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Lean marketing with a marketing funnel
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Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
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A DAY IN THE LIFE OF A SALESPERSON .pptx
A DAY IN THE LIFE OF A SALESPERSON .pptx
seemajojo02
Excited to share the Vol.007_May 13th, 2024 of 'The Vietnam Believer' newsletter series on LinkedIn weekly showcasing notable news on Vietnam's development in key sectors.
The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdf
The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdf
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HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
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In our research paper titled "Qualitative Analysis on Tax Evasion and Reasons for Reluctance to Join ATL in Pakistan," we delve into the intricate dynamics of tax compliance and explore the underlying reasons why individuals in Pakistan might hesitate to become a part of the Active Taxpayer List (ATL) within the framework of business law and taxation. With a multidisciplinary approach, our team of five researchers embarked on an in-depth exploration of tax evasion behaviors and the factors influencing them. Through qualitative analysis, we aimed to unravel the complex interplay of socio-economic, cultural, and institutional factors shaping tax compliance attitudes among Pakistani taxpayers. Drawing on a diverse range of qualitative research methods, including interviews, focus groups, and content analysis, we gathered rich insights from a diverse sample of individuals representing various sectors of the economy. By immersing ourselves in the lived experiences and perceptions of taxpayers, tax advisors, and legal experts, we uncovered nuanced perspectives on tax evasion practices and attitudes toward ATL membership. Our findings highlight the multifaceted nature of tax evasion in Pakistan, shedding light on both the motivations driving non-compliance and the barriers to ATL enrollment. From perceived inefficiencies in the tax system to cultural norms and trust deficits in governmental institutions, our research identifies a myriad of factors contributing to tax evasion behavior and reluctance to join ATL. Furthermore, our study offers valuable implications for policymakers, tax authorities, and business stakeholders seeking to enhance tax compliance and foster a culture of transparency and accountability in Pakistan's taxation landscape. By addressing the underlying drivers of tax evasion and promoting the benefits of ATL membership, policymakers can design more effective strategies to broaden the tax base and promote sustainable economic development. In conclusion, our research paper represents a comprehensive endeavor to deepen our understanding of tax compliance dynamics in Pakistan and elucidate the complexities surrounding ATL enrollment. By unraveling the intricacies of tax evasion behaviors and attitudes, we hope to contribute to informed policymaking and foster a culture of tax compliance and integrity in Pakistan's business and taxation environment.
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
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Home Furnishings Ecommerce Platform Short Pitch 2024
Home Furnishings Ecommerce Platform Short Pitch 2024
Home Furnishings Ecommerce Platform Short Pitch 2024
Hector Del Castillo, CPM, CPMM
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Progress Report - Oracle's OCI Analyst Summit 2024
Progress Report - Oracle's OCI Analyst Summit 2024
Holger Mueller
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Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Tim Wilson
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SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
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Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
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Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
A DAY IN THE LIFE OF A SALESPERSON .pptx
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HomeRoots Pitch Deck | Investor Insights | April 2024
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
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How does a bike-share company navigate speedy success? - Cyclistic
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Falcon Invoice Discounting: Empowering Your Business Growth
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Falcon Invoice Discounting: Unlock Your Business Potential
Progress Report - Oracle's OCI Analyst Summit 2024
Progress Report - Oracle's OCI Analyst Summit 2024
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Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
Lean marketing with a marketing funnel
1.
Lean marketing with
a funnel See the next slides for information on how lean marketing works with a marketing funnel. 4. ANALYSIS 3. MEASUREMENT 1. PLANNING 2. EXECUTION
2.
AWARENESS ACTION CONSIDERATION NURTURE ChannelsTacticsCustomer journey The customer
journey through the marketing funnel is split in awareness, consideration, action and nurture. Each stage of the funnel has its own Lean Marketing Process.
3.
AWARENESS ACTION CONSIDERATION NURTURE Targeted marketing Retargeting Purchase/goal completion Adding
information/value Customer advocacy ChannelsTacticsCustomer journey Each stage of the funnel has different tactics which have their own process cycle.
4.
AWARENESS ACTION CONSIDERATION NURTURE Targeted marketing Purchase/goal completion Adding
information/value Customer advocacy ChannelsTacticsCustomer journey Each tactic is divided in to different channelsRetargeting and marketing assets. These also have their own cycles that are faster.
5.
AWARENESS ACTION CONSIDERATION NURTURE Targeted marketing Retargeting Purchase/goal completion Adding
information/value Customer advocacy The micro learnings flow from the channel level towards the funnel stage. The customer journey is optimized stage by stage from Awareness towards Nurture. ChannelsTacticsCustomer journey
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