The document discusses Techninjas, an online technical website that provides news on products, gadgets and technologies. It targets students, tech enthusiasts and youth to mid-age users. The website uses digital marketing strategies like SEO, SEM, social media optimization and email marketing. Google Analytics is used to analyze website traffic and customer behavior. Feedback from users recommends improving delivery times, publishing more posts and increasing geographic reach. The website earns revenue through Google Adsense ads.