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Lean Model Generation

@StratCamp MEEt #2
Maxime Pico



Startup guide and STARTUP42 Managing Director

maxime@startup42.org — @maximepico
2
why lean startup?
Lean Startup is different for two key reasons:

1. it was conceived by engineers

2. it customer driven and more adapted to
bootstrapping
who used it?
5
what is lean startup?
IDEA
BUILD
PRODUCTDATA
LEARN
MEASURE
6
how to measure?
7
what is a MVP?
Features
UX/UI
Marketing
Pricing
Branding
8
what is a MVP?
Features
UX/UI
Marketing
Pricing
Branding
9
what is a MVP?
Features
UX/UI
Marketing
Pricing
Branding
DON’T
Build a “prototype” or a “beta” with
80% of all the imagined features
10
what is a MVP?
Features
UX/UI
Marketing
Pricing
Branding
11
what is a MVP?
Features
UX/UI
Marketing
Pricing
Branding
DO
Build a minimal version of your
“experience” that provides the core
value you intended to provide
12
what is a MVP?
13
wait, what is a startup?
« A startup is an organisation formed to
search for a repeatable and scalable
business model »

— Steve Blank
14
everything is an hypothesis
You are in “search” mode, everything is
an hypothesis for you to prove
15
16
know how money flows
The first step is to know how money
flows in your company by drawing it
17
18
value proposition
Value proposition is not about your idea

Empathy is the key
19
value proposition
Value proposition is about the problem
or “wants” you’re answering with your
product
20
value proposition
Which Pains are you solving and what
Gains are you creating?
21
value proposition
22
value proposition
23
product/market fit
when the value proposition you
hypothesised for your customer
segment turns out to be true
24
product/market fit
25
26
customer segment
what jobs are you solving?
27
customer segment
define your archetypes

and go back to your value prop to check if it works
28
29
distribution channels
how does your product get from your
company to your customer?
30
31
customer relationship
how do you get, keep and grow your
customer base?
32
customer relationship
Get Keep Grow
CAC LTV<?
33
34
revenue models
how does your company make money?



stream + pricing
35
revenue stream
the strategy a company uses to
generate cash from each customer
segment
36
pricing
the tactics you use to set the price in
each customer segment
37
38
partners
a partner needs you as much as you
need them!
39
40
key ressources
what are the most important assets
required to make your business model
work?
41
42
key activities
what are the most important things
you need to do to make your business
model work?
43
44
costs
what are the variable and fixed costs
generated by this business model and
what generates the most cost?
45
iterate
Tools by Thomas Jeanneau :)
https://newsource.io/
46
GET OUT OF THE
BUILDING
47
MEASURE
48
FIND A GOOD
PROBLEM
49
FIND A GOOD
PROBLEM
50
Want me to challenge
your startup?:

http://bit.ly/2dhhSm2
ressources
51
52
mooc
udacity: How to Build a
Startup?
How To Start A Startup
53
bit.ly/1vUyKCD
mooc
54
books

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