The document provides a comprehensive guide to growth hacking for startups, emphasizing practical strategies and methodologies. It outlines the importance of understanding customer lifecycles, utilizing analytics tools, and conducting cohort analysis to improve growth metrics. It also lists various tools and resources beneficial for implementing growth hacking techniques.

1. Masterclass
Growth Hacking
by STARTUP42 @ Schoolab
Maxime Pico
Startup guide and STARTUP42 Managing Director
maxime@startup42.org — @maximepico

2. from hackers to founders

3. 51
5
200
12.2M€
11
2
1
startups
failed
exits
jobs
jobs
Y Combinator
TechStars NY
alumni+

4. « A growth hacker is a person whose true
north is growth »
- Sean Ellis

5. 5
why is it new?
Products are now redefined

6. 6
why is it new?
Channels are now redefined

7. The AirBnB example
for more, check the mixergy interview

8. why is it good?
1. Knowing how APIs should work before it was trendy ->
forefront of tech
2. Creating value for the product
3. Looking where customers already are
4. Creative
5. Technical
6. Hustling

9. Talk to your users
+
Understand your product
+
Try LOTS of things
want to do the same?

10. Read chapter 15 of Lean Analytics
+
Look at this page
+
Learn with blog
+
Pick up the god damn phone!
talk to your users

11. Use analytics tools
+
Create your customer lifecycle
understand your product

12. The customer
lifecycle of a
two-sided
marketplace

13. The customer
lifecycle of a
SaaS

14. The customer
lifecycle of a
UGC website

15. The customer
lifecycle of a
Media website

16. The customer
lifecycle of an
e-commerce

17. The customer
lifecycle of an
e-commerce

18. 18
measuring and data is hard
I have two kids, at least one is a girl

19. 19
measuring and data is hard
What are the chances that the other one
is a boy?

20. 20
measuring and data is hard
BB
GB
BG
GG

21. 21
measuring and data is hard
BB
GB
BG
GG

22. 22
someone who knows his sh*t

23. 23
what is a good metric?
Understandable
Comparative
Ratio or a Rate
Behaviour metric

24. 24
always add qualitative data
“Unstructured, anecdotal, revealing, hard
to aggregate, often too positive &
reassuring”

25. 25
trying to predict the future
Lagging vs Leading

26. 26
trying to predict the future
Correlation vs Causation

27. 27
having super powers
Leading
+
Causal

28. 28
cohort analysis 1/2
January February March April May
Revenue/customer €5,00 €4,50 €4,33 €4,25 €4,50
Startup n°1

29. 29
January February March April May
Revenue/customer
arrived in Jan
€5,00 €3,00 €2,00 €1,00 €0,50
cohort analysis 1/2
Startup n°2

30. 30
January February March April May
Revenue/customer
arrived in Jan
€5,00 €3,00 €2,00 €1,00 €0,50
Revenue/customer
arrived in Feb
€6,00 €4,00 €2,00 €1,00
cohort analysis 1/2
Startup n°2

31. 31
January February March April May
Revenue/customer
arrived in Jan
€5,00 €3,00 €2,00 €1,00 €0,50
Revenue/customer
arrived in Feb
€6,00 €4,00 €2,00 €1,00
Revenue/customer
arrived in Mar
€7,00 €6,00 €5,00
cohort analysis 1/2
Startup n°2

32. 32
January February March April May
Revenue/customer
arrived in Jan
€5,00 €3,00 €2,00 €1,00 €0,50
Revenue/customer
arrived in Feb
€6,00 €4,00 €2,00 €1,00
Revenue/customer
arrived in Mar
€7,00 €6,00 €5,00
Revenue/customer
arrived in April
€8,00 €7,00
cohort analysis 1/2
Startup n°2

33. 33
January February March April May
Revenue/customer
arrived in Jan
€5,00 €3,00 €2,00 €1,00 €0,50
Revenue/customer
arrived in Feb
€6,00 €4,00 €2,00 €1,00
Revenue/customer
arrived in Mar
€7,00 €6,00 €5,00
Revenue/customer
arrived in April
€8,00 €7,00
Revenue/customer
arrived in May
€9,00
cohort analysis 1/2
Startup n°2

34. 34
January February March April May
Number of new
visitors
1000 1000 1000 1000 1000
Total visitors 1000 2000 3000 4000 5000
Revenue/customer €5,00 €4,50 €4,33 €4,25 €4,50
Revenue/customer
arrived in Jan
€5,00 €3,00 €2,00 €1,00 €0,50
Revenue/customer
arrived in Feb
€6,00 €4,00 €2,00 €1,00
Revenue/customer
arrived in Mar
€7,00 €6,00 €5,00
Revenue/customer
arrived in April
€8,00 €7,00
Revenue/customer
arrived in May
€9,00
cohort analysis 1/2

35. 35
cohort analysis 2/2

36. 36
cohort analysis 2/2

37. Methodology
+
Techniques
+
Tools
try lots of things

38. Methodology

40. things to remember
1. Identify and prioritise problematics according to the customer’s
point of view
2. Always look for and apply the solution that gives you maximum
learning for a minimum time
3. Define success before you run the test
4. If possible, use already available ressources
5. Try again and again, the first shot will never be the successful one!

41. Techniques

42. a) b)
A/B testing

43. a) b)

44. a)
b)

45. and many more…
1. the ultimate growth hacking sourcebook
2. petithacks
3. hackisition
4. growthhackers.com
5. …

46. Tools

47. The best “tool”
presentation I’ve seen!
Vincent Dignan

48. tools to monitor the web
mention
google alerts
keywordtool.io
Buzzsumo
Google Trends
ShareTally.co
Site Alerts

49. tools to mail
Mailchimp
Mailgun or Mailjet
Streak

50. tools to analyse
Hotjar
Google analytics
VWO
Mixpanel
Optimizely
Woorank
Pop Corn Metrics
baremetrics

51. tools to be social
Canva
Buffer
AdEspresso

52. get inspired
crayon.co

53. tools to care
Intercom
Contactually

54. tools to scrap & automate
Zapier
IFTTT
Scrappy
Kimonolabs

55. tools to acquire
Gleam.io
Email Hunter
http://snip.ly

56. tools to acquire
Gleam.io
Email Hunter
http://snip.ly
appsumo for WP
followerwonk

57. tools to onboard smoothly
Appcues.com
GifGrabber
Hotjar
Watchsend

58. always more!

59. some inspiration
The Growth Tribe
“AARRR” Dave McClure
Chamath Palihapitiya “how we put
Facebook…”

61. Thanks!
Are you a B2B startup with a technical innovation?
Click here to get challenged for 1h!