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Digital marketing for lead generation and sales at #GIMW

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Great Indian Marketing Weekend is a new-age sales and marketing event which brings together experts, mentors, entrepreneurs, startups and advertising professionals for insightful learning and sharing. It is organized by Nurture Talent Academy and Exchange4media in association with Businessworld. It was held on 13-14th June, 2014 at The Leela Ambience Gurgaon.

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Digital marketing for lead generation and sales at #GIMW

  1. 1. Digital Marketing For Customer Acquisition presentation at Great Indian Marketing Weekend www.gimw.in #GIMW
  2. 2. Agenda • Case Studies • Framework to Multiply Revenue through DM • Exercise: Online Adv Strategy for Lead Generation • Q & A
  3. 3. Let’s learn from Real Examples
  4. 4. Customer Acquisition Influence Lead Sale
  5. 5. Remarketing on Google
  6. 6. Remarketing Example
  7. 7. Kogi Korean BBQ Taco Truck Blog + Flickr + Twitter - 10 people/stop to 800 people/stop
  8. 8. Reveal the Name Contest 1. 150,000 people participated 2. 35,000+ requests for Test Drives 3. 8000 Cars booked in 10 days Car Launch
  9. 9. Tweet 2 Order
  10. 10. QR (Quick Response) Codes
  11. 11. Reach Online Presence Audience Aggregation Leads Sales SEO, Ads, Email, Social Media… Conversion Optimization Analytics (Metrics, Tools) Customer Acquisition Framework
  12. 12. KISSmetrics Post Trial Sign-up Flow
  13. 13. KISSmetrics Welcome Email
  14. 14. KISSmetrics Evangelizing Email
  15. 15. KISSmetrics Relationship Email
  16. 16. Opportunity Reach Leads Sales Revenue Growth % 1000 100 10 1 Lac 1500 150 15 1.5 Lacs 50 1000 150 15 1.5 Lacs 50 1000 150 15 1.5 Lacs 50 1000 100 20 2 Lacs 100 1500 337 67.5 6.75 Lacs 575
  17. 17. Exercise: Online Advertising Strategy for Lead Generation
  18. 18. Google Adwords vs Facebook Ads • Adwords: intent => higher conversion • Facebook: targeting • Facebook: early mover advantage
  19. 19. Opportunity of Targeting on Facebook • Age • Location • Gender • Interest • Relationship Status • Social Connection on Facebook • Occupation • Education
  20. 20. Interest Targeting on Facebook
  21. 21. Custom Audience: Email/Phone/UID
  22. 22. Retargeting on Facebook
  23. 23. Landing Page Optimization
  24. 24. Time to Create Your Strategy http://bit.ly/dv-ws
  25. 25. Let’s continue this conversation… @PradeepChop ra On Social Media Off Social Mediapradeep@digitalvidya.com Thank You! Download @ http://bit.ly/dm4ca

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