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INTRODUCTION
“Digital marketing is the process of building and maintaining customer
relationships through online activities to facilitate the exchange of ideas ,
products and services that satisfy the goals of both parties”.
BENEFITS OF DIGITAL MARKETING
OVER TRADITIONAL MARKETING
• Lower cost
• Brand visibility & development
• Wider reach
• High engagement
• Measurable
• Better segmentation, targeting & positioning (STP)
BENEFITS OF DIGITAL MARKETING
OVER TRADITIONAL MARKETING
• High conversion rate
• Easy share
• Flexibility
• Precise targeting
• Global reach
• Future of business
OBJECTIVES
• Constructing brand value & awareness.
• Improve search engine optimization person technique
• Increased the number of visitors
• Global marketing
• Paid advertisement
• Marketing with the help of electronic mail.
OBJECTIVES
• Produce unique and relevant insights regularly.
• Reduce cost price for new customers.
7C’S OF DIGITAL MARKETING
• Customer :- The customer is the CEO of company
• Content :- The kind of search engine optimization success is content.
• Context: - This is the key to maximizing the impact of our message
• Community: - This is the at the core of word – of -mouth success
• Convenience: - The path to loyalty from customers
7C’S OF DIGITAL MARKETING
• Cohesion: - The multichannel marketing solution
• Conversion: - The most important matric for digital marketing success
5 P’S OF DIGITAL MARKETING
• Product: - The product is the good or service being marketed to the target
audience. As we are working on our product it is essential to consider our
target audience and their unique needs.
• Price: - Price is the cost of a product or service.
• Place: - Place is where we sell our product and the distribution channels,
we use to get it our customers.
5 P’S OF DIGITAL MARKETING
• Promotion: - Promotion is how we advertise our goods & services.
• People:- The team involved in selling the product.
TYPES OF DIGITAL MARKETING
• Website :- The website is often the home of our digital marketing efforts. Brands and
organizations use websites to host content while using other mediums to distribute it.
For e.g., the download of a file, booking of a product or a service and so on
• Content marketing :- It is the spine of our entire digital marketing strategy. Some of the
most common factors of content to inform ,entertain ,inspire our buyers through channels.
TYPES
• Search engine optimization (SEO):- It acts as a jetpack for our content
marketing efforts. SEO consists of on – page & off- page activities to
boost our website’s visibility in search engine result pages for our
preferred keywords. Earlier it was text- based but now it is a voiced
based.
TYPES
• Digital advertising:- The typical strategies for digital advertising are
cost-or-click or cost-per-mile per thousand impressions. Its common
format is searching engine marketing, display advertising, native
advertising, & social, media advertising.
TYPES
• Pay per click:- It is a type of sponsored online advertising that is used on
a wide range of websites, including search engine where the advertiser
only pays if a web user clicks on their advertisement. Hence the title ‘pay
per click.’
TECHNIQUES
• Search engine optimization (SEO) :-It is the process of getting
traffic from the free, organic, editorial or natural listings on search
engine. All major SEO such as google, yahoo and Bing have such
results, where web pages and other content such as videos or local
listings are shown and ranked based on your search.
TECHNIQUE
• Pay per click:- It is a type of sponsored online advertising that is used on
a wide range of websites, including search engine where the advertiser
only pays if a web user clicks on their advertisement. Hence the title ‘pay
per click.’
TECHNIQUES
• Social media marketing:- It is the platforms on which users build social
network and share information to build a company’s brand, increase sales,
& drive website traffic.
TECHNIQUES
• Digital marketing measurement:- It is a framework used to understand
how digitally mature an organization is today & to help build a roadmap
for the future.
TECHNIQUES
• Creating an app:- Creating an app for a brand can give viewers an
accessible means of communication & show where to purchase & get
notified of new products.
• Affiliatemarketing:- In this process advertiser receives commission for
promoting someone else’s prod services on our websites.
ADVANTAGE
• Brand development
• Personalization
• Wider reach
• High return on investment
• Real time result
• Greater engagements
• Increase flexibility
• Improved consumer insights
• Accessibility
• Increased brand awareness
• Online digital marketing is super-fast
• Social currency
DISADVANTAGES
• Crowded marketplace
• Increased competition
• Short attention spans
• Rapid changes
• Technology’s
• Security & private concern
DISADVANTAGE
• Limited concern
• Not everyone is online
• Requires specialized skills
CAREER OPPORTUNITIES
• Digital marketing manager
• Content marketing manager
• Content writer
• Social media executives
• Inbound marketing manager
• SEO Expert
CAREER OPPORTUNITIES
• Graphics designer
• Videographer
• Website content creator
• Advertising expert

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Presentation on digital marketing .pdf ppt

  • 1.
  • 2. INTRODUCTION “Digital marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas , products and services that satisfy the goals of both parties”.
  • 3. BENEFITS OF DIGITAL MARKETING OVER TRADITIONAL MARKETING • Lower cost • Brand visibility & development • Wider reach • High engagement • Measurable • Better segmentation, targeting & positioning (STP)
  • 4. BENEFITS OF DIGITAL MARKETING OVER TRADITIONAL MARKETING • High conversion rate • Easy share • Flexibility • Precise targeting • Global reach • Future of business
  • 5. OBJECTIVES • Constructing brand value & awareness. • Improve search engine optimization person technique • Increased the number of visitors • Global marketing • Paid advertisement • Marketing with the help of electronic mail.
  • 6. OBJECTIVES • Produce unique and relevant insights regularly. • Reduce cost price for new customers.
  • 7. 7C’S OF DIGITAL MARKETING • Customer :- The customer is the CEO of company • Content :- The kind of search engine optimization success is content. • Context: - This is the key to maximizing the impact of our message • Community: - This is the at the core of word – of -mouth success • Convenience: - The path to loyalty from customers
  • 8. 7C’S OF DIGITAL MARKETING • Cohesion: - The multichannel marketing solution • Conversion: - The most important matric for digital marketing success
  • 9. 5 P’S OF DIGITAL MARKETING • Product: - The product is the good or service being marketed to the target audience. As we are working on our product it is essential to consider our target audience and their unique needs. • Price: - Price is the cost of a product or service. • Place: - Place is where we sell our product and the distribution channels, we use to get it our customers.
  • 10. 5 P’S OF DIGITAL MARKETING • Promotion: - Promotion is how we advertise our goods & services. • People:- The team involved in selling the product.
  • 11. TYPES OF DIGITAL MARKETING • Website :- The website is often the home of our digital marketing efforts. Brands and organizations use websites to host content while using other mediums to distribute it. For e.g., the download of a file, booking of a product or a service and so on • Content marketing :- It is the spine of our entire digital marketing strategy. Some of the most common factors of content to inform ,entertain ,inspire our buyers through channels.
  • 12. TYPES • Search engine optimization (SEO):- It acts as a jetpack for our content marketing efforts. SEO consists of on – page & off- page activities to boost our website’s visibility in search engine result pages for our preferred keywords. Earlier it was text- based but now it is a voiced based.
  • 13. TYPES • Digital advertising:- The typical strategies for digital advertising are cost-or-click or cost-per-mile per thousand impressions. Its common format is searching engine marketing, display advertising, native advertising, & social, media advertising.
  • 14. TYPES • Pay per click:- It is a type of sponsored online advertising that is used on a wide range of websites, including search engine where the advertiser only pays if a web user clicks on their advertisement. Hence the title ‘pay per click.’
  • 15. TECHNIQUES • Search engine optimization (SEO) :-It is the process of getting traffic from the free, organic, editorial or natural listings on search engine. All major SEO such as google, yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on your search.
  • 16. TECHNIQUE • Pay per click:- It is a type of sponsored online advertising that is used on a wide range of websites, including search engine where the advertiser only pays if a web user clicks on their advertisement. Hence the title ‘pay per click.’
  • 17. TECHNIQUES • Social media marketing:- It is the platforms on which users build social network and share information to build a company’s brand, increase sales, & drive website traffic.
  • 18. TECHNIQUES • Digital marketing measurement:- It is a framework used to understand how digitally mature an organization is today & to help build a roadmap for the future.
  • 19. TECHNIQUES • Creating an app:- Creating an app for a brand can give viewers an accessible means of communication & show where to purchase & get notified of new products.
  • 20. • Affiliatemarketing:- In this process advertiser receives commission for promoting someone else’s prod services on our websites.
  • 21. ADVANTAGE • Brand development • Personalization • Wider reach • High return on investment • Real time result • Greater engagements
  • 22. • Increase flexibility • Improved consumer insights • Accessibility • Increased brand awareness • Online digital marketing is super-fast • Social currency
  • 23. DISADVANTAGES • Crowded marketplace • Increased competition • Short attention spans • Rapid changes • Technology’s • Security & private concern
  • 24. DISADVANTAGE • Limited concern • Not everyone is online • Requires specialized skills
  • 25. CAREER OPPORTUNITIES • Digital marketing manager • Content marketing manager • Content writer • Social media executives • Inbound marketing manager • SEO Expert
  • 26. CAREER OPPORTUNITIES • Graphics designer • Videographer • Website content creator • Advertising expert