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Email marketing
This document discusses building an email list to use for email marketing. It explains that email marketing can generate leads, build website traffic, drive direct sales, and increase brand awareness in a cost-effective way. It emphasizes the importance of creating quality email content and offers to attract subscribers. Some suggested ways to build a list include hosting webinars, using social media buttons, collecting registrations from live events, and asking colleagues to promote your list. The document also covers legal requirements like CAN-SPAM compliance and opt-in consent. It compares using your own email provider versus an email service that automates list management.
Email marketing
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- 2. Why Email Marketing TargetAudience Generate Leads Build Traffic to Blog/Website Direct Sales Generate Traffic to Events Education/Loyalty Brand Awareness
- 3. More Why EmailMarketing It produces results Cost Effective Easily trackable Immediate Response
- 4. The Legal StuffTheLegal Stuff CAN-SPAM Act - Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003 Spam – Unsolicited Commercial Email – Keyword is Commercial The Fine – up to $300 PER Email Opt-In – Only send to people that have subscribed Email Piece must have “Unsubscribe” form Business Address must be somewhere on the email. Beware Email lists
- 5. It Starts WithThe List 1. Create Great Email Content – Make you readers want to read your email 2. Have a great offer – eBook – Whitepaper 3. Host a Webinar 4. Use a QR Code that leads to an opt in email 5. Trade Shows 6. Social Share Buttons on Email (Email to a Friend) 7. Facebook Call To Action tab. 8. Create Multiple Email Subscription lists to target different market segments 9. Host a live event & collect registrations 10. Signup Link on Website
- 6. Referral ListReferral List Offerto trade your expertise to someone who has an email list in return for them promoting your business. Find list owners on: Facebook Ask Colleagues Forums & Groups
- 7. Your Own Mailvs ServiceYour Own Mail vs Service •Your own email provider will throttle down multiple emails •You stand a chance of getting your email frozen • Manually have to manage subscribe & unsubscribes Services will automate the process
- 8. Email ServicesEmail Services ConstantContact Aweber Mail Chimp Pure Leverage Video Email
- 9. Feedburner Subscribe to RSSfeed of blog via email. Free Program Also monitors stats on subscribers
- 10. Feedburner Subscribe to RSSfeed of blog via email. Free Program Also monitors stats on subscribers