling it. Also saw it mentioned in a
coaching group newsletter
− Wants the site to be straightforward to use
− Turned off by jargon
Essential content / functionality
for Phil:
MindEd Core Curriculum Section 5 –
presentations
Would like to search using key words
Won’t log on to the site – he won’t be
willing to spend 5 minutes putting in
his personal details and won’t stay
longer than 30 minutes
Phil
Sports Coach

MindEd Example Personas
− Keen to explore the MindEd site (has more of a general
interest in the content than Phill).
− Trigger for interest: She has an unreliable player in her
team who never turns up for practice. Wants to find out
how she can connect with this kid.
− Dedicated to her job
− Would spend 2 hours on the site
Jennie
Sports
coach
Essential content / functionality for Jennie:
Recommend MindEd Core Curriculum Section
5 – presentations
Would like to search using key words
As Jennie is an interested user, she will want
to explore the content more and take
advantage of other sessions
Site should steer Jennie towards a learning
path without overwhelming her with too much
content.

The Sony learner experience
– who is this best suited for?

The launch is just the beginning
• Measure and evolve the solution after launch by responding to early findings:
Are those personas catered for?
• Set up criteria to answer the key question: How do we know if it’s working?
• Measure against the success criteria / KPIs: Analytics and MI
• Iterate (where possible!) with phasing delivery/releases; fully functional
deployments evolving the solution over time
• Content curation: Nurture your content and keep it targeted

Totara User Group Webinar | Beyond Basics | Oct 8 2014

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