Presentation from the Learntec, Karlsruhe, Germany (27.01.-29.01.2015), Session: Specials / Video Production Content: Best Practices and Lessons Learned of the university of applied science Weserbergland (Hochschule Weserbergland) in the sector of learning nuggets production.

1. Knut Linke
MBA, M.Comp. Sc.
Karlsruhe, 28.01.2015
"Best Practices in the
Production of Learning Nuggets"

2. Hochschule Weserbergland:
 Hameln, Lower Saxony (nearly to the middle of nowhere)
 Allowing students to focus on their studies
 Private, founded 2010 (as academy since 1989)
 ~460 students (informatics, business administration,
engineering – mostly dual student)
What can you expect?
Lessons learned and best practices:
 “Most common production mistakes“
 Rapid e-learning production
 How can an educational institution basically start with the
production of learning nuggets?
 Basic requirements for video publishing in the net

3. E-Learning @ HSW
 E-Learning Center:
 Since 2012
 Supported by an E-Learning strategy
 What does the ELC offer:
 Video production (Media laboratory)
 Preproduction and postproduction support
 Virtual Classrooms (Adobe Connect; Reflact)
 Lecture Capturing (Techsmith Relay)
 Trainings (Media production, Virtual Classroom
handling…)
 E-Examinations
 Learn-Management-Systems

4. What I‘m trying to avoid?

5. (5)
Most Common Misteaks e
Most Common Mistakes – 6 to go
The mindset
Personal/Organizational mistakes:
 Copy a (complete) lecture or try to reach „high standards“
 Comparing the results with TV or movie output instead of
looking on successful YouTube examples

6. (6)
Most Common Misteaks e
Most Common Mistakes – 5 to go
Do you really need Lightning?

7. (7)
Most Common Misteaks e
Most Common Mistakes – 4 to go
Do you really need a Green Screen?

8. (8)
Most Common Misteaks e
Most Common Mistakes – 3 to go
Do you really need a Green Screen?
Depth of field
(Tiefenunschärfe)

9. (9)
Most Common Misteaks e
Most Common Mistakes – 2 to go
Sound:
 Sound quality might be more important as visual quality(!)
 Students tends to listen to a video instead of watching it
 Spend enough time on testing, because each person is
individual when if it comes to mixing and editing

10. (10)
Most Common Misteaks e
Most Common Mistakes – 1 to go
Look for the small things:
 Replace bonus parts with quality parts
Most valuable devices in the media room? 
 Private „Clapperboard“ for 5.99€ incl. S&H
 Duct tape

11. (11)
Most Common Misteaks e
Most Common Mistakes – 0 to go
Applications which helped us:
 Camtasia Studio (Cutting + Sound filter)
 Audacity (Freeware with nice filters; Sound file must be
exported from the video file and then re-imported)
 Cubase, Adobe Premiere & After Effects (MAC recommended)
Organizations which helped us in the past:

12. (12)
Rapid E-Learning Production
Rapid E-Learning Production – 5 to go
If I asked people what the wanted
they would have said faster hourses“
- Henry Ford

13. (13)
Rapid E-Learning Production
Rapid E-Learning Production – 4 to go
First: „Eat your own food“
Select content where you‘re an ace
Select content which is secure for you
Select content which you understand
Maybe select a „Basic topic“ – and you might be the best…

14. (14)
Rapid E-Learning Production
Rapid E-Learning Production – 3 to go
Second: Be yourself!
Show your motivation  
Do it when you have a good feeling about!
Do it when you are excellent!
Accept your failures…

15. (15)
Rapid E-Learning Production
Rapid E-Learning Production – 2 to go
Third: Support the „producer“
Support him in the points mentioned before
Try the result & be honest if something is wrong
If it‘s tasty  support it, if not: Change your taste (visit
conferences and contenders) or change the meal…

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Rapid E-Learning Production
Rapid E-Learning Production – 1 to go
Support yourself & choose the right Equipment
You must not spend a high budget on Hardware (sorted by priority):
1. USB Microphone for 49-159€
2. Good Headphones (~29€) (you need this to be able to
listen carefully)
3. High quality Webcam (79€) – e.g. Logitech HD Pro C920

17. (17)
Rapid E-Learning Production
Rapid E-Learning Production – 0 to go
Support yourself & choose the right Apps
1. Look for the „right“ application for you and your approach:
 Do you need „real“ post production?
 Camtasia: SnagIt (Beginners) and Camtasia
Studio(Advanced)
 Do you might go with Freeware?
 Free Screen Video Recorder, Ashampoo Snap 7
2. Think different:
 Can you use a Hangout, AC or other collaboration tool?
 Do you need a video clips of you?
 If you have an camcorder: Do you need to screen the
desktop?

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Educational Institution? You Can!
Rapid E-Learning Production – 0 to go
Rapid E-Learning with standardized support
- Be aware of fear… it is a question of the mind set
- Be sure that strategic support exists

19. (19)
Basics: Video publishing in the Net
Basics: Video Publising in the Net – 3 to go
First: Legal requirements
1. Be sure that you own the rights on the content
 Music, Sound Effects, Images, Drawings etc.
 With audience, you might ask the audience…
2. Make sure that the „producer“ of the content is aware of
point 1 (especially graphics and existing licences).
Support the production process with FAQ,
Information documents and a „legal“ document which is signed
by the „producter“ and which makes clear that he has
understood the requirements.

20. (20)
Basics: Video publishing in the Net
Basics: Video Publising in the Net – 2 to go
Second: Where and how do you publish?
- What do you want to publish?
- Who is you target group?
- What devices do they use?
„How to deal“ with mobile devices
and the „Bring your own device“
Development?
- How can you tag the information and use for SEO?
- Remember §52a (in Germany)  Learn-Management-System

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Basics: Video publishing in the Net
Basics: Video Publising in the Net – 1 to go
Second: Where and Who is your target group?
& maybe: What is your content?
Open-Education or CC 0 Content?
Great!
- Why not Torrent?
- Or maybe Dropbox Sharing…?

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Basics: Video publishing in the Net
Basics: Video Publising in the Net – 0 to go
Third: remember always the quality…
- You can not upscale video content (Brace youself: 4k is comming)
- Produce in 1080p
- Let the platform do the work
- If you do not use a platform, give the choice of quality/size
to the student
- With each video compression the video quality does not
increase (store the original files)
- If the image is compressed, expect that the sound is also
compressed…
- Failures are anthropogenic… 

23. Contact:
Hochschule Weserbergland
Am Stockhof 2
31785 Hameln
linke@hsw-hameln.de
+49 5151 9559-46
HSWeserbergland
@hsw_elc
www.hsw-elc.de
Thank you for your time!
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24. Sources:
Screenshots HSW Videos: https://www.youtube.com/user/HSWeserbergland (OER)
Screenshots HSW Studio: Own work
Slide 4:
- Holy Grail, http://de.wikipedia.org/wiki/Heiliger_Gral#mediaviewer/File:Caliz_de_Donna-
Urraca.jpg
- 42, https://www.flickr.com/photos/pagedooley/6061815931/
- Rocket Science, https://www.flickr.com/photos/nasamarshall/4150011975
- Owl, https://www.flickr.com/photos/tambako/12576814824
Slide 5:
- Daaruum, https://www.youtube.com/user/daaruum
- Simon Unge, https://www.youtube.com/user/ungespielt
Slide 8: Aunt Renie, http://www.youtube.com/watch?v=Gvu4kdSBUz8,
Slide 12: Dagur Brynjolfsson,
http://de.wikipedia.org/wiki/Pferdegangart#mediaviewer/File:Hestar_014.jpg
Slide 13 + 15: ItsMeritesh, https://www.flickr.com/photos/itsmeritesh/10470324244/
Slide 14: Jiuck, https://www.flickr.com/photos/jiuck/6982554346/
Slide 20: BYOD: http://www.computerworld.com/, www.jklossner.com/
Slide 21: Pirate Bay, DropBox and Meme: The Internet
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