1. MEDIA PACK 2016
MamaThe parenting magazine
for stylish modern mums

2. z e s t . l o n d o n
WELCOME
Welcome to Absolutely Mama and Emirates Mama,
the luxury parenting magazines created specifically for
discerning, affluent mums and mums-to-be internationally.
Offering a curated collection of stories, inspiration and
insights pertinent to the motherhood experience. Packed
with first-hand experiences and expert advice, Absolutely
Mama is the go-to magazine for the discerning parent.
Our readers are AB1 mothers – they enjoy engaging,
informative content, sophisticated fashion and lifestyle
trends for both themselves and their little ones.
In addition, Absolutely Mama is the only title that
focuses on, the mama, providing informative insights and
appealing, elegant content.
Absolutely Mama and Emirates Mama are part of the Zest
Media magazine portfolio, alongside Absolutely Weddings,
Absolutely Home, Absolutely Education and Absolutely
British Boarding Dubai.
Zest Media produce Absolutely Magazines,
a portfolio of monthly luxury London lifestyle magazines
corresponding to 17 different areas of London. In addition,
we also house Absolutely Weddings, Absolutely Home,
Absolutely Education and British Education Dubai;
specialist titles for
an audience who need to know.
OURREADERS
• 91% female
• AB1 Demographic
• Mums or mums-to-be
• Age 26+

3. z e s t . l o n d o n
STELLA MCCARTNEY Leopard Print
Romper, £42;
alexandalexa.com
LA COQUETA
Navia Baby Romper Suit, £52;
lacoquetakids.com
MINI RODINI
Organic Mittens, £19;
childrensalon.com
STELLA MCCARTNEY
Smudge Cardigan, £91;
stellamccartney.com
LES LUTINS
Pink Capuchin Cape, £116;
tippytoes.co.uk
TOBIAS AND THE BEAR
Just Call Me Fox leggings, £16;
tobiasandthebear.com
LES ENFANTINES
Boys Navy Blue Babygrow, £113;
childrensalon.com
PAZ RODRIGUEZ
Ivory Pram Suit with booties, £110;
childrensalon.com
LA COQUETA
Matienzo Baby bloomer, £34;
lacoquetakids.com
MINI RODINI
Big Dot Onesie in red, £48;
busyandtheboy.co.uk
Baby, it’s
cold outsideLayerupthisseasonwithourpickof
thebest(andmoststylish)babybuys
editor’s
PICK
LA COQUETA
Herringbone dungarees, £42;
lacoquetakids.com
NATURE'S PUREST
absolutely-mama.co.uk FEBRUARY/MARCH 201643
MAMA STYLE
MAMA JAN16_MINI_FASHION PRODUCTS.indd 43 25/01/2016 17:58
EAT SLEEP LOVE
Eat Sleep Love is a new boutique in Blackheath run by nursery consultant (and mama to two
young boys) Laura Slater. An appointment-only showroom that carries select items from leading
contemporary brands such as Kidsmill and Leander (Dutch and Danish designers respectively),
it is also one of the few stockists of Moodelli, the modular baby furniture company. All the items
a mama needs in those first few busy weeks are here, from breast pumps and baby linen to
hospital bag essentials. And there’s the added bonus of knowing every product has been tried
and tested by Laura herself – she stocks only products she can personally recommend.
The service is great for both first-time parents and those adapting to their growing family:
you can book an appointment for anything from advice on the best double-pushchair on the
market to inspiration in preparing or changing up your little one’s room.
SHOP WE
Mama’s
Pictured:LeanderBabyBed,£749;
eatsleeplove.co.uk
SHOP WE LOVE.indd 83 25/01/2016 16:30
I
had a year off after both my babies
before returning to my old job in a
part-time role, managing big brand and
sponsorship projects. I remember feeling
like I was supposed to dread it, because
everyone gives you sorrowful looks when
you mention your maternity leave is
coming to an end. It did feel very strange
leaving my firstborn, and I definitely spent
the first couple of weeks trying to compose
myself on the train while wanting to sob to
the other passengers, ‘This is such a big deal!
I’ve left my baby with practical strangers!’
But after a year I think I wanted something of
my old life back – it signalled an end to that
hugely unknown period of newborn-dom
and the start of a phase where my brain had
capacity beyond babies. I wanted to know
what had been happening in the world. It
made things feel a bit more balanced at home
with [my husband] Doug, and choosing lunch
and going to the loo on my own became
massive perks too.
Going back a second time felt much harder,
mostly due to the logistics of getting two
children up and ready and having double
the chance of someone having a coat-refusal
meltdown or being called to fetch a sick
child. I once worked from home with a poorly
Don’t Buy Her Flowers
founder Steph Douglas on
babies, business and the
return to work
absolutely-mama.co.uk 34
BACK
IN THE
GAME
M u m D i a r y
MAMA FEB16_MUM DIARY.indd 34 25/01/2016 17:52
growing a business, so it’s really hard to
switch off. In hindsight I’m glad I went back
to my old job while my babies were small
before attempting to do my own thing.
The absolute key point is that it will be
different for everyone and everything.
Your circumstances, your employer, your
partner’s job, childcare options. I knew I
wanted to be around for the kids because
we don’t have any family living locally and
being an hour away in town wasn’t working
for us. None of the options is easier than
the other, and it riles me when people try to
pitch which woman has it harder – working,
stay at home, mother, not a mother. We’re
all just trying to find our way in a world
that has changed significantly from that of
our own mothers.
Mabel who wasn’t allowed to go to nursery.
I managed to join a whole conference call
accompanying her to the toilet without
anyone realising.
I can’t pretend that work after babies
doesn’t feel different. I so wanted to fit back
into the career-driven-ambitious-young-
woman mould. Having babies doesn’t
change your life, after all. Except it does. Not
all in a bad way either; I remember sitting in
a meeting where an agency was presenting
an image and they’d changed one tiny letter
and everyone was getting very passionate
and enthused and I wanted to laugh. It
seemed so minor and I suppose having some
time out from that world (and birthing an
actual human) does give you perspective. It
doesn’t mean you do your job any less well.
If anything it means you can better tell the
difference between what is important and
what is office politics and guff. I think a lot of
women become better at getting things done
after giving birth.
I did find it hugely
reassuring to return to
my old job (as opposed
to starting a new one).
Being in a familiar location
with people you know is
comforting while everyone
at home adjusts to the
brave new world. The
actual work is a breeze –
you’ve done it before and
you can do it again, and
your brain hasn’t melted
since having kids. Every
woman I’ve spoken to after
returning to work has agreed, it’s the logistics
that take the most getting used to. You will
inevitably end up running to pick your child
up before the nursery closes. The location of
your childcare is fundamentally important, as
is your choice of footwear.
It was going back after Mabel when
I started to think I needed to find an
alternative way to work. I’d had the idea for
Don’t Buy Her Flowers and once I started
looking into it, I knew I had to do it.
Running your own business does give
you flexibility – I don’t have to let someone
know I’ll be in late because of the nativity
play, or feel guilty for arriving all sweaty at
9.05am. But the reality is that you’ll never
work harder. It’s all-encompassing and
you’re never finished, especially when you’re
The good news is there are far more
options available than occurred to me before
I had kids. I know women retraining, doing
project work, freelancing, working full-time,
part-time, working from home. It isn’t a case
of choosing between working full-time or
being a stay-at-home mum anymore.
Istartedmybusinesswhenmyyoungest
wastwoandcan’timaginehowstressfulit
wouldhavebeentodoitwithanewborn.We
mighthavetoworkanotherthirtyyearssoit’s
okaytopaceourselves.Therearedefinitely
options–andratherthanmotherhood
signallingtheendofyourcareer,whenthetime
isright,itcouldverywellbethebeginning.
@steph_dontbuyherflowers
dontbuyherflowers.com
growing a business, so it’s really hard to
Being in a familiar location
comforting while everyone
you’ve done it before and
your brain hasn’t melted
since having kids. Every
woman I’ve spoken to after
returning to work has agreed, it’s the logistics
ITISN’TACASE
OFCHOOSING
BETWEEN
WORKINGFULL-
TIMEORBEINGA
STAY-AT-HOME
MUMANYMORE
Steph with her husband Doug
and kids Buster and Mabel
FEBRUARY/MARCH 201635
MAMA AGENDA
MAMA FEB16_MUM DIARY.indd 35 25/01/2016 17:53
absolutely-mama.co.uk 30
Prejudice in 2005, Atonement in 2007 and The
Duchess in 2008. Her most recent release is
biographical disaster drama Everest, in which
she plays a small but key role as the pregnant
wife of one of the guides who died on the
tragic expedition.
A
way from the spotlight, last year
was a very big one for Teddington-
born actress Keira Knightley.
She recently became a mother to
daughter Edie, an experience she
has since described as being “f***ing
extraordinary”, her film career has
gone from strength to strength, and off the
back of her Oscar-nominated performance
in The Imitation Game, she is set to make
her Broadway debut in a revival of Thérèse
Raquin. She is understandably delighted
with recent events, but humbly so, in that coy
manner for which she is known. The girl who
once played Sabé, the decoy queen to Natalie
Portman’s Padmé Almidala in Star Wars
Episode I: The Phantom Menace, has grown up.
It is over a decade since Bend it like
Beckham was released, and Knightley is
finally being recognised for her excellent
acting ability. From her role as Elizabeth
Swann in The Pirates of the Caribbean series,
which made her name global, to other flicks
such as Love Actually in 2003, Pride and
She's one of the most significant actresses
of her generation, but motherhood might be
Keira Knightley’s biggest challenge yet
Wo r d s K a r e n A n n e O v e r t o n
Mother
wife of Rob Hall, a dedicated mountaineer
who lost his life when he refused to abandon
a fellow climber on the descent. Having met
eachother on an Everest climb in 1990, Jan
Hall was an equally experienced climber to
her husband. Tragically, two months prior to
losing Rob, Jan gave birth to their daughter
Sarah. One particularly poignant scene
shows a distressed Knightley talking over
satellite phone to her onscreen husband as he
struggles to battle the mountain’s blizzard.
“I read several books about the climb and
its impact on the survivors and it’s one of
those terribly tragic stories which also says a
great deal about the human spirit,” explains
Knightley, while we discussed how she
prepared for the role. She also spent time with
the real Jan Hall to ensure she told their story
as acurately as possible: “Jan has climbed
Everest seven times since and she’s such a
wonderfully open and strong woman.”
Though most of the action in Everest
takes place during the climb, the contrast
between the men on the mountain and
w h e r e a r t t h o u ?
O h
BECOMING
AMOTHERTO
EDIEWASF***ING
EXTRAORDINARY
Based on the true story of the 1996 Mount
Everest disaster – in which eight people lost
their lives after the mountain was engulfed
by an unremitting blizzard – the film makes
for a nail-biting drama and a heart-breaking
finale. In the film, Knightley is Jan Hall, the
MAMA JAN16_KEIRA KNIGHTLEY.indd 30 25/01/2016 17:50
FEBRUARY/MARCH 201631
MAMA AGENDA
MAMA JAN16_KEIRA KNIGHTLEY.indd 31 25/01/2016 17:50
O F F L I N E
Making Faces
Jacky Bahbout & Momoko Kudo
I
magination gets immersive in
Making Faces, where kids
complete a series of fun
illustrations before tearing out each
page and planting their own mush in
the picture. Little ones can play at
being pirates, monsters and other
weird and wonderful characters.
Better fetch the camera.
Thames & Hudson, £8.95;
thamesandhudson.com
Our roundup of the best new books, apps
and websites for mamas and little ones
That’s My Hat
Anouck Boisrobert & Louis Rigaud
S
hapes are at the centre of
this interactive 3D story, in
which a little boy chases his
lost hat through a pop-up city
colourfully constructed from circles,
triangles, rectangles and squares. A
great introduction to the geometric
building blocks of art and design,
and a fun tale to boot.
Thames & Hudson, £14.95;
thamesandhudson.com
Offline/
Online
absolutely-mama.co.uk 18
MAMA FEB16_BOOKS_AND_APPS_v2.indd 18 25/01/2016 16:31
Paper Zoo
Oscar Sabini
A
craft-based game in book
form, Paper Zoo shows
children how to create a
series of colourful animal collages
– including a hippo, crocodile and
roaring lion – from patterned and
printed paper. At the end of the
book, your animal gang poses for a
group photo. Beastly good fun.
Thames & Hudson, £14.95;
thamesandhudson.com
DOCTIFY
WANNA
LAUNDRAPP
PAPER ZOO
O N L I N E
Laundrapp
V
eteran mums know that
those first few weeks with a
newborn don’t leave much
time for chores – so thank goodness
for Laundrapp, the app-cum-laundry
service that collects and delivers,
24/7. Just ship a load off for
cleaning and get back to gazing at
your new addition.
Laundrapp Ltd, Free to download;
available for iOS and Android devices.
Nighty Night HD
A
n interactive bedtime story
featuring spoken narration
and soothing ‘sleepytime’
music, Nighty Night sees little ones
turning off the lights in the barn and
putting the farmyard animals to
bed. A lovely way to foster a
bedtime ritual that encourages kids
to embrace sleep.
Fox and Sheep GmbH, £2.49;
available for iPad.
Wanna
e
Bay for parents: an app that
lets you buy and sell all that
barely used (and premium
quality) kid-related stuff you bought
and loved only to see quickly
outgrown. Less waste, more
bargains and destined to be big.
Wanna mobile Ltd, Free; available for
Android devices.
Doctify
A
nother one for the mamas:
Doctify is an inspired new
website that aims to connect
you with relevant, respected
healthcare professionals. Described
as ‘Uber for healthcare’, the site
allows you to book appointments,
write reviews and even speak with
an online GP to get a referral.
Doctify Limited, doctify.co.uk
Alphabetics
Patrick & Traci Concepción with Dawid Ryski
F
orget traditional ‘A is for
Apple’ alphabet books –
Alphabetics is an
exquisitely illustrated
smorgasbord of alphabetical
entertainment that uses
outrageous alliterative sentences
to teach kids their A to Z. Sample
entry? ‘Daisy the diver dares a
death-defying dip with dinosaurs.’
Gestalten, €14.90;
shop.gestalten.com
PAPER ZOO
O N L I N E
Laundrapp Nighty Night HD
FEBRUARY/MARCH 201619
MAMA AGENDA
MAMA FEB16_BOOKS_AND_APPS_v2.indd 19 25/01/2016 16:31
10
T h i n g s w e
UP & AWAY
B o n B o n B a l l o n s
All balloons are not made
equal, as these sparkle-filled
stunners show. Set up by mum
(to baby Sam) Rebecca Moyster,
Bon Bon Balloons specialises
in bespoke party pieces with
beautiful handmade streamers.
Prices for a decorative string
balloon start from £35;
bonbonballons.com
BRITISH BIRCHER
C u c k o o
Want a superfood-packed
breakfast to-go? Look no
further. Cuckoo’s muesli
creations are all natural,
low GI and only 280 per
pot. Made with real fruit
pieces, our favourite
flavour-way is the apricot
and madagascan vanilla.
cuckoofoods.co.uk
HIGH LIFE
N o a a n d N a n i
Make bedtimes an exciting
adventure for wayward sleepers
with the new Christopher
treehouse cabin bed from online
children’s bed boutique Noa
& Nani. A great space-saving
solution and heaps of fun.
£399; noaandnani.co.uk
SOCKS UP
K a - B o o m s h o p
Keep chubby legs warm in
these cute-as-a-button knee
socks from Mini Dressing.
Boasting a handy non-slip
grip, choose from the brown
or grey racoon variations,
grey snakes or blue bears.
£9; ka-boomshop.co.uk
LITTLE BOOTS
A m y a n d I v o r
From Amy & Ivor come this
season’s soft-soled wonders in
a cool selection of colourways
and new shapes. The two-tone
urban moccasins are our pick of
the month. Prices start at £38;
amyandivor.com
BRITISH BIRCHER
C u c k o o
Want a superfood-packed
breakfast to-go? Look no
further. Cuckoo’s muesli
creations are all natural,
low GI and only 280 per
pot. Made with real fruit
pieces, our favourite
flavour-way is the apricot
and madagascan vanilla.
cuckoofoods.co.uk Absolutely
Love
editor’s
PICK
absolutely-mama.co.uk 10
MAMA JAN16_ABS_LOVES.indd 10 25/01/2016 16:15
BUNNY LOVE
M a m a s a n d P a p a s
Fifi Lapin is back with a new collection for Mamas and Papas. The
range for baby girls features geometric shapes contemporary designs
and blush pinks feature but our favourite piece has to be the quilted
jacket in blue. We love it’s cute ‘paisan’ style and chic bunny motifs.
£29; mamasandpapas.co.uk
EGG-CELLENT
E n s m a l l a b l e
Oeuf NYC continue the playful
element in their SS16 collection,
made by a cooperative of
Bolivian women. Who doesn’t
want to dress their baby as a
cute animal or faun?
cissywears.com
HOT FOOT IT
L i b e r t y
To mark the 60th
birthday of Miffy,
Etiquette Clothiers have
collaborated with Dick
Bruna’s iconic rabbit on
these limited edition
socks including a baby
bundle gift-set, kids crew
socks and knee high-socks
and adult cashmere mid-
calves too. That’s happy
feet all round.
£18; liberty.co.uk
FRESH PRINTS
B o b o C h o s e s
Bobo Choses manage to surprise
each season with their consistently
fresh and inspiring collections.
After a rather more demure AW15,
SS16 sees the return of bright bold
colour evocative of an intuitive,
spontaneous approach to painting.
You’ll find still-life prints, Fauvist
pears and painterly stripes.
cissywears.com
Etiquette Clothiers have
collaborated with Dick
Bruna’s iconic rabbit on
these limited edition
socks including a baby
bundle gift-set, kids crew
socks and knee high-socks
and adult cashmere mid-
calves too. That’s happy
feet all round.
£18; liberty.co.uk
BONNIE BABY
B r i a r H a n d m a d e
Introducing our new
favourite online shop.
Briar Handmade is
dedicated to making the
most charming heirloom
bonnets we’ve ever seen –
colourways include rustic
charcoal, ivory linen and a
gallic navy.
briarhandmade.com
TOP COLLAR
M a g n e t M o u s e
The genius thing about
these beautiful rompers from
purveyors of beautiful baby
clothing Magnet Mouse, is not
just the whimsical poppy frill
collar but the signature magnetic
fasteners – forget fiddly poppers,
you'll be able to close the
nappy flap during a sideways
somersault!
£17.95; magnetmouse.co.uk
FEBRUARY/MARCH 201611
MAMA MAGAZINE
MAMA JAN16_ABS_LOVES.indd 11 25/01/2016 16:16
absolutely-mama.co.uk 88
Safety
Kevin Clinton, head of road
safety at the Royal Society
for the Prevention of
Accidents (RoSPA), offers
tips and advice to parents
buying their first car seat
B
uying a car seat for your little one is
one of the most important purchases
you will make as a parent. A properly
fitted car seat is designed to secure
your baby and absorb impact force.
A seat belt on its own will not
properly fit your child until they are at least
135cm (4’6”) tall, although it’s best to wait
until they are 150cm (5’) or taller. It's illegal to
carry your baby on your lap while in the car.
Don’t worry if you've found the process
head-achingly confusing; choosing one
isn’t straightforward, particularly after the
introduction of regulation 'i-size' child seats
last spring.
• If the seat carries an “E” mark label (an E
followed by a number) then you know it
has been passed for use in Europe. Seats
that meet the current regulations will also
have an “R44” or “R129” label. All new
seats from reputable retailers will carry
these – if you see anything other than
these markings then beware!
• There are many different types of child
seat available, but the important thing to
remember is that the seat must be suitable
for your child’s weight and size, and be
correctly fitted in your car according to the
manufacturer’s instructions.
• Babies must be carried rearward-facing
in a “Group 0” seat – for babies weighing
0-10kg (up to 22lbs); a “Group 0+” (more
common) is for babies weighing up to
13kg (29lbs), or an i-size seat. The latter
is based on the child’s height rather than
weight, and is designed to keep children
rearward-facing until they are at least
15-months-old, and to provide better
protection from side impacts.
• Once your baby exceeds the maximum
weight for the seat, or they are at least 15
months old if they are in an i-size seat,
you can either move them into a forward-
facing seat or use a combination seat
that starts rearward-facing and becomes
forward-facing.
NEVERBUYA
SECOND-HANDSEAT.
YOUCANNOTBE
CERTAINOFITS
HISTORY
First
Joie
MAMA CAR SEATS.indd 88 26/01/2016 09:54
FEBRUARY/MARCH 201689
MAMA ESSENTIALS
• As well as making sure the seat is suitable
for your car, it is equally important to
make sure it can be fitted securely. Child
seats are either fitted using the car’s seat
belts or, if it’s an ISOFIX or i-Size seat, by
being slotted into the ISOFIX points built
into the car. Not all child seats fit into all
cars, so check before you buy.
• Do your research – take time to look through
manufacturers’ catalogues and websites,
and assess seats in shops. Magazines such
as Which? and What Car? conduct tests, and
you can also check the European New Car
Assessment Programme website (euroncap.
com) to see if your car model has been
tested. If possible, choose a seat that scores
highly in these tests.
• Think about how you will use the seat. For
example, if you are likely to be constantly
taking it in and out of the car, a lighter seat,
or one with a base that remains in the car,
might be preferable.
• Ask the retailer if you can try your chosen
car seat out before you buy. Only buy from
a retailer with staff trained in fitting.
• Avoid buying online or by mail order unless
you are 100 per cent sure that the seat is
suitable for your child and will fit your car.
• Never buy a second-hand seat. You cannot
be certain of its history – it may have been
involved in a crash even if it looks fine,
or it may have internal damage that is
not visible to the naked eye. Quite often
instructions will be missing, and second-
hand seats are likely to be older and not
designed to current standards.
• Finally, when securing your baby,
remember to remove coats or pramsuits
first – the harness needs to be close
enough to baby's body that you can only
fit two fingers underneath the straps.
Any more than this will affect the seat's
ability to restrain baby effectively in the
case of a collision.
For more information see our website, www.
childcarseats.org.uk, which has all the
information on types of seat, choosing and
using seats, fitting, the law, and related issues
such as carrying other people’s children.
Cybex Cloud Q
Think about how you will use the seat. For
example, if you are likely to be constantly
taking it in and out of the car, a lighter seat,
or one with a base that remains in the car,
Ask the retailer if you can try your chosen
car seat out before you buy. Only buy from
Avoid buying online or by mail order unless
suitable for your child and will fit your car.
TOP 3
CAR SEATS
JOIE
Introducing Joie Every Stage™, the
ultimate transporter designed and
engineered to make growing up easy
from birth to 12 years. Four seats in one,
Every Stage™ adjusts, adapts and protects
through groups 0+, 1, 2 and 3. Thanks
to its AutoAdjust™
technology,
the head rest
and side wings
grow up and out
simultaneously,
ensuring
maximum comfort
for growing riders
all the way up.
RRP £200
joiebaby.com
CYBEX
The Cybex Cloud Q Plus, Autumn
Gold infant car seat sets itself apart
as a perfect symbiosis of phenomenal
protection and a new kind of travel
system for outstanding safety. Thanks to
a lie-flat position the infant car seat turns
into a carry cot outside of
the car. This innovative
travel system is
complemented by
a telescopic linear
side-impact protection,
a near-flat lying
angle also inside
the car and an XXL
sun protection with
UVP50+. The 11-position
height-adjustable headrest
simultaneously changes the
harness length and sitting angle and the
infant car seat grows with the child.
RRP£240
cybex-online.comormamasandpapas.com
DIONO
Radian 5 Group 0-2 car seat from
multi-award winning brand, Diono. The
Radian 5 is set to revolutionise the
car seat market, allowing
parents to make sure
their precious cargo
is as safe and
comfortable as
possible when
they’re on the move.
Age: newborn – 7 years.
RRP:£295.Retailers
include:PreciousLittle
One,BabySecurity,Direct
ToMum&HelloBaby
uk.diono.com
through groups 0+, 1, 2 and 3. Thanks
to its AutoAdjust™
and side wings
grow up and out
simultaneously,
maximum comfort
for growing riders
MAMA CAR SEATS.indd 89 26/01/2016 09:54
Absolutely Mama is the luxury parenting magazine for
the UK. Targeting modern stylish mums in affluent urban
areas nationwide, but with a strong London focus.
The magazine inspires aspirational parents through
engaging, informative content, sophisticated fashion and
lifestyle trends for both adults and little ones. Absolutely
Mama is for modern women, who don’t just define
themselves as mothers. Combining a mixture of fashion,
beauty, products and practical advice, Absolutely Mama is
the complete lifestyle guide for UK mums.
Frequency: Bi-monthly
Cover Price: £3.99
Readership: 20,000
Editorial ratio: 60% +
KNIGHTLEY
MamaISSUEONE | £3.95
Keira
TINY
TRAVELLER
Hip hideaways
from i-escape
FOR STYLISH LONDON MUMS
Interior tips with
Ashlyn Gibson
WONDER
WALLS
Sophie
Ellis-Bextor
The face of baby
charity Tommy's
MODERN
MUM
FASHION
with Eimear
Varian Barry
Actress turned mum
THE
STYLE
ISSUE
FEBRUARY/MARCH2016
ABS MAMA_COVER.indd 1 25/01/2016 15:43
ABSOLUTELY MAMA

4. z e s t . l o n d o n
READERSHIP
AND DISTRIBUTION
ABSOLUTELY MAMA
We are experts in ensuring our magazines go out to the
most relevant readership and, therefore, your customers.
Using a unique combination of industry events,
residential distribution, paid for editions and gifted
copies we ensure that our audience is targeted and
interested in parenting and child content.
NATIONWIDE
Absolutely Mama is sold in WH Smith Travel
branches Nationwide. We also distribute copies with
online orders through selected retailers including
Prince Lionheart, Project B, British Baby Box,
Lorna Drew and Clair De Lune.
LONDON
We distribute copies to the ‘family focused’ London
villages such as Chiswick, Fulham, Battersea,
Clapham, Kensal Rise and Crouch End
through a highly targeted door-to-door
distribution. Copies available to pick
up in store through Mamas and Papas,
GLTC, Hatley, Just William Toys,
Fara Charity Shops, iLoveGorgeous,
Natural Baby Shower and many more!
Our ‘direct to parents’ distribution
policy ensures that your message
will be placed securely into the hands
of parents and parents-to-be through
private maternity hospitals, midwifes,
doctors, dentists, nurseries, schools,
boutiques, play centres, cafes, gyms, spas,
antenatal classes and NCT groups.

5. z e s t . l o n d o n
ADVERTISING
ABSOLUTELY MAMA
POSITION PRICE
OUTSIDE BACK COVER £3700
INSIDE FRONT COVER DPS £6200
DOUBLE PAGE SPREAD £5700
PREMIUM POSITION FULL PAGE £3200
ROP FULL PAGE £2900
HALF PAGE £1400
QUARTER PAGE £500
SCHEDULE
Issue SEPT/OCT 2016
EDUCATION/BACK TO SCHOOL
On Sale 22ND AUGUST 2016
Issue NOV/DEC 2016
CHRISTMAS GIFT GUIDE
On Sale 21ST OCTOBER 2016
Issue JAN/FEB 2017
TRAVEL GUIDE
On Sale 21ST DECEMBER 2016
Issue MAR/APRIL 2017
EDUCATION GUIDE
On Sale 21ST FEBRUARY 2017
Issue MAY/JUNE 2017
FASHION GUIDE
On Sale 21ST APRIL 2017
Issue JULY/AUG 2017
SUMMERTIME GUIDE
On Sale 21ST JUNE 2017
Issue SEPT/OCT 2017
EDUCATION/BACK TO SCHOOL
On Sale 21ST AUGUST 2017
Issue NOV/DEC 2017
CHRISTMAS GIFT GUIDE
On Sale 20TH OCTOBER 2017

6. z e s t . l o n d o n
ADVERTISERS
NEW LOGOS TO COME

7. z e s t . l o n d o n
10
T h i n g s We
SHOE PEOPLE
Wo l f i e & W i l l o w
We love these luxury leather
moccasins from Wolfie and
Willow. Made ‘for little eco
warriors’ and available as lace-ups
or slip-ons, they’re super soft for
babies’ delicate feet.
From £38; wolfieandwillow.com
TOTS AMAZING
B o n T o t
We can’t get enough of Bon
Tot’s own-brand hand-knitted
jumpers, and the shop also
carries brilliant Liberty print
bloomers by US label Billie
Blooms. The only problem is
getting your order in before
your favourite bits sell out!
bon-tot.com
QUIET STORM
B a c a b u c h e
This US brand offers an
understated, contemporary
take on babywear, with versatile
pieces in demure, practical
shades of charcoal, navy
and pink. Cuts are desirably
minimalist and fabrics as soft
as can be. We sense a new
obsession in the offing...
Available at cissywears.com
Absolutely
Love
SWEET CAROLINE
C a r o l i n e B o s m a n s
The new collection by Belgian designer
(and, um, psychiatric therapist) Caroline
Bosmans shows her fantastically offbeat
imagination in full effect. Fruity colour
washes and edgy, oddball prints abound.
abacus-kids.co.uk
Absolutely
The new collection by Belgian designer
(and, um, psychiatric therapist) Caroline
Bosmans shows her fantastically offbeat
imagination in full effect. Fruity colour
washes and edgy, oddball prints abound.
10absolutely-mama.co.uk
MAMA JAN16_ABS_LOVES_HB_0.1.indd 10 08/04/2016 10:28
MAMA’S THE WORD
T h e G r a y S t o r e
The simplest things are often the best – like this
canvas washbag-cum-clutch. Perfect for storing
toiletries or credit cards (and phone), and the
embroidored ‘Mama’ makes a nice statement.
£20; thegraystore.com
IN PRINT
B e a u L o v e s
Beau Loves continues to
blaze a trail into SS16 with an
upbeat, graphic collection that
mixes soft organic cottons
and light summer weaves with
monochrome tones and subtle
hints of colour. And don’t forget
the brand’s trademark punchy
prints… Streetwear for little
ones never looked so good.
beauloves.co.uk
MODERN LOVE
B a i n e s & F r i c k e r
Lovingly crafted from pale birch
ply, this modernist doll’s house
is a minimalist mama’s dream
come true: just the right size for
dolls from Sylvanian families
to Playmobil, and with scope
for personalisation in the form
of painting, decorating and
furnishing.
£300; store.motherland.net
SITTING PRETTY
M u m a n d D a d F a c t o r y
French design studio Mum and
Dad Factory creates stunning
furniture – for mini-mes. From
streamlined beds, desks and
shelves to our favourite chair, now
available in black rattan as well as
natural plywood.
€92; mumanddadfactory.com
DANCING QUEEN
B a n g B a n g C o p e n h a g e n
Ruffles? Check. Arty blocks of colour? Check. Minimalist,
monochrome polka dot print? Check. Looks like Bang Bang
Copenhagen has covered every angle a girl could ask for
with their Dancing Dora Leotard. Great for dancing; even
better for striking a starry pose. Lights, camera...
£34; lunaandcurious.com£34; lunaandcurious.com
blaze a trail into SS16 with an
upbeat, graphic collection that
and light summer weaves with
monochrome tones and subtle
hints of colour. And don’t forget
the brand’s trademark punchy
available in black rattan as well as
natural plywood.
€92; mumanddadfactory.com
EYE CANDY
A k i d
This might just be the world’s hippest kids
shoe label, founded by a husband-and-wife
duo who count Kanye West among their
creative collaborators. The brand focuses
on footwear, and we’re after these Evil Eye
hi-tops for the summer season. If only they
made them in adult sizes… Baby wins again.
Akid Cream Eye Canvas Trainers, £58;
alexandalexa.com
editor’s
PICK
11 April / May 2016
{ MAMA LOVES }
MAMA JAN16_ABS_LOVES_HB_0.1.indd 11 08/04/2016 10:28
B
aby swimming is a rewarding and
fun activity that enables child/
parent bonding and has a number
of physical and cognitive benefits.
Physically, it’s the only form of
exercise baby can do from birth and NHS
guidelines say babies don’t need to have had
their vaccinations before they can swim. In
the first year, baby’s brain grows more rapidly
than at any other time, so it makes sense to
start early and maximise exposure to learning
experiences in a variety of environments.
Babies can exercise many more muscles
in the water than they can on land. Sessions
in the pool are great for strengthening arm,
leg and neck muscles and superb for tiny
lungs. Swimming will not only make your
baby fitter and stronger, you will also notice
the difference in their physical ability on
land – where regular swimmers have often
been shown to crawl and walk earlier than
their peers.
TOPTIPS:
• Use bathtime to prepare - encourage
splashing, smiling and singing with
reassuring eye contact. Wrap baby in a
lovely warm towel once bathtime is over to
keep them warm.
• Createaswimmingchecklist–you’llneed
swimnappies,achangingmatandtowels
andyoumaychoosetouseawetsuitfor
extrawarmth(pooltemperatureshouldbe
atleast32degreesifyourlittleoneisunder
threemonthsoldorlessthan12lbsinweight,
30degreesifthey’reolderorheavier).
• Have a pre-lesson visit – take your baby to
the pool before the first lesson. Spend time
on the side getting them used to the noises,
colours, splashing and general hubbub
of the pool environment – these will all be
much louder than at home!
• Bond in the water – try alternating between
holding baby very close, with lots of
reassuring skin-to-skin contact, and at arm’s
length, so they can move freely and feel a
bit more independent.
❖ For more information visit waterbabies.co.uk
GETNIMBLE~ N I M B L E ~
Proving the fact that Auzzies
do activewear well, Bondi-based
brand Nimble designs and makes
long-lasting, fashionable, sports
gear that you’ll love.
nimbleactivewear.com
CLASS
GUIDE
FITNESS
NOTES
Mama’s
Fitnessfashion,smartsupplementsand
thebenefitsofbabyswimming
BABY SWIMMING;
WHY DO IT?
66absolutely-mama.co.uk
Mama_April16_FITNESS NOTES_HB_0.1.indd 66 08/04/2016 11:26
REPLENISH
P l e n i s h
This brand of cold-pressed juices has been
around since the start of the juicing craze.
Staying ahead of the game, their two new raw
juices Fuel and Calm are designed to invigorate,
power and energise the body while also
protecting the immune system.
plenishcleanse.com
BUMPS AND TUMS
C a r i f i t
This is the first exercise class of its
kind – a 30-minute resistance-interval
workout with baby strapped to mum,
devised by personal trainer Vern Hill.
For babies up to six months old.
carifit.co.uk
Breathe and RelaxS c e n t e r e d
A
romatherapy can keep you balanced and sane but forget the
leakingbottlesandgreasytherapyoils;thisneatlittlestickis
multi-tasking and portable so super easy to use. Our
favourite for new mamas? The Love therapy balm, made from rose,
patchouli and cedarwood. Guaranteed to restore your inner peace.
❖ scentered.me
editor’s
PICK
VIT IT UP
~ V I T L ~
It’s important to take a number of
nutrients post-pregnancy. These
supplements are designed to
provide complete coverage with 15
superfoods, 24 vitamins and minerals,
Omega-3 and krill oil all in nifty little
pill packs labelled Monday-Friday.
Quick and easy.
vitl.com
8 of the best
SPORTS GEAR
01.DEARKATEORCHIDVERAHIPSTER,£30;fashercise.com
02.STELLAMCCARTNEYRUNNINGBELT,£43;farfetch.com
03.BEENBYD’HEYGEREMUSSELSFROMBRUSSELS,£105;fashercise.com
04.MONREALLONDONRACER-BACKPERFORMANCESPORTSBRA,£130;matchesfashion.com
05.ADIDASSTELLAMCCARTNEYCROPPEDSWEATSHIRT,£65;netaporter.com
06.BEENBYD’HEYGEREMUSSELSFROMBRUSSELSLEGGINGS,£85;fashercise.com
07.POINTESTUDIODONNAGRIPSOCKS,£10;fashercise.com
08.NIKEAIRMAXTHEAMESHSNEAKERS,£90;netaporter.com
best
buy
67 April / May 2016
{ MAMA HEALTH & BEAUTY }
01
02
03
04
05
06
07
08
Mama_April16_FITNESS NOTES_HB_0.1.indd 67 08/04/2016 11:26
Beauty
&the
BumpContributing Editor
Apphia Michael’s style
picks for a sleek, chic
third trimester
MAMA MARCH16_STYLETHEBUMP_HB_0.1.indd 46 08/04/2016 11:00
Hat and Trousers: COS; cosstores.com
Wrap and Black Tunic Top: Ingrid & Isabel; ingridandisabel.com
White T-shirt: Boob Design; boobdesign.com
MAMA MARCH16_STYLETHEBUMP_HB_0.1.indd 47 08/04/2016 11:00
Frequency: Bi-monthly
Cover Price: DHS 30
Circulation: 20,000
Editorial ratio: 60% +
EMIRATES MAMA
Emirates Mama is a multi-faceted parenting magazine
catering to the full spectrum of well-informed Emirati,
foreign nationals and British ex-pats. The magazine offers
inspiration on everything from the latest trends and styles
to current beauty news and buys, alongside our pick of the
best products and practical, expert advice.
Emirates Mama is the complete lifestyle guide for UAE
mums, starting from pregnancy and continuing well into
childhood. With plenty of friendly, helpful tips and info on
every page, there’s something relevant to every parent.
It is also the only title that focuses not just on children but
on mothers, providing them with information, insights and
appealing, elegant content.
THE JOURNEY

8. z e s t . l o n d o n
DISTRIBUTION
EMIRATES MAMA
We are experts in ensuring our magazines go out to the
most relevant readership and, therefore, your customers.
Using a unique combination of industry events,
residential distribution, paid for editions and gifted
copies we ensure that our audience is targeted and
interested in parenting and child content.
Emirates Mama will be sold on the shelves of Waitrose
and Spinneys in Dubai and Abu Dhabi. It will also
be gifted to all guests attending The British boarding
School Show, Anderson Education show and many more
parenting events across the Emirates.
Parents will also be able to pick up free copies from
UAE Private Hospitals and clinics, Private Beach Clubs,
Hotels, Coffee Shops, Yoga and Pilates Studios, Retail
outlets such as Babyshop & Just Kidding.

9. z e s t . l o n d o n
ADVERTISING
EMIRATES MAMA
POSITION PRICE
OUTSIDE BACK COVER £5200 ($7633.86)
INSIDE FRONT COVER DPS £8900 ($13065.64)
DOUBLE PAGE SPREAD £8200 ($12038.01)
PREMIUM POSITION FULL PAGE £4600 ($6753.03)
ROP FULL PAGE £4200 ($6165.81)
HALF PAGE £2000 ($2936.10)
QUARTER PAGE £1100 ($1614.85)
SCHEDULE
ISSUE ON SALE
DECEMBER/JANUARY 21ST NOVEMBER 2016
FEBRUARY/MARCH 20TH JANUARY 2017
APRIL/MAY 20TH MARCH 2017
JUNE/JULY 22ND MAY 2017
AUGUST/SEPTEMBER 21ST JULY 2017
OCTOBER/NOVEMBER 22ND SEPTEMBER 2017
DECEMBER/JANUARY 20TH NOVEMBER 2017

10. z e s t . l o n d o n
At Absolutely Mama we understand how crucial our digital
offering is for our readership. We use our online platforms
to engage our readers with relevant and inspiring content
which is instant and ever changing.
Readers can visit absolutely-mama.co.uk or follow us on
Instagram, Facebook and Twitter. Absolutely Mama can
also be accessed on our smartphone app.
Bespoke digital campaigns are quoted on request to our
database of over 8000 subscribers.
SOCIAL MEDIA STATS
FACEBOOK:
Week on week increase in followers by 14%
TWITTER:
Followers have grown by 60% in June 2016
INSTAGRAM:
4095 followers
www.absolutely-mama.co.uk
We receive an average of 1,361 hits per month
and 1.55 mins per visit.
DIGITAL

11. z e s t . l o n d o n
ADVERTISING
COMMERCIAL MANAGER
KATIE AMPS
katie.amps@zest-media.com
SALES MANAGER
MICHELLE REDDYHOFF
michelle.reddyhoff@zest-media.com
EVENTS AND PARTNERSHIPS
THIAGO ALVES
thiago@zest-media.com
First Floor, 197 City Road,
London, EC1V 1JN
T: +44 (0)20 7704 0588
F: +44 (0)20 7900 3020
E: info@zest-media.com
www.zest-media.com
CONTACT