This document discusses innovation and value creation. It defines invention as the creation of a new product or process, while innovation involves improving an existing product, process or service. Examples are given of both inventions and innovations. The document also discusses how to systematically approach creativity, including defining problems, generating ideas, and selecting solutions. It emphasizes having an open and curious mindset during the idea generation process and a more logical and critical mindset when evaluating ideas. Finally, it briefly touches on what defines a startup and considerations for pivoting a startup idea.

1. Sesión Innovacion
y Creacion de
Valor
Rebeca Hwang

2. Innovation and Value Creation
h"p://www.innova-onmanagement.se/2010/12/15/forget9your9customers9and9develop9innova-ve9business9models/@

3. Invention vs. Innovation
Tom Grasty:
! Invention: the creation of a product or introduction
of a process for the first time
! Innovation: occurs if someone improves on or
makes a significant contribution to an existing
product, process or service.
Henrik Scheel:
Innovation is the successful implementation of new
ideas. It can be incremental or radical.

4. The Invention Process

5. Examples of Inventions

6. Example of Innovation
Grasty:@Its@innova-on@was@crea-ng@an@easy9to9use@ecosystem@that@unified@music@discovery,@
delivery@and@device.@And,@in@the@process,@they@revolu-onized@the@music@industry.@

7. “People think focus
means saying yes to
the thing you’ve got to
focus on. But that’s
not what it means at
all. It means saying no
to the hundred other
good ideas that there
are. Innovation is
saying ‘no’ to 1,000
things.’”
– Steve Jobs
Source:@“What@Makes@A@Good@Leader?”,@Harvard@Business@Review@
Source:@“Leadership:@How@to@Say@'No'@While@Also@Inspiring@People”,@Forbes@

8. Value Creation – Tina Seelig
The $5 Challenge
h"p://www.psychologytoday.com/blog/crea-vityrulz/200908/the959challenge@

9. 1 Liter of Light – Demitrios Burkas
MyShelter Foundation

10. 1 Liter of Light – Demitrios Burkas
MyShelter Foundation

11. 1 Liter of Light – Demitrios Burkas

12. Problem Validation
Through customer interviews
h"ps://www.youtube.com/watch?v=RNwX09KJfeo@

13. Problem Statement
How can we help
X specific user segment
solve
X specific problem ?

14. You need to fall in love with the problem
– not the solution!

15. Systematic Creativity
! Random association of trends (e.g. Shared
Economy + Wearables)
! Spend a day looking for pain points since
waking up to going to bed
! Think of a sector and imagine your life in 50
years

17. The$importance$
of$crea/ve$
confidence$
David@Kelley@
Co9Founder;@IDEO@&@Stanford@D9School@

18. Blockages for creativity
1. Old habits and ways of thinking
2. Quick judgments
3. Lack of creative confidence
4. Vertical Thinking
5. Too much noise

19. “if I had only 1 hour to save the world
I would spend 55 minutes defining
the problem and 5 minutes finding
the solution”
– Albert Einstein

20. Problem map
?$
?$
?$
?$
?$
Problem
theme
Specific problem

21. Mind map
mindm

22. If you want to succeed,
double your failure rate!
- Thomas Watson, founder IBM
-Thomas Edison

23. The best way to have a
good idea is to have a lot of
ideas!
Linus Pauling

25. Model for systematic
1:@Scoping@
@
2:@Genera-ng@
@
3:@Grouping@
@
4:@Conceptualizing@
@
5:@Final@Selec-on@
@
creativity
1$ 2$ 3$ 4$ 5$

26. Mindset(in(the(crea-ve(stages
Yellow$
Define@the@problem@
• Be@curious@
• Ask@ques-ons@
• Be@precise@
• Inves-gate@the@
problem@
• Frame@the@problem@
statement@
Green$
Generate@ideas@
• Be@open@
• Be@crazy@
• Generate@ideas@
• Look@for@synergies@
• See@opportuni-es@
• ”yes@and…”@
Red@
Evaluate@and@choose@
• Be@logical@
• Be@cri-cal@
• Be@realis-c@
• Use@data@and@
quan-fy@
• “Yes@because…@no@
because…”@

27. Generate
Rules in the creative process
• See opportunities and forget limitations
• Generate as many ideas as possible quantity
over quality!
• No criticism is allowed
don’t say “no but”, say “yes and..”
• Co-create by building on each others’ ideas
@

28. Generate Reverse Brainstorm

29. SELECTION

30. What is a Startup?
A@temporary@organiza-on@designed@to@search@for@a@
repeatable@and@scalable@business@model@
9 Steve@Blank@

31. How do you value a startup?
! Multiples of revenue (3x, 10x)
! Number of users and value per user
! Strategic Value
! Bidding war

32. Is Whatsapp worth 19 billion?
! 500M mobile users
! price-per-user from acquisitions
! Instagram: $28
! Tumblr: $33 per user
! Youtube: $48
! WhatsApp: $42
! Strategic Value

33. What are the qualities of
innovators?

34. Innovation involves expansive
and converging minds

35. To Pivot or not to Pivot?
Flexible@Persistence@9@@Startup@of@You$

36. It’s not about the money!

37. Jeff Hoffman:
TEDx Wall Street
h"ps://www.youtube.com/watch?v=dcV4RXC9V94@

38. Awesome books to check out..

39. Rebeca Hwang
Twitter: @rebecahwang
Startup@of@You$
NO EXCUSES!

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Prohibida la reproducción total o parcial de esta obra sin
expresa autorización del Tecnológico de Monterrey.