Multi Channel Marketing, Cross-Channel Management, Customer Touch Point Management: Interacting with prospects and customers via various platforms to make it easy for a customer to buy or order or be informed.
Digital marketing, also called online marketing. It is the process of promotion of brands. Digital marketing helps marketers to connect with potential customers using the digital application. It includes email, social media and other types of digital platforms.
Learn The Basics of Influencer Marketing.
Summary:
1) What Influencer Marketing Is
2) What works in Influencer Marketing
3) What Influencer Marketing is Not
4) What doesn't work in Influencer Marketing
5) One Simple Rule: Influencer Marketing is Marketing to Influencers
6) An Influencer Marketing Campaign: A Case Study
This content originally appeared on: https://influencermarketinghub.com/what-is-influencer-marketing/
The aim behind this presentation is to outline the general aspects of digital marketing. I tried to make it an simple as i could ,so i hope you are gonna enjoy it :)
B2B buyers are increasingly influenced by social, mobile, and other digital channels. This presentation shows why B2B companies should adopt digital strategies in order to nurture leads along the buyer path and enable dialogue for their sales teams.
A presentation about digital marketing regarding Search Engine Optimization, Pay Per Click, and Social Media Marketing.
The presentation includes the advantages and disadvantages of SEO, PPC and Social Media Marketing and a short strategy that you can use with each one of them.
Digital marketing, also called online marketing. It is the process of promotion of brands. Digital marketing helps marketers to connect with potential customers using the digital application. It includes email, social media and other types of digital platforms.
Learn The Basics of Influencer Marketing.
Summary:
1) What Influencer Marketing Is
2) What works in Influencer Marketing
3) What Influencer Marketing is Not
4) What doesn't work in Influencer Marketing
5) One Simple Rule: Influencer Marketing is Marketing to Influencers
6) An Influencer Marketing Campaign: A Case Study
This content originally appeared on: https://influencermarketinghub.com/what-is-influencer-marketing/
The aim behind this presentation is to outline the general aspects of digital marketing. I tried to make it an simple as i could ,so i hope you are gonna enjoy it :)
B2B buyers are increasingly influenced by social, mobile, and other digital channels. This presentation shows why B2B companies should adopt digital strategies in order to nurture leads along the buyer path and enable dialogue for their sales teams.
A presentation about digital marketing regarding Search Engine Optimization, Pay Per Click, and Social Media Marketing.
The presentation includes the advantages and disadvantages of SEO, PPC and Social Media Marketing and a short strategy that you can use with each one of them.
welcome guys. In this ppt you will find all the main points about internet marketing (defination, scope,types,process,strategy, advantages, disadvantages) check it..
in this ppt we explain about what is digital marketing and about its areas, it is really helpful for those who want to make career in digital marketing field.
Findings of "Customer Relationship Management Systems (CRM) for Manufacturer...eLogic
FOR MANUFACTURERS WHO MANAGE RELATIONSHIPS ACROSS SALES, MARKETING, SERVICE & THE 360° CUSTOMER EXPERIENCE. Findings of Manufacturing.net and Manufacturing Business Technology Manufacturers Survey, May 2016
Digital Marketing Channels Powerpoint Presentation SlidesSlideTeam
Talk about online marketing channels with readymade digital marketing channels PowerPoint presentation slides. This exclusive e-marketing PPT will be very useful for people in digital marketing. Showcase different ways to promote your business, services, and products by using our e-marketing PowerPoint template. This content ready e-marketing channel presentation consists of a total of 62 slides. All the slides are completely editable and can be easily changed as per your requirement. The social media marketing channel PowerPoint complete deck covers various topics like digital marketing key statistics, email marketing, pay per click advertising, search engine optimization, display advertising, social media marketing, content marketing, elements of digital marketing, digital marketing channels, ROI on digital marketing, digital marketing strategy framework, roadmap to digital marketing strategy, digital marketing summary dashboard, digital marketing ROI report and many other slides. Download this digital advertising channel PowerPoint theme to expand the horizons of your business and to increase the sales revenue. Our Digital Marketing Channels Powerpoint Presentation Slides act like elbow grease. They enhance the force of your effort. https://bit.ly/2UOOzSl
Chapter Four- 4 Digital Display Advertisement (DDA)Edem Adzroe
Detailed analysis of DDA (Digital Display Advertisement) comprising of types of banners ads and sizes be it leaderboards, skyscrapers, island, MPU (Mid-Placement Units), HTPO and etc...
5 Best E-commerce Marketing Strategies to Boost Your Sales (2021 – 2022) DigitalMesh
Check out our presentation for the 5 best e-commerce marketing strategies that could boost your sales in 2021-2022. Reach out to our expert Ecommerce and Digital Marketing team for any assistance.
For marketing of business one need to set budget. Digital marketing is trend of today's marketing. Here us guidance on how to allocate budget for short term and long term digital marketing.
Social Media Marketing Slide. Social Media Marketing is probably the most successful alternative to marketing.
Marketing strategies with the highest return on investment in digital marketing.
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
Digital Marketing Presentation
DIGITAL MARKETING CONTENTS What is digital marketing? Pay per click (PPC) Search engine optimization (SEO)
See more at:- http://www.litindia.in/
Airbnb is a peer-to-peer online marketplace and homestay network enabling people to list or rent short-term lodging in residential properties, with the cost of such accommodation set by the property owner. In the report, Airbnb’s marketing techniques, i.e., social media, content and inbound marketing are shown with their creativity in marketing which helped them in growing and getting and reaching maximum hosts and travelers.
Unlock the secrets to crafting a winning Integrated Marketing Communications (IMC) strategy with our comprehensive guide. Learn the importance of brand consistency, how to define your target audience, choose the right communication channels, and develop a compelling content strategy. Dive into real-world IMC success stories and discover key metrics for evaluating performance. IM4U Digital Marketing Agency is here to help you navigate the complexities and ensure your brand leaves a lasting impact. Elevate your marketing game and achieve lasting success with our expert insights. #IMC #MarketingStrategy #BrandConsistency #DigitalMarketing
welcome guys. In this ppt you will find all the main points about internet marketing (defination, scope,types,process,strategy, advantages, disadvantages) check it..
in this ppt we explain about what is digital marketing and about its areas, it is really helpful for those who want to make career in digital marketing field.
Findings of "Customer Relationship Management Systems (CRM) for Manufacturer...eLogic
FOR MANUFACTURERS WHO MANAGE RELATIONSHIPS ACROSS SALES, MARKETING, SERVICE & THE 360° CUSTOMER EXPERIENCE. Findings of Manufacturing.net and Manufacturing Business Technology Manufacturers Survey, May 2016
Digital Marketing Channels Powerpoint Presentation SlidesSlideTeam
Talk about online marketing channels with readymade digital marketing channels PowerPoint presentation slides. This exclusive e-marketing PPT will be very useful for people in digital marketing. Showcase different ways to promote your business, services, and products by using our e-marketing PowerPoint template. This content ready e-marketing channel presentation consists of a total of 62 slides. All the slides are completely editable and can be easily changed as per your requirement. The social media marketing channel PowerPoint complete deck covers various topics like digital marketing key statistics, email marketing, pay per click advertising, search engine optimization, display advertising, social media marketing, content marketing, elements of digital marketing, digital marketing channels, ROI on digital marketing, digital marketing strategy framework, roadmap to digital marketing strategy, digital marketing summary dashboard, digital marketing ROI report and many other slides. Download this digital advertising channel PowerPoint theme to expand the horizons of your business and to increase the sales revenue. Our Digital Marketing Channels Powerpoint Presentation Slides act like elbow grease. They enhance the force of your effort. https://bit.ly/2UOOzSl
Chapter Four- 4 Digital Display Advertisement (DDA)Edem Adzroe
Detailed analysis of DDA (Digital Display Advertisement) comprising of types of banners ads and sizes be it leaderboards, skyscrapers, island, MPU (Mid-Placement Units), HTPO and etc...
5 Best E-commerce Marketing Strategies to Boost Your Sales (2021 – 2022) DigitalMesh
Check out our presentation for the 5 best e-commerce marketing strategies that could boost your sales in 2021-2022. Reach out to our expert Ecommerce and Digital Marketing team for any assistance.
For marketing of business one need to set budget. Digital marketing is trend of today's marketing. Here us guidance on how to allocate budget for short term and long term digital marketing.
Social Media Marketing Slide. Social Media Marketing is probably the most successful alternative to marketing.
Marketing strategies with the highest return on investment in digital marketing.
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
Digital Marketing Presentation
DIGITAL MARKETING CONTENTS What is digital marketing? Pay per click (PPC) Search engine optimization (SEO)
See more at:- http://www.litindia.in/
Airbnb is a peer-to-peer online marketplace and homestay network enabling people to list or rent short-term lodging in residential properties, with the cost of such accommodation set by the property owner. In the report, Airbnb’s marketing techniques, i.e., social media, content and inbound marketing are shown with their creativity in marketing which helped them in growing and getting and reaching maximum hosts and travelers.
Unlock the secrets to crafting a winning Integrated Marketing Communications (IMC) strategy with our comprehensive guide. Learn the importance of brand consistency, how to define your target audience, choose the right communication channels, and develop a compelling content strategy. Dive into real-world IMC success stories and discover key metrics for evaluating performance. IM4U Digital Marketing Agency is here to help you navigate the complexities and ensure your brand leaves a lasting impact. Elevate your marketing game and achieve lasting success with our expert insights. #IMC #MarketingStrategy #BrandConsistency #DigitalMarketing
2016 Lead Nurturing Report In Partnership With Salesforce PardotVeena Glover
Lead nurturing is a powerful marketing strategy and it is evident that marketers would like to continue reaping the rewards of their nurturing programs by setting a variety of objectives that revolve around this indispensable tool.
emedia and Pardot set out to discover the latest and greatest lead nurturing strategies currently deployed by the top tier marketers to drive their prospects through the buying cycle.
This report draws its conclusions from a 2016 survey that polled a large sample of B2B marketers based in EMEA and US/NA.
Insight into the mind of your peers: Discover the benefits that marketers have reaped, challenges they've faced and the future goals that they're now aspiring to.
You'll find top tips on numerous topics including segmenting data, personalising programs and marketing automation. This report will fuel your future plans and help you to design and implement successful lead nurturing campaigns.
10 Customer Data Platform use cases that can drive business growth.pdfAmruta Relekar
📈 Unlocking Business Growth with Customer Data Platform: Discover 10 dynamic use cases that leverage the power of data to fuel your success!
From refining target audiences to optimizing customer journey, these strategies can propel your business forward.
Explore the full blog here: https://www.webmaxy.co/blog/egrowth/customer-data-platform-use-cases/
Get access to all your customer data and interactions in one place. Take a WebMaxy eGrowth trial now! https://www.webmaxy.co/egrowth/
#customerdataplatformusecases #cdpusecases #customerdataplatformusecase
Explore what all could be done when you have ability to match leads against account in the real time. From routing to segmentation, account intelligence to competitive positioning. Possibilites are countless.
How many technology solutions does a marketing and sales team need?@chrisboyer LLC
This session will introduce you to the variety of marketing and sales technology options currently available, their cost, time investment and ROI. Marketing automation, CRM's, social media, paid referral and digital advertising – there are countless technology and digital solutions to get your message in front of customers. So how can you separate out the shiny objects that waste time and money and determine which technology solutions are right for you? This session gives you the low-down on marketing technology options, how they work alone, and together. You’ll walk away with an understanding as to the real costs of technology, its impact and ROI so you can determine what makes the most sense for your marketing strategy, team and budget. Given at the #SMASHCHI15 conference on 10/15/15
One of the crucial trends nowadays will be the growth of attribution modeling. However, many savvy marketers are still missing the opportunity to reap the benefits of attribution modeling, hence this whitepaper is aimed at providing a comprehensive overview of what marketing attribution is all about.
Life cycle marketing for the automotive services industryCatalyst
Whether your goal is to increase ticket size, boost cross-sell, get customers to visit more often, or all the above, an effective life cycle marketing strategy can deliver the competitive difference you want.
Acting on a global basis to help our clients deliver winning marketing strategies through rigorous analytics, in-depth understanding and powerful insights. Making a difference - together.
What makes a strong brand? Secrets for creating and maintaining a vital trustmark in the (RX / OTC) pharmaceutical market - highlighting the value of your product
Communication Skills For Medical Experts: Great PresentationsGünter Umbach, MD
Communication Skills for Medical Experts: Professional
Presentations by Expressing Scientific Data Effectively: Giving great speeches by choosing the right verbal and visual elements
Key Performance Indicators (KPI) und Leistungskennziffern für alle, die für die Kooperation mit externen Experten / Thought Leadern / Meinungsbildnern verantwortlich sind: Tipps zum effektiven Erreichen der Ziele
Tips for Medical Scientific Experts: How to give effective, magnetic presentations: Impactful language, convincing words, clear powerpoint charts, non-verbal communication, stage performance
Translate attributes into compelling benefits that will inspire customers to take action: Strategy, tips, tools: How to win customers and reach results effectively
How to find your target audience, win and keep customers, outperform the competition, create a strong brand, generate recommendations and increase sales: Proven tips for professionals. Discover more: https://www.umbachpartner.com/en
Wie Sie mit Key Opinion Leadern (KOLs) kooperieren:
Tipps für Medical Science Liaison (MSL) und Marketing Manager.
Erfolgreiches Stakeholder Management
Gunter's Concise Marketing Training The first 20 charts. You can download the remaining charts for free on https://www.umbachpartner.com/de/gunter-s-concise-marketing-training
Impulse, Ideen und Tipps für das Training von Top-Verkäufern
im Außendienst: Wie Sie Kunden vom Produktnutzen überzeugen und Marktanteile und Umsatz Umsatz
Effektive Texte schreiben: Erfolgreich durch SpracheGünter Umbach, MD
Wie Sie überzeugende Texte schreiben und wirkungsvolle
Unterlagen erstellen: Sie verbessern Ihr Vokabular, formulieren prägnante Botschaften und gewinnen Kunden
These charts from an international sales conference help sales professionals find the right prospects, convince customers faster and communicate more effectively thus selling more products: Valuable strategies and techniques, best practices, checklists and tips. More at http://www.umbachpartner.com
Worte mit Wirkung und Überzeugungskraft:
Wie Sie durch treffende Wortwahl die Macht der Sprache nutzen
Tipps, wie Sie Ihren Sprachstil einfach verbessern
und rhetorische Optionen gekonnt einsetzen:
- Ihre Texte werden gerne gelesen
- Sie vermitteln Ihre Ideen überzeugend
- Sie schreiben leichter gewinnende Emails
- Sie bringen Ihre Aussagen zur Geltung
- Sie motivieren Andere eher zum Handeln.
Mehr auf www.wortemitwirkung.de und
www.umbachpartner.com
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
9. Channels to Consider
(Focus: Pharma and Medical Device Industry)
Experts: Advisory boards, professional societies
Events: Conferences, workshops, presentations
Scientific publications: Abstracts, articles
Personal contacts: Connect and network with people
Market research: Interviews, focus groups
Online: Websites, videos, social media, communities
Public relations: Work with journalists
Advertising: Print and electronic adverts, brochures
Sales force: Train and motivate representatives
Direct response marketing: Mailings
Telephone service hotlines and call centers
Non-interventional studies
Professional societies