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Unpacking the Business Model Canvas
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- 2. 2IQbusinessOur team. Youradvantage.
- 3. 3 describes how acompany creates, delivers and captures value
- 4. 4 www.strategyzer.com Customer Segment Cost StructureRevenue Stream Key Partners Key Activities Key Resources Value Proposition Customer Relationships Channels IQbusinessOur team. Your advantage.
- 5. 5 is a visualtool facilitates group discussions is cheap is practical and easy to use was recommended is intuitive the business model canvas report – strategyzer 2015 IQbusinessOur team. Your advantage.
- 6. 6 organizations and peoplewho we are trying to reach and create value for
- 7. 7 how our productsand services create value for each customer segment
- 8. 8 how a valueproposition is communicated and delivered
- 9. 9 how you get,keep and grow customers
- 10. 10 how we makemoney (with a price the customer is prepared to pay)
- 11. 11 what we needto make the business model work
- 12. 12 what we needto do well to make the business model work
- 13. 13 the network ofsuppliers and partners bringing resources and activities
- 14. 14 all costs incurredto operate the business model
- 15. 15 www.strategyzer.com Customer Segment Cost StructureRevenue Stream Key Partners Key Activities Key Resources Value Proposition Customer Relationships Channels Nespresso Machine Nespresso Pods Production Marketing Distribution Dist. Channel Patent Coffee Prod. Facilities Brand Production Costs Marketing and Branding Costs Distribution Costs Households Acquire & lock-in Retailers Call Centre Website Stores Machine Sales Repeat pod sales IQbusinessOur team. Your advantage. Machine Manufacturers Coffee Growers
- 16. 16 As a team,use the business model canvas to create a business model for the product you are given tip: start with the value proposition or customer segment IQbusinessOur team. Your advantage.
- 17. 17 6. scalability growing requiresresources and effort I have no limits to growth 2. recurring revenues 100% transactional sales 100% automatically recurring revenue 3. earning vs. spending 100% costs incurred before revenue 100% revenue earned before costs 4. game-changing cost structure 30% higher cost structure 30% lower cost structure 5. others who do the work I create all the business value other people create value for free 0 10 1. switching costs customers can leave customers locked in for years 7. protection from competition I am vulnerable to competition my business model is hard to copy 0 10 0 10 10 0 10 0 10 0 10 0 www.strategyzer.com
- 18. 18 As a team,generate potential business model ideas using a trigger question (to be provided to each group) IQbusinessOur team. Your advantage.
- 19. 19 strategizing dashboard understanding competition innovation understanding customers alignmentmergers & acquisition new idea template the business model canvas report – strategyzer 2015
- 20. 20IQbusinessOur team. Youradvantage.
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