The document provides information about the Driving Strategic Innovation program from IMD and MIT Sloan. It summarizes the program as follows: The program teaches senior executives how to manage innovation more effectively by integrating innovation, marketing, product development, and value chain design. It provides a comprehensive roadmap for achieving breakthrough performance across the organization and value chain. Participants learn how to speed up commercialization, navigate unpredictable value chains, foster an innovative culture, and engage in business model innovation. The program brings together the latest innovation research from MIT Sloan and leadership knowledge from IMD.

1. REAL WORLD. REAL LEARNING
®
I N O P E N P R O G R A M S
4 CONSECUTIVE YEARS
W O R L D W I D E
- 2 0 1 2 - 2 0 1 3 - 2 0 1 4 - 2 0 1 5 -
Financial Times
S T R A T E G I C L E A D E R S H I P
DRIVING STRATEGIC
INNOVATION
Achieving high performance throughout the value chain

2. WHAT
CHANGE THE WAY YOU THINK ABOUT INNOVATION
In today’s fast-moving, complex business environment, innovating quickly,
reliably and effectively is an advantage for achieving profitability and growth.
Yet, all too often, organizations are unable to generate timely innovative
offerings and effectively move them to market.
Driving Strategic Innovation (DSI) changes the way business leaders think
about innovation and technology strategy, and gives them a deeper, richer
and more comprehensive roadmap for executing change. Participants leave
the program knowing how to influence corporate culture, alter the way an
organization responds to the challenge of innovation – and knowing how to
strengthen relationships with partners along the value chain.
BECOME MORE EFFECTIVE
You become more effective as an innovator. The program knits together
innovation, marketing and product development, business-model
opportunities, value-chain design, project execution and talent management
in an end-to-end roadmap for achieving breakthrough performance.
It demonstrates how to build organizational relationships that facilitate
knowledge transfer, both within the firm and across the value chain.
Manage the fuzzy front-end of the innovation process more effectively
Speed up market commercialization of innovative ideas
Navigate the dynamics of increasingly unpredictable value chains
Heighten the probability of achieving a more innovative organizational culture
Engage in business model innovation
Reconsider your own personal approaches to being an effective leader
of innovative activities
PROGRAM THEMES
Incremental and discontinuous innovation are not opposites, they are partners
Innovative organizations deserve leaders who are customer-experience
centric, open, inclusive, experimental and fast
We might serve our customers better by talking with people who are not
our customers, and never will be
Good ideas do not just rely upon experts, they require non-experts as well
Innovation thrives when ambiguity is both reduced and enlarged
Creating value is not the same as capturing value
Wide-ranging creativity requires discipline
Bottom-up entrepreneurial innovation thrives under strong, self-
confident, top-down leaders
IMD AND MIT SLOAN: A POWERFUL ALLIANCE
Now in its 14th year of success, this joint program brings together the latest
technology research from MIT Sloan and the latest leadership knowledge
from IMD. It provides participants with an unparalleled opportunity to learn
how to manage innovation within their organizations.
WHO
DSI is for senior executives,
teams and entrepreneurs who
craft innovation strategies and
put them into action.
Participants should have
significant input on the
technology and/or innovation
strategy of their organizations.
They should also play an
influential role in innovative
activities, being able to
look up and down the value
chain to identify promising
strategic opportunities.
What participants say
6 months afterwards
+80% have become more
effective leaders*
+79% have successfully
applied their learning*
HIGH-IMPACT RESULTS
*Results from a survey conducted with 471 participants 6 months
after attending an IMD program (2015).

3. HOW
New for 2016 is MakerSpace, a daily innovation lab which allows you to think
holistically about innovation and explore your individual style and approach.
MakerSpace combines idea development with action learning. You ideate new
solutions to your business problems, develop these ideas with rapid prototyping
and finally learn how to pitch your ideas in the context of the optimal business
models. This training lab strengthens your ability to think and act decisively.
Throughout the whole program you take part in wide-ranging and challenging
discussions, specially designed simulations, intensive group projects and live
case studies. The small class size fosters opportunities for rich interaction with
Faculty and among peers.
Alumni of the program form a network of innovation thinkers who continue
to exchange ideas long after the program ends.
Program Co-Director
CharlesH.Fine
American
MIT Chrysler LFM Professor
of Management Science
PhD Stanford University
President and Dean
Asia School of Business
Kuala Lumpur, Malaysia
http://myasb.mit.edu
Follow Charles on Twitter @clockspd
Program Co-Director
BillFischer
American
IMD Professor of Innovation
Management
DBA George Washington University
Follow Bill on Twitter @bill_fischer
Visit his blog:
http://blogs.forbes.com/billfischer
Strategic
Problem-Finding
Innovation
& Iteration
Integration
Innovation &
Business Model
Integrating
the Threads
MakerSpace LEARNING JOURNEY
DSI is a great program with stimulating
topics, inspiring teachers and a fantastic
group of participants raising the level
of conversation. And as we learnt,
“Innovation all depends on the quality
of the conversations.”
Pradipt Kapoor | Vice President,
Products and Solutions Engineering | Sita | UK

4. APPLY NOW
www.imd.org/dsi
TALK WITH US
+41 21 618 07 00 info@imd.org
WHERE
On the shores of Lake Geneva in Lausanne, Switzerland, 40 minutes by road or
rail from Geneva International Airport and at MIT Sloan in Boston, USA.
WHEN
DURATION: 6 DAYS
DSI 1 (at IMD) February 28 – March 4 2016*
DSI 2 (at MIT Sloan) September 18–23 2016*
DSI 1 (at IMD) February 26 – March 3 2017*
DSI 2 (at MIT Sloan) September 24–29 2017*
Fee 2016:
DSI at IMD: CHF 11,500*
DSI at MIT Sloan: USD 11,500*
Tuition, teaching materials, and lunch are included in the fee.
*IMD reserves the right to modify the program dates, location and fee at any time.
ABOUT MIT SLOAN
MIT Sloan is ranked among the top business schools in the world. The school’s
academic programs and research centers develop principled, innovative leaders
who improve the world and generate ideas that advance management practice.
http://mitsloan.mit.edu
Driving Strategic Innovation is an
effective eye opener that makes you think
about innovation outside of the box and
brings real value back to your business.
Christoph Tepr | Key Account Manager |
Philip Morris SA | Switzerland

5. Benchmark your
professional capabilities
and discover your
4 top competencies
www.imd.org/gli
Political
Economy
Strategy
Industry
Analysis
Marketing
Innovation
Finance
Sales
Interpersonal
Leadership
TeamLeadership
Governance
Sustainability
OrganizationDesign
CommunicationsNegotiations
HR
IT
Self
Leadership
Ethics
Operations
Economics/
STRATEGICLEADERSHIP
EXECUTION
LEADERSHIP
STAKEHOLDERLEADERSHIP
PERSONAL
LEADERSHIP
DSIDSI
Driving Strategic
Innovation
DSI challenges the way business leaders think
about innovation and technology strategy, and
provides a comprehensive roadmap for achieving
breakthrough performance across the value chain:
» Manage the fuzzy front-end of the innovation
process more effectively
» Speed up market commercialization
of innovative ideas
» Navigate the dynamics of increasingly
unpredictable value chains
» Heighten the probability of achieving a more
innovative organizational culture
» Engage in business model innovation
» Reconsider your own personal approaches to
being an effective leader of innovative activities
Follow DSI topics on twitter @imd_mit
OVERVIEW OF PROGRAM TOPICS
Relative time spent per topic in the program.
For illustrative purposes only.

6. REAL WORLD. REAL LEARNING
®
The IMD Difference
IMD is a top-ranked business school.
We are the experts in developing global leaders
through high‑impact executive education.
Why IMD?
» We are 100% focused on real-world executive development
» We offer Swiss excellence with a global perspective
» We have a flexible, customized and effective approach
www.imd.org
Chemin de Bellerive 23
P.O. Box 915
CH-1001 Lausanne
Switzerland
Central tel: +41 21 618 01 11
Central fax: +41 21 618 07 07
info@imd.org
Alumni benefits
Completing an IMD program is just the beginning.
You become part of an exclusive network of global
executives worldwide:
» 100,000 executives in 140 countries
» 11,000 board level and C-suite
www.imd.org/alumni
IMDandIMDINTERNATIONALREALWORLD.REALLEARNINGaretrademarksofIMD–InternationalInstituteforManagementDevelopment.Conceptanddesign:MagicPencil;Photography:TimSandockandRégisColombo©IMD2016
IMD is ranked
in open programs worldwide
(FinancialTimes2012,2013,2014&2015).
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