There is always a tension between marketing and Sales
One that arises from a different attitude and different training, and to be honest a different type of character in many cases.
However, the truth is these disciplines are different ends of a continuum. They are both concerned with the influence of potential customers in a postive manner. The balance of marketing & sales varies with the service or product being sold.
This presentation provides the basic 5 steps that are used to build a formal sales process that can double your Sales Reps revenue. The key to success lies in the adoption of the designed process. A presentation by Sales Benchmark Index, A Sales Consulting Firm.
This presentation provides the basic 5 steps that are used to build a formal sales process that can double your Sales Reps revenue. The key to success lies in the adoption of the designed process. A presentation by Sales Benchmark Index, A Sales Consulting Firm.
How to Design a Sales Process for B2B Sales - #1 Tool for the Dream Sales Team Daniel Nilsson
How Can You Grow & Develop Your Sales Pipe If You Don’t Know What You’re Doing? Learn how to design your B2B sales process and increase conversion, get bigger deals and close your deals in less time. I will give you the key steps, the right focus and example of tools that will take your sales team to a new level.
You should read this presentation if you believe in your own and your team's growth.
Personally, I have a deep passion for Growth and I created this presentation after doing extensive research on how I could grow sales into new levels. The data I have reviewed are from marketing experts, sales experts, Gartner, reports and my own personal experience defining sales processes in multiple verticals.
Please feel welcome to share your thoughts, insights or comments. I love feedback. You can send an email to info@daniel-one.com or visit my webpage www.daniel-one.com. I look forward to hearing from you.
Over the past 12 years, I've had in-depth conversations with more than 25 sales gurus, as well as hundreds of sales professionals and managers. Based on that experience, I have concluded that there are eight–and only eight–truly essential sales skills.
Presentation on Sales Funnel, Traditional Vs Modern Sales Funnel, Building the funnel, Lead Drop-off, Opportunity, BANT Technique, Customer purchasing stage, Top of the funnel, Middle of the funnel, Blockage point in the funnel, Nine steps to success.
How to increase sales force productivityLouis Ekome
This presentation contains tips on how productivity of the sales force can be improved in a business organization. Business organizations and managers often think about how they can get more out of their sales force. I hope you will find this useful if you are in that category
How to Design a Sales Process for B2B Sales - #1 Tool for the Dream Sales Team Daniel Nilsson
How Can You Grow & Develop Your Sales Pipe If You Don’t Know What You’re Doing? Learn how to design your B2B sales process and increase conversion, get bigger deals and close your deals in less time. I will give you the key steps, the right focus and example of tools that will take your sales team to a new level.
You should read this presentation if you believe in your own and your team's growth.
Personally, I have a deep passion for Growth and I created this presentation after doing extensive research on how I could grow sales into new levels. The data I have reviewed are from marketing experts, sales experts, Gartner, reports and my own personal experience defining sales processes in multiple verticals.
Please feel welcome to share your thoughts, insights or comments. I love feedback. You can send an email to info@daniel-one.com or visit my webpage www.daniel-one.com. I look forward to hearing from you.
Over the past 12 years, I've had in-depth conversations with more than 25 sales gurus, as well as hundreds of sales professionals and managers. Based on that experience, I have concluded that there are eight–and only eight–truly essential sales skills.
Presentation on Sales Funnel, Traditional Vs Modern Sales Funnel, Building the funnel, Lead Drop-off, Opportunity, BANT Technique, Customer purchasing stage, Top of the funnel, Middle of the funnel, Blockage point in the funnel, Nine steps to success.
How to increase sales force productivityLouis Ekome
This presentation contains tips on how productivity of the sales force can be improved in a business organization. Business organizations and managers often think about how they can get more out of their sales force. I hope you will find this useful if you are in that category
Contains about basics of sales management, Background, Selling as a career, B2C and B2B Markets, Different marketing concepts, Product Life Cycle, Relation between sales and marketing, Implementing the market concept, segmentation in B2C &B2B market.Adoption & Diffusion theory, Image of selling. Types of selling.
This presentation outlines the growing differences between sales and marketing strategies that most B2B organizations are missing out. Poorly defined strategies, agreements and marketing-to-sales efforts are creating a deep impact on communication and collaboration to generate successful sales. As a result purchasing cycles of customers are taking time. Sales and marketing teams should come together to produce strategically combined efforts to generate effective networking among themselves. Here are the three effective strategies to align sales and marketing process to enable harmonious sales and marketing alignment. Read on.
Sales Process and Quick Introduction to CRMAhmad Fahim
This is a summarized presentation about aspects of strategic business development for start-up companies. The presentation was delivered to a group of 8 startup companies under Ibtikaar project of Ministry of Communication and Information Technology of Government of Afghanistan by Aghaez Founder, Ahmad Fahim Didar.
Anaplan SPM webinar series, part 4: Motivating the right behavior with incent...Anaplan
Our five-part sales performance management series continues with a webinar on sales compensation.
Every sales manager needs to strike the right balance between recognizing top performers and driving strong sales growth—all while ensuring the incentive compensation plan is fair, competitive, and profitable for the business. With the complexity of sales commission structures, there is no single “right answer” for how to set up an incentive program.
This webinar will discuss some key tactics for setting the right plans to make a greater impact on the bottom line.
Whether you are briefing an internal team, or an external agency, whatever the campaign type ‐ email, advertising, or indeed telemarketing ‐ a good brief is one of the most important success factors.
3. Sales
• Sales involves communication with a customer
– Inside sales limited to non face-to-face
engagement
– Field sales includes significant face-to-face
interaction
– Sales involves commercials and tailoring of a deal
4. Marketing
Marketing is
• Strategic
– What are we selling to whom and for how much.
The basis of a business
• Tactical
– How do we engage with a market
• Brand
• Lead generation
• Sales support
5. Complexity
Volume
The extremes will be dominated by Sales or
Marketing approaches.
Sales Led
Marketing Led
Clients complex needs
demands intimacy with
client
Low cost of goods means we
cannot afford field sales
team, and customer will
decide based on his own
research/ bias / experience
6. Sales Led
• Marketing needed initially to
– Define business case for the sales team (Porters 5 forces)
– Assist in defining sales terrorities ( chimney pot count)
– Assist in building messaging
– Lead generation
• Sales led because
– Customers need to be found and qualified
– Customer intimacy needed to inform and tailor product/ service
offering and commercials
• Must be built and earnt
– Construct and deliver messaging
– Need to train and influence customer
– Need to build rapport and trust
7. Marketing Led
• Marketing needed to
– Build brand
– Build customer awareness
– Collateral and information
• Sales
– Limited to inside based customer engagement
– Channel and Account Management
• Ie Tescos relationship important in selling toothpaste
8. The overlap
• Sales team perform marketing activities
• Marketing sell
• The balance is influenced by complexity of the
buyers purchase and the volume of services to
be bought
10. Sales Team Marketing Team
Defined Need for support
Events/ Brochures / branding/
YouTube / Website/ references/
messaging/ give-aways/ etc
Definition of Product and
services
Operations Team
Defined
market
Sales and Marketing interaction
Request for Information
on Customer needs
Engagement strategy, tailored
messaging
11. For help tuning your Sales system
Contact Simon Moore
Moore.simon@yahoo.com