Basics of Off Page SEO. Learn what is Onpage SEO and how it is done. Visit My Website : http://freedigitalmarketingcourses.co.in/ Visit My Youtube channel : https://www.youtube.com/channel/UCKloSpgus_lfOko-wgGVMKg

1. OFF PAGE SEO
INTRODUCTION

2. IMPORTANCE
QUALITY
ANCHOR TEXT
BACKLINKS

3. WHAT ARE BACK LINKS ?
➢ It’s a simple link from another website to
your website
➢ Also known as Inbound Links
➢ Back when Search Engines began, back links
were the only criteria for search rankings

4. IMPORTANCE
➢ Back links help Search Engine figure out the popularity of a web page
➢ If a lot of other web pages link to your page, Search Engines know that this
particular web page is ‘popular’
➢ Every other page that links to you gives a ‘vote’ to your website which helps
Search Engines determine popularity

5. QUALITY
➢ Just having a huge number of back links is not enough. It is important to
determine the quality of back links
➢ Quality of the back link is determined by the popularity of the pages that are
linking to you
➢ Each web page is assigned a Page Rank on the basis of the quality and number
of back links that it has

6. ANCHOR TEXT
➢ If your back links have Anchor text that contain the keyword for you page
(exact or LSI) it is considered really good
➢ This might not always be in your control, but if it is then ensure that anchor
text contains keywords

7. ALGORITHM
IMPORTANCE
EVALUATION
PAGE RANK

8. PAGE RANK
➢ It is a link analysis algorithm that
assigns a numerical value according to
the Page Importance of your page
➢ Page Rank is determined by the
number and quality of external and
internal links
➢ External links are (obviously) more
valuable than internal links

9. PAGE RANK ALGORITHM
Here
PR(A) : Page Rank of your Page
B, C, D are pages that link to your page
PR(B) : Page Rank of page B
L(B) : Number of Links on Page B ( to any other page on the web)
d : damping factor which is generally equal of 0.85

10. CONCLUSION FROM PAGE RANK ALGORITHM
➢ The more the number of links on a particular page, the lesser impact that page
would have on your Page Rank if it linked to you
➢ Your Page Rank depends heavily on the Page Rank of the other pages that are
linking to you
➢ Thus the quality of a back link is determined by the Page Rank of the website linking
to you

11. IMPORTANCE
➢ Although not in your control, Page Rank is probably one of the most important
factors that influences Search Engine results.
➢ Getting a lot of good quality back links is difficult and happens over time,
however it is the extremely important to have a sound link building campaign
active at all times for effective SEO

12. EVALUATION
➢ Google evaluates Page Rank every time it performs a crawl and updates its
indexes
➢ Thus, the benefits obtained from getting new links might not be immediately felt

13. The step after
understanding
the importance
of back links is
getting back
links.
Following are the
various strategies
that can be used
to get back links
to your website

14. DIRECTORY SUBMISSIONS
➢ Online directories are like the Yellow Pages
of the internet
➢ It’s difficult to get listed and takes time
➢ High page rank
➢ Examples: DMOZ, Yahoo Directory, One
Mission, Pegasus, etc.

15. RECIPROCAL LINKING
➢ The practice of getting in touch with bloggers
/ content creators in your niche and
exchanging links
➢ Try getting linked on pages that are as close
to the Home Page as possible
➢ However, Google may devalue back links if a
high percentage of them are inbound links

16. POSTING VIDEOS
➢ When you post videos on your YouTube channel, make sure you add a link
back to your website
➢ YouTube pages have a high Page Rank so this can help a lot.

17. PHOTO SHARING
Whenever you post your pictures on Instagram,
Picasa, Flickr make sure to add a link back to
your website
This helps drive traffic to your website and helps
increasing the number of back links

18. SOCIAL MEDIA PROMOTIONS
➢ Keep posting links to your content
on Facebook, Twitter, LinkedIn, etc.
➢ Become a part of groups and post links to your content on these groups
➢ Every time your posts get shared, it adds a back link to your website so writing
sharable content will help a lot with generating back links

19. POSTING ON FORUMS AND Q/A WEBSITES
➢ Posting your links on Forums and Q/A websites (like Quora).
➢ Best way to do this is to find relevant questions and then give some helpful content
as an answer and at the end include a link to your website or the particular page that
is relevant in the context.
➢ This not only helps in generating traffic but is a great way to drive traffic to your
website.

20. ARTICLE SUBMISSIONS
➢ They are various article directories on the internet that contain high quality
articles on various topics
➢ Write articles and include your links at the end and submit them on these
article directories to generate back links
➢ Article directories that you could approach are Ezine Articles, Go Articles, Now
Public and so on