DIGITAL MARKETING
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Digital marketing is the marketing of products or services using digital technologies on the internet and mobile devices. It includes methods like search engine optimization, social media marketing, content marketing, and email marketing. The major components are internet marketing through websites, search, smartphones, and social media, as well as non-internet channels like television and radio. Digital marketing offers advantages like global reach, measurability, two-way communication, and low cost, but also risks like real-time complaints, negative reputation, and lack of expertise.
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Digital marketing
Digital marketing is the marketing of product or services using digital technologies, mainly on internet ,but also including mobile phones,display advertising, and any other digital medium
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This slideshow talks about Digital & Mobile marketing, it introduces the concept, discusses the advantages and types of Digital and Mobile marketing
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Digital marketing involves creating awareness and promoting products or brands online through various electronic media channels. It includes strategies for promotion through email marketing, search marketing, social media marketing, mobile marketing, and more. Choosing digital marketing allows for increased accessibility of information, customer satisfaction, brand reputation growth, better return on investment and conversion rates. A career in digital marketing is open to those with basic computer and internet skills, and offers many job opportunities with an expected growth of 48% in digital advertising by 2016.
Online Marketing
Online marketing involves promoting products and services over the Internet. It uses various digital channels like email, blogs, pay-per-click ads, social media, and viral marketing. Common types of online marketing include email marketing, blogging, pay-per-click ads, social media marketing, digital marketing, and viral marketing. Online marketing allows companies to reach both consumers and businesses and is projected to continue growing significantly in the coming years.
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This document discusses building an effective digital marketing strategy. It explains that e-commerce involves purchasing and selling goods online. An effective strategy needs key ingredients like understanding a business's unique selling points and creating a plan. It also discusses optimizing a website, using mobile marketing, the importance of social media, location marketing, and reputation management online.
digital marketing ppt | importance of digital marketing | SEO
In this ppt, you will learn importance of digital marketing. This ppt include activities of digital marketing like SEO, SEM, Google adwords.
Digital marketing
Digital marketing is a fast growing industry and people should always choose their career where the growth is.
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Digital marketing
Digital marketing is the marketing of product or services using digital technologies, mainly on internet ,but also including mobile phones,display advertising, and any other digital medium
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This slideshow talks about Digital & Mobile marketing, it introduces the concept, discusses the advantages and types of Digital and Mobile marketing
Lead generation
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3. PPC
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Online Internet Marketing Advisers Ltd.
www.oima.co.uk
www.ukmobileapp.solutions
Digital marketing - intro
Digital marketing involves creating awareness and promoting products or brands online through various electronic media channels. It includes strategies for promotion through email marketing, search marketing, social media marketing, mobile marketing, and more. Choosing digital marketing allows for increased accessibility of information, customer satisfaction, brand reputation growth, better return on investment and conversion rates. A career in digital marketing is open to those with basic computer and internet skills, and offers many job opportunities with an expected growth of 48% in digital advertising by 2016.
Online Marketing
Online marketing involves promoting products and services over the Internet. It uses various digital channels like email, blogs, pay-per-click ads, social media, and viral marketing. Common types of online marketing include email marketing, blogging, pay-per-click ads, social media marketing, digital marketing, and viral marketing. Online marketing allows companies to reach both consumers and businesses and is projected to continue growing significantly in the coming years.
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This document discusses building an effective digital marketing strategy. It explains that e-commerce involves purchasing and selling goods online. An effective strategy needs key ingredients like understanding a business's unique selling points and creating a plan. It also discusses optimizing a website, using mobile marketing, the importance of social media, location marketing, and reputation management online.
digital marketing ppt | importance of digital marketing | SEO
In this ppt, you will learn importance of digital marketing. This ppt include activities of digital marketing like SEO, SEM, Google adwords.
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Digital marketing is a fast growing industry and people should always choose their career where the growth is.
Digital marketing
Digital marketing is the promotion of brands using digital channels like websites, social media, mobile apps, and more. It allows for instant feedback and accurate reporting on ROI. Digital marketing offers targeted advertising and monitoring capabilities not available through traditional channels like TV, radio, and print. Common digital marketing platforms include the internet, social media, and mobile. Popular digital marketing channels include websites, email, online advertising, tags, social media, and mobile apps. Digital marketing performance is tracked through web, social, and ad analytics. VidcoDigital offers digital marketing analysis, planning, implementation, and reporting services to help clients maximize their digital efforts.
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This document discusses e-marketing tools and strategies. It defines e-marketing as using technology like the internet, websites, and email to conduct marketing activities. Some key e-marketing tools discussed include business websites, search engine optimization, email campaigns using newsletters and press releases, banner advertising, and affiliate marketing programs. The document provides examples and guidance on how to integrate these e-marketing tools and strategies to enhance existing marketing plans.
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Marketing
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Dokumen ini menyenaraikan teknik dan strategi pemasaran internet, khususnya untuk SME.
What is digital marketing
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Digital marketing is the marketing of products or services using digital technologies like the internet and mobile phones. It has changed marketing by incorporating digital platforms and addressing customers who use digital devices instead of visiting physical shops. Common digital marketing methods include SEO, SEM, social media marketing, content marketing, and email marketing. Digital marketing has grown to include non-internet channels like mobile phones and helps differentiate digital marketing from strictly online marketing.
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Digital marketing involves using digital technologies like the internet and mobile phones to market products and services. It has key components like email marketing, pay-per-click advertising, social media marketing, blogging, and affiliate marketing. The objectives of digital marketing are to reach the right audience, motivate them to take action, spend efficiently on campaigns, increase brand awareness, and gain a competitive edge. Marketing strategies can be pull strategies like websites and blogs that pull customers in, or push strategies like email campaigns that push information directly to users. While digital marketing allows worldwide, targeted, and low-cost promotion, it also faces limitations like lack of transparency, outdated information, non-buying visitors, and not reaching rural areas without technology infrastructure. The
Best Digital Marketing ppt presentations
The best digital marketing PowerPoint presentation encapsulates the dynamic landscape of online marketing strategies, incorporating visually engaging design elements and insightful content. Beginning with a captivating title slide, it sets the tone for an informative journey through the realms of digital marketing.
Structured logically, it covers key topics such as search engine optimization (SEO), social media marketing, content marketing, email campaigns, and analytics. Each section is complemented by compelling visuals, charts, and diagrams to enhance understanding and retention.
Moreover, the presentation seamlessly integrates real-world case studies and examples to illustrate effective digital marketing tactics and their impact on business growth. By showcasing successful campaigns and their outcomes, it provides actionable insights that resonate with the audience.
Furthermore, the best digital marketing PowerPoint presentation goes beyond just listing strategies; it delves into the importance of audience targeting, personalization, and adapting to emerging trends. It highlights the significance of data-driven decision-making and the role of analytics tools in optimizing marketing efforts.
Overall, this presentation serves as a comprehensive guide for marketers, entrepreneurs, and business professionals seeking to navigate the complexities of digital marketing successfully. It inspires and educates, empowering its audience to harness the full potential of digital channels for achieving their marketing objectives.
DIGITAL MARKETING File.pptx
Digital marketing is a form of marketing that uses digital channels like websites, social media, search engines, and mobile apps to promote products and services to targeted audiences. It involves optimizing content for search engines through techniques like SEO and paid search marketing as well as utilizing social media platforms organically through SMO and paid through SMM. Digital marketing allows companies to reach large audiences cost effectively online.
Digital Marketing ppt.pptx
Digital marketing is the component of marketing that uses online technologies like computers, mobile phones, and digital media to promote products and services. It includes tactics like SEO, social media marketing, content marketing, email marketing, PPC, marketing analytics, and mobile marketing. Digital marketing allows companies to reach global and local audiences at lower costs through effective targeting and engagement across multiple online strategies and content types. More than half of consumers now discover companies through social media, demonstrating the scope of digital marketing through platforms like Instagram, Facebook, and others.
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This Presentation is for College Students who wants to give a short presentation on Digital Marketing.
Digital marketing
Digital marketing refers to marketing products or services using digital technologies, mainly the internet. It began in the 1980s with soft ad campaigns that sent consumers floppy disks with multimedia car content. Digital marketing is now commonly called online marketing, internet marketing, or web marketing. It utilizes techniques like search engine optimization, search engine marketing, content marketing, influencer marketing, and data-driven marketing across platforms like websites, mobile phones, YouTube, Facebook and more. Digital marketing is important because it increases business visibility, helps build brands, easily reaches large online audiences, and gives competitive advantages over traditional local marketing approaches.
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Digital Marketing.pptx
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Digital Marketing
Digital marketing uses digital channels like the internet, mobile, and TV to promote brands. Search engine marketing is a form of digital marketing that focuses on optimizing websites to rank higher in search engine results pages. Key factors that affect search engine marketing performance include domain expertise, search experience, on-page and off-page optimization, and paid search advertising placements.
Career in digital marketing.pdf.pdf
Learn Digital marketing from industry lead trainer. Join effective and job ready digital marketing training to transform your career 2023 and beyond. Start your digital marketing journey today. Ask any question.
We, at Biva Technologies, provide the most authentic, valuable and productive digital marketing training. Some of our most demanding courses are:
✅ SEO, Local SEO and ASO.
✅ Social Media Marketing
✅ Google Ads
✅ Facebook Advertisements
✅ Email Marketing
✅ Content Marketing
✅ Video Marketing
✅ WhatsApp Marketing
✅ B2B2C Lead Generation
Learn from expert.
Career in Digital Marketing
Are you interested to build your career in digital marketing? Do you know digital marketing is growing big today?
Almost every organization or individuals target digital marketing to grow their business to the next level.
In 2021 and beyond, a career in digital marketing is growing big. As a result, the career opportunity is huge.
Building a career in digital marketing is a good decision in 2021 and later.
Some of the most important career options in digital marketing are:
Digital Marketing Manager.
Digital Marketing Analyst.
Digital Marketing Strategist.
SEO Manager.
PPC Expert.
Social Media Expert.
Email Marketer.
Content Marketer.
Content Writer.
Now, it's your choice. If you are interested to build your career in digital marketing, this document helps you a lot.
For more: https://bivatechnologies.com/blog/career-in-digital-marketing/
Amir
E-marketing uses tools like social media, online ads, and email to promote products and services over the Internet. It has several advantages like lower costs, global reach, and the ability to target specific audiences. Popular e-marketing methods include email marketing, blogging, pay-per-click ads, social media marketing, and digital marketing across online channels. Recent advancements have expanded e-marketing through new techniques like search engine optimization, viral marketing, and utilizing social platforms.
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Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Full-RAG: A modern architecture for hyper-personalization
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Climate Impact of Software Testing at Nordic Testing Days
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Mind map of terminologies used in context of Generative AI
Mind map of common terms used in context of Generative AI.
Essentials of Automations: The Art of Triggers and Actions in FME
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
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Everything I found interesting about the irresponsible use of machine intelligence in May 2024
Infrastructure Challenges in Scaling RAG with Custom AI models
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
HCL Notes and Domino License Cost Reduction in the World of DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Programming Foundation Models with DSPy - Meetup Slides
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
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DIGITAL MARKETING
- 1. DIGITAL MARKETING By Vidya Vijayan
- 2. What is Digital Marketing? • Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium.
- 3. Digital Marketing Methods Digital marketing methods: • Search Engine Optimization(SEO) • Search Engine Marketing(SEM) • Content Marketing • Influencer Marketing • Content Automation • Camaign Marketing • Data-Driven Marketing • E-Commerce Marketing
- 4. • Social Media Markrting • Social Media Optimization • E-mail Direct Marketing • Display Advertising • Ebooks • Optical Disks and Games
- 5. Major components of digital marketing • Internet Marketing: Website, SEM (search engine marketing-includes SEO and pay per click advertising), smartphones, mobile markets (i.e. Google Play, Apple Store), email marketing, online banner advertising and Social Media. • Non-Internet digital channels: Television, Radio, SMS,Digital billboards (indoor and outdoor)
- 7. Advantages of digital marketing: • Global reach • Effective and efficient • It is measurable and targeted • Two way communication • Minimal effort • Enormous rate of return • Simple to gauge
- 8. • Simple to change • Brand improvement • Simple to share • World wide • Targetting
- 9. Disadvantages of Digital Marketing • Real-time customer complaints and feedback • Customer complaints and feedback visible and open for scrutiny from the public • Increased usage of business and personal resources to mange and control your social media campaign. • Training and expertise necessary to manage social media to the optimim
- 10. • Your digital footprint becomes too much to handle- Turn to negative online reputation. • Negative employee influence- internally and externally to your business • Not enough ROI amount of risk and effort • Not enogh knowledge to take the right steps and follo an optimised process
- 11. For more details visit: https://vjrainbow.blogspot.com