Sales Trends & Challenges in 2016 – 12 Experts Share Their PredictionsMikogo
To assist sales professionals in preparing for the New Year, we’ve leaned upon the expertise of some of today’s most influential and respected sales leaders for their predictions in 2016. In the following slideshare, you’ll hear directly from the CEOs of sales companies, global sales executives, keynote speakers, sales strategists, and best-selling sales authors.
My Puget Sound AMA Slides on B2B Customer Acquisition StrategiesBrian Hansford
The Puget Sound AMA invited me to present ideas on B2B customer acquisition and demand generation. Paul Judy, Avalara's VP of Customer Marketing presented B2B customer marketing concepts.
The relationship between the sales marketing divide and goldfish jumping bowlsCPI-Consulting
The sales marketing divide, the eternal bickering between the sales and the marketing department can be solved by embracing the concept of an integrated customer engagement department. In this presentation - delivered at the Fusion Marketing Experience Event Fusionmex on June 5th 2014 Patrick Maes explains how to solve issues related to integrate sales and marketing functions in the New Selling process and Sales 3.0
How to Improve Sales Productivity in 5 Steps: Digital Sales CoverageMarketBridge
Your buyers have changed how and when they want to engage with your Sales Team. However, when they do engage, 70% of the time your Sales Reps are not properly prepared for the conversation and only 7% will earn a second conversation.
Join us for a 30 minute webinar to learn about the 5 step approach to Digital Sales Coverage, a tactic that combines digital customer engagement with analytics, enabling sales teams to target, prepare, and engage far more effectively.
This webinar is for Sales AND Marketing leaders, as we'll cover how to:
Improve Lead Quality and Conversion Rates by 20%+
Develop a Scalable Digital Engagement Model for Customers Who are "Not Ready to Buy"
Lower Your Cost-of-Sale to Deliver Revenue More Efficiently
How to Create an Integrated Sales Enablement Strategy for Your Sales TeamSales Hacker
What You'll Learn:
- How to build and implement a powerful sales enablement strategy.
- What does, and does not, qualify as Sales Coaching Excellence.
- Which engagement data help improve the relevance and effectiveness of salespeople.
Sales Trends & Challenges in 2016 – 12 Experts Share Their PredictionsMikogo
To assist sales professionals in preparing for the New Year, we’ve leaned upon the expertise of some of today’s most influential and respected sales leaders for their predictions in 2016. In the following slideshare, you’ll hear directly from the CEOs of sales companies, global sales executives, keynote speakers, sales strategists, and best-selling sales authors.
My Puget Sound AMA Slides on B2B Customer Acquisition StrategiesBrian Hansford
The Puget Sound AMA invited me to present ideas on B2B customer acquisition and demand generation. Paul Judy, Avalara's VP of Customer Marketing presented B2B customer marketing concepts.
The relationship between the sales marketing divide and goldfish jumping bowlsCPI-Consulting
The sales marketing divide, the eternal bickering between the sales and the marketing department can be solved by embracing the concept of an integrated customer engagement department. In this presentation - delivered at the Fusion Marketing Experience Event Fusionmex on June 5th 2014 Patrick Maes explains how to solve issues related to integrate sales and marketing functions in the New Selling process and Sales 3.0
How to Improve Sales Productivity in 5 Steps: Digital Sales CoverageMarketBridge
Your buyers have changed how and when they want to engage with your Sales Team. However, when they do engage, 70% of the time your Sales Reps are not properly prepared for the conversation and only 7% will earn a second conversation.
Join us for a 30 minute webinar to learn about the 5 step approach to Digital Sales Coverage, a tactic that combines digital customer engagement with analytics, enabling sales teams to target, prepare, and engage far more effectively.
This webinar is for Sales AND Marketing leaders, as we'll cover how to:
Improve Lead Quality and Conversion Rates by 20%+
Develop a Scalable Digital Engagement Model for Customers Who are "Not Ready to Buy"
Lower Your Cost-of-Sale to Deliver Revenue More Efficiently
How to Create an Integrated Sales Enablement Strategy for Your Sales TeamSales Hacker
What You'll Learn:
- How to build and implement a powerful sales enablement strategy.
- What does, and does not, qualify as Sales Coaching Excellence.
- Which engagement data help improve the relevance and effectiveness of salespeople.
In this session you'll get best practices in aligning Sales and Marketing teams to drive down costs and increase revenue through a holistic view of your customer’s journey - from demand generation to the final sale and beyond!
Key takeaways:
Increase pipeline through tighter sales and marketing alignment
Execute a winning content marketing strategy
Convert more leads through stronger lead management process
Improving CX with AI: Microsoft Case Study [SiriusDecisions Summit 2017]InsideView
In this case study, learn how Microsoft is applying deep AI-driven market intelligence through its applications to impact the different phases of its customers’ lifecycle
Meagen Eisenberg, VP of Demand Generation at Docusign and Robert J. Moreau, CEO, Zyphias Group discuss sales and marketing alignment, the customer journey and key best practices with Docusign client examples and tips. Moderated by Chanin Balance, CEO of Mobilepaks.
This is a short comic presentation on how B2B. Sales can be gamified . The quarterly sales challenges are common across every organisation but how effective are they in addressing challenges and whether gamification can help.
The Secret to Building a Sales Enablement PowerhouseMindTickle
Alex from Procore and Marc from MindTickle explore:
State of the industry
Need for Sales Enablement
Sales Enablement and Sales Readiness at Procore
Best-in-class framework for Sales Readiness
Rethinking Sales and Marketing alignment: [How Marketing will help close deals]CRMT Digital
Better Marketing and Sales alignment improves profits, customer services and internal relationships. Most organisations have already realised that traditional business unit divisions hinder more than they help and are now seeking to improve internal relationships between departments. For successful alignment between Marketing and Sales, employees need to be empowered by technology.
Sales + Marketing Alignment: Breaking Down Silos for SuccessClevelandHUG
Cleveland HubSpot User Group's May 7, 2015 presentation on how alignment sales and marketing (Smarketing) can delight customers and drive performance. Tips include how to restructure and communicate between teams, rely on data and utilize technology to achieve organizational goals.
In this on-demand seminar HubSpot and BrainSell provide actionable tips to create a Smarketing (Sales + Marketing) approach to automating your business and revenue growth.
Our Shopper Marketing Methodology is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.
Demand Metric methodologies are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates. For background info on Demand Metric methodologies, read our blog post: Much Ado About Methodologies.
Stages of this methodology include:
Learn About Shopper
Analyze Opportunities
Strategic Planning
Technology Selection
Campaign Execution
Measure Results
This presentation is part of our TEDx talk and our book entitled "from Selling to Co-Creating" and focusses on the main trends in sales for the coming years. Particular attention is given on the role of sales versus marketing in the future.
Main trends are: co-creation, networking, communication, the sales process, team based selling and the relationship between sales, marketing and customer service.
Presented by Richard Brooks at the ALC conference in Las Vegas NV. Explores the realtionship/importance of strategic sales management, marketing and key account management. Moves on to present models around the life-time value of clients to an organisation and how this changes as firms develop.
In this session you'll get best practices in aligning Sales and Marketing teams to drive down costs and increase revenue through a holistic view of your customer’s journey - from demand generation to the final sale and beyond!
Key takeaways:
Increase pipeline through tighter sales and marketing alignment
Execute a winning content marketing strategy
Convert more leads through stronger lead management process
Improving CX with AI: Microsoft Case Study [SiriusDecisions Summit 2017]InsideView
In this case study, learn how Microsoft is applying deep AI-driven market intelligence through its applications to impact the different phases of its customers’ lifecycle
Meagen Eisenberg, VP of Demand Generation at Docusign and Robert J. Moreau, CEO, Zyphias Group discuss sales and marketing alignment, the customer journey and key best practices with Docusign client examples and tips. Moderated by Chanin Balance, CEO of Mobilepaks.
This is a short comic presentation on how B2B. Sales can be gamified . The quarterly sales challenges are common across every organisation but how effective are they in addressing challenges and whether gamification can help.
The Secret to Building a Sales Enablement PowerhouseMindTickle
Alex from Procore and Marc from MindTickle explore:
State of the industry
Need for Sales Enablement
Sales Enablement and Sales Readiness at Procore
Best-in-class framework for Sales Readiness
Rethinking Sales and Marketing alignment: [How Marketing will help close deals]CRMT Digital
Better Marketing and Sales alignment improves profits, customer services and internal relationships. Most organisations have already realised that traditional business unit divisions hinder more than they help and are now seeking to improve internal relationships between departments. For successful alignment between Marketing and Sales, employees need to be empowered by technology.
Sales + Marketing Alignment: Breaking Down Silos for SuccessClevelandHUG
Cleveland HubSpot User Group's May 7, 2015 presentation on how alignment sales and marketing (Smarketing) can delight customers and drive performance. Tips include how to restructure and communicate between teams, rely on data and utilize technology to achieve organizational goals.
In this on-demand seminar HubSpot and BrainSell provide actionable tips to create a Smarketing (Sales + Marketing) approach to automating your business and revenue growth.
Our Shopper Marketing Methodology is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.
Demand Metric methodologies are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates. For background info on Demand Metric methodologies, read our blog post: Much Ado About Methodologies.
Stages of this methodology include:
Learn About Shopper
Analyze Opportunities
Strategic Planning
Technology Selection
Campaign Execution
Measure Results
This presentation is part of our TEDx talk and our book entitled "from Selling to Co-Creating" and focusses on the main trends in sales for the coming years. Particular attention is given on the role of sales versus marketing in the future.
Main trends are: co-creation, networking, communication, the sales process, team based selling and the relationship between sales, marketing and customer service.
Presented by Richard Brooks at the ALC conference in Las Vegas NV. Explores the realtionship/importance of strategic sales management, marketing and key account management. Moves on to present models around the life-time value of clients to an organisation and how this changes as firms develop.
A High Growth SaaS Playbook - 12 Metrics to Drive SuccessSaaStock
Keynote by David Skok, ForEntrepreneurs Blog & General Partner, Matrix Partners, at SaaStock on Tour New York, 20th June 2018, KnockDown Center, Maspeth, NYC
A high growth SaaS playbook. 12 metrics to drive success. 2 goals, present a simple model to understand SaaS business and show what levers a CEO can pull to get the most impact
David Skok, General Partner at Matrix Partners, provides a simple model to understand a SaaS businesses, as well as the key levers founders, can leverage to drive SaaS success.
This presentation is from my talk at the 2017 SaaStr Annual Conference in San Francisco. It offers an overview of a simple model to understand a SaaS business and the key levers a CEO can pull to get the most impact. The presentation covers:
Optimizing the SaaS Funnel:
- Get inside your customer’s head
- Break down the funnel into microsteps
- Identify bottlenecks
- Use funnel math to make improvements
12 key levers within the funnel:
1) Product/Market fit
2) Top of the funnel flow
3) Conversion rate
4) CAC (customer acquisition cost)
5) Number of sales people
6) PPR (productivity per rep)
7) Getting enough leads
8) Pricing
9) Customer retention rate
10) Dollar retention rate
11) Months to recover CAC
12) Recruiting, onboarding & management
3 Creative Ways Marketers Can Enable Sales Teams Across RegionsG3 Communications
When you ask salespeople what they need from marketing, ten out of ten will tell you that they need high-quality leads. Lead generation is important, that is a given. But there are other ways to help your sales teams. Pam Didner, author of Global Content Marketing and B2B marketing consultant, will help you look at your inbound and outbound marketing communications holistically and identify ways to scale marketing support across regions to your sales teams.
Aligning Sales, Marketing, and CS to Scale Revenue and Retention with Showpadsaastr
According to a study from SiriusDecisions, the majority of buyers (81%) today make purchase decisions based on buying experience, over product or price. To meet buyers’ high expectations and manage the challenging sales landscape, companies must involve their entire organization in maturing the sales process- including after prospects sign on the dotted line. This session will outline a practical approach to growing revenue and retention by aligning sales, marketing, and customer success.
Introduction and workshop to develop student team concepts into business model hypotheses. Focused on value proposition design, customer segments, and the rest of the Business Model Canvas.
12. 12
Adapt your sales model accordingly
Freemium
No Touch
Self-
Service
Light touch
Inside
Sales
High Touch
Inside Sales
Field Sales
Field Sales
with SE
13. 13
CAC Vs. Sales complexity
Customer
Acquisition
Cost
Sales
Complexity
Freemium No Touch Low Touch High Touch Field Sales
?
14. $0-
$10
$50 –
$200
$1,000 -
$2,000
$3,000 -
$8,000
$25,000 –
$75,000
$75,000 –
$200,000
Rough estimates of Customer Acquisition Cost (CAC)
CAC Vs. Sales complexity
Source:
Freemium
No Touch
Self-
Service
Light touch
Inside ales
High Touch
Inside Sales
Field Sales
Field Sales
with SE
16. 16
Find the best Sales model based on your
customer’s lifetime value
The relationship between CAC and Sales
complexity is exponential not linear
Adding human touch dramatically
increase customer acquisition
cost
18. 18
Take inspiration from some existing
frameworks
Miller Heiman ‘Blue Sheet’:
- Buying influence roles (E,T,U,C)
- Degree of influence (H,M,L)
- Influencer mode (G,T,EK,OC)
BANT: Budget, Authority, Needs, Timing
ORDER: Opportunity, Resources, Decision
process, Exact solution, Relationship
19. (over) invest in qualifying the leads
Marketing
Qualified Leads
Opportunities
Proposals
Sales
Leads / Ideas
Sales
Define ahead what is
a qualified lead !
20. Time is the Sales people scarcest resource
Create groups of customers and allocate
time accordingly
Group A – likely to order within 3 months
Group B – likely to order within 12 months
Group C – likely to order sometime
Sales effort - time allocation
21. Recommendations:
Group A 70% of Sales people time
Group B 30% of Sales people time
Group C Back to marketing !
Sales effort - time allocation
22. People buy from relationship not RFP!
RFPs suck a lot of resources, dilutes your
differentiation and commoditize your offer
By the way, if you haven’t (helped) written
the specs, you have already lost.
RFP: Request For Proposal
31. Product
Customers don’t buy a feature !
but on perceived value
Price
Customers don’t buy on price !
but on perceived value
Typical excuses 1
32. New features
Never sell on new feature!
Sales support
Sales people always want more support!
Quota too high
Yeah….right!
Typical excuses 2
33. Good to great salary
Freedom & accountability
Good product, great sales material
Descent tools (CRM…etc)
Travel & entertainment expenses
How to treat your sales team