The document discusses ways for regions like Serbia and the Western Balkans to gain competitiveness through developing lifelong learning cultures, leadership, and diaspora knowledge networks. It identifies that modern societies are knowledge-based, but lifelong learning is underdeveloped in the region due to obstacles like brain drain and a lack of infrastructure and culture supporting continuous education. Tapping into the knowledge of diaspora populations and using coaching methods can help expedite the development of lifelong learning and address skills gaps. Specifically, the document recommends that European development funds be used to target lifelong learning growth through support for diaspora knowledge transfer programs and expanding the business and executive coaching industry in Southeast Europe.