2. DIGITAL MARKETING
• Introduction
• Offline vs Online Marketing
• Channels of Digital Marketing
• Agenda for SEO
o How search Engine works ?
o SEO Basics
o On Page SEO
o Off Page SEO
3. • INTRODUCTION
• What is Digital Marketing?
1. It is a combination of two words.
2. Digital marketing simply means online marketing.
3. Role of digital marketing is to connect customers using internet.
4. The production of product/services or brand via one or more forms of electronic media.
4. • ONLINE VS OFFLINE MARKETING
Factors
• Types of Market
• Schedule
• Campaign
• Communication
• Tracking
• Budget
Offline
Outbound Marketing
Long term
Static
Unidirectional
Offline
High
Online
Inbound Marketing
Short term
Dynamic
Bidirectional
Real time Analytics
Comparatively low
5. • CHANNELS OF DIGITAL
MARKETING
• Search Engine Optimization ( SEO )
• Pay per click ( PPC )
• Social media marketing ( SMM )
• Email marketing
• Content marketing
• Online reputation management
• Mobile marketing
6. • AGENDA FOR SEO
HOW SEARCH ENGINE WORKS ?
Spider
bot
WWW Website
Spider
bot
Data
centre
7. SEO BASICS
SEO stands for Search Engine Optimization , which is the practice of increasing the
quality & quantity of traffic to your website through organic search engine results
SEO
ON Page OFF Page
SEO Ranking Is based on :
• Search engine algorithm 200+ factors
• Page level factors
• Site level factors
• Backlink factor
8. ON PAGE SEO
On-page SEO is used for optimizing individual web pages in order to rank higher and
to earn more relevant traffic in search engines. On page search engine optimization ,
optimize the elements on website. On page SEO done at content and code level.
9. OFF PAGE SEO
Off-page optimization used to improve the position of a website in a search engine
results page(SERPS). Off page SEO is also used in promotion methods like blogging,
website design, social bookmarking, content writing etc..
