Do you know the true performance of your email campaignsPure360
In order to truly measure the success of your email campaigns you need to look beyond the open and the click.
By measuring other metrics that are specific to your goals you will not only be able to assess the value of your campaigns, but also justify your email marketing activity as a whole.
This will help you to achieve buy in from senior members and to improve your email campaigns moving forwards.
5 Ways to Increase Email Engagement and Revenue with CRM DataBlueHornet
Learn how CNET, the world's largest and most trusted tech media source with more than 100 million unique users, uses their client data to deliver personalized email content and advertising to increase engagement and drive real revenue.
Do you know the true performance of your email campaignsPure360
In order to truly measure the success of your email campaigns you need to look beyond the open and the click.
By measuring other metrics that are specific to your goals you will not only be able to assess the value of your campaigns, but also justify your email marketing activity as a whole.
This will help you to achieve buy in from senior members and to improve your email campaigns moving forwards.
5 Ways to Increase Email Engagement and Revenue with CRM DataBlueHornet
Learn how CNET, the world's largest and most trusted tech media source with more than 100 million unique users, uses their client data to deliver personalized email content and advertising to increase engagement and drive real revenue.
How to get Personal with Marketing AutomationGetResponse
Webinar presentation by Kath Pay of Holistic Email Marketing for GetResponse. Find out what are the best ways to personalize your email marketing campaigns, how to leverage touch points through marketing automation, and see real life business examples of using marketing automation in action.
2015 Consumer Views of Email Marketing, Part 1: Email Usage Patterns & Mobile...BlueHornet
For the fourth consecutive year, BlueHornet has surveyed consumers across the United States to better understand their behavior about email marketing. This year, over 1,800 consumers reveal they are increasingly digitally connected, savvy, and have high expectations of email marketing. Take a deep dive into the data from the report and learn what your customers are saying, and doing, about marketing emails.
2015 Consumer Views of Email Marketing, Part 2: How Email Influences Purchasi...BlueHornet
For the fourth consecutive year, BlueHornet has surveyed consumers across the United States to better understand their behavior about email marketing. This year, over 1,800 consumers reveal they are increasingly digitally connected, savvy, and have high expectations of email marketing. Take a deep dive into the data from the report and learn what your customers are saying, and doing, about marketing emails.
Email marketing tips by Fortius Technologies LLCAlan Flores
As a Digital Marketing Agency in Dubai, we have done many email marketing campaigns for our clients. Here is some tips for email marketing to enhance the sale of small business owners.
Email Marketing Excellence - Dave Chaffey GetResponse Smart InsightsGetResponse
Email Marketing Excellence - GetResponse and Smart Insights teamed up to deliver a report and a follow-up webinar on the State of Email Marketing 2015. The webinar was cohosted by Dr Dave Chaffey from Smart Insights and Michael Leszczynski from GetResponse.
Check out GetResponseTV for the webinar recording - http://bit.ly/Excellence-Webinar
Email Deliverability Tips from the ExpertsGetResponse
Email Deliverability as presented by GetResponse Compliance and Deliverability Team. Learn about the do's and don'ts of email deliverability. Find out how to manage subscribers' expectations and your email list to maintain high sender reputation and good relations with your audience.
A presentation delivered by Komal Helyer of Pure360 to the Smart Insights 2018 Marketing trends summit covering 8 practical Behavioural Email predictions.
Understand the basic process, best practices and do's and don'ts of email marketing, the importance of mobile-first, top trends, subscriber segmentation, email and blog automation and top email marketing software.
11 Consumer Behavior Secrets to Improve Automated MarketingGetResponse
Webinar presentation by Jamie Turner for GetResponse revealing consumer behavior secrets and how you can use it for your automated marketing campaigns.
[Webinar] Three Ways to Scale ABM Success with PersonalizationEngagio
Account-based marketing (ABM) programs are on the rise, and for good reason. When executed well, ABM improves collaboration with sales, grows deal size, and helps focus marketing efforts where they can have the largest impact.
In this webinar with MarketingProfs, we'll explore the role personalization plays in mastering ABM outreach for maximum impact.
You'll learn how to:
- Identify which communications must be personalized
- Consider which triggers should be used to automate personalization prompt
- Leverage your outbound calling engine to drive up conversions
Jason Falls - Marketing Automation for Human BeingsGetResponse
Jason Falls talks about what not to automate to ensure your marketing automation works.
Originally presented during a webinar created for the Marketing Automation Hub: http://bit.ly/MAHub
Watch the recording here: http://getresponse.tv/video/Y-weCtk4tJE/jason-falls-on-marketing-automation-for-human-beings-webinar/
Are you flying blind when it comes to growing your eCommerce business? Despite the fact that online shopping is infinitely more trackable than brick-and-mortar, we find that most executives and business owners still don't focus on proven metrics to grow their online revenue and valuation. As a result, their business doesn't grow as fast as it should.
In this webinar with AddShoppers and RJMetrics, you'll learn:
•Why emphasizing analytics is crucial for increasing online revenue
•The 6 top metrics growth focused eCommerce marketers should be tracking and improving
•How to integrate data analysis into your workflow
For your emails to work, you need consider not only how you create content and what you write about, but when you send it and how you use it in your business. This session will look at the power of the analytics in email marketing – and how monitoring and responding to these reports can drive huge results in your business or organization.
Lead nurturing is not a new concept for marketers, but the tactics and benchmarks associated with lead nurturing are quickly evolving.
View this webinar to hear Jon Miller, VP and Co-Founder of Marketo, and Corinne Sklar, CMO and Digital Marketing Practice Lead of Bluewolf, discuss best practices for executing and measuring lead nurturing programs. Based upon recent research conducted by Demand Gen Report , attendees will gain insights into the benchmarks their nurturing efforts should be tracking against.
View the ondemand webcast to learn:
Effective database segmentation
The importance of clean data
Tactics to balance content vs. sales efforts
Best practices for personalizing email content
When to move someone from one nurture program to another
How much email is too much
#INBOUND13 - Harnessing the Power of Segmentation for Marketing ResultsEllie Mirman
Email marketing isn’t dead, but unsegmented email is a tactic of the past. Segmentation has the power to transform your marketing results: delivering the right message to the right person at the right time is not only the right thing to do, it’s the smart thing to do. Segmentation brings higher click through rates, conversion rates, and close rates. This session will cover how to get the data you need for powerful segmentation and how to use it to get better results.
Presented at #INBOUND13 (www.inbound.com) on August 21, 2013
Email Marketing Strategy for Higher EducationInformz
This webinar is all about how to increase the reach of your messaging with email marketing, why having a multi-channel marketing strategy is important, and how to target the right person, with the right message, at the right time. You'll also learn tips for a successful emarketing program and examples from other schools.
How to get Personal with Marketing AutomationGetResponse
Webinar presentation by Kath Pay of Holistic Email Marketing for GetResponse. Find out what are the best ways to personalize your email marketing campaigns, how to leverage touch points through marketing automation, and see real life business examples of using marketing automation in action.
2015 Consumer Views of Email Marketing, Part 1: Email Usage Patterns & Mobile...BlueHornet
For the fourth consecutive year, BlueHornet has surveyed consumers across the United States to better understand their behavior about email marketing. This year, over 1,800 consumers reveal they are increasingly digitally connected, savvy, and have high expectations of email marketing. Take a deep dive into the data from the report and learn what your customers are saying, and doing, about marketing emails.
2015 Consumer Views of Email Marketing, Part 2: How Email Influences Purchasi...BlueHornet
For the fourth consecutive year, BlueHornet has surveyed consumers across the United States to better understand their behavior about email marketing. This year, over 1,800 consumers reveal they are increasingly digitally connected, savvy, and have high expectations of email marketing. Take a deep dive into the data from the report and learn what your customers are saying, and doing, about marketing emails.
Email marketing tips by Fortius Technologies LLCAlan Flores
As a Digital Marketing Agency in Dubai, we have done many email marketing campaigns for our clients. Here is some tips for email marketing to enhance the sale of small business owners.
Email Marketing Excellence - Dave Chaffey GetResponse Smart InsightsGetResponse
Email Marketing Excellence - GetResponse and Smart Insights teamed up to deliver a report and a follow-up webinar on the State of Email Marketing 2015. The webinar was cohosted by Dr Dave Chaffey from Smart Insights and Michael Leszczynski from GetResponse.
Check out GetResponseTV for the webinar recording - http://bit.ly/Excellence-Webinar
Email Deliverability Tips from the ExpertsGetResponse
Email Deliverability as presented by GetResponse Compliance and Deliverability Team. Learn about the do's and don'ts of email deliverability. Find out how to manage subscribers' expectations and your email list to maintain high sender reputation and good relations with your audience.
A presentation delivered by Komal Helyer of Pure360 to the Smart Insights 2018 Marketing trends summit covering 8 practical Behavioural Email predictions.
Understand the basic process, best practices and do's and don'ts of email marketing, the importance of mobile-first, top trends, subscriber segmentation, email and blog automation and top email marketing software.
11 Consumer Behavior Secrets to Improve Automated MarketingGetResponse
Webinar presentation by Jamie Turner for GetResponse revealing consumer behavior secrets and how you can use it for your automated marketing campaigns.
[Webinar] Three Ways to Scale ABM Success with PersonalizationEngagio
Account-based marketing (ABM) programs are on the rise, and for good reason. When executed well, ABM improves collaboration with sales, grows deal size, and helps focus marketing efforts where they can have the largest impact.
In this webinar with MarketingProfs, we'll explore the role personalization plays in mastering ABM outreach for maximum impact.
You'll learn how to:
- Identify which communications must be personalized
- Consider which triggers should be used to automate personalization prompt
- Leverage your outbound calling engine to drive up conversions
Jason Falls - Marketing Automation for Human BeingsGetResponse
Jason Falls talks about what not to automate to ensure your marketing automation works.
Originally presented during a webinar created for the Marketing Automation Hub: http://bit.ly/MAHub
Watch the recording here: http://getresponse.tv/video/Y-weCtk4tJE/jason-falls-on-marketing-automation-for-human-beings-webinar/
Are you flying blind when it comes to growing your eCommerce business? Despite the fact that online shopping is infinitely more trackable than brick-and-mortar, we find that most executives and business owners still don't focus on proven metrics to grow their online revenue and valuation. As a result, their business doesn't grow as fast as it should.
In this webinar with AddShoppers and RJMetrics, you'll learn:
•Why emphasizing analytics is crucial for increasing online revenue
•The 6 top metrics growth focused eCommerce marketers should be tracking and improving
•How to integrate data analysis into your workflow
For your emails to work, you need consider not only how you create content and what you write about, but when you send it and how you use it in your business. This session will look at the power of the analytics in email marketing – and how monitoring and responding to these reports can drive huge results in your business or organization.
Lead nurturing is not a new concept for marketers, but the tactics and benchmarks associated with lead nurturing are quickly evolving.
View this webinar to hear Jon Miller, VP and Co-Founder of Marketo, and Corinne Sklar, CMO and Digital Marketing Practice Lead of Bluewolf, discuss best practices for executing and measuring lead nurturing programs. Based upon recent research conducted by Demand Gen Report , attendees will gain insights into the benchmarks their nurturing efforts should be tracking against.
View the ondemand webcast to learn:
Effective database segmentation
The importance of clean data
Tactics to balance content vs. sales efforts
Best practices for personalizing email content
When to move someone from one nurture program to another
How much email is too much
#INBOUND13 - Harnessing the Power of Segmentation for Marketing ResultsEllie Mirman
Email marketing isn’t dead, but unsegmented email is a tactic of the past. Segmentation has the power to transform your marketing results: delivering the right message to the right person at the right time is not only the right thing to do, it’s the smart thing to do. Segmentation brings higher click through rates, conversion rates, and close rates. This session will cover how to get the data you need for powerful segmentation and how to use it to get better results.
Presented at #INBOUND13 (www.inbound.com) on August 21, 2013
Email Marketing Strategy for Higher EducationInformz
This webinar is all about how to increase the reach of your messaging with email marketing, why having a multi-channel marketing strategy is important, and how to target the right person, with the right message, at the right time. You'll also learn tips for a successful emarketing program and examples from other schools.
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Digital marketing strategy for B2B sectorMoses Gomes
Here is a simple DIY for B2B and entrepreneurs on how to use social media and internet marketing strategies for lead generation, engagement and branding. This presentation presents some simple key techniques to help on different social media and technology elements for engagement with customers.
Our Email Marketing Maturity Model was designed to help organizations with a roadmap for improving their Email Marketing capabilities. The model provides 4 stages of organizational maturity, which are:
- Undefined
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Additionally, it evaluates 8 components of Email Marketing, as follows:
- Orientation
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- Budget & Staff
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Follow our mantra of sending the right message, to the right person, at the right time, with the right frequency as a framework for your email marketing strategy.
Meera is an articulate author who "gets it." She knows how to distill a topic into what we are wanting to ask next, and then gives us doable strategies. I have several of her books because they are so valuable to me. I refer back to them regularly when needed.
Max Impact Email Marketing – Network Marketing Lead Generation Secrets. Inside this eBook, you will discover the topics about email marketing basics for net work marketing, getting subscribers, reducing unsubscribes, using transactional emails, using triggers in the email, testing different variations of your email, use analytics to separate buyers from non buyers, use loyalty programs and determine the correct frequency to send emails.
Creating a successful email marketing campaign isn’t difficult, but it does require you to do more than just send out an occasional newsletter.
Unfortunately, many businesses still haven’t taken advantage of this powerful marketing tool for their business, either because they don’t know how, or they haven’t recognized the many benefits they can gain from email marketing.
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Email marketing; It is a new generation marketing method in which electronic mail is used as a kind of direct marketing tool to deliver marketing messages to a certain audience.
Teach youself Fast, Flexible and Cost-effective ways of reaching new customers and retaining existing customers by encouraging repeat website visits. Email marketing can allow you to create targeted and personalized messages for earning a lot of money.
Reaching the target audience with email marketing strategies will provide several positive and beneficial liaisons. Some of these include enhancing the relationships of the merchant and customer pools, encouraging customer loyalty and thereby effectively ensuring repeat business.
There is also the avenue to pursuing new customers this way as it creates the circumstances to reach the said customer base for the purpose of encouraging an immediate purchase.
Reaching the target audience with email marketing strategies will provide several positive and beneficial liaisons. Some of these include enhancing the relationships of the merchant and customer pools, encouraging the customer loyalty and thereby effectively ensuring repeat business.
Best seller in Email Marketing with good results in how to create a email list for your subscribers. Helps in complete understanding of How to Build your email list and obtain more subscribers in short time
Introducing Max impact email marketing network marketing lead generation secrets. Inside this ebook you will discover the topics about email marketing work marketing getting subscribers, reducing unsubscribes using transactional emails, using triggers in the email testing a different variation of your email use analytics to separate buyers from nonbuyers use loyalty programs the correct frequency to send emails.
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Personalisation - The perfect fit for your fashion brandPure360
According to Statista, the global online fashion market was worth $533 billion in 2018, and is predicted to grow to $872bn by 2023.
Within such a competitive and growing marketplace, being able to offer a superior service and experience to your customers and prospects has never been so important.
Personalisation is becoming an expected norm for consumers and a powerful tool for eCommerce brands especially within the Fashion industry to drive conversions, recommend complementary products, increase customer retention plus many more benefits.
Within this webinar we explore the personalisation tactics fashion eCommerce brands can use to:
- Create a stand out personalised customer experience
- Drive purchase intent with proactive marketing
- Improve conversion rates through website personalisation and abandonment recovery
- Increase repeat purchases and loyalty with post-purchase marketing
- We will also look at examples of fashion brands who are doing it well.
Webinar: Overcoming the 5 biggest challenges in eCommercePure360
Engage, convert, retain; A deceptively simple recipe when it comes to achieving eCommerce success, but not without its many challenges that must be overcome by brands of all shapes and sizes.
That's why Pure360 has teamed up with the award-winning eCommerce agency JH, to deliver an insightful webinar into how ambitious brands can cultivate measurable success and overcome 5 of the biggest challenges in today's eCommerce landscape.
Webinar: How do i increase subscriber conversions on my website? Pure360
Within this webinar we explore the tactics and best practices you can use to increase your email subscriber conversions on your website.
The areas we cover include:
– Best practice email subscriber forms
– How to supercharge your email subscribers conversions
– A look at overlays
– Examples from brands who are doing it well!
– Plus more
Webinar: Food and Drink Brands: Increase sales and customer loyalty using per...Pure360
The UK food and grocery market is predicted to grow by 15% between 2019 and 2022, giving it a value of £213 billion, with 40% of all UK shoppings saying they have brought food or groceries online, according to research by the IGD.
Within such a competitive marketplace, brand loyalty is low and price sensitivity and timing are a major factor when consumers are making a purchase. This means it has never been more important for food and drink brands to stand out and offer a personalised service to build brand loyalty and engage with their customers at the most opportune time for repeat purchase.
Within this webinar we explore the tactics the food and drink brands can use to:
- Create a stand out personalised customer experience
- Drive purchase intent with proactive marketing
- Improve conversion rates
- Increase repeat purchases and loyalty with post-purchase marketing
Introducing PureAcademy - Pure360’s free workshop programme that aims to empower marketers to be the best they can be with sessions designed to build on your professional development and help you further your marketing career.
Hosted by our in-house Customer Success experts, we provided a hands-on session loaded with practical advice to take away and start implementing straight away.
We took our guests through best practice advice and helped them take a step back to refocus on why you do what they do. We introduced the SMART planning framework and helped them set appropriate marketing goals and actions for the next year.
What we covered:
- Learn how to plan the SMART way and create clear KPIs to help you meet your business objectives
- Finish the day with a better understanding of your clients and why you do what you do
- Make your working day more efficient with tactical tasks aligned to your strategic plan
- Improve your methods of monitoring, reviewing, and prioritising your campaigns.
Webinar: Build Loyalty and Drive Revenue with Effective Welcome JourneysPure360
Within this webinar you will discover the importance of implementing welcome email journeys, including how to build loyalty, increase engagement and drive revenue.
We cover acquisition based welcome journeys, industry examples and which types of content you should be using for your different stages throughout this welcome journey, including personalising the content based on your subscribers signup-point.
This webinar covers all the crucial areas you need to consider when implementing effective welcome email journeys.
Compared to a normal marketing email, welcome emails generate:
50-60% more open rates
5 x the click through rate
9 x more purchasing potential
8 x more revenue per email
50% – 86% more engagement than email newsletters
Webinar: Beauty Brands: How to Transform Your Customer Experience with Person...Pure360
Beauty is one of the fastest growing retail sector in eCommerce. The online beauty market in the UK is forecast to grow 21.1% over the next five years.
With this growth comes competition. Keeping customers coming back is a big challenge but also a huge opportunity.
Within this webinar we look at the tactics beauty brands can use to:
- Create a stand out personalised customer experience
- Drive purchase intent with proactive marketing
- Improve conversion rates
- Increase repeat purchases and loyalty with post-purchase marketing
To watch the webinar, please visit: https://www.pure360.com/webinar/beauty-brands-how-to-transform-your-customer-experience-with-personalisation/
PureAcademy S.M.A.R.T Planning & Tactics Workshop - Manchester, June 2019Pure360
Introducing PureAcademy - Pure360’s free workshop programme that aims to empower marketers to be the best they can be with sessions designed to build on their professional development and help them further their marketing career.
Hosted by our in-house Customer Success experts, we provided a hands-on session loaded with practical advice to take away and start implementing straight away.
Our S.M.A.R.T Planning session in Manchester allowed our guests to refocus their marketing strategies to maximise their resources and returns on investment.
We took a look through best practice advice and helped our guests take a step back to refocus on why they do what they do. We introduced the S.M.A.R.T planning framework and helped our guests set appropriate marketing goals and actions for the next year.
PureAcademy: Smart Planning Workshop May 2019Pure360
PureAcademy - Pure360’s free workshop programme that aims to empower marketers to be the best they can be with sessions designed to build on your professional development and help you further your marketing career.
Hosted by our in-house Customer Success experts, we provide a hands-on session loaded with practical advice to take away and start implementing straight away.
Discover how to refocus your marketing strategies to maximise your resources and returns on investment.
Areas covered:
- Learn how to plan the SMART way and create clear KPIs to help you meet your business objectives
- Gain a better understanding of your clients and why you do what you do
- Make your working day more efficient with tactical tasks aligned to your strategic plan
- Improve your methods of monitoring, reviewing, and prioritising your campaigns.
Webinar: Ecommerce Personalisation and Abandonment Recovery in ActionPure360
This webinar discusses the growing need for ecommerce brands to implement a personalisation and abandonment recovery strategy. With some hard hitting industry statistics, what the capabilities are of such solutions and real life examples of how these personalisation and abandonment recovery solutions can transform your ecommerce business.
44% of consumers say that they will likely become repeat buyers after a personalised shopping experience, now is the time to rethink your personalisation strategy.
We also showcase our PureTargeting solution, giving you the ins and outs of its powerful capabilities and features, how it works and the real ROI our solution offers our ecommerce customers.
See a range of PureTargeting’s features in action:
- Cross-channel personalisation
- Cart and browse abandonment recovery
- Product recommendations
- Social Proof
- Post-purchase journeys
- Overlays
- Plus more
Discover how personalisation and abandonment recovery solutions will offer your visitors a superior personalised experience, increase conversions, improve customer retention and show significant ROI in a short space of time after implementation.
Watch the full webinar at: https://www.pure360.com/webinar/ecommerce-personalisation-in-action/
‘Luke 1977 decreased abandonment rates by 17% and increased revenue from cart abandonment recovery by 60% using PureTargeting'.
Travel Industry - Maximising Customer Retention Post GDPR Pure360
ABTA Conference: Data Protection and Management in Travel Post-GDPR
Whilst May 25 was the deadline for the General Data Protection Regulation, the reality is that compliance is just beginning. As with any significant new legislation, the text of the GDPR leaves open many interpretive questions and businesses will need to address emerging privacy and security threats in the months and years ahead. Compliance is not just a one off exercise, but an ongoing business process that evolves over time.
With pain points such as reduced list growth and engagement, discover how to retain your customers and grow your email lists post GDPR.
The presentation covers:
- The power of automations to increase customer retention and to drive revenue
- Introducing engaging welcome campaigns to add value from the start
- How to wake up your lapsed and unengaged customers
- Why a preference centre is a must post GDPR
Personalisation vs segmentation - the differences and the benefits Pure360
Personalisation and Segmentation. Marketers often get them confused. And that could be holding back your ability to execute both effectively.
Learn how they are difference, the benefits of each, and how to get them working together.
A Pure360 Lifecycle Marketing Masterclass.
https://www.pure360.com
Automations are a lifesaver for the busy marketer. But they also help you improve your customer experience.
Discover the 7 must-have automations that every eCommerce business should use.
A Pure360 Lifecycle Masterclass
https:/www.pure360.com
Personalisation: Separating the good and the great (from the downright damagi...Pure360
What seperates good personalisation from great personalisation? This talk reveals all.
Learn from real-life examples of great personalisation and discover what happens when it goes horribly wrong.
Presenter: Chantelle Knoetz, Key Account Director, Pure360
Event: eCommerce Expo 2018
Personalisation: Separating the good and the great from the downright damagingPure360
Personalisation is powerful but it also comes from it's risk. Learn why it matters, how and why it goes wrong, and what makes great personalisation great.
Webinar: Rethinking Your Email Creative to Maximise EngagementPure360
We all know that generating maximum engagement from our email campaigns post-GDPR should be a priority, especially if your email lists have reduced in size.
The busy email marketer is always thinking about the next campaign. But sometimes you need to take step back and look at what you’re currently sending.
Is your design looking dated? Are your templates following best practice? Is your content as engaging as it could be?
Watch our webinar to learn how to give your email creative a top-to-bottom audit. Learn the secrets behind attention grabbing emails that drive conversions.
Watch the full webinar at: https://www.pure360.com/webinar/rethinking-email-creative-maximise-engagement/
Studies show that it’s 25 x more expensive to acquire new customers than it is to retain existing ones.
That’s a pretty impactful statement considering a large majority of marketers spend more time and budget on acquiring new customers instead!
GDPR certainly hasn’t helped matters either with its impact on reduced customer email lists.
So we hosted this webinar to showcase the key areas to focus on to keep your customers engaged, ensure they continue to buy from you and to increase your brand advocates.
This webinar covers:
- Introducing engaging welcome campaigns to add value from the start
- The power of automations to increase customer retention and to drive revenue
- Why a preference centre is a must post GDPR
- How to wake up your lapsed and unengaged customers
You should watch if you:
- Are facing a reduced customer email list after a re-consent campaign
- Have a lack of confidence in the consent you have for your customers
- Need to gain more value out of your customer database
- Want to learn new ways to interact with your customers and awaken un-engaged customers
- Want to increase your customer email engagement
To view the webinar please visit: https://www.pure360.com/webinar/maximising-customer-retention-post-gdpr/
Beyond the Basics: Why Consumer Are Demanding Intelligent PersonalisationPure360
Our research has revealed that the common personalisation tactics used in marketing aren't cutting the mustard anymore. To keep up with consumer expectations we need to think beyond the basics of personalisation. But what does that look like?
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
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It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
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2. Guide to B2B Email Marketing Strategy
Welcome to our latest guide – this one focuses on email marketing strategies and advice for B2B
Marketers.
In this guide email marketing expert and trainer Maria Khoury will take you through three of the most
successful strategies that you can implement, without trouble, to improve your B2B email marketing
activities.
1. Optimise your data capture strategy
Why? To grow your email marketing database with engaged and opted in subscribers.
Purchasing data lists
Thought leaders in the email marketing industry are just about unanimous on the subject of randomly
purchased lists and it isn’t great. It is getting much harder to find high quality lists that are out there
that are fully opted in by the subscribers and adhering to best practice.
You may, however, still encounter those who push the buying of email lists as a perfectly legal
alternative to building lists through opt-in subscription. If you are going down the purchased list route
then ask the providers the following:
- How are the subscribers opted in?
- How often is the email data updated?
- Are they individual contact emails or generic business ones? What is the split?
- What is your policy on refunds/replacements for gone aways or incorrect addresses?
- Could I have a test list to check the quality of data before purchasing?
- Is the list purchase for a one off usage or multiple?
- If multiple usage, will I get an update to it and when?
Our advice to marketers? There are better ways to grow your database and you should investigate
them before looking at purchasing data – which may be quicker to implement in the short term but is
likely to damage your brand reputation, delivery rate and place you in the ‘spammer’ category with
recipients.
You may be able to legally email B2B without them having opted in (remember you must have an opt
out option on your email though), but here's the catch: your recipients won't debate the legal merits of
your bought list before hitting the spam button. And it only takes a few complaints to attract the stern
attention of ISPs that can bring your "legitimate" email campaign to a screeching halt.
Get your web sign up right
In Submit Now by Andrew Chak, we learn that there is a hierarchy of needs that must be met before a
user on your website will act –availability, usability, confidence & desire. Before you can start to get
the conversions (read email sign ups) on your website, you need to make sure that you’ve addressed
each of these.
You have roughly 8-10 seconds to get a conversion on your website (that’s not scientific by any
means, but it’s a widely accepted metric amongst web designers). So the moment of signup is the
most critical to get right.
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3. Guide to B2B Email Marketing Strategy
Make sure your sign up form is visible. Before I train a new client, I like to have a look at their website
and check the sign up form. It amazes me how hidden away the sign up form can be sometimes.
Display your money maker! Make sure it’s clearly visible and available on every page.
It could just be a simple sign up box like this;
This is a great form because it’s at the top of the page, it’s very clear as to what the person is signing
up for and all you have to enter is your email address. Bear in mind that this is not all the information
you can collect, by using a two page opt in process you are making it look simple for the user to just
input their email and then you can ask for a couple more bits such as name, title, email preferences
on the next page. By telling them that the information is to better target their interests and giving them
control over what they’re receiving it’s a double win – they getter more relevant content and you get
your data for personalising and targeting your campaigns!
Show you respect their privacy
Which leads me on to my next point... if people don’t trust you, they won’t submit their details.
Make your privacy policy clear and easy to read like this:
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4. Guide to B2B Email Marketing Strategy
It’s all about trust
Now this next bit is worth remembering...more and more people have created a second or third email
address which they’re not so worried about entering into a sign up form, but they’re less likely to
check it or regularly interact with your emails.
You want to capture their primary address and their full attention so make sure you’re offering high
security and top value in exchange.
Make sure your recipients know what they're getting. You can do this by not only confirming what
they’ve sign up for at submitting stage but also why not show them an example of the email they’d
receive?
An email address is worth more than money and potential subscribers want to know they're getting
full value for giving you their email address.
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5. Guide to B2B Email Marketing Strategy
Content equals currency
Want newcomers to join your list? Lure them in with worthwhile content that they can get only by
subscribing - for free of course. I see this quite often when I’m searching for information online. I get
to a website with lots of useful information, and then I’m told that there’s even more available to
members who sign up.
I’m not saying put all of your precious content behind a registration form, as you need to show
potential subscribers what they’ll be missing out of if they don’t. So keep your top quality, highest
demand items behind a registration form and produce solid pieces of content such as blogs that are
freely available for consumption.
I’ll usually only sign up if I like what I see already, and they can assure me I’m not going to get
spammed.
Lots of marketers I speak to can sometimes be put off by the production of content - where does it
come from? Won’t it cost a lot to produce? I just don’t have the time to be writing content when I could
be generating leads...This will generate you leads is my answer and we’re not saying that each piece
of content needs to be war and peace – plan in a few of the bigger items per year and provide useful
tips, case studies and industry observations for the rest of the year.
Ask your support team what is topical with them this month?
What are the common questions being asked of sales?
What trends have marketing seen this month?
All of these answers will give you a piece of content. Make sure it’s relevant to your audience and of
course your business, then off you go!
Turn recipients into distributors
So we already know that social sharing can drive website traffic, we can also make it work to
continually grow our database.
Include a sign up link in your email newsletter and also post a link to a hosted version of your
newsletter to your social networking sites. Anyone who clicks through to either will be given the option
to sign up to your email newsletter...a little something like this...
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6. Guide to B2B Email Marketing Strategy
So they’re ready to click submit, but why stop there? Here’s a great example from AskMen.com
During the sign up process you are given the option to share with a friend (well 5 if you have them - if
you don’t ask, you don’t get).
I like the sentence ‘it’s no fun being the only one in the know’ it encourages them to share their
experience and knowledge.
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7. Guide to B2B Email Marketing Strategy
2. Use education as a tool
Why? Because if you can make your prospect feel like an expert, they are more likely
to buy than if they feel confused or that they don’t have enough information.
Business professionals want to feel smart, competent and in charge of the transaction. If a business
prospect feels like they’re being pushed, their likely to walk away because they view a purchase as a
rational decision based on information.
Marketing is all about having a relationship with your prospects, customers and clients. Developing
this relationship is based on educating them and not "selling" them.
Robert Allen, a famous real estate investor said,
"No matter what your product is, you are ultimately in the education business. Your
customers need to be constantly educated about the many advantages of doing business with
you, trained to use your products more effectively, and taught how to make never ending
improvements in their lives. "
Idea 1
Offer an advice column via email that users can subscribe to – you’re not just limited to advising on
your own products/service but share useful reports and blogs on other websites that are related to
your industry.
Idea 2
Set up a blog on your website and ask customers if they would like to contribute an article to it – with
eight customers you could publish relevant articles each week for two months! Always encourage
comments on your blog as this introduces a two way element and for each blog ask readers if they’d
like to receive related articles into their inbox – it saves them having to remember to come back and
keep checking the website and is giving you a subscriber.
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8. Guide to B2B Email Marketing Strategy
Idea 3
Events and Webinars are a great way of educating your prospects – again you don’t have to limit
yourself to your own hosted events or even events that you’re attending – the idea is to educate your
prospects so that they have the confidence to make an informed decision on suppliers and if you’ve
been there giving them unbiased advice, it’s much more likely to be yours.
When it comes to educating your prospect, talk their language
Different people within a company have different functional positions.
The Finance Director of a company will often focus on price, capital expenditures and measurable
return on investment. So if you are a company that offers an outsourced product, your email message
to the FD should explain how your solution avoids hefty upfront costs, and has a built in system for
measuring the effectiveness of marketing expenditures.
To the Technical Director, they may be more concerned with how the product may use up scarce IT
resources or how well the product integrates with the company’s existing technology.
The Head of Marketing will have different concerns altogether...I think you’re getting the picture.
This isn’t as time-consuming a strategy as you may think, but relies on one key factor - you will need
to have your recipients’ role or job type in your database. If you don’t have this information already,
seriously consider collecting it in the future.
Then using the software provided by your ESP, segment your lists to create relevant sub filters. You
can either create separate messages to send to each list, or use dynamic Html content to capture the
relevant text or html in the same email, depending on the recipient’s job type.
The great thing about segmenting your lists and campaigns in this way is the more detailed analysis
you will be able to collect from your campaign results.
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9. Guide to B2B Email Marketing Strategy
3. Create referral business
Why? Referral business is one of highest converting of all leads.
Now that your customer is a fully educated and loyal customer, they will be the perfect
advocates of your product/services.
We all know that the most cost effective form of marketing is referral, according to consumer reports,
57.7% of all products purchased online in the year 2009 were because of word of mouth. This goes to
show you that if people like a product, not only will they buy it - they will talk about it and encourage
other people to do the same.
Stay focussed on your stars
Now let’s be honest, not all customers are good customers.
Every business has those who spend a little and demand a lot. Don’t spend your time and effort on
these customers, the likelihood is, they’ll attract more of the same. Instead, spend some time working
out who your stars are. This can be done using simple customer satisfaction surveys, these don’t
have to be costly in money or resource, your email marketing provider should be able to provide the
capability to set up these surveys using a list builder. Alternatively there are plenty of free or small
charge websites that you can do your surveys on if you don’t want to host on your own site. Another
source of customer knowledge will be your Account Managers or Customer Service team – they’re
speaking to these people every day and will quickly build up a picture of who your stars are.
Once you have found your stars, segmented your list and ask for referrals...
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10. Guide to B2B Email Marketing Strategy
What you offer per referral is up to you but bear in mind that whoever is referring you will be
motivated by not just business benefits but also personal benefits aswell.
You don’t have to just operate a customer referral scheme, staff will be happy to refer business and
also if you’re working with suppliers, channel partners or consultants – if they like your business then
why not become an advocate of it.
Whenever someone in your business is talking to a customer, see if you can get them to ask for one
(if not all!) of the following:
A case study
A glowing quote
Permission to use as a client reference on your marketing/sales collateral
An article for your blog (if they don’t like writing then how about a Q&A interview with you?
A logo (eps format is always nice as you can resize for any collateral)
All of these will add power to your email marketing and help build your content library.
Who has sent to a friend already?
Finally don’t forget the plain and simple send to a friend option. On your email campaign reports you
will be able to see exactly who has sent your email on to a friend. Why not encourage them to do the
same again by exporting that list of referees and sending them an email to say thank you with a
special discount for their troubles. This will encourage them to do the same again...and also gets
them back in the shopping mood.
Want to know more?
Author of this guide, Maria Khoury, is one of the many talented and experienced people who make up
the team at Pure360.
Founded in 2001, Pure360 is one of Europe’s top email marketing companies.
Recently listed as the fastest growing email service provider in Europe by GP Bullhound, the
multilingual email platform PureResponse is used by 2000 marketers in over 50 countries.
Pure360 provides brands and agencies, regardless of size, the technology, know-how and support to
run effective email marketing campaigns that have a measurable and positive impact on their
business.
With a simple online interface and in-depth reporting tools, the PureResponse email platform was
created by marketers for marketers to make email marketing easy and enjoyable.
Brighton-based Pure360 has a portfolio of customers that includes Innocent Drinks, LA Fitness,
Rightmove, Seatwave and media giant The FT Group. The platform can also be available as a
whitelabel service for agencies.
If you’d like to talk to one of us then call 0844 660 7873 or email us at contact@pure360.co.uk
We’re also on Twitter (@pure360) or sign up for our newsletter online www.pure360.com
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