Digital marketing involves promoting companies and their products online using strategies like search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, and more. It allows for precise targeting of audiences, global reach, measurable results, and high returns on investment. Popular digital marketing channels include SEO, SEM, social media optimization and marketing, content marketing, affiliate marketing, and influencer marketing. Studying digital marketing provides diverse and in-demand career opportunities with a good salary in fields like social media management, SEO, analytics, and content creation.

1. What is Marketing
Marketing is the promotion or showing of a company’s product or
services to customer
The 4’c of Marketing (To make your marketing plan
successful)
• Customer
• Cost
• Convenince
• Communication

2. DIGITAL MARKETING
Digital Marketing is any form of marketing
that involves internet devices.
Digital Marketing is the marketing of
products and services via digital
technologies like internet, mobile phones,
social media, E-mail.

3. How Digital Marketing is different
from Traditional Marketing?
Traditional Marketing(offline) Digital Marketing
Utilizes Media like Newspaper, TV, Billboards,
Magazines for advertising.
Costly
Releasing product among mass audience
Difficult to track the potential leads
Engagement is low
Conversion is slow
Return on investment is not easy to measure
Reach local
One way communication: which means, an
organization communicates about its services with its
audiences.
Unskipable
Time boundation
Static
Use of Digital Platform Such as YouTube Ads,
Facebook, Google etc.
Cost Effective
Releasing product among targeted audience
Easy to maintain data and track the leads.
Engagement is relatively high
Extremely fast
Return on investment is easy to measure
Global Reach
Two Way Communication: In Digital Marketing as
businesses can communicate with customers and
customers can ask queries or make suggestions to
businesses as well.
Skipable
Extend Time Limit
Dynamic
A/B testing of Ads

4. BENEFITS OF DIGITAL MARKETING
OVER TRADITIONAL MARKETING
Entry Resistance is Low
Measurable and real time
High Return on investment (ROI)
24*7 Marketing Approach
Global customer reach
Precise Targeting
Editable ( Can make changes )

5. WEBSITE/BLOG DEVEOPMENT
• Domain
• Hosting
• Working on WordPress
- Installation
- Working on themes
- Optimization

6. DIGITAL MARKETING CHANNELS
 SEO ( SEARCH ENGINE OPTIMIZATION)
 SEM ( SEARCH ENGINE MARKETING)
 SOCIAL MEDIA OPTIMIZATION
 SOCIAL MEDIA MARKETING
 E-MAIL MARKETING
 CONTENT MARKETING
 AFFILIATE MARKETING
 INFLUNCER MARKETING
 YOUTUBE MARKETING

7. SEO ( SEARCH ENGINE OPTIMIZATION)
• In a business, Products/Services should show on Top Page of Search
Engine.
• It includes efforts for ranking website into Search Engine Result page
on certain Keywords.
Actual Activities :
ON PAGE SEO
OFF PAGE SEO
TECHNICAL SEO

8. SEM ( SEARCH ENGINE MARKETING)
o SEM gives you instant results
o Source of constant traffic on website.
o Flexibility of running Ads/Sponsored Ads whenever you want.
o Hyper Targeting is possible.
o Required Skills to run the Ads.

9. SMM ( SOCIAL MEDIA MARKETING )
Running Paid/Sponsored Ads.
Content Understanding/ Objective is Required.
Advertising Skill is Required.
Campaigns are created according to Objectives.
Power of Retargeting can be utilized using Social Media.

10. SOCIAL MEDIA OPTIMIZATION ( SMO )
 Using Social Media is a Catalyst to grow your business.
 Crating accounts and Linking with your Blog or Website
 It counts efforts on YOUTUBE, FACEBOOK, TWITTER, INSTAGRAM,
LINKEDIN platforms.
 Mostly non-paid campaigns.
 Mostly On-Page kind of Activities like optimization of profile, page
assets etc.
 Focus on Brand Image.
 Understanding the Algorithm and focus on the elements of the
Algorithm keeps on changing.

11. E-Mail Marketing
• E-mail marketing is process of promoting products/services using E-
mails ( sending commercial E-mails).
• Sending E-mails to random people means Spamming.
• Sending E-mails using marketing strategies
• Awareness about brand
• Engagement of right customers.
• Offers to existing customers.

12. CONTENT MARKETING
Content Marketing is a Strategic Marketing Approach focused on
creating and distributing valuable, relevance content to attract audience
consistently.
• BLOGGING – Text Based, WP-Websites, SEO
• Podcasting – Youtube
• Infographics – Pinterest
• E-mails - Mails
• Visual content - Instagrams
• E-Books

13. AFFILIATE MARKETING
Affiliate Marketing is the process of earning a commission by
promoting others companies Products or Services.
Vendor-----Affiliate Network------>Affiliate (You)
1. Flipkart Affiliate OUTSIDE INDIA
2. Amazon Associates 1. Clickbank
3. Vcommission 2. CJ Affiliate
4. BIGROCK Affiliate 3. JVZoo Affiliate

14. INFLUNCER MARKETING
PRODUCTS--------------------------------- Audience
FB Ads/ Google Ads
PRODUCT---------------------------------INFLUNCER -- Followers
• Its not about celebrities.
• Followers are loyal audience who takes recommendation from Influencer.
• Knowing your Audience/Influncers characteristics.
• Influncer’s Platforms
• Content and support to influncer about your product and services
• Monitor and Analyze.

15. Why You Should Choose to Study Digital
Marketing?
• Growing Demand for Digital Marketers
• Easy to Start Career
• Gives Entrepreneurial Skills
• Diverse and Popular
• Good Salary Package
• Recession-Proof Job
• Combo of Hard Work & Creativity

16. Career Oppurtunity
• Digital Marketing Executive/Manager
• Social Media Executive and Social Media Manager
• SEO Executive
• Google Ads- PPC/SEM Expert
• Analytics Manager
• Email Marketing Manager
• Content writer & marketer
• Business/marketing strategist
• Entrepreneur
• Freelancer