The document discusses marketing strategies for a B2B funnel, including SEO, Google ads, case studies, business cards, calculators, and remarketing ads. It uses Therminol as a case study to explain how these tactics can be used at each stage of the funnel from awareness to loyalty. Keywords are identified to drive traffic and competitors are analyzed. The importance of case studies, testimonials, and customer stories for validation and conversion is also highlighted.

1. B2B FUNNEL
MARKETING
BY TEJAS CHAUDHARI
CHIEF DIGITAL EVANGELIST - QUANTASTIC

3. FUNNEL FOR B2B
AWARENESS
RESEARCH AND
VALIDATION
POINT OF CONTACT
CONVERSION
LOYALTY

4. SEO GOOGLE ADS
AWARENESS RESEARCH AND
VALIDATION
POINT OF
CONTACT
CONVERSION LOYALTY

5. TAKING
THERMINOL AS A
CASE STUDY

6. WHAT IS SEO?
Any brand query or industry specific query leading to a search result of the brand

7. WHAT KEYWORDS DRIVE TRAFFIC TO OUR WEBSITE?
Using a tool like Ubersuggest we can attribute keywords which are driving traffic to our website

8. WHAT KEYWORDS DRIVE TRAFFIC TO OUR WEBSITE?

9. GOOGLE ADS?
We can figure out competitors
who are bidding on our
industry specific keywords. In
this case, competitors are
bidding on ‘heat transfer fluids’

10. MORE GOOGLE ADS FOR DIFFERENT KEYWORDS
We can figure out competitors
who are bidding on our
industry specific keywords. In
this case, competitors are
bidding on ‘heat transfer oil’

11. ADS ON GENERIC TERMS?
Few competitors also bid on generic terms like ‘heat transfer’ which are more searched than other terms
like heat transfer fluids, heat transfer oil, et

12. SEO VS GOOGLE ADS
ORGANIC AND FREE PAID ADVERTISING
EFFECTIVE IN 6-12 MONTHS
SEARCHERS TRUST MORE
INSTANT EFFECTIVENESS
TARGET THE CUSTOMER

13. CASE STUDIES
AWARENESS RESEARCH AND
VALIDATION
POINT OF
CONTACT
CONVERSION LOYALTY

14. Customer Case studies gives a perfect testimonial of the products and service
provided by the company

15. A customer quote goes a long way in building confidence towards the company

16. CHANNELS FOR DISTRIBUTION OF A
CASE STUDY
WEBSITE SOCIAL MEDIA EMAIL/NEWSLETTER PRESENTATION TO
PROSCPECTS
Case studies for B2B companies are the best and low cost way to generate leads

17. BUSINESS CARDS LEAFLETS
AWARENESS RESEARCH AND
VALIDATION
POINT OF
CONTACT
CONVERSION LOYALTY

18. In the physical world, the first contact happens with a business card and a leaflet describing what services or
products you intend to provide.

19. CALCULATORS REMARKETING
AWARENESS RESEARCH AND
VALIDATION
POINT OF
CONTACT
CONVERSION LOYALTY

20. A rational way to convert a prospect is by showing the value add the product
or service will provide. In this case, the calculator is a perfect tool to convince
the customer about the utility of Therminol products.

21. WHAT IS REMARKETING ADS?

22. REMARKETING INCREASES
CONVERSION RATE BY ~70%

23. TESTIMONIALS CUSTOMER
STORIES
AWARENESS RESEARCH AND
VALIDATION
POINT OF
CONTACT
CONVERSION LOYALTY

25. IN 2019, VIDEO TESTIMONIALS
ARE THE WAY AHEAD

28. FUNNEL FOR B2B
AWARENESS
RESEARCH AND
VALIDATION
POINT OF CONTACT
CONVERSION
LOYALTY

30. THANK YOU