The document discusses key marketing concepts including the 4 P's of marketing (product, price, place, promotion), the 4 C's (customer value, customer cost, customer convenience, customer communication), the 7 P's of services marketing (additional factors to the 4 P's), and frameworks for holistic marketing that focus on all stakeholders in the customer experience. It also addresses challenges for traditional marketing and the role of technology like CRM in modern marketing strategies.

1. Marketing By (gi)ULLU -I know (“gi” Stands for Global Indian)