Page Rank is Google's system for ranking web pages based on their importance and popularity as determined by the number and quality of inbound links. Page Rank is assigned as a numerical value from 0 to 10 that indicates a page's likelihood of appearing at the top of search results. There are several techniques for improving a page's Page Rank such as adding relevant backlinks from other websites, optimizing page titles and content, submitting the site to directories, and ensuring pages link to each other to allow Page Rank to flow through the site. The document provides details on how Google calculates Page Rank and factors it considers like relevance, dangling links, and page structure. It also explains how site owners can control Page Rank distribution through link attributes and page organization

1. PAGE RANK OPTIMIZATIONSubmitted By SUDHA

3. Aim: To create a search engine that could outperform the existing search engines at that time.

7. Keyword Phrases

8. Name Your Pages

9. Link Early, Link Often

10. Quality content that other people want to link

11. Submit Your Site to the Right Directories

12. Posting Articles

13. Social Networking

16. Toolbar Page Rank Ranges from  0 to 10

18. Toolbar PR values are only updated every 3 - 4 months

19. When a page is created, PR from 0-1 can be easily acquired. However to raise the PR from 6 to 7 it is required by significantly more inbound linksPAGE RANK CALCULATION:

21. Where Q(A) is the number of links going out of page A

23. Fig-2, Web pages contains a dangling link, meaning it links to a page that doesn't link out to anything. A dangling link prevents the system from achieving its maximum total Page Rank because it stops the flow of Page Rank. Dangling Link (dead-end)

25. Page Rank value of a single page can be increased by adding more links to it.

31. Crawling

32. Caching

33. Indexing - Process where Google "reads" the content of your webpage and transforms it into a representation of content and processed for search results.

34. The process of indexing a webpage includes things like removing HTML code, determining keyword frequencies and assigning weighted values to certain terms (depending on how the terms appeared in the content).

36. Google uses this information to discover new pages and to calculate PageRank.

37. Adding the nofollow attribute to the robots Meta tag will tell Google to ignore all the links on the page.

38. Caching- Google stores a local copy of your page on its own computers.

39. This copy is essentially a snapshot of your page's code