The document outlines the process of lead generation through LinkedIn. It involves three main steps: extraction, formatting, and creation. Extraction involves searching LinkedIn and copying contact information into a spreadsheet. Formatting organizes the data through sorting, filtering, and separating fields. Creation finds email addresses for contacts by determining the company domain and searching formats or using tools to identify likely email structures. The goal is to populate a database with cleaned, organized leads that include contacts' names and validated email addresses.
(1) International Multidisciplinary IRTES Conferences Are Cancelled for 2020 due to Coronavirus Spread.
Submission to IJRETS journals-2020 is still available
(2) International Multidisciplinary IRTES-2021 Conference
Register now to catch the “very-early” submission deadline.
Document Generation in Dynamics CRM 2016Pankaj Shukla
In this article, we will review the new and improved out-of-the-box capabilities to generate documents that contain data from CRM records. Users can now create Word and Excel templates for letters, agreements, quotes, invoices and other, in just a single click!
Ms Office 2010 Training in Ambala ! BATRA COMPUTER CENTREjatin batra
Batra Computer Centre is An ISO certified 9001:2008 training Centre in Ambala.
We Provide Ms Office 2010 Training in Ambala. BATRA COMPUTER CENTRE provides best training in C, C++, S.E.O, Web Designing, Web Development and So many other courses are available.
In the latest release of Dynamics CRM, the 2016 release, Microsoft has improved the out-of-the-box capabilities to generate documents that contain data from CRM records. Where users can now create Word and Excel templates for letters, agreements, quotes, invoices and other documents to be created in just a single click! These template are easy to open with CRM data populated within the document.
6 Week MS-office Training in Ambala ! Batra Computer Centrejatin batra
Batra Computer Centre is An ISO certified 9001:2008 training Centre in Ambala.
We Provide MS-office Training in Ambala. BATRA COMPUTER CENTRE provides best training in C, C++, S.E.O, Web Designing, Web Development and So many other courses are available.
Tutorial Share Point Happy Birthday Workflow Slidesharegueste5cf3a6
Tutorial on creating a SharePoint workflow that sends a Happy Birthday card (as a content type) that is paritally populated using an InfoPath form. It is then emailed to the recipient of the card. The interesting part is the disabling of the InfoPath form once the workflow is completed by using a secondary data source.
(1) International Multidisciplinary IRTES Conferences Are Cancelled for 2020 due to Coronavirus Spread.
Submission to IJRETS journals-2020 is still available
(2) International Multidisciplinary IRTES-2021 Conference
Register now to catch the “very-early” submission deadline.
Document Generation in Dynamics CRM 2016Pankaj Shukla
In this article, we will review the new and improved out-of-the-box capabilities to generate documents that contain data from CRM records. Users can now create Word and Excel templates for letters, agreements, quotes, invoices and other, in just a single click!
Ms Office 2010 Training in Ambala ! BATRA COMPUTER CENTREjatin batra
Batra Computer Centre is An ISO certified 9001:2008 training Centre in Ambala.
We Provide Ms Office 2010 Training in Ambala. BATRA COMPUTER CENTRE provides best training in C, C++, S.E.O, Web Designing, Web Development and So many other courses are available.
In the latest release of Dynamics CRM, the 2016 release, Microsoft has improved the out-of-the-box capabilities to generate documents that contain data from CRM records. Where users can now create Word and Excel templates for letters, agreements, quotes, invoices and other documents to be created in just a single click! These template are easy to open with CRM data populated within the document.
6 Week MS-office Training in Ambala ! Batra Computer Centrejatin batra
Batra Computer Centre is An ISO certified 9001:2008 training Centre in Ambala.
We Provide MS-office Training in Ambala. BATRA COMPUTER CENTRE provides best training in C, C++, S.E.O, Web Designing, Web Development and So many other courses are available.
Tutorial Share Point Happy Birthday Workflow Slidesharegueste5cf3a6
Tutorial on creating a SharePoint workflow that sends a Happy Birthday card (as a content type) that is paritally populated using an InfoPath form. It is then emailed to the recipient of the card. The interesting part is the disabling of the InfoPath form once the workflow is completed by using a secondary data source.
Lead Generation is one of a very important step of Sales Process. It involves cold calling, social media marketing, email campaign, webinars, events, conferences and so on. There are many things to be considered before beginning any of the lead generation strategies. Many factors needed to be into consideration for an effective lead generation.
Understanding and Optimizing the Lead Generation ProcessZion Kim
This presentation goes through the mechanics of the lead generation process and some tips and tricks you can use to optimize the different parts.
By the end of the presentation you will understand the framework of the lead generation process and some best practices for each part.
Bringing Leads into Your Sales Pipeline - Lead Generation for Funeral Homes &...Dale "DataDale" Filhaber
Every cemetery and funeral home needs to market. The key to success is to market wisely and generate quality leads on an on-going basis.
One way to do this is to develop a strategic Lead Generation program that brings leads into the sales pipeline day-in/day-out. There are different tactics for generating Pre-need leads, creating high visibility for At-need and finding the right prospects for final expense. This session covered prospecting by direct mail, telemarketing and maximizing in-house lists. Also discussed was search engine optimization (SEO), use of social media, website and retargeting.
Presented by Dale "DataDale" Filhaber
ICCFA Conference
April, 2016
An ongoing lead generating system or program is needed to convert your prospects into actual customers and clients of your business.
Here are some questions that will help you to improve your lead generating system.
For more questions, visit: https://www.linkedin.com/pulse/15-questions-effective-lead-generation-peter-blasch-pcc-
Internet Sales Leads
Techniques and strategies for generating sales lead on the internet.
1. SEO
2. Local Search
3. PPC
4. Social Media
5. Mobile Apps
Online Internet Marketing Advisers Ltd.
www.oima.co.uk
www.ukmobileapp.solutions
This presentation will cover topics like
- Why should startups care about social media
- How to create a simple & effective social media plan that does not break the bank
- Simple growth hacking for startups (no cost hacks)
Marketers are increasingly struggling to generate sales ready leads and demonstrate the real business value of their work.
In this presentation, you'll learn how to implement a marketing strategy that generates high quality leads and demonstrates an ROI on your activity, showing the real business value of the marketing unit.
How to Make Awesome SlideShares: Tips & TricksSlideShare
Turbocharge your online presence with SlideShare. We provide the best tips and tricks for succeeding on SlideShare. Get ideas for what to upload, tips for designing your deck and more.
CIS 3100 - Database Design and ImplementationScoring Rubric.docxmccormicknadine86
CIS 3100 - Database Design and Implementation
Scoring Rubric
Criteria
Points Possible
Points Earned
A. Employee Table
1. Table & data types created correctly
2. Records / attributes populated correctly
(5)
(5)
10
B. Import Data
1. Customer data imported correctly
2. Product Supplier data imported correctly
(5)
(5)
10
C. Forms
1. Supplier form is functional
2. Product Category form is functional
(5)
(5)
10
D. Relationships
1. Relationships are properly configured
(20)
20
E. Queries
1. MostProductsSold query is functional
2. CustomerOrders query is functional
3. ProductPrices query is functional
(10)
(10)
(10)
30
F. Report
1. Report meets management expectations
(10)
10
G. Assessment
1. Assessment meets management expectations
2. Assessment embedded in personal record
(5)
(5)
10
Total
100
CIS 3100 - Database Design and Implementation
Products on Sale Database for Kahdea Inc.
1. Project Overview
The activities in this project are designed to provide a better understanding of how data is organized into a relational database. A relational database enables management information systems to support inventory, transactions and business intelligence capabilities.
Using Microsoft Access 2016, you will create and manage tables, perform data imports, link tables via relationships, create queries and finally create reports for executive summary.
A general overview of relational database fundamentals and Microsoft Access training via Lynda.com is provided in section 11 to enable your success in this project. Please allow enough time to expose yourself to this material before starting the project.
2. Company Background
Kahdea Inc. is a small startup company that sells sports merchandise online. The mission of the company is to successfully sell and deliver sports products for all. The company sells products for a wide variety of sports including football, basketball, baseball, soccer, hockey, and volleyball.
Kahdea is composed of twenty-eight (28) employees who work in different departments (production, operations, automation, accounting, human resources, finance, marketing, etc.). During their probation period, all employees are trained before being assigned into their positions.
Kahdea is planning to have their annual sale next month. This sale is an important event for the company because it can typically generate 31% of Kahdea’s annual revenue. The company has been planning this sale for some time now, and wants to make sure all transactions are supported without issue.
Your specific role in the project
You are a new hire at Kahdea. During your training, you are expected to learn about building and maintaining relational databases using Microsoft Access. The database you will support is being used to keep track of Kahdea’s sales during this period. Alt ...
Product Supplier:
59,58,8,2.50
CIS 3100 - Database Design and Implementation
Scoring Rubric
Criteria
Points Possible
Points Earned
A. Employee Table
1. Table & data types created correctly
2. Records / attributes populated correctly
(5)
(5)
10
B. Import Data
1. Customer data imported correctly
2. Product Supplier data imported correctly
(5)
(5)
10
C. Forms
1. Supplier form is functional
2. Product Category form is functional
(5)
(5)
10
D. Relationships
1. Relationships are properly configured
(20)
20
E. Queries
1. MostProductsSold query is functional
2. CustomerOrders query is functional
3. ProductPrices query is functional
(10)
(10)
(10)
30
F. Report
1. Report meets management expectations
(10)
10
G. Assessment
1. Assessment meets management expectations
2. Assessment embedded in personal record
(5)
(5)
10
Total
100
CIS 3100 - Database Design and Implementation
Products on Sale Database for Kahdea Inc.
1. Project Overview
The activities in this project are designed to provide a better understanding of how data is organized into a relational database. A relational database enables management information systems to support inventory, transactions and business intelligence capabilities.
Using Microsoft Access 2016, you will create and manage tables, perform data imports, link tables via relationships, create queries and finally create reports for executive summary.
A general overview of relational database fundamentals and Microsoft Access training via Lynda.com is provided in section 11 to enable your success in this project. Please allow enough time to expose yourself to this material before starting the project.
2. Company Background
Kahdea Inc. is a small startup company that sells sports merchandise online. The mission of the company is to successfully sell and deliver sports products for all. The company sells products for a wide variety of sports including football, basketball, baseball, soccer, hockey, and volleyball.
Kahdea is composed of twenty-eight (28) employees who work in different departments (production, operations, automation, accounting, human resources, finance, marketing, etc.). During their probation period, all employees are trained before being assigned into their positions.
Kahdea is planning to have their annual sale next month. This sale is an important event for the company because it can typically generate 31% of Kahdea’s annual revenue. The company has been planning this sale for some time now, and wants to make sure all transactions are supported without issue.
Your specific role in the project
You are a new hire at Kahdea. During your training, you are expected to learn about building and maintaining relational databases using Microsoft Access. The database you will support is being used to keep track of Kah ...
H1 2021 Onboarding-quick-review by deloitte germanyPradyp Parakala
The new release is available since Monday this week on all preview instances and therefore I created a new Quick Review with a focus on Onboarding (1.0 & 2.0)
As always, please keep in mind that this compilation is not intended to be complete, but should rather be treated as a snippet of features which customers often request or which can be seen as major enhancements with great impact.
Lead Generation is one of a very important step of Sales Process. It involves cold calling, social media marketing, email campaign, webinars, events, conferences and so on. There are many things to be considered before beginning any of the lead generation strategies. Many factors needed to be into consideration for an effective lead generation.
Understanding and Optimizing the Lead Generation ProcessZion Kim
This presentation goes through the mechanics of the lead generation process and some tips and tricks you can use to optimize the different parts.
By the end of the presentation you will understand the framework of the lead generation process and some best practices for each part.
Bringing Leads into Your Sales Pipeline - Lead Generation for Funeral Homes &...Dale "DataDale" Filhaber
Every cemetery and funeral home needs to market. The key to success is to market wisely and generate quality leads on an on-going basis.
One way to do this is to develop a strategic Lead Generation program that brings leads into the sales pipeline day-in/day-out. There are different tactics for generating Pre-need leads, creating high visibility for At-need and finding the right prospects for final expense. This session covered prospecting by direct mail, telemarketing and maximizing in-house lists. Also discussed was search engine optimization (SEO), use of social media, website and retargeting.
Presented by Dale "DataDale" Filhaber
ICCFA Conference
April, 2016
An ongoing lead generating system or program is needed to convert your prospects into actual customers and clients of your business.
Here are some questions that will help you to improve your lead generating system.
For more questions, visit: https://www.linkedin.com/pulse/15-questions-effective-lead-generation-peter-blasch-pcc-
Internet Sales Leads
Techniques and strategies for generating sales lead on the internet.
1. SEO
2. Local Search
3. PPC
4. Social Media
5. Mobile Apps
Online Internet Marketing Advisers Ltd.
www.oima.co.uk
www.ukmobileapp.solutions
This presentation will cover topics like
- Why should startups care about social media
- How to create a simple & effective social media plan that does not break the bank
- Simple growth hacking for startups (no cost hacks)
Marketers are increasingly struggling to generate sales ready leads and demonstrate the real business value of their work.
In this presentation, you'll learn how to implement a marketing strategy that generates high quality leads and demonstrates an ROI on your activity, showing the real business value of the marketing unit.
How to Make Awesome SlideShares: Tips & TricksSlideShare
Turbocharge your online presence with SlideShare. We provide the best tips and tricks for succeeding on SlideShare. Get ideas for what to upload, tips for designing your deck and more.
CIS 3100 - Database Design and ImplementationScoring Rubric.docxmccormicknadine86
CIS 3100 - Database Design and Implementation
Scoring Rubric
Criteria
Points Possible
Points Earned
A. Employee Table
1. Table & data types created correctly
2. Records / attributes populated correctly
(5)
(5)
10
B. Import Data
1. Customer data imported correctly
2. Product Supplier data imported correctly
(5)
(5)
10
C. Forms
1. Supplier form is functional
2. Product Category form is functional
(5)
(5)
10
D. Relationships
1. Relationships are properly configured
(20)
20
E. Queries
1. MostProductsSold query is functional
2. CustomerOrders query is functional
3. ProductPrices query is functional
(10)
(10)
(10)
30
F. Report
1. Report meets management expectations
(10)
10
G. Assessment
1. Assessment meets management expectations
2. Assessment embedded in personal record
(5)
(5)
10
Total
100
CIS 3100 - Database Design and Implementation
Products on Sale Database for Kahdea Inc.
1. Project Overview
The activities in this project are designed to provide a better understanding of how data is organized into a relational database. A relational database enables management information systems to support inventory, transactions and business intelligence capabilities.
Using Microsoft Access 2016, you will create and manage tables, perform data imports, link tables via relationships, create queries and finally create reports for executive summary.
A general overview of relational database fundamentals and Microsoft Access training via Lynda.com is provided in section 11 to enable your success in this project. Please allow enough time to expose yourself to this material before starting the project.
2. Company Background
Kahdea Inc. is a small startup company that sells sports merchandise online. The mission of the company is to successfully sell and deliver sports products for all. The company sells products for a wide variety of sports including football, basketball, baseball, soccer, hockey, and volleyball.
Kahdea is composed of twenty-eight (28) employees who work in different departments (production, operations, automation, accounting, human resources, finance, marketing, etc.). During their probation period, all employees are trained before being assigned into their positions.
Kahdea is planning to have their annual sale next month. This sale is an important event for the company because it can typically generate 31% of Kahdea’s annual revenue. The company has been planning this sale for some time now, and wants to make sure all transactions are supported without issue.
Your specific role in the project
You are a new hire at Kahdea. During your training, you are expected to learn about building and maintaining relational databases using Microsoft Access. The database you will support is being used to keep track of Kahdea’s sales during this period. Alt ...
Product Supplier:
59,58,8,2.50
CIS 3100 - Database Design and Implementation
Scoring Rubric
Criteria
Points Possible
Points Earned
A. Employee Table
1. Table & data types created correctly
2. Records / attributes populated correctly
(5)
(5)
10
B. Import Data
1. Customer data imported correctly
2. Product Supplier data imported correctly
(5)
(5)
10
C. Forms
1. Supplier form is functional
2. Product Category form is functional
(5)
(5)
10
D. Relationships
1. Relationships are properly configured
(20)
20
E. Queries
1. MostProductsSold query is functional
2. CustomerOrders query is functional
3. ProductPrices query is functional
(10)
(10)
(10)
30
F. Report
1. Report meets management expectations
(10)
10
G. Assessment
1. Assessment meets management expectations
2. Assessment embedded in personal record
(5)
(5)
10
Total
100
CIS 3100 - Database Design and Implementation
Products on Sale Database for Kahdea Inc.
1. Project Overview
The activities in this project are designed to provide a better understanding of how data is organized into a relational database. A relational database enables management information systems to support inventory, transactions and business intelligence capabilities.
Using Microsoft Access 2016, you will create and manage tables, perform data imports, link tables via relationships, create queries and finally create reports for executive summary.
A general overview of relational database fundamentals and Microsoft Access training via Lynda.com is provided in section 11 to enable your success in this project. Please allow enough time to expose yourself to this material before starting the project.
2. Company Background
Kahdea Inc. is a small startup company that sells sports merchandise online. The mission of the company is to successfully sell and deliver sports products for all. The company sells products for a wide variety of sports including football, basketball, baseball, soccer, hockey, and volleyball.
Kahdea is composed of twenty-eight (28) employees who work in different departments (production, operations, automation, accounting, human resources, finance, marketing, etc.). During their probation period, all employees are trained before being assigned into their positions.
Kahdea is planning to have their annual sale next month. This sale is an important event for the company because it can typically generate 31% of Kahdea’s annual revenue. The company has been planning this sale for some time now, and wants to make sure all transactions are supported without issue.
Your specific role in the project
You are a new hire at Kahdea. During your training, you are expected to learn about building and maintaining relational databases using Microsoft Access. The database you will support is being used to keep track of Kah ...
H1 2021 Onboarding-quick-review by deloitte germanyPradyp Parakala
The new release is available since Monday this week on all preview instances and therefore I created a new Quick Review with a focus on Onboarding (1.0 & 2.0)
As always, please keep in mind that this compilation is not intended to be complete, but should rather be treated as a snippet of features which customers often request or which can be seen as major enhancements with great impact.
Let's build an adoption centre in office 365Joanne Klein
Using a modern communication site, build an adoption centre for Office 365 using Site Pages and Page Properties. Slides from Modern Workplace Conference in Paris - October 2018
COVID-19 SAP SuccessFactors Candidate Relationship Management (CRM) Configura...Rizing HCM
Companies are facing unique and unprecedented staffing issues. Because of the current economic and social climate, there is an immediate need to reduce payroll expense, but also a critical need to maintain a bench of talented workers. When business reopens, it may not return to “business as usual” but could be slightly or dramatically different, and employers will need to respond quickly with a nimble workforce to fill these unpredictable needs.
This guide walks through the configuration of Candidate Relationship Management (CRM) features which can be used to manage the relationship with terminated employees and their rehiring as business begins to recover from an event such as the 2020 COVID-19 pandemic.
In this guide, we show an example of a healthcare facility where a nurse may have been laid off from a department which does elective surgery, but the healthcare facility may have urgent needs in other areas. We will set up a form to determine if this nurse may have skills which could be used in these other areas. As you complete this configuration for your business, you may need to change details, such as the questions asked and picklist values, to support your business and industry.
- Database Design and ImplementationProducts on Sale Database fo.docxgertrudebellgrove
- Database Design and Implementation
Products on Sale Database for Kahdea Inc.
1. Project Overview
The activities in this project are designed to provide a better understanding of how data is organized into a relational database. A relational database enables management information systems to support inventory, transactions and business intelligence capabilities.
Using Microsoft Access 2016, you will create and manage tables, perform data imports, link tables via relationships, create queries and finally create reports for executive summary.
A general overview of relational database fundamentals and Microsoft Access training via Lynda.com is provided in section 11 to enable your success in this project. Please allow enough time to expose yourself to this material before starting the project.
2. Company Background
Kahdea Inc. is a small startup company that sells sports merchandise online. The mission of the company is to successfully sell and deliver sports products for all. The company sells products for a wide variety of sports including football, basketball, baseball, soccer, hockey, and volleyball.
Kahdea is composed of twenty-eight (28) employees who work in different departments (production, operations, automation, accounting, human resources, finance, marketing, etc.). During their probation period, all employees are trained before being assigned into their positions.
Kahdea is planning to have their annual sale next month. This sale is an important event for the company because it can typically generate 31% of Kahdea’s annual revenue. The company has been planning this sale for some time now, and wants to make sure all transactions are supported without issue.
Your specific role in the project
You are a new hire at Kahdea. During your training, you are expected to learn about building and maintaining relational databases using Microsoft Access. The database you will support is being used to keep track of Kahdea’s sales during this period. Although the database has been constructed, the team needs your assistance inserting data, using forms, creating queries and reports.
Your first training task requires you to watch the Microsoft Access training videos on Lynda.com. A series of hyperlinks for reference information are provided for you at the end of this project document.
After you become familiar with Microsoft Access, open the Kahdea.accdb file.
3. Create a Table
Before you begin, the team wants to ensure you understand table structure. They would like you to create a table for Employees and populate a few records. The table should include the field names: EmployeeID(PK), Last Name, First Name, Phone and Attachments.
· Step 1: Click the “Create” tab on the top ribbon and select “Table Design”.
· Step 2: Enter the Field Names and Data Type. Include a Primary Key (EmployeeID) for
the table. Select attachment as the data type for the Attachments field.
· Step 3: Save the table as “Employee”.
· Step 4: Enter the ...
CIS 3100 - Database Design and ImplementationProducts on Sale Da.docxmccormicknadine86
CIS 3100 - Database Design and Implementation
Products on Sale Database for Kahdea Inc.
1. Project Overview
The activities in this project are designed to provide a better understanding of how data is organized into a relational database. A relational database enables management information systems to support inventory, transactions and business intelligence capabilities.
Using Microsoft Access 2016, you will create and manage tables, perform data imports, link tables via relationships, create queries and finally create reports for executive summary.
A general overview of relational database fundamentals and Microsoft Access training via Lynda.com is provided in section 11 to enable your success in this project. Please allow enough time to expose yourself to this material before starting the project.
2. Company Background
Kahdea Inc. is a small startup company that sells sports merchandise online. The mission of the company is to successfully sell and deliver sports products for all. The company sells products for a wide variety of sports including football, basketball, baseball, soccer, hockey, and volleyball.
Kahdea is composed of twenty-eight (28) employees who work in different departments (production, operations, automation, accounting, human resources, finance, marketing, etc.). During their probation period, all employees are trained before being assigned into their positions.
Kahdea is planning to have their annual sale next month. This sale is an important event for the company because it can typically generate 31% of Kahdea’s annual revenue. The company has been planning this sale for some time now, and wants to make sure all transactions are supported without issue.
Your specific role in the project
You are a new hire at Kahdea. During your training, you are expected to learn about building and maintaining relational databases using Microsoft Access. The database you will support is being used to keep track of Kahdea’s sales during this period. Although the database has been constructed, the team needs your assistance inserting data, using forms, creating queries and reports.
Your first training task requires you to watch the Microsoft Access training videos on Lynda.com. A series of hyperlinks for reference information are provided for you at the end of this project document.
After you become familiar with Microsoft Access, open the Kahdea.accdb file.
3. Create a Table
Before you begin, the team wants to ensure you understand table structure. They would like you to create a table for Employees and populate a few records. The table should include the field names: EmployeeID(PK), Last Name, First Name, Phone and Attachments.
· Step 1: Click the “Create” tab on the top ribbon and select “Table Design”.
· Step 2: Enter the Field Names and Data Type. Include a Primary Key (EmployeeID) for
the table. Select attachment as the data type for the Attachments field.
· Step 3: Save the table as “Employee”.
· Step 4: Ent ...
Brief deck for the 3 most important steps on data exploration.
- Web Scraping (Import.io)
- Data Cleaning (Spreadsheets)
- Data Visualization (Tableau)
Semana de las comunicaciones 2015
How to build and automate your first process in IntelliPro BPMS?iLeap
This document explains how once can build and automate a business process using IntelliPro BPMS. It has step-by-step explanation and illustration of process automation.
Visualforce and Apex allow developers to extend the Force.com platform and build custom applications. There are, however, some common themes in customer implementations that can adversely affect performance. Join us to learn best practices and debugging techniques for tuning performance of your Apex and Visualforce code.
Unique Ethical Issues
Marketing Ethics
Marketing professionals with a backbone reap great rewards, including a solid career with the potential for advancement. But the high road is not always the easiest path to take. Making moral decisions also requires intelligence and forethought. It’s easy to fudge the truth to make a sale and believe the bottom line will be the better for it. In fact, everyone in business is wise to develop moral fibers, because ethical problems often lead to legal problems, which bite into profits, not to mention your career ladder. The first step to confronting any dilemma is recognizing the moral dimension of it. Only then can you properly weigh the pros and cons of your options. National and international organizations have developed marketing codes of ethics to guide business practices. When a business commits to a marketing code of ethics, it commits to conducting its affairs with integrity and with the customer’s well-being in mind. The Business Marketing Association (BMA) list things such as branding, promotion, and community outreach as areas of marketing good conduct. Categories for marketing ethics may include ethical norms and values as defined by the American Marketing Association (AMA), along with means of implementation. Here are common ethical dilemmas you’re likely to face as a marketing professional and steps to keep your reputation intact (Boundless, 2017).
Marketing ethics addresses principles and standards that define acceptable conduct in the marketplace. Marketing usually occurs in the context of an organization, and unethical activities usually develops from the pressure to meet performance objectives. Some obvious ethical issues in marketing involve clear-cut attempts to deceive or take advantage of a situation. This is usually in the benefit of a company’s bottom line in profits. These companies play on the public morals and ethical standards even if that’s what they believe in as an organization. Other ethical marketing dilemmas include, but is not limited to, selling customer information, recalling of flawed products, hiring actors to praise the company (stealth marketing), and finally market comparison (Ferrell, 2017). All will be discussed using the following references:
References
Anastasia. (2015, February 6). Social Responsibility & Ethics in Marketing. Retrieved from Cleverism: https://www.cleverism.com/social-responsibility-ethics-marketing/
Ashe-Edmunds, S. (2017). Chron. Retrieved from Ethics in Marketing Communication: http://smallbusiness.chron.com/ethics-marketing-communication-40554.html
Boundless. (2017). Ethics in Marketing. Retrieved from LUMEN: https://courses.lumenlearning.com/boundless-marketing/chapter/ethics-in-marketing/
Ferrell, D. L. (2017). college cengage. Retrieved from Marketing Ethics: http://college.cengage.com/business/modules/marktngethics.pdf
Meglio, F. D. (2017). Ethics in Marketing. Retrieved from Monster: https://www.monster.com/career-advice/ ...
LinkedIn Member Segmentation Platform: A Big Data ApplicationDataWorks Summit
Creating member segmentations is one of the main functions of a marketing team at any Internet company. Marketing teams are constantly creating various member segments to tailor to the needs of marketing campaigns and these needs change frequently. Therefore there is a huge need for a self-service member segmentation platform that is easy to use and scalable to support large member data set. This presentation will go into the architecture of the LinkedIn Member Segmentation platform and how it leverages Hadoop technologies like Apache Pig, Apache Hive and enterprise data warehouse system like Teradata to provide a self-service way to create and manage member segmentations. In addition, it will also cover some of the interesting challenges and lessons learned from building this platform.
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.