TargetOne is a customer analytics solution that allows companies to personalize interactions and campaigns for individual customers. It uses customer data on demographics, behavior and purchase history to predict customer intent and create targeted promotions. TargetOne enables segmentation of customers into micro-groups and sending personalized offers through preferred channels, such as email, mobile apps or social media, at optimal times. This increases customer spending and loyalty through more relevant promotions.

1. YO C S M
UR U TO ER
TA KS TO .
L
YOU
YTIME OU RETURN
E V R.
TH FA OU
ARC TargetOne

2. PERSONALIZE.The customer is not a number any more. The customer is a
name, a person whose preferences and habits you know,
understand and act upon.
With TargetOne, you can enable multi-channel, multi-
touchpoint customer interaction. You can predict when they
prefer to shop and act on what they are likely to shop for.
This will completely change how you look at promotions and
campaigns - with an opportunity to reach out to the right
customer with the right product - and will take campaign
responses to a new level.
This is exactly what TargetOne does for you - make your
campaigns more powerful, bring your customers a lot closer.
This solution from Manthan is designed with a deep
understanding of retail and the retail customer.

3. PROMOTIONS.RIGHT CUSTOMER. RIGHT MESSAGE.
RIGHT MEDIA. RIGHT TIME.
With TargetOne, you have the ability to execute targeted offers
and promotions, on-demand and real-time.
With TargetOne, you can design perfect promotions.
With TargetOne, create and manage micro-segments of target
lists and choose preferred communication channels - to
ensure that personalized offers reach the right customers.
Take your ability to leverage the purchasing power of your
customers to a higher level. Increase share-of-wallet through
personalized offers, create cross-
sell and up-sell opportunities.
Also measure effectiveness and
frequency of each customer
interaction. TargetOne can help
you pursue loyalty and revenue
opportunities.
Each promotion is
based on your customer's demographics, behavior and
loyalty data, predicted purchase intent, recommendations and
location.
Each promotion is
based on your customer's demographics, behavior and
loyalty data, predicted purchase intent, recommendations and
location.

4. CAMPAIGN PLANS• Campaign calendars, events, seasonal themes
• Competitive block-and-tackle
• Customer acquisition/retention campaigns
• New product introductions
• Brand communication
TARGET CHANNELS
Email and SMS
POS
Social media
Call center
Mobile app
Ecommerce
ARC TargetOneHere's how you make the right offer to the
right customer through the right channel.CUSTMEOR
INERCIONS
TAT
Browse, search
Add to cart, abandon cart,
purchase
Checkout, Log out
Redeem offers/ coupons
In-store browse
Checkout
Redeem offers/ coupons
Window shopping
Showrooming
Support queries
Service calls
Incomplete
transactions

5. Micro-segments | Inherit & integrate lists
TARGET LISTS
Customer x Merch x Store x Marketing event
RULES
POS | Email | Ecommerce | Mobile | Social
TRIGGERS
Thresholds | Anti-spam | Channel limits
TOUCH GOVERNANCE
• Increase share of wallet through targeted
offerings
• Split-runs, A/B tests
• Cross-sell, up-sell
• Measures effectiveness and frequency of
each customer interaction
TANGIBLE OUTCOMES
• Promotion execution:
• On-demand: based on marketing calendars, promo plans
• Instantaneous: based on basket or customer conditions
• Identify ‘best lists’
• Manage & execute campaign plans
PERSONALIZATION STRATEGIES

6. PERSONALIZE.
AND LOYALTY WILL FOLLOW.
With TargetOne, the possibilities for the marketer - to
engineer loyalty and revenue opportunities - are unlimited.
With Target One, the marketer can segment customers
based on their demographics. Then, select the condition
when the offer needs to be sent. That too, after having
identified the customer’s preferred channel of
communication. The marketer can now select the attributes
to personalize the communication. And finally, send out
personalized communication. Having performed the entire
exercise (in a trice), the marketer can now view reports on
efficacy of promotion.
TargetOne can substantially increase basket-size through
personalized offerings. And in a world where differentiators
are getting vapid, ensure loyalty from your customers.

7. AND TargetOne IS THE
LAST WORD IN PERSONALIZATION
FOR A REASON.
Manthan is the Chief Analytics Officer for consumer
industries worldwide. Manthan's portfolio of analytics
products and solutions are architected with deep industry
specificity, bringing together analytics, technology and
industry practices to evolve sophisticated, yet intuitive
analytical capability. Over the past few years, Manthan's
analytics competence has helped us provide solutions to
over 120 leading retailers across 19 countries. At Manthan,
we understand the retailer and his issues. Visit
www.manthan.com.

8. ARC Customer360
ARC Customer360 enables a unified view of the customer's purchase behavior, loyalty,
and campaign data. It provides critical insights to identify customer trends and cross-
sell, up-sell opportunities. Customer360 is architected for retail marketers.
Sophisticated retail-aware analytics delivered with a marketing-friendly user experience
empowers marketers with on-demand customer insights. Download the Customer360
brochure at www.manthan.com/ca
ARC Customer360
ARC Loyalty247
Here's a mobile app that helps you travel the last mile in personalization.
It employs analytics to deliver targeted marketing and communication to
your customer's smartphone. You can create a repository of all your
offers, deliver personalized offers, preference-based advertisements and
enable sharing across social media networks, all from the customer's
smartphone. For more, there's a TargetOne brochure awaiting you at
www.manthan.com/ca
ARC Loyalty247
Optimized Marketing
Optimized Marketing is a synergistic analytics consulting service that can help you
improve your marketing effectiveness. You can explain marketing observations or
phenomena, measure marketing actions and outcomes, develop operational
support for marketing decisions. Optimized Marketing can also help integrate new
and unstructured data sources and help maintain and upgrade data-mining models
across the ARC Customer Analytics Portfolio.
Optimized Marketing
TWO PRODUCTS AND
A SERVICE
COMPLEMENT
TargetOne.

9. For enquiries in the US, get in touch with Kevin -
kevin.walker@manthan.com
For enquiries in Asia-Pacific and Europe, write to Sachit -
sachit.murthy@manthan.com
Manthan, Inc.
7975 N. Hayden Road, Suite C-240, Scottsdale, AZ 85258
t:+1 800 746 9370, f:+1 888 384 0989
Morumbi Office Tower
Av. Roque Petroni Jr. 999 – 13º andar – Morumbi - São Paulo
cep:04707 910. t:+55 11 5185 2773, f:+55 11 5185 2899
#19-04/05, High Street Centre,
1 North Bridge Road, Singapore - 179094
Suite 22C Level 22 Ayala Tower One,
Ayala Avenue, Makati City 1226
Manthan, 40/4, Lavelle Road, Bangalore, Karnataka
t:+91 80 2299 0585, f:+91 80 2299 0586
USA
Brazil
Singapore
India
Philippines