Learn the fundamentals of how to implement a modern digital marketing strategy designed attract, engage and convert more ideal customers in 2016. Understand the do’s and don’ts of Google’s best practices for the web, and how these best practices should influence your website and digital marketing strategy. Take away practical tactics and tools that you can implement to propel your business forward in 2017.
Stay tuned for video and blog content to come.
DIgital/Online Marketing Proposal from Industry LeadersJustine Jes Thomas
We are a performance driven marketing company.
We combine the best of next generation interactive marketing and classical direct marketing services to deliver measurable business results.
We can - bring visitors to your website; generate business leads; optimize your marketing investments & time spent by your sales staff, by working with existing leads; and perhaps get you a sale itself.
We don't stop here as yet; we can devise programs to cross-sell and up-sell to maximize customer life time value, design & manage loyalty programs to sustain & build relationships with your customers.
Is content still king in 2020? Yes, content is alive and well, helping define your brand, build relevance and influence users towards conversion. Learn how to leverage content to draw disparate audiences into the funnel, make them stickier and improve life-time value. Helena will demonstrate what some of SEA’s biggest brands have done to drive growth through content and native amplification, and how you can apply these methods to your own brand.
The presentation will pave the way to offering some detailed insights into content personalization across channels and how a marketing strategy should be digressed by interrogating your present-day data and algorithmic changes. It also throws light into the importance of building real-life and data-driven personas specific to your target groups along with present-day dynamic content personalization waves that amplify both sales and marketing. It ends with covering a significant aspect of the upcoming disruptions in the customer engagement arena and how these changes will redefine the marketing strata for the coming decade.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events.
DIgital/Online Marketing Proposal from Industry LeadersJustine Jes Thomas
We are a performance driven marketing company.
We combine the best of next generation interactive marketing and classical direct marketing services to deliver measurable business results.
We can - bring visitors to your website; generate business leads; optimize your marketing investments & time spent by your sales staff, by working with existing leads; and perhaps get you a sale itself.
We don't stop here as yet; we can devise programs to cross-sell and up-sell to maximize customer life time value, design & manage loyalty programs to sustain & build relationships with your customers.
Is content still king in 2020? Yes, content is alive and well, helping define your brand, build relevance and influence users towards conversion. Learn how to leverage content to draw disparate audiences into the funnel, make them stickier and improve life-time value. Helena will demonstrate what some of SEA’s biggest brands have done to drive growth through content and native amplification, and how you can apply these methods to your own brand.
The presentation will pave the way to offering some detailed insights into content personalization across channels and how a marketing strategy should be digressed by interrogating your present-day data and algorithmic changes. It also throws light into the importance of building real-life and data-driven personas specific to your target groups along with present-day dynamic content personalization waves that amplify both sales and marketing. It ends with covering a significant aspect of the upcoming disruptions in the customer engagement arena and how these changes will redefine the marketing strata for the coming decade.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events.
Introducing Building the perfect sales Funnel - Sales Funnels Unleashed. Inside This Book, You Will Discover the topics about what is a sale funnel, what is internet commerce, what can I sell, Clickbank, dropshipping, Affiliate marketing the link between products, keyword, and prospects the front and back of sales funnels, sales funnel success, sales funnel planning to put your theory to practice content marketing, article marketing, Googles Adword program, marketing offline, blogs social media, autoresponders, the joint venture, measuring success and top sales funnel products.
Top 10 Trends of Digital Marketing that are hard to ignore and are very important for the marketing industry during the current economic radical shifts and pandemic crisis of 2020.
Multi-channel Digital Marketing Success RecipeJomer Gregorio
The copy of my presentation entitled Multi-channel Digital Marketing Success Recipe. Used this material to give some real-life know-how as well as defend the case for digital marketing vs traditional marketing.
Venue: Centro Escolar University Manila
Date: January 19, 2017.
Audience: 3rd and 4th year marketing students from the said University.
Official pics: https://www.facebook.com/290468021096788/photos/?tab=album&album_id=968496463293937
Enigma is one of the top digital marketing agencies based in India. We offer 360-degree digital marketing services, including PPC, SEO, SMO, ORM, and Design Development. Our services also include your website ranking at the top. Our team lets you solve your complex business challenges through our integrated digital marketing offerings, which can transform your business.
Are you interested to build your career in digital marketing? Do you know digital marketing is growing big today?
Almost every organization or individuals target digital marketing to grow their business to the next level.
In 2021 and beyond, a career in digital marketing is growing big. As a result, the career opportunity is huge.
Building a career in digital marketing is a good decision in 2021 and later.
Some of the most important career options in digital marketing are:
Digital Marketing Manager.
Digital Marketing Analyst.
Digital Marketing Strategist.
SEO Manager.
PPC Expert.
Social Media Expert.
Email Marketer.
Content Marketer.
Content Writer.
Now, it's your choice. If you are interested to build your career in digital marketing, this document helps you a lot.
For more: https://bivatechnologies.com/blog/career-in-digital-marketing/
2021 digital marketing playbook fitnessJeremy Mays
Whether you’re a solo personal trainer or a huge, all inclusive gym brand, digital marketing and content creation has become a pinnacle component of your marketing and brand awareness efforts. From buying ads across social channels to lure new members into the gym with sweaty, sexy interactive videos that target people based on location and other demographics, to wildly popular (during the height of the pandemic) live group workout streaming that people were (and still are) able to tap into through their instagram accounts to maintain their fitness.
There seem to be endless strategies at your disposal when thinking about your digital marketing efforts in 2021.
We’ve built a digital marketing strategy playbook for the fitness industry to give you the tools and techniques to grow your brand.
Digital marketing, SEO, Social Media, Blogging CampaignTechnians
Digital Marketing, being the most crucial factor for any industry, must be handled with right strategy and creativity. At Technians, we understand how important is your face value on the Internet. Hence, we develop the right content for right audience at right time to promote your business on line.
2018 Digital Marketing Strategy Proposal Templateunfunnel
http://bit.ly/powerhouse-digital-mktg-proposal
This free template provides a quick and easy outline for how to not only win in the digital marketplace across multiple channels, but also how you can get clients and team members on-board (beyond politics or who gets the credit).
Download this free guide to have a consistent reference for how to format, visualize and deliver online success in 2016.
Get it here: http://bit.ly/powerhouse-digital-mktg-proposal
Learn In-demand Data Driven Marketing Strategy in just 6 Weeks (Online)
Demand for digital marketing skills grew 92% in 5 years. Growth in digital-focused jobs outpaced overall marketing jobs by 30%. (Linkedin Job Report 2020). Make an immediate impact in your career with the skills to
Plan, Design and launch coherent cross-channel strategy that drive customer Growth, Engagement and Loyalty.
Build confidence and technical capability to apply the latest marketing strategies and marketing analytics on the job.
Drive growth with highly Optimized Digital Marketing Campaigns powered by key data and customer insight.
Toshiba Laptops: An integrated digital marketing strategyArchana Nilaver
An integrated Digital Marketing strategy for Toshiba Laptops India. The objective is to create a digital presence through the social channels to promote the brand; its products, product innovation features & create engagement.
B2B LEAD GENERATION BY ENHANCING BRAND EXPERIENCE Interics Digital
Interics In-Digital is a full services digital marketing company with special experience working for B2B clients. Uses a customised combination of strategies and tailors AI-enabled digital marketing solutions for powerful digital brand experience and high-quality lead generation.
Presentation for MBA students at Southampton University about what is to do Digital Marketing for B2B today...it is mainly lead generation: Connect, Engage, Monitor and Convert
The clock’s ticking to finalize your 2022 marketing strategy, but what worked this year may not be best next year! In a world of constant changes, how do you prepare?
Whether you’ve already created a plan or are trying to scrape one together, check out these webinar slides to:
• Identify the best marketing channels for your business
• Come up with creative ideas to attract customers
• Create an achievable budget and plan
How to create digital marketing campaign effectivelyAndri H.
Slide Presentasi Event Web Master Digital 2021 - 19 February.
"How to Create Digital marketing Campaign Effectively"
LIST OF CONTENTS
● DEFINE YOUR MARKETING CAMPAIGN GOALS
● SET YOUR TARGETING AUDIENCE FOR YOUR MARKETING CAMPAIGN
● CREATE DIGITAL MARKETING CONTENT
● PUBLISH THE DIGITAL MARKETING CAMPAIGN
● ANALYZE THE DIGITAL MARKETING CAMPAIGN RESULT
● EVALUATE THE RESULT
● TIPS & TRICK
Introducing Building the perfect sales Funnel - Sales Funnels Unleashed. Inside This Book, You Will Discover the topics about what is a sale funnel, what is internet commerce, what can I sell, Clickbank, dropshipping, Affiliate marketing the link between products, keyword, and prospects the front and back of sales funnels, sales funnel success, sales funnel planning to put your theory to practice content marketing, article marketing, Googles Adword program, marketing offline, blogs social media, autoresponders, the joint venture, measuring success and top sales funnel products.
Top 10 Trends of Digital Marketing that are hard to ignore and are very important for the marketing industry during the current economic radical shifts and pandemic crisis of 2020.
Multi-channel Digital Marketing Success RecipeJomer Gregorio
The copy of my presentation entitled Multi-channel Digital Marketing Success Recipe. Used this material to give some real-life know-how as well as defend the case for digital marketing vs traditional marketing.
Venue: Centro Escolar University Manila
Date: January 19, 2017.
Audience: 3rd and 4th year marketing students from the said University.
Official pics: https://www.facebook.com/290468021096788/photos/?tab=album&album_id=968496463293937
Enigma is one of the top digital marketing agencies based in India. We offer 360-degree digital marketing services, including PPC, SEO, SMO, ORM, and Design Development. Our services also include your website ranking at the top. Our team lets you solve your complex business challenges through our integrated digital marketing offerings, which can transform your business.
Are you interested to build your career in digital marketing? Do you know digital marketing is growing big today?
Almost every organization or individuals target digital marketing to grow their business to the next level.
In 2021 and beyond, a career in digital marketing is growing big. As a result, the career opportunity is huge.
Building a career in digital marketing is a good decision in 2021 and later.
Some of the most important career options in digital marketing are:
Digital Marketing Manager.
Digital Marketing Analyst.
Digital Marketing Strategist.
SEO Manager.
PPC Expert.
Social Media Expert.
Email Marketer.
Content Marketer.
Content Writer.
Now, it's your choice. If you are interested to build your career in digital marketing, this document helps you a lot.
For more: https://bivatechnologies.com/blog/career-in-digital-marketing/
2021 digital marketing playbook fitnessJeremy Mays
Whether you’re a solo personal trainer or a huge, all inclusive gym brand, digital marketing and content creation has become a pinnacle component of your marketing and brand awareness efforts. From buying ads across social channels to lure new members into the gym with sweaty, sexy interactive videos that target people based on location and other demographics, to wildly popular (during the height of the pandemic) live group workout streaming that people were (and still are) able to tap into through their instagram accounts to maintain their fitness.
There seem to be endless strategies at your disposal when thinking about your digital marketing efforts in 2021.
We’ve built a digital marketing strategy playbook for the fitness industry to give you the tools and techniques to grow your brand.
Digital marketing, SEO, Social Media, Blogging CampaignTechnians
Digital Marketing, being the most crucial factor for any industry, must be handled with right strategy and creativity. At Technians, we understand how important is your face value on the Internet. Hence, we develop the right content for right audience at right time to promote your business on line.
2018 Digital Marketing Strategy Proposal Templateunfunnel
http://bit.ly/powerhouse-digital-mktg-proposal
This free template provides a quick and easy outline for how to not only win in the digital marketplace across multiple channels, but also how you can get clients and team members on-board (beyond politics or who gets the credit).
Download this free guide to have a consistent reference for how to format, visualize and deliver online success in 2016.
Get it here: http://bit.ly/powerhouse-digital-mktg-proposal
Learn In-demand Data Driven Marketing Strategy in just 6 Weeks (Online)
Demand for digital marketing skills grew 92% in 5 years. Growth in digital-focused jobs outpaced overall marketing jobs by 30%. (Linkedin Job Report 2020). Make an immediate impact in your career with the skills to
Plan, Design and launch coherent cross-channel strategy that drive customer Growth, Engagement and Loyalty.
Build confidence and technical capability to apply the latest marketing strategies and marketing analytics on the job.
Drive growth with highly Optimized Digital Marketing Campaigns powered by key data and customer insight.
Toshiba Laptops: An integrated digital marketing strategyArchana Nilaver
An integrated Digital Marketing strategy for Toshiba Laptops India. The objective is to create a digital presence through the social channels to promote the brand; its products, product innovation features & create engagement.
B2B LEAD GENERATION BY ENHANCING BRAND EXPERIENCE Interics Digital
Interics In-Digital is a full services digital marketing company with special experience working for B2B clients. Uses a customised combination of strategies and tailors AI-enabled digital marketing solutions for powerful digital brand experience and high-quality lead generation.
Presentation for MBA students at Southampton University about what is to do Digital Marketing for B2B today...it is mainly lead generation: Connect, Engage, Monitor and Convert
The clock’s ticking to finalize your 2022 marketing strategy, but what worked this year may not be best next year! In a world of constant changes, how do you prepare?
Whether you’ve already created a plan or are trying to scrape one together, check out these webinar slides to:
• Identify the best marketing channels for your business
• Come up with creative ideas to attract customers
• Create an achievable budget and plan
How to create digital marketing campaign effectivelyAndri H.
Slide Presentasi Event Web Master Digital 2021 - 19 February.
"How to Create Digital marketing Campaign Effectively"
LIST OF CONTENTS
● DEFINE YOUR MARKETING CAMPAIGN GOALS
● SET YOUR TARGETING AUDIENCE FOR YOUR MARKETING CAMPAIGN
● CREATE DIGITAL MARKETING CONTENT
● PUBLISH THE DIGITAL MARKETING CAMPAIGN
● ANALYZE THE DIGITAL MARKETING CAMPAIGN RESULT
● EVALUATE THE RESULT
● TIPS & TRICK
6 thinking hats in change management #2Timothy Wooi
Six Thinking Hats is a simple, effective parallel thinking process that helps people be more productive, focused, and mindfully involved.
Day2
Leading & Managing Change
Leading Change with success
Workshop-Reflection
Six Hats in Innovation &
Creativity
Summary & debrief
A self guide towards financial planning. We ourselves can manage our finances, so here comes phase-1 describing about few topics. Stay tuned for the remaining topics in phase-2.
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
Do You Want More Traffic for More Sales for Your Start Up Business? Checkout Complete Digital Marketing Plan & Strategies for Start Ups.
We Can Take Care of Your StartUp Business Marketing Campaign. Our services include Search Engine Optimization, Content Marketing, Press Release Copy-writing & Submission, Social Media Marketing, Classified Ad Marketing, PPC, SEO, Email Marketing & Reputation Building & Management.
Tags: adwords, content marketing, digital marketing, digital media, digital strategy, google adwords, internet marketing, lean startup, ppc, seo, seo services, social media marketing, startup, startup marketing, startups
Digital marketing formulas That You
The modern shopper marketer faces numerous tasks in their day-to-day, none more daunting than trying to navigate the ever-changing digital media landscape.It's easy for even the most knowledgeable marketer to get bogged down with the endless complexities and subtle nuances of the digital media space. There isn't a simple and easy way for shopper marketers to become digital media experts overnight. However, the truth is that you don't need to be an expert to execute expertly designed digital plans for your shopper marketing campaigns
Help You to get more high potential clients and how we generate 5 figure
Online Branding and Marketing Strategies for Your Restaurant BusinessDevashish Biswas
Do you want more build your restaurant business as Brand which will drive more sales for Your Restaurant Business. Checkout Our Marketing Ideas and Strategies for restaurant businesses.
Include these essential digital restaurant marketing strategies in your restaurant marketing plan and watch your customer base grow!
We Can Take Care of Your Restaurant Business Website. Our services include Search Engine Optimization, Local SEO, Review posting, Content Marketing, Press Release Copy-writing & Submission, Social Media Marketing, Classified Ad Marketing, PPC, Email Marketing & Reputation Building & Management.
Restaurant Marketing Ideas, Restaurant Marketing Ideas 2018, Restaurant business sales, Restaurant business marketing, Restaurant marketing, Restaurant marketing plan, Restaurant, Restaurant marketing 2018, Restaurant marketing plan, Restaurant and food, Restaurant business marketing 2018, Restaurant business marketing agency, Restaurant business marketing plan, Restaurant marketing agency, Restaurant marketing company, Restaurant start up, Restaurant startup marketing, Restaurant startup marketing plan, Restaurant tour agency marketing plan, Restaurant tour marketing, Restaurant tour marketing plan, Restaurant 2018
With the twitch of the internet and explosion of social media, B2B marketing and lead generation has changed intensely in the last few years.
In this case study, we’ve defined what has changed in the recent years and additionally, a few B2B marketing strategies to increase lead generation.
How to Generate Content for Demand and Lead Generation Gabrielle Hailmann
Before generating content this is a must read. Learn the digital persuasion sequence - the right strategy, content and marketing channels that will drive your customers to buy.
Marketing Basics for Emerging and Young BusinessesRuchir Punjabi
Marketing 101 presentation made to emerging business entrepreneurs in Dubai. The presentation is focused on the fundamentals of marketing and practical tips to consider.
With the transition to the 2000s, traditional marketing methods have left their throne to digital marketing methods. The digital marketing method, which has a higher level of controllability and is cheaper than the traditional methods it leaves behind, stands out as it facilitates accessibility and allows to meet incoming demands quickly.
Account Based Marketing: A Look Around the CornerMRP
So, what does 2017 have in store for Account-Based Marketing (ABM) practitioners?
In 2013 and 2014 marketers began adoption and testing of the practice. The hype surrounding the market was near deafening but a lot of fun. During 2015 and 2016 we saw ABM practitioners beginning to craft and adopt best practices. What’s around the corner for ABM?
During Q4 2016 Demand Metric connected The Account-Based Marketing Consortium and five C-Level executives in a live discussion. These experts from around the world applied their combined experience to explore what the next stage of ABM will look like.
Social Media Marketing: Getting the Most From Paid SocialSilverTech
With multiple channels and countless ways to target social ads, paid social can become a drain on resources. In this session, we dig beyond the hype to dissect the how, when, and why of successful social ads.
Rethinking Your Ad Spend: 5 Tips for intelligent digital advertisingChartio
For those of us in charge of ad spend, we know there’s a lot of data to dig through - Google Adwords, DoubleClick, Facebook, LinkedIn, Bing, TubeMogul, Brightroll, etc. At any given time, you have dozens of ad campaigns running, all of which generate hundreds of thousands of events left to be analyzed and ROI to be proven.
Trying to make sense of all your data and attribute every channel’s impact to your marketing funnel can seem like an impossible task.
Psst, it’s all about the data—how to implement your ABM strategyMerkle
ABM is proving to be a key component of growth but it’s effectiveness relies on good data. Unreliable data is the top hurdle identified by ABM marketers. Learn what the five key priorities are for ABM and how data plays a critical role in an ABM initiative.
Data-driven digital marketing agency | Adloonix presentationAdloonix
Who are Adloonix >
We are an independent digital marketing agency. Our team completes tasks quickly because we love what we do because each of us adores marketing. We are definitely "hungry".
What We Do >
Adloonix the #1 marketing agency in providing the data-driven strategies for brands & startups. We make brands remarkable by helping them become more profitable, generating more leads, simplifying their business processes and decreasing their marketing & sales expenses.
Help Us Help You >
We increase brand awareness and drive higher quality leads to sales for brands & startups with the proven use of the data-driven SEO, PPC, CRO, or CX digital strategies, ensuring on-time implementation.
If you want to succeed online and you’re ready to explore the options available to you, drop us a line with your case! We will be glad to choose the best solution directly for you.
How Retail Marketers can Boost Their Facebook Advertising ROI in 2016Tinuiti
CPC Strategy & AdEspresso have teamed up to bring you a LIVE 60min Facebook Advertising course. We will dive into Facebook advertising strategies that will help you create awareness & drive conversions for your products.
How Retail Marketers can Boost Their Facebook Advertising ROI in 2016Tinuiti
CPC Strategy & AdEspresso have teamed up to bring you a LIVE 60min Facebook Advertising course. We will dive into Facebook advertising strategies that will help you create awareness & drive conversions for your products.
Local Search Marketing Presentation - Nick Landers - Commerce Lex @330Nick Landers
Tangible and clear strategies to help promote local businesses online in 2016. We identify the following strategies:
1. Mastering online appearance
2. New digital buying cycle
3. Analytics to increase opportunity
4. Avoiding fragmented marketing
5. Local Mobile Social
Are your customers finding your business online? Do you want to increase traffic to your website? Is your digital marketing plan strategic, measurable, achievable, relevant and timely? Help your customers find you online, increase traffic to your website, build your online brand | Step 1 - Review, Step 2 - Evaluation, Step 3 - Take Action | http://www.lauradunkley.com/site/digital-marketing-3-step-program
Similar to 3 Step Digitial Marketing Strategy For 2017 (20)
From One To Many: How To Scale Your WordPress Consulting Business - WordCamp...Jamesbanks.co
In this presentation, you will learn:
1. The power of process – how to reclaim your time through effective procedure creation delegation and management
2. Building your Team – How to plug your skills gaps by finding, recruiting and retaining talent.
3. Lead acquisition and sales process that consultants can use to go from having to do all the work, to being able to afford a team to do it instead.
Check out the blog post for links to downloadable resources here: https://web3.com.au/wordcamp-brisbane-2017/
How To Become A Master Of Time, Skill & Money In Running A WordPress Busines...Jamesbanks.co
After surveying dozens of WordPress business owners over the last few months, it has become clear that the three biggest challenges people are facing in running a WP business today is a lack of time, skills and money. Based on my experience of running a local WordPress Agency, Web3, for over half a decade, I've put together a presentation on how to best meet these challenges head on, and how to overcome them. For more go to web3.com.au/blog
How to Apply Google’s Website Quality Guidelines to WordPressJamesbanks.co
Learn Google's recommended do's and dont's on website content, links, images, navigation and pages so you can build better websites that rank in search engines.
Written and prepared by James Banks, Co-Founder of Brisbane's leading WordPress Agency, Web3.
If you liked this slide deck, check out the similar content on our blog here: https://web3.com.au/blog
Top 25 Ways to Speed up Your WordPress WebsiteJamesbanks.co
Be Prepared for Google's Mobile-Friendly Algorithm Update With These 25 Ways to Speed up Your WordPress Website. See blog post here for detailed explanation of each slide: http://web3.com.au/search-engine-optimisation/mobile-friendly-update/
How to create an engaging mobile web experience that drives conversionsJamesbanks.co
Did you know that there are over 20.3 million active mobile users with internet access in Australia?
In 2014, having an effective mobile-optmised website that engages your audience has never been more important then it is today.
For this presentation, James will show you how to craft a mobile-optmised responsive website experience that engages your audience, which will lead to more sales, leads or conversions from your website. James will also demonstrate how effective mobile web experience influences Google search, and how you can use this to your advantage by getting your website to rank higher than your competitors.
Brisbane Web Design April 2013: "An Introduction to Mobile First Development ...Jamesbanks.co
Slides from my Brisbane Web Design April 2013 meetup presentation.
Links to references that I mentioned during the presentation:
- Mobile First - Luke Wroblewsky: http://www.abookapart.com/products/mobile-first
- Apple’s iOS Human Interface Guidelines: https://developer.apple.com/library/ios/documentation/UserExperience/Conceptual/MobileHIG/MobileHIG.pdf
- Google's The Mobile Playbook: http://www.themobileplaybook.com/au/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
2. “It is always,
The simple,
That produces,
The Marvellous”
- QUOTE FROM
MAHATMA GANDHI
3 STEP DIGITIAL MARKETING STRATEGY FOR 2017
3. Most SMEs are stuck in the same cycle.
They’re spinning their tyres trying to figure out and make work
either one of, or a combination of the following:
- How to attract more new leads
- How to better engage with those leads
- How to convert more leads to customers
And completely ignoring the simple fundamentals of sales & marketing.
3 STEP DIGITIAL MARKETING STRATEGY FOR 2017
5. Hi, I’m James Banks. I started building websites over eight years ago.
After building several successful websites in various niches (property,
finance, construction, engineering), I’ve focused on what I love doing the
most: building and marketing the online presence of SMEs.
3 STEP DIGITIAL MARKETING STRATEGY FOR 2017
6. I have developed my approach to digital marketing over the many years
since getting my feet wet in the industry, and it has helped me create and
implement a few wildly profitable digital marketing strategies that have
generated many millions of dollars in sales for my clients.
3 STEP DIGITIAL MARKETING STRATEGY FOR 2017
7. A few digital marketing myths that need to be dispelled before we move forward…
Digital marketing is not the holy grail magic bullet that will fix all your life’s problems
There are no guarantees in digital marketing. Anyone who offers you guarantees is either
lying through their teeth, doesn’t know what they are doing, or is a scam artist.
There are no one-size fits all solutions in digital marketing that will produce the exact
same results for every business in the world
3 STEP DIGITIAL MARKETING STRATEGY FOR 2017
8. What I’m going to show you in this presentation today is how to
understand the fundamentals of a modern digital marketing strategy
that you can take and implement into your own business that can help
you generate more leads, better engage with prospective customers, and
to convert more sales.
3 STEP DIGITIAL MARKETING STRATEGY FOR 2017
9. The key thing to understand: whatever I am about to show and tell, be
sure to pass everything through your own mental filters of logic and
reason so you can decide what is the best way to implement what makes
sense to you and for your own business.
3 STEP DIGITIAL MARKETING STRATEGY FOR 2017
11. I’m also going to share with you:
• The biggest mistakes I see most SMEs make when it comes to digital
marketing
• The approach and process that know based on my experience is
working right now for SMEs in the local, national and even
international market.
• How a simple, predicable and repeatable Digital Marketing Strategy
can be implemented into your business to help you generate more
consistent leads and sales.
3 STEP DIGITIAL MARKETING STRATEGY FOR 2017
12. So, if you’re a new or recently established small to medium business
looking to grow using digital marketing as the platform to facilitate that
growth, you are definitely in the right place.
3 STEP DIGITIAL MARKETING STRATEGY FOR 2017
15. The most important thing to get right with your digital
marketing strategy is how it fits into your greater business strategy.
3 STEP DIGITIAL MARKETING STRATEGY FOR 2017
16. Your greater business strategy will fundamentally
underpin how much you can output or return from
your digital marketing strategy based on your
input of time and/or money.
3 STEP DIGITIAL MARKETING STRATEGY FOR 2017
17. 3 STEP DIGITIAL MARKETING STRATEGY FOR 2017
TRADITIONAL BUSINESS MODEL FUNDAMENTALS
OPERATIONS FINANCE
SALES &
MARKETING
18. 3 STEP DIGITIAL MARKETING STRATEGY FOR 2017
TRADITIONAL BUSINESS MODEL FUNDAMENTALS
OPERATIONS
FINANCE
SALES &
MARKETING
DIGITAL
MARKETING
20. MYTH: My customers are not online
3 STEP DIGITIAL MARKETING STRATEGY FOR 2017
21. PREDICTABLE PROPERTY BUYER LEADS [CASE STUDY VIDEO]
FACT: Although that could be true for certain fringe cases at this very point in time,
consider the following…
86% of the total Australian population uses Google Search
61% of the total Australian population is an active monthly user on Facebook
60% of the total Australian population watches videos on YouTube
Roy Morgan Research, socialmedianews.com.au
3 STEP DIGITIAL MARKETING STRATEGY FOR 2017
22. GOOD IDEA + POOR EXCEUTION =
3 STEP DIGITIAL MARKETING STRATEGY FOR 2017
23.
24. BAD IDEA + GOOD EXCEUTION…
3 STEP DIGITIAL MARKETING STRATEGY FOR 2017
25.
26. PREDICTABLE PROPERTY BUYER LEADS [CASE STUDY VIDEO]3 STEP DIGITIAL MARKETING STRATEGY FOR 2017
GOOD IDEA + GOOD EXCEUTION =
27.
28. So where is the first place to start?
3 STEP DIGITIAL MARKETING STRATEGY FOR 2017
32. 3 STEP DIGITIAL MARKETING STRATEGY FOR 2017
Questions that you’d want to have some pretty decent answers to before proceeding:
Who is my ideal customer, and where do they hang out (online)?
Where are they located in the world and what are their demographics?
What are their primary pain points and challenges?
How can my product/service/solution help them overcome their challenges?
33. 3 STEP DIGITIAL MARKETING STRATEGY FOR 2017
For more, go to: web3.com.au/website-strategy-introduction/
42. 3 STEP DIGITIAL MARKETING STRATEGY FOR 2017
NEW
BUSINESS?!
GET A DOMAIN
NAME & WEB
HOSTING!
GET ONLINE
WITH A SIMPLE
ONE PAGE
WEBSITE!
43. 3 STEP DIGITIAL MARKETING STRATEGY FOR 2017
5 Key Questions Every Good One Pager Website Should Answer:
• What do you do and why should I care?
• What market/audience do you serve and where are they located?
• Where’s the trust, proof and evidence to back up your claims?
• How much does it cost (if cost is indeed a selling point)?
• How can I buy/get in contact/subscribe to whatever it is that you are selling?
44. 3 STEP DIGITIAL MARKETING STRATEGY FOR 2017
10 Steps to Get Your Startup Online in 30 Minutes for $10
goo.gl/XAVImE
[CASE SENSITIVE]
46. PREDICTABLE PROPERTY BUYER LEADS [CASE STUDY VIDEO]
How To Pick A Good Web Designer From A Bad One:
• Do they genuinely understand my business goals, objectives, wants and needs, and can
demonstrate a logical pathway to get me to where I want to go?
• Do they have any evidence, case studies and examples of work that prove they know
what they are doing?
• Do they understand that a website should be viewed as a platform for business growth,
rather than just a bunch of pretty pictures on a page?
• If you are redesigning your existing website, do they ask to view your website’s data/
Google Analytics profile, and are they making data-driven decisions to how to improve
your new website based on what the data is depicting?
•
3 STEP DIGITIAL MARKETING STRATEGY FOR 2017
47. PREDICTABLE PROPERTY BUYER LEADS [CASE STUDY VIDEO]
How to find a web design rockstar [Blog + Podcast]
goo.gl/MQyAZK
[CASE SENSITIVE]
3 STEP DIGITIAL MARKETING STRATEGY FOR 2017
48. PREDICTABLE PROPERTY BUYER LEADS [CASE STUDY VIDEO]3 STEP DIGITIAL MARKETING STRATEGY FOR 2017
Things You Should Have In Place With Your Website
• Google Analytics installed with Goal Tracking configured so that you can measure your
website’s conversion rate.
• Each major webpage [Homepage, About Page, Contact Page etc] has a clear next step/
call to action that takes your visitor closer to your conversion point [form submission,
phone call, checkout, subscribe etc]
• If you handle leads over the phone, make sure your phone number is visible across all
pages (ideally in the header) and is click-to-call enabled. [ADVANCED TIP: Use a call
tracking software solution like calltrackingmetrics.com to track your website phone call
conversion rate]
51. PREDICTABLE PROPERTY BUYER LEADS [CASE STUDY VIDEO]
Potential online methods to attract people to your website:
• Organic Search Engine Marketing
• PPC: Google AdWords, Facebook Ads, Youtube Video Ads, Instagram etc
• Social Media
• Email Marketing
• Display/Banner Advertising
• Affiliate Marketing
• Influencer Marketing
• Online PR Advertising
• Listings/directory websites
3 STEP DIGITIAL MARKETING STRATEGY FOR 2017
52. PREDICTABLE PROPERTY BUYER LEADS [CASE STUDY VIDEO]
MYTH: You should throw every single marketing dollar you have
into online marketing
3 STEP DIGITIAL MARKETING STRATEGY FOR 2017
53. PREDICTABLE PROPERTY BUYER LEADS [CASE STUDY VIDEO]
FACT: A true multi-channel marketing strategy that may, or may
not, include offline marketing is the best way to build a strong,
resilient lead acquisition model.
3 STEP DIGITIAL MARKETING STRATEGY FOR 2017
55. PREDICTABLE PROPERTY BUYER LEADS [CASE STUDY VIDEO]3 STEP DIGITIAL MARKETING STRATEGY FOR 2017
If you have no lead acquisition model, or you do but the leads are
inconsistent, and you need to get leads immediately in a scalable
and repeatable manner, then you should consider PPC.
56. PREDICTABLE PROPERTY BUYER LEADS [CASE STUDY VIDEO]3 STEP DIGITIAL MARKETING STRATEGY FOR 2017
But what about SEO?
57. PREDICTABLE PROPERTY BUYER LEADS [CASE STUDY VIDEO]3 STEP DIGITIAL MARKETING STRATEGY FOR 2017
If there is a market actively searching for your product/service/
offer, then you should consider SEO.
But first, do the market research.
58. PREDICTABLE PROPERTY BUYER LEADS [CASE STUDY VIDEO]3 STEP DIGITIAL MARKETING STRATEGY FOR 2017
How to identify if there is a market searching for your product and service:
• If you have Google Analytics & Search Console installed on your website, you can use
the Acquisitions & Search Analytics views to see what keywords people are typing in to
get to your website.
• Google your service titles or product categories and see what website has the organic
position #1 ranking for that keyword. Plug their domain into semrush.com so you can see
how much traffic they are getting from organic search and what other keywords they are
ranking for.
• You can plug these keywords into Google Keyword Planner & semrush.com to get an
idea of the monthly search volume for your product or service (don’t forget to geoshape
your results!)
59. PREDICTABLE PROPERTY BUYER LEADS [CASE STUDY VIDEO]3 STEP DIGITIAL MARKETING STRATEGY FOR 2017
Our blogs and podcast episodes on SEO
goo.gl/jSb9Bo
[CASE SENSITIVE]
60. PREDICTABLE PROPERTY BUYER LEADS [CASE STUDY VIDEO]3 STEP DIGITIAL MARKETING STRATEGY FOR 2017
CONTENT
MARKETING!
SOCIAL MEDIA!ORGANIC SEO!
!
!
WEBSITE
!
!
61. Typical Google AdWords Lead Acquisition Funnel
1.
Google Ad
[Attract]
2.
Website
[Engage]
3.
Next Step
[Convert]
3 STEP DIGITIAL MARKETING STRATEGY FOR 2017
62. Typical Google AdWords Lead Acquisition Funnel
1.
Google Ad
$2-3 per click
2.
Website
10% Conversion Rate
3.
Next Step
50% Conversion Rate
3 STEP DIGITIAL MARKETING STRATEGY FOR 2017
63. Typical Google AdWords Lead Acquisition Funnel
1.
Google Ad
Pay Per Click
2.
Website
10% Conversion Rate
3.
Next Step
50% Conversion Rate
3 STEP DIGITIAL MARKETING STRATEGY FOR 2017
$2-3 Per Click $20-30 Per Click $40-60 CPA
64. PREDICTABLE PROPERTY BUYER LEADS [CASE STUDY VIDEO]3 STEP DIGITIAL MARKETING STRATEGY FOR 2017
Google AdWords!
Display
Network!Facebook Ads!
!
!
WEBSITE
!
!