Digital marketing for business and career growth digital vidya webinar
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I had recently attended a Webinar on Digital Marketing by Digital Vidya. A very fulfilling personal experience, being a novice in digital marketing I found the session very interesting. Through this PPT I have tried to portray my thoughts on the session. to know more you can visit them at www.digitalvidya.com
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Digital marketing for business and career growth digital vidya webinar
- 1. DIGITAL MARKETING FOR BUSINESS & CAREER GROWTH
- 2. Agenda of the Webinar • Orientation to Digital Marketing • Frameworks to multiply revenue • Exercise- Online advertising strategy for Lead generation • Career opportunities
- 3. What does the poll say? • Number of people who attended the webinar- 71 Break up professional wise is represented as follows: Professions Entrepreneur Marketing Professional Digital Marketing IT Others
- 4. Knowledge of Digital Marketing Below Avg Avg Nil Good V.Good
- 5. What is Digital Marketing? The process of “reaching out to” & “engaging with” your customer /users through digital media
- 6. REACH ENGAGE Organic Reach Email (Open rate) & (Click through rate) Subscribers Online paid Ads Viral Reach (Users help to increase the reach)
- 7. Investments- Digital Marketing Channels • Search engine- Google (SEO- Search engine optimization) understanding how the Google algorithm works. Even few years earlier more 90 % of the investment was done in this channel • Paid listed category- Sponsored links , they are much more result oriented. SEM and PPC
- 8. SEARCH ENGINE- GOOGLE PAID LISTED CATEGORY- GOOGLE
- 9. • Social Media- User generated content dominates. Art of involving your users , the Ad spent is highest on Social Media • Email Marketing- Send out targeted messages , which has drastically increased in the last 2 years
- 10. Inbound Marketing Sharing is caring and inbound is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more
- 12. Mobile Marketing Bulk SMSs Communication friendly
- 13. Examples- Digital Marketing engagement Remarketin g Targeting your website visitor based on the behavior left on your
- 14. Tweet 2 Order Leveraging Twitter Relevant and Credible Providing value addition to the customers
- 15. Over 20% all sales through Facebook Kaya Skin Clinic earned 8- 10 lakh of revenue just by promoting on one Social Media platform and that is Facebook
- 16. SEO- Car Dekho With the help of SEO , cardekho.com had generated 0-300 crore revenue within few months. They have quality content in the auto sector leading 15-20 million visitors on their website
- 17. Customer Acquisition Framework SEO, Ads, Email, Social Media etc REACH Targeted REACH (Communicate effectively) How well have you done your online presence Nurture the leads, lead scoring VISITORS LEADS SALES
- 18. Online Ads- Google Ad words Vs Facebook Ads Usage for Online promotion Facebook ads Google Ad words Others None
- 19. Facebook ads- Interest & Behavior targeting • Opportunity of targeting on FB - Age - Location Gender - Relationship status Accuracy rate 90% - Social connection - Occupation • Custom Audience: Email or Phone • Retargeting on Facebook