Explanations for the various aspects of an overall internet and digital marketing strategy, including search engine marketing, social media marketing, conversion-focused web design, email marketing, mobile marketing, and web analytics.
R2i-Optify: 5 New Inbound Marketing Services to Grow Your BusinessJennifer Wong
Eric Jones, VP Digital Marketing at R2integrated and Jennifer Wong, Marketing Manager at Optify unveil the five most important Inbound Marketing services you must offer to help you reach more buyers and generate more demand for your products and services.
In this webinar you will learn:
· Why your clients can’t afford to delay their Inbound Marketing efforts
· The 5 new Inbound Marketing services you should offer
· A framework for managing each of the new services profitably
5 New Inbound Marketing Services to Grow Your BusinessR2integrated
5 New Inbound Marketing Services to Grow Your Business
The role of the digital agency has changed. Buyers are researching and making buying decisions on their own, competitors are making a lot of noise across social media, and direct marketing has become less and less effective.
Companies need to help companies reach and educate their buyers to deliver high quality traffic and leads. Developing high quality inbound demand is the right strategy for companies and the most important new services companies can provide.
Eric Jones, VP Digital Marketing at R2integrated and Jennifer Wong, Marketing Manager at Optify unveil the five most important Inbound Marketing services you must offer to help you reach more buyers and generate more demand for your products and services.
In this webinar you will learn:
· Why your clients can’t afford to delay their Inbound Marketing efforts
· The 5 new Inbound Marketing services you should offer
· A framework for managing each of the new services profitably
Explanations for the various aspects of an overall internet and digital marketing strategy, including search engine marketing, social media marketing, conversion-focused web design, email marketing, mobile marketing, and web analytics.
R2i-Optify: 5 New Inbound Marketing Services to Grow Your BusinessJennifer Wong
Eric Jones, VP Digital Marketing at R2integrated and Jennifer Wong, Marketing Manager at Optify unveil the five most important Inbound Marketing services you must offer to help you reach more buyers and generate more demand for your products and services.
In this webinar you will learn:
· Why your clients can’t afford to delay their Inbound Marketing efforts
· The 5 new Inbound Marketing services you should offer
· A framework for managing each of the new services profitably
5 New Inbound Marketing Services to Grow Your BusinessR2integrated
5 New Inbound Marketing Services to Grow Your Business
The role of the digital agency has changed. Buyers are researching and making buying decisions on their own, competitors are making a lot of noise across social media, and direct marketing has become less and less effective.
Companies need to help companies reach and educate their buyers to deliver high quality traffic and leads. Developing high quality inbound demand is the right strategy for companies and the most important new services companies can provide.
Eric Jones, VP Digital Marketing at R2integrated and Jennifer Wong, Marketing Manager at Optify unveil the five most important Inbound Marketing services you must offer to help you reach more buyers and generate more demand for your products and services.
In this webinar you will learn:
· Why your clients can’t afford to delay their Inbound Marketing efforts
· The 5 new Inbound Marketing services you should offer
· A framework for managing each of the new services profitably
Optimize Workshop - Social Media & SEO Tactics for Content Marketing #fusionmexTopRank Marketing Agency
Lee Odden of TopRank Online Marketing presents on tactics for integrating SEO, Social Media and Content Marketing at Fusion Marketing Experience in Antwerp Belgium.
Is Digital Marketing Right for My BusinessMartino Flynn
Bob Burch, digital media supervisor with Martino Flynn, spoke at the Ad Council of Rochester on 10 important things that non-profits should know about digital marketing.
This webinar was presented by Blueliner CEO, Arman Rousta on October 27th, 2010. It features Blueliner Marketing's methodology and digital strategy. Information on future webinar events can be viewed on http://www.bluelinerny.com/events
The Canadian Gaming Summit: My Presentation on Allan Petrilli
Last week, I had the opportunity to both attend and give a presentation at the Canadian Gaming Summit in Windsor, Ontario. Drawing delegates from the land-based casino and iGaming sectors across Canada, the conference was a great place to share and discuss industry trends with other gaming professionals.
Did you attend my session, “The Balanced Marketing Ecosystem: Using Traditional & Digital Marketing Strategies to Maximize your Acquisition of New Customers”? If you couldn’t make it, here are the key points I made in Windsor:
• With a reported $14 billion in annual revenue, gambling in Canada is integral to the national economy and a major revenue stream for provincial governments. .
• Canada is online like never before: in 2015, 87% of Canadian households have an internet connection. It’s therefore vital for land-based casinos and iGaming brands to make digital marketing the core of their acquisition strategies.
• Beyond their websites, the digital marketing channels casinos and operators can focus on include: SEO, PPC, media buys, email marketing, affiliate/performance marketing and social media marketing. These are most valuable and impactful when leveraged as a group.
• When it comes to maximising the impact of their marketing campaigns and measuring their ROI, reliable tracking software is essential for both online and offline channels.
All businesses should be taking advantage of the internet for marketing their brand, generating leads, nurturing their existing customers, and reducing expense. Find out what major components are important for an overall internet marketing strategy.
Optimize Workshop - Social Media & SEO Tactics for Content Marketing #fusionmexTopRank Marketing Agency
Lee Odden of TopRank Online Marketing presents on tactics for integrating SEO, Social Media and Content Marketing at Fusion Marketing Experience in Antwerp Belgium.
Is Digital Marketing Right for My BusinessMartino Flynn
Bob Burch, digital media supervisor with Martino Flynn, spoke at the Ad Council of Rochester on 10 important things that non-profits should know about digital marketing.
This webinar was presented by Blueliner CEO, Arman Rousta on October 27th, 2010. It features Blueliner Marketing's methodology and digital strategy. Information on future webinar events can be viewed on http://www.bluelinerny.com/events
The Canadian Gaming Summit: My Presentation on Allan Petrilli
Last week, I had the opportunity to both attend and give a presentation at the Canadian Gaming Summit in Windsor, Ontario. Drawing delegates from the land-based casino and iGaming sectors across Canada, the conference was a great place to share and discuss industry trends with other gaming professionals.
Did you attend my session, “The Balanced Marketing Ecosystem: Using Traditional & Digital Marketing Strategies to Maximize your Acquisition of New Customers”? If you couldn’t make it, here are the key points I made in Windsor:
• With a reported $14 billion in annual revenue, gambling in Canada is integral to the national economy and a major revenue stream for provincial governments. .
• Canada is online like never before: in 2015, 87% of Canadian households have an internet connection. It’s therefore vital for land-based casinos and iGaming brands to make digital marketing the core of their acquisition strategies.
• Beyond their websites, the digital marketing channels casinos and operators can focus on include: SEO, PPC, media buys, email marketing, affiliate/performance marketing and social media marketing. These are most valuable and impactful when leveraged as a group.
• When it comes to maximising the impact of their marketing campaigns and measuring their ROI, reliable tracking software is essential for both online and offline channels.
All businesses should be taking advantage of the internet for marketing their brand, generating leads, nurturing their existing customers, and reducing expense. Find out what major components are important for an overall internet marketing strategy.
The Basics of Digital Marketing - Learn online marketing today!Aarti Mohan
This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today.
Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
Gdata provides you Internet Marketing Services like Search Engine Optimization, Email Marketing, SEM which helps you to increase Online Traffic directly to your websites and generate the revenue by converting clicks to sales. Online Marketing helps to increase productivity and Brand Awareness online.
Slide set from the June 12, 2012 webinar, Demystifying Digital Marketing, a process to help insurance agents the right digital marketing tactics based on objectives, opportunity, aptitude, available time, and budget.
A presentation about digital marketing regarding Search Engine Optimization, Pay Per Click, and Social Media Marketing.
The presentation includes the advantages and disadvantages of SEO, PPC and Social Media Marketing and a short strategy that you can use with each one of them.
2013 Digital Marketing Trends, including Google+, Facebook engagement, Mobile friendly websites. WSI stays on top of the latest trends so clients can benefit.
Vindhya Process Solutions provide complete Digitized Solutions.
We provide Complete Website Solutions by Designing of Websites, Digital Marketing with complete audit reports and provide solutions for better ranking. We are the Best Website Designing Company in Noida and the Best Digital Marketing Company in Noida.
Serving over 50+ customers across the country with 3+ years of combined expertise and a staff of experts. We use digital platforms and technology to help the audience reach the right clients. We might help you reach out to audiences through blogs, websites, social media and video content.
3DOT Technologies is one of the Leading brand in Digital Marketing Services in Pune, It provides budgeted packages for Digital Marketing like SEO, SMO and SEM.
Best Digital Marketing Companies-Services in Pune | 3DOT TechnologiesShrikant Ingle
3DOT Technologies is one of the Leading brand in Digital Marketing Services in Pune, It provides budgeted
packages for Digital Marketing like SEO, SMO and SEM
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
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Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
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India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
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[Note: This is a partial preview. To download this presentation, visit:
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Sustainability: Balancing the Environment, Equity & Economy
Digital marketing 2011
1. Digital Marketing 2011
Online Visibility + Website Conversions +
Positive Brand Reputation = Online Success!
Components of a Good DM Strategy
Prepared & Presented By:
Superior Web Solutions, Inc.
WSI – We Simplify the Internet
#1 Leader in Internet Business Services
Thomas J. Holzkopf - President & Owner
Phone: (608) 523-4255
www.WSIprositebuilder.com | Info@WSIprositebuilder.com
Advanced Internet Marketing Certification
Member of Search Engine Marketing Professionals Organization
2. Digital Marketing 2011
• Digital Marketing Trends
• Our Focus – Marketing vs. Technology
• Our Services – Strategy-driven
• Our Approach – ABC‟s of Internet Marketing
• About WSI (We Simplify the Internet)
4. Internet Advertising Sees the Most Growth
• During the recession, traditional
advertising channels saw a
decrease in spending growth in
2009, as marketers moved their
budgets to more measurable
channels like Internet advertising,
which saw an increase of 14.1%
• In 2010, most channels will
continue to see a decrease in
growth, while Internet marketing
will continue to remain the channel
of choice and increase by 15.2%
• In 2011, outdoor and TV
advertising growth will rise again,
but the Internet will still see the
most growth with 15.1%
5. Advertising Expenditure in the US by Media
• In 2009, US marketers spent
$20.34 billion advertising online
• In 2010 marketers will spend
$23.42 billion advertising online,
and by 2011, this number is
projected to reach almost $27
billion
• Though TV ads still consume the
largest piece of the advertising pie,
Internet ad-spend in the US has
surpassed print advertising,
including channels like radio,
magazine and outdoor advertising
6. Marketing Spending Increases in 2011
• According to a November 2010
survey of business executives
around the globe by StrongMail,
nearly two-thirds of companies will
increase spending on email
marketing, and 57% will put more
dollars toward social media
marketing. Search took a distant
third place with 41% of
respondents indicating they would
spend more.
7. Social Media Marketing Continues to Rise
• Trends indicate that US
marketers are spending more
money to advertise with social
media
• In 2010, $728 million will be
spent advertising with social
media, up from $558 million in
2009
• Marketers are expected to spend
approximately $948 million on
social media marketing in 2011
• By 2012, about $1.23 billion will
be spent on social media
marketing
8. More Internet Users on Social Networks
• According to eMarketer, there
were 70.6 million adult online
social network users in 2009
(43.5% of total adult Internet
users)
• In 2010, 46.5% of the adult online
population were social network
users (77.8 million)
• In 2012, more than half of all
adult Internet users will also be
social network users (50.5%, 89.1
million)
9. Activities of Social Network Users
• Interestingly, 52% of social
network users become a
fan/follower of a company or brand
on the social networks
• 46% have said something
positive about a company/brand
on the social portals, while 23%
have said something negative
• 18% of respondents have used
the social portals to promote
another company/brand, and 12%
have used social networks to
promote their own business
10. So to Sum It Up:
• Internet Advertising Outpaces All Other Methods
• Top 3: Email, Social Media, Search Marketing
• Mobile Marketing is Gaining Quickly!
• Adults Are Rapidly Adopting Social Networks
• > 50% Social Network Users Follow or Fan a
Business Page
12. Our Focus – Marketing vs. Technology
• We Focus On:
– Lead Generation
– Brand Building
– Customer Nurturing
• Online Success By Providing:
– Online Visibility (Attract Target Market)
– Site Conversions (Conversion-focused Design)
– Positive Brand Reputation (Monitor, Analyze, Influence)
• IM System - Not Technology-Driven!
14. DM System FlowChart
Paid Search
(PPC)
Search
Social Media Engine
(SMO)
Digital Optimization
(SEO) Targeted Traffic
Marketing
System
Email Mobile
Marketing Marketing
15. Our Core Competencies
• Conversion-Focused Web Design
• Search Engine Marketing
• Social Media Marketing
• Targeted Lead Marketing
• Mobile Marketing
16. Conversion-Focused
Web Design
Paid Search
(PPC)
Search Engine
Social Media
(SMO)
Digital Optimization
(SEO) Targeted Traffic
Marketing
System
Email Mobile
Marketing Marketing
17. #1 Priority – The Online “Face” To Your Company
Is Your Website!
• Conversion-focused Design – An investment with a return …
• Start by identifying your online objectives for the website:
– Increase BRAND AWARENESS
– LEAD GENERATION
– E-COMMERCE
– INFORMATIONAL or CUSTOMER SERVICE
• Identify the “Call To Action”. E.G.:
– Submit an online form
– Download a brochure or whitepaper
– Call your phone number
– Buy your products or services online
• Design the site to funnel site visitors toward “Call To Action”
18. Web Design
• State-of-the-Art Technologies (Joomla, DotNetNuke,
Business Catalyst, Fully Customized)
• Conversion-Focused Design (See Examples)
• Content Writing & Page Formatting
• Landing Pages & Microsites
• Content Management Systems (self-maintainable)
• Customer Service After Launch
21. Search Engine Marketing:
1. Search Engine Optimization
2. Paid Search Marketing (PPC)
Paid Search
(PPC)
Search Engine
Social Media
(SMO) Digital Optimization
(SEO) Targeted Traffic
Marketing
System
Email Mobile
Marketing Marketing
22. Search Engine Marketing –
Organic Optimization
• On-Page or “Organic” Optimization (Un-Paid Listings)
– Keyword Analysis Is The KEY!
• Off-Page optimization
– Inbound Link Building – Quality Links Are Gold!
• Directories, B2B Portals, One Way Links (PR3 or better)
• Articles, Press Releases, Blog Posts with Links + Syndication
– Interactive SEO –
• Social Bookmarks, Social Networking Profiles
• Landing Pages & Microsites – Content is Still King!
• Site Submittal
25. Paid Search Marketing (PPC)
• Immediately Attract Your Target Market
• Seasonally & Geographically Friendly
– Run Seasonally. Local or Global Advertising!
• You Set The Monthly Budget
• Only Pay When They Visit
• Text, Photo Image, Video Ads & Now More!
• Search & Content Network
26. What PPC Can Do For Advertisers
• Pay-Per-Click Advertising can help an advertiser meet many objectives
• Determining, measuring, and tracking metrics helps ensure success
Objective Example Success Metrics
Generate awareness • Targeted impressions
Build brand • Qualified visits to your website
Educate prospects • Depth of involvement
Generate leads • Request for proposals
Identify prospects • Coupon downloads
• Newsletter registrations
• Email address opt-ins
• Appointments
Customer acquisition • Sales conversions = $$$
Sales • Lower cost per lead/sale
27. Benefits of PPC: Cost
• No minimum spend
• You choose your own maximum daily spending limit (daily budget)
• Choose how much you want to spend per click for every keyword
• Only pay search engine when users click on your ad and visit your website
• More cost-effective than Yellow Pages, Banner Ads & Direct Mail*
• Conversion tracking = real-time return-on-investment data
** U.S. Bancorp Piper Jaffray, New Methods in Search Marketing: Contextual Advertising and Other Evolutions (Safa Rashtchy), June 2004
28. Example: How Adwords Can Pay For Itself
$1,000 initial investment in AdWords
$1.00 CPC ≥ 1,000 clicks
1 - 10% conversion rate = 10-100
sales
Average sale = $100
$1K investment returns $1K-10K in
sales
Reinvest profits, increase budget
29. Pay Per Click – 12.2%
Organic
Search
74.3%
Pay Per Click
13.5%
31. Best Solution: Combine SEO with PPC
1) Use PPC to get a fast
start
2) Let PPC click-through
and conversion rates
help identify your best
keywords
3) Target these keywords
via SEO
4) Re-apply PPC funds to
new keywords to attract
even more traffic
7/24/2011 31
32. Social Media Marketing
Paid Search
(PPC)
Search Engine
Social Media
(SMO)
Digital Optimization
(SEO) Targeted Traffic
Marketing
System
Email Mobile
Marketing Marketing
33. What Is Social Media Marketing
SMM is…
Starting a Conversation
Engaging Clients
Online Brand Reputation Management
A realm where ‘Consumers Rule’
Another way for your customers to find you
Social media is an umbrella term that defines the
various activities that integrate technology, social
interaction, and the construction of words, pictures,
videos and audio.
Wikipedia 2009
34. Social Media Marketing
• In 2008, 79.5 million people, or 41% of the US Internet
user population, visited social network sites at least once a
month, an 11% increase from 2007.
• By 2013, an estimated 52% of Internet users will be
regular social network visitors. The steady stream of
updates and news will become a weekly or even daily habit
for many people.
35. SEO & SMO Work Together
• Just adding pages and pages of
content as an SEO strategy
doesn‟t cut it anymore
• Social Media is the new way to
take your SEO strategy to the
next level
• Social Media increases the
number of high quality inbound
links & targeted traffic
36. Types of Social Media
Social Video/Photo/Music
• Facebook Bookmarking Sites • Wikipedia Sharing Sites • Blogger
• Twitter • Scribd • Wordpress
• LinkedIn • Digg • Squidoo • YouTube • Moveable Type
• MySpace • Technorati • Gather • Flickr • Yahoo 360!
• Bebo • Stumbleupon • Photobucket • MSN Spaces
• Orkut • Del.icio.us • Metacafe
• Last.fm
Social Networking Content Sharing
Blogging Sites
Sites Sites
38. An Effective SMM Strategy Will:
Increase Brand Promote
Awareness Products/Services
Get Indexed
Protect Brand
Quickly
Dominate The
Search Engines
39. Typical Social Media Startup Strategy For
Small Businesses
• Brand Reputation: Monitor, Analyze, Influence
– Get Into The Conversation
• Launch Branded Pages On Facebook, Twitter, LinkedIn,
YouTube
• Integrate a Blog On Your Website
• Content Development Requirements (Articles, Press
Releases, Blog Posts to Syndicate Across All Channels)
• Document Syndication Process
• Future Steps: Add Online Customer Reviews, Videos
40. Targeted Lead Marketing
Paid Search
(PPC)
Search Engine
Social Media
(SMO)
Digital Optimization
(SEO) Targeted Traffic
Marketing
System
Email Mobile
Marketing Marketing
41. Targeted Lead Marketing Definition
• Lead Nurturing:
– “Maintaining a healthy and interactive relationship with prospects
and existing customers, wherever they may be in their decision
making or buying process”.
• Cost-Effective Methods Include:
– Auto-responders
– Click-to-Call (Internet to Phone)
– Email Marketing
– RSS Feeds
– Blogs
– Customer Loyalty Programs
– Free Trials
42. Permission-Based Email Marketing:
Leverage Your Most Important Asset
• Market To Your List of Customer Email Addresses
• Can-Spam Act of „03 - Permission-Based is OK
– Always Provide Opt-out Option
• Newsletters, Special Events, Promotions, Customer Loyalty
• Should Be Informational, Add Value To The Reader
• Include Links Back To Website From Newsletter
• Put a Subscriber Window On Every Page Of Website
84% of consumers surveyed said they liked receiving e-mail from companies they had registered
with—and more than one-half saved the messages for later review. 57% of consumers had a more
positive impression of companies they had purchased from when they received e-mail from them—
and 40% said such e-mail made a future purchase from the company more likely.
43. Advantages of Email Marketing
• Unmatched Customer Targeting & Tracking Capability
• Lowest Cost Per Unit of Any Advertising Medium
• Creates On-Going Awareness Of Your Brand & Offerings
44. Mobile Marketing
Paid Search
(PPC)
Search Engine
Social Media
(SMO) Digital Optimization
(SEO) Targeted Traffic
Marketing
System
Email Mobile
Marketing Marketing
45. Mobile Marketing – Cellular Version of
Email Marketing
• From July 2009 to July 2010 Over $1 Billion Of Products
Purchased From Amazon.com using a Mobile Phone
• Opt-In - Not Spam - Like Email Marketing
• 1/3 of World Has Mobile Internet Access, Twice As Many
Internet-Connected PCs
• 60% of World‟s Population Will Have Access By 2012
• Can Provide Location-Specific Resources to Users
• Text Messages Read Within 4 Minutes – Email, 48 Hours
• 65% Email = Spam; < 10% of SMS Is Spam
• Technology Lets Business Manage SMS Ads Directly
47. Web Analytics
• Analytics is…
• A NECESSITY
• A way to Track and Measure your Internet Marketing
• A way to maximize ROI
• A way to uncover opportunity
• Google Analytics, Clicktracks, Urchin
• What the Data Tells You
• The Balance Sheet of YOUR Business Online
49. Our Approach –
The ABC’s Of Internet Marketing
• “A”ffordable Web Solutions For Your Business
• We leverage economies of scale, pool resources and
spreading costs across a large global network
• “B”uild Pipeline of Targeted Traffic
• Our core competencies are marketing strategies
integrated with leading edge technologies.
• We focus on Lead Generation & Customer Conversion
• “C”onvert Website Visitors Into Customers
• Conversion-focused Web Design
50. The WSI Internet Marketing Solutions
Lifecycle
• Discovery - learning more about you and your industry
• Internet Business Analysis (IBA) - identify your business
requirements and "pains & challenges"
• Build - preparing the project requirements, submitting them to one of our
Production / Solution Centers
• Implement - launch the solution
• Measure - analyze the Web Traffic & Conversions
• Manage Results – manage campaigns and identify additional
value, services, upgrades and enhancements – stay current
The Lifecycle is designed to increase our client’s profitability, Return on Investment (ROI)
and visibility by creating new revenues through Internet traffic generation and bringing
more visitors through their "e-door".
52. About WSI
• WSI currently has over 1,500 offices in 93 countries –
13+ offices in Wisconsin
• We have helped thousands of companies since 1995
• Our systems have been proven to get results
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