There are several types of welcome emails that can be sent to new clients or subscribers, including general welcome emails, newsletter subscription emails, and personal outreach emails. When creating a welcome email, it is important to thank subscribers for joining, provide any promised rewards, set expectations for future communications, introduce your company and goals, ask subscribers to whitelist the email, and include contact information. Following best practices like these will help ensure subscribers engage with the email and strengthen their relationship with your brand.

1. How to Write Welcome Email to
New Client?
The Best Practices with Samples
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2. Types of Welcome Emails
As long as you face various situations in the internet
marketing, there are a few different types of welcome
emails for each case:
• General. It is delivered when the person signs up,
subscribe or buy something from your website.
• Newsletter Subscription. It is aimed at the getting
leads, growing the audience, engage the clients and
advertises your services or products.
• Personal outreach. This email is sent automatically
from the particular person from your company to the
new signups. This is a common approach for startups.

3. Also, there are two more welcome email types
that are not often used but still exist and you
need to know them:
• free sample – email where you offer the
person some free stuff in exchange for their
email address or some other info or action;
• invitation – when a member of a group invites
other teammates to try the offered services or
products.

4. Tips for Creating Perfect Welcome Emails
• Be Thankful to the New Subscribers
This is the first thing you need to do while reaching your
subscribers with this email. They have joined you and you
show them your gratitude for their trust. “Thank you” is one
of the most powerful elements of many good welcome email
examples. It shows that it has been written by a human and it
leads to stronger relationships eventually. When receivers see
your appreciation they will be more loyal to your brand.
The good practice is to use personalization in the “Thank you”
part. Adding receiver’s name you will get more attention and
reach higher engagement. Also, it will look like you are writing
to the particular person, not just an average subscriber.

5. Provide the Promised Rewards
Do you encourage people to sign up for some perks,
special offers, and free stuff? If it is so, then you need
to provide the receiver with it. The principle is simple –
if you promise something, you provide it. Otherwise,
you risk losing the trust of your subscribers and
eventually losing them as well.
If you do not use such kind of incentive, try to think
about starting doing so and create proper subject lines.
This will not only encourage subscribers to stay with
you but also show you care about them by providing
them with a decent reason to sign up.

6. Set Expectations
You need to prepare your subscribers for their future
experience and to inform them what to expect from you. You
can describe the type of emails you are about to deliver to
them. Inform receivers about the schedule of your
newsletters. Or you can send them informational emails every
time you provide a special offer. Maybe you will decide to
show them new features of your service or new products.
Write about everything you consider important.
That is how you start building strong relationships with your
audience and prepare them for the type of collaboration you
are about to have. Also, you will decrease the number of spam
complaints as your receivers will not be surprised with your
letters.

7. Introduction
Tell your story to the subscriber (shortly). In the welcome
email to new client explain what you are doing considering
business and show your personality as well for creating a base
for future relationships. As soon as your audience get to know
you and your brand, they will more likely to buy your product,
service or provide any other type of conversion.
You can start with an interesting fact or short story about your
business. Explain your goal and why you consider your
product or service important to the world. This will bring you
to the upper level considering the connection with the
audience.

8. Ask for Whitelisting
This means that your subscribers add your email to their
address book. This approach is important for improving
your deliverability rates and minimizing chances for
getting into spam while sending a welcome email to a
new customer, as you will become a trustworthy resource
for the subscriber’s mailbox.
The good welcoming letter can contain not only the
request but also clear instructions on how to do so. Sure
thing, you need to display perks of this action to the
subscriber. For instance, the person will not miss any
updates, offers or valuable information.

9. Add Contact Info and Social Links
This element is important in case the subscriber decides to
reach you in another way. This is proved by numerous
welcome email series examples. And providing your
subscribers with the opportunity to reply to your messages
will help you to get to know your audience better.
Social links are crucial as well. Add links to your Facebook
page, Instagram or Twitter accounts, and other social
networks. The receivers will be able to follow you there and
stay tuned. The thing is that if they have signed up to your
letters, they will be likely even more happy to follow your
social profiles.

10. Standout Welcome Email Samples

17. Get Benefits from the Existing
Welcome Email Samples
As you see, such emails help to solve many issues and are very useful for your
business and reputation. That is why you need to follow the given guidelines
and best practices to create your own suitable sample welcome email for a
new customer. Keep in mind your business specifications and the peculiarities
of your target clients to send the right message to them.
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