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Adventures in list building

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Phil Hollows
Phil Hollows

Email marketing presentation on list building, list automation and subscriber management as given to the NAMS weekly training call January 4th 2012.

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Adventures in List Building: List Automation AND Segmentation Phil Hollows @phollows
What You’ll Learn Today ,[object Object],[object Object]
About Phil Hollows ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Money’s in the List
It’s All About Engagement! ,[object Object],[object Object],[object Object],[object Object]
Ubiquity, Commitment, Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object]
Email Updates Drive Engagement, SALES ,[object Object],[object Object],[object Object],[object Object],[object Object]
Email Subscriptions are the Essential Complement to SEO ,[object Object],[object Object]
 
 
 
List Building – Basic Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]
Your Site is Your Platform ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Typical List Subscription Sequence Fill in form Dual opt-in activation Check inbox landing page Thanks for subscribing! Content mailings
Autoresponder Monetization Subscription Sequence Fill in form Dual opt-in activation Autoresponder sales sequence Check inbox landing page Thanks for subscribing! Autoresponder sales sequence Autoresponder sales sequence Autoresponder sales sequence Autoresponder sales sequence Autoresponder sales sequence Content mailings
Content Signup Sequence Fill in form Content mailings Dual opt- in email Check inbox landing page Thank you landing page Thank you autoresponder 10% off 20% off 40% off 50% off Stops sequence New buyer email Forward to parser Purchase made
Autoresponder Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Transactional Emails ,[object Object],[object Object],[object Object],[object Object],[object Object]
List Building for Bloggers Email Sequence Buy e-book Affiliate email pitch Thank you landing page Download link email Manual import Content mailings New buyer email to Phil
Transactional Emails #2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ideal LBB Email Automation Sequence Buy e-book Thank you landing page Download link email Content mailings New buyer email to Phil Forward to parser Autoresponder sequence Autoresponder sequence Autoresponder sequence Autoresponder sequence Autoresponder sequence Affiliate email pitch New affiliate email to Phil Forward to parser New affiliate sequence New affiliate sequence New affiliate sequence New affiliate sequence New affiliate sequence Affiliate-oriented content mailings
Multi-List Segmentation - 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Multi-List Segmentation - 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Demographic Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Demographic Segments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keeping it Clean: Re-engagement and List Hygiene ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Architecture of a Re-engagement Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object]
Re-engagement Sequence Still want us? Here’s a deal! Removal soon Last chance! Buh-bye Stops sequence Thank you! Reader engages End of sequence rule unsubscribes reader from main list
Your Goal: An Automated Email Sales and Marketing System ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The List Automation Cookbook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Adventures in list building

  • 1. Adventures in List Building: List Automation AND Segmentation Phil Hollows @phollows
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  • 4. The Money’s in the List
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  • 15. Typical List Subscription Sequence Fill in form Dual opt-in activation Check inbox landing page Thanks for subscribing! Content mailings
  • 16. Autoresponder Monetization Subscription Sequence Fill in form Dual opt-in activation Autoresponder sales sequence Check inbox landing page Thanks for subscribing! Autoresponder sales sequence Autoresponder sales sequence Autoresponder sales sequence Autoresponder sales sequence Autoresponder sales sequence Content mailings
  • 17. Content Signup Sequence Fill in form Content mailings Dual opt- in email Check inbox landing page Thank you landing page Thank you autoresponder 10% off 20% off 40% off 50% off Stops sequence New buyer email Forward to parser Purchase made
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  • 20. List Building for Bloggers Email Sequence Buy e-book Affiliate email pitch Thank you landing page Download link email Manual import Content mailings New buyer email to Phil
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  • 22. Ideal LBB Email Automation Sequence Buy e-book Thank you landing page Download link email Content mailings New buyer email to Phil Forward to parser Autoresponder sequence Autoresponder sequence Autoresponder sequence Autoresponder sequence Autoresponder sequence Affiliate email pitch New affiliate email to Phil Forward to parser New affiliate sequence New affiliate sequence New affiliate sequence New affiliate sequence New affiliate sequence Affiliate-oriented content mailings
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  • 29. Re-engagement Sequence Still want us? Here’s a deal! Removal soon Last chance! Buh-bye Stops sequence Thank you! Reader engages End of sequence rule unsubscribes reader from main list
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