Digital marketing refers to advertising through digital channels like social media, mobile apps, websites and search engines. It helps achieve marketing goals by applying digital technologies. There are various types of digital marketing like content marketing, email marketing, social media marketing, and SEO. Digital marketing offers benefits like better growth options, higher conversion rates, cost effectiveness and potential for higher revenues compared to traditional marketing. Its use and importance has grown significantly in recent years as internet usage has increased. It provides many job opportunities with handsome salary packages for digital marketing experts.

1. INTRODUCTION TO DIGITAL
MARKETING
By Anuj Tanwar
www.anujtanwar.com

2. What is Digital Marketing?
Digital Marketing refers to the form of advertising delivered through digital
channels such as social media, mobile apps, email, web apps, search engines,
websites, or any new digital channel. Digital marketing helps you in achieving
marketing objectives through applying digital technologies and media.
Digital marketing consists of digital channels, such as content marketing,
SEO, email marketing, social media marketing, mobile marketing and so on, to
create elaborate strategies to reach and connect with prospects and
customers.

3. The 5Ds of Digital Marketing

4. Types of Digital Marketing
1. Content Marketing
2. Email Marketing
3. Social Media Marketing
4. Influencer Marketing
5. SEO & PPC
6. Electronics Billboards
7. Radio & T.V. Ads
8. Mobile & Viral Marketing
9. Electronic Billboards

5. 1. Better Growth Options For Small Businesses
2. Higher Conversion Rate
3. It can be hyper-personalized
4. Better ROI for your Investment
5. Digital Marketing is Cost-Effective
6. Potential to Earn Higher Revenues
7. Does not require high budgets
8. Easy Adapting of Tactics And Strategies
Importance of Digital Marketing

6. Growth of Digital Marketing
In recent internet times, Digital Marketing is the most exciting career option for
everyone.
1. Suitable career prospect for business owners, students, homemaker, freshers or a
marketing professionals.
2. It is indicated that Indian internet traffic in 2021 is going to be 291 times bigger
than in comparison to what it was in 2005.
3. The Digital Marketing growth rate is estimated to increase from 25% to 40%.
4. There is a vast job scope in this industry.
5. With the growing internet infiltration, it is an outlet for every
business owner to accept digital platforms..

7. Growth of Digital Marketing Over the Years

8. Checkout the Number Game
$100+ billion
Worldwide digital ad spending in 2012 (the first time ever passing $1B mark)
$118.4 billion
Worldwide digital ad spending in 2013 (15.1% rise)
$1 in $5
Number of dollars digital marketing now commands in marketing
budgets; a double-digit increase is projected through this year.

9. Digital Marketing Channels

10. CAREER GROWTH IN DIGITAL MARKETING

11. Handsome Salary Packages for DM Experts
DESIGNATION EXPERIENCE SALARY (Rs. Lacs PA)
Executive 0-1 years 1.5 - 4.0
Specialist 1-3 years 2.0 - 6.0
Team Lead 2-4 years 3.0 - 7.0
Strategist/Analyst 3-5 years 4.0 - 10.0
Digital Marketing Head 5-10 years 10.0 - 30.0

12. Checkout Why DM is the Future of Businesses
Main reasons why digital marketing is important to grow your business:
1) COST-EFFICIENT
2) BROADCAST YOUR BUSINESS
3) MONITOR AND MEASURE
4) TARGET SPECIFIC AUDIENCE
5) BETTER CONVERSION RATE
6) LEAD GENERATION