The document discusses the transformative potential of AI in business, emphasizing its role in facilitating exponential growth and value creation by removing capacity constraints. It outlines the responsibilities of different managerial levels concerning AI strategy, operational efficiency, and market agility. The document also highlights phases of AI adoption and its impact on product development and organizational goals.

1. Strategy
© Per Damgaard Husted 2020
As a technology, it has the potential to change the way you run
your business and the way you compete.

2. Honestly.
Do you really know the
importance and true
impact that AI could
have on your business?

3. Exponential growth and value creation
You can process knowledge and solve tasks without the
capacity limitations that you have today.
This opens up new ways of creating exponential
growth.

4. AI and strategy
Responsibility of unit managers and lower level supervisors.
Operating Strategies
Head of Major functional activities within a business unit.
Functional Strategies
Responsibility of business-level managers.
Business Strategies
Responsibility of corporate-level managers.
Corporate Strategy
4
3
2
1

5. AI and strategy
Responsibility of unit managers and lower level supervisors.
Operating Strategies
Head of Major functional activities within a business unit.
Functional Strategies
Responsibility of business-level managers.
Business Strategies
Responsibility of corporate-level managers.
Corporate Strategy
4
3
2
1

6. Exponential growth
Artificial Corporate Intelligence
AI and Competition
Knowledge will be a free asset, and this
creates new growth dynamics.
The level of AI adoption that your
company can expect to reach
The right competetive choices
AI Strategy

7. Exponential growth
Value
Time

8. Exponential growth
Value
Time

9. Exponential growth
Value
Time
Phase 1: AI as a solution to a problem
Phase 2: Scaling the value creation

11. PHOTOSMARKETING
Prototype
First
batch
- Website
- Partners
- Ads
- POS Material
PRODUCTION
Production
Concept
Photo
shoot
Post
production
Models
Location
Photographer

12. CGIMARKETING
Prototype
First
batch
PRODUCTION
Production
Production
- Website
- Partners
- Ads
- POS Material

13. CGIMARKETING
Prototype
First
batch
- Website
- Partners
- Ads
- POS Material
PRODUCTION
Production
Production
Photo
shoot
Models
Location
Photographer
Value 1:
Reduce
cost
Value 2:
Time &
Process
agility

14. Phase 1: AI as a solution to a problem

15. Phase 2: Scaling the value creation
In Phase 2, the goal is to remove the constraints that inhibit
exponential growth.
That is why the name is Scaling the value creation.
For what you want is unlimited access to new product photos.
When you reach that point, you have removed a capacity
constraint on your part, and it changed the preconditions for how
you can run your business

16. Organisation
Our goal /
vision
Output
Goal
Complexity
Create
Value calibration
The capacity of the organization Our goals and visions

17. Organisation
Our goal /
vision
Value calibration
The capacity of the organization Our goals and visions
The
preconditions
changes and
this means that
you can create
more ambitious
goals.

18. AI and strategy
Responsibility of unit managers and lower level supervisors.
Operating Strategies
Head of Major functional activities within a business unit.
Functional Strategies
Responsibility of business-level managers.
Business Strategies
Responsibility of corporate-level managers.
Corporate Strategy
4
3
2
1

19. Efficiency
SERVICE
PRODUCTIVITY
COMPLEXITY
How your employees, customer and stakeholders can interact with your company.
The human intellect can only manage mathematical complexity until a certain
level.
You can use AI to solve some types of tasks more efficiently

20. Market Agility
PRODUCT
DEVELOPMENT
MARKED
IMPROVEMENTS
You can design product prototypes faster and will be challenged on how your
product design could look like.
You can search for, nourish and explore new markets in a structured way.

21. Next step
• Take the full course
• Next session: Leadership and AI