This presentation from Jim Tobin at Internet Summit 2013 takes a high level approach to measuring social media marketing and how carefully designed social media should drive business goals and results.
Lean some simple approaches to understanding your social media fan base, driving internal recognition of that value, and across multiple social media embassies.
How to plan your Digital Marketing? Boost up your online presence with many options listed. SEO, Social media Marketing, Search Engine Marketing explained.
This presentation from Jim Tobin at Internet Summit 2013 takes a high level approach to measuring social media marketing and how carefully designed social media should drive business goals and results.
Lean some simple approaches to understanding your social media fan base, driving internal recognition of that value, and across multiple social media embassies.
How to plan your Digital Marketing? Boost up your online presence with many options listed. SEO, Social media Marketing, Search Engine Marketing explained.
An introduction to social media - some popular tools, stats, developing of a strategy, and examples. This presentation is part of a larger workshop for new farm and food businesses.
New advertising opportunities are available within Twitter. Twitter Promoted Products offer three different options: Promoted Tweets, Promoted Trends, and Promoted Accounts; all of which are supported with the new Analytics dashboard.
For more information, please visit www.ovrdrv.com
5 Must-Have Strategies to Boost Conversion, Get Referrals, and Generate 10x R...Shop Socially
ShopSocially and Yahoo! webinar presented 5 must-have strategies to generate 10X social ROI. These strategies are:
1. Move to Viral Email Acquisition
2. Drive Customer Acquisition via Referral Programs
3. Encourage Visual Commerce by Converting Selfies into Sales
4. Use Social Login to Increase Conversions
5. Increase Loyalty by Rewarding Customers for Social Actions
To implement these strategies on your website and generate 10x ROI, contact ShopSocially at shopsocially.com/platform/request-a-demo.html or write to sales@shopsocially.com
The hospitality industry is flourishing and today the customer has several options to explore. In such cases, how to compete with the best of the hotels. How to attract the corporate tourists and the travelers who are exploring your city. Our following presentations helps you understand how you top the game in the hospitality industry using the digital marketing strategies like the Search engine optimization(SEO), Search engine marketing(SEM),Online reputation management(ORM), Social media marketing(SMM), Email targeting and attract qualified customers who are looking for the best hotels in the local areas.
Para apresentar o potencial da rede social no Brasil, desenvolvi essa apresentação abaixo que apresenta números sólidos de crescimento de usuários, o TikTok acumulou espantosos 750 milhões de downloads em apenas um ano. Tal resultado o credencia como o segundo app mais baixado em 2019, atrás apenas do, sempre ele, WhatsApp, que registrou 850 milhões de downloads no mesmo período.
Be smart when you segment your audience, invest in remarketing and it will pay itself off. Learn what is remarketing, how to use it on Google, YouTube and Facebook with examples.
http://bit.ly/remarketing-101
An introduction to social media - some popular tools, stats, developing of a strategy, and examples. This presentation is part of a larger workshop for new farm and food businesses.
New advertising opportunities are available within Twitter. Twitter Promoted Products offer three different options: Promoted Tweets, Promoted Trends, and Promoted Accounts; all of which are supported with the new Analytics dashboard.
For more information, please visit www.ovrdrv.com
5 Must-Have Strategies to Boost Conversion, Get Referrals, and Generate 10x R...Shop Socially
ShopSocially and Yahoo! webinar presented 5 must-have strategies to generate 10X social ROI. These strategies are:
1. Move to Viral Email Acquisition
2. Drive Customer Acquisition via Referral Programs
3. Encourage Visual Commerce by Converting Selfies into Sales
4. Use Social Login to Increase Conversions
5. Increase Loyalty by Rewarding Customers for Social Actions
To implement these strategies on your website and generate 10x ROI, contact ShopSocially at shopsocially.com/platform/request-a-demo.html or write to sales@shopsocially.com
The hospitality industry is flourishing and today the customer has several options to explore. In such cases, how to compete with the best of the hotels. How to attract the corporate tourists and the travelers who are exploring your city. Our following presentations helps you understand how you top the game in the hospitality industry using the digital marketing strategies like the Search engine optimization(SEO), Search engine marketing(SEM),Online reputation management(ORM), Social media marketing(SMM), Email targeting and attract qualified customers who are looking for the best hotels in the local areas.
Para apresentar o potencial da rede social no Brasil, desenvolvi essa apresentação abaixo que apresenta números sólidos de crescimento de usuários, o TikTok acumulou espantosos 750 milhões de downloads em apenas um ano. Tal resultado o credencia como o segundo app mais baixado em 2019, atrás apenas do, sempre ele, WhatsApp, que registrou 850 milhões de downloads no mesmo período.
Be smart when you segment your audience, invest in remarketing and it will pay itself off. Learn what is remarketing, how to use it on Google, YouTube and Facebook with examples.
http://bit.ly/remarketing-101
Social Media: National Brands with Local EngagementExpion
As brands seek to obtain better returns from their social media efforts, it is critical that conversations become more relevant for the consumer. This is far easier said than done.
Altimeter’s Jeremiah Owyang will discuss the challenges today and steps required to prepare for more localized engagement and activation of your entire customer facing team.
Expion’s Peter Heffring and Erica McClenny will join Jeremiah to explain the infrastructure and building blocks needed to be successful when moving to a localized model.
This was Peter Heffrings deck from the call.
National Brands: Prioritizing Efforts for Scale Expion
As brands seek to obtain better returns from their social media efforts, it is critical that conversations become more relevant for the consumer. This is far easier said than done.
Altimeter’s Jeremiah Owyang discusses the challenges today and steps required to prepare for more localized engagement and activation of your entire customer facing team.
Going global starts with local brian solis and expionExpion
How localization and contextualization increases brand engagement in important markets..
Integrating social media into a global marketing strategy presents unique challenges. With multitudes of countries, thousands of employees and language/cultural barriers, how do today’s Top Global Brands deploy their social strategy effectively?
Brian Solis and Peter Heffring will share the strategies and implementations tactics the leading global companies use to manage their social presence across different countries and markets.
Brian’s research shows that localizing social content for specific markets and cultures dramatically multiplies the impact in terms of engagement, virality and actual sales.
Peter will detail how technology has finally caught up to support Global Brands and the multiple strategies they use to form country communities and retain a unified brand presence on a global scale.
Your Brand, The Next Media Company: Edelman- Michael Brito, SVP Digital Strategy, @britopian
How organizations can evolve into a fully collaborative social business. A step by step playbook to achieve organizational change, process efficiencies and technology acumen.
Real Time Marketing: The New Prime Time or the Latest Shiny Object?
Rick Murray, Edelman | Chris Kooluris, Weber Shandwick | Stephanie Matthews, GolinHarris | Teca Lewellyn, Kellogg’s | Zena Weist, Expion
Going local: how big brands can win big with local focusExpion
Local marketing is more relevant marketing, but implementing it is a challenge for regional, national and global brands. Yet today’s technology and social media strategies can open a vast opportunity for the big to go small. Social media strategist and author Jason Falls and Expion’s Kevin Magee will present five strategies to move your brand to drive more local engagement, more relevant messaging and better marketing success.
One challenge has perplexed businesses since the inception of social media, how to measure success in these platforms. From initial reach metrics to consumer engagement and ROI analytics. Check out the slides from our webcast on, "How to Measure Social Media Marketing."
6 Models for Measuring Social Media ROI - Ignite Social MediaJim Tobin
http://www.ignitesocialmedia.com/resources/whitepaper-measuring-roi/ Slides from a webinar with Tom Webster (http://www.twitter.com/webby2001) and Jim Tobin (http://www.twitter.com/jtobin) discussing 6 models anyone can use to measure the return on investment from social media marketing.
They include:
1) The Amplification Model;
2) Value of Social Media Traffic vs. Display Advertising Traffic
3) Quality of Visitors from Social Media Traffic vs. Display Advertising
4) Calculating Revenue from Facebook Fans
5) Calculating Revenue from Social Media Marketing
6) Social Media Promotions Sales ROI
An overview of digital and social media marketing with preference to KTU MBA, DIGITAL AND SOCIAL MEDIA MARKETING UNIT 1
includes evolution, benefits, web1.0, web2.0 & web3.0, web marketing, web marketing team, digital marketing plan, a key performance indicator, & digital marketing channel
WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...Towsley Associates
http://www.WSIQualitySolutions.com WSI Quality Solutions explains how the largest social media marketing campaign in the world won with Social Media Marketing. This presentation is a breakdown of how small business can use WSI Social Media Marketing to gain exposure, generate leads, and drive sales. Learn Social Media Marketing for Small Business from this presentation. Visit www.WSIQualitySolutions.com
Facebook Platform & Ad Offering OverviewNadia James
Educated LinkedIn's EMEA Sales Organization (Marketing, Talent & Sales Solutions) on alternative social media and digital offerings within the market. Objective of the training was to support sellers in practicing consultative selling.
Part 3 - Social Media Strategies 201 at Seattle's School of Visual Conceptssocial3i
Part 3 of the workshop on Social Media, delivered by Social3i to the School of Visual Concepts in May 2011. Topics in this section include social advertising, social commerce, contests and promotions.
4. Six models of social media marketing ROI
• The Amplification Model:
– how much would it cost to buy these impressions/social actions through paid media?
• Value of Social Traffic versus Display:
– how much does it cost to get a visitor to your site via social promotions versus display
advertising?
• Quality of Visitors from Social Media:
– how well do the visitors being driven to a site via social media perform?
• Revenue from Facebook Fans Model:
– how much incremental revenue do Facebook fans generate?
• Revenue from Social Media Marketing:
– how many sales can be attributed to your social media marketing programs?
• Social Promotions Sales ROI:
– how many sales can be attributed to a special social media marketing promotion?
5. The Amplification Model
Calculates the value of the following:
1) Facebook Organic Impressions
2) Clicks on Facebook Links
3) Twitter Impressions
4) Clicks on Twitter Links
5) Organic YouTube Views
6) Blog Page Views
7) Online Brand Impressions
Using Data from:
A) Industry data on CPM for targeted online buys ($8
CPM)
B) Industry average for cost-per-click advertising
($0.58 per click)
C) Average cost per view for promoted YouTube videos
($0.20 per view)
D) Parts of “Social Equivalent Ad Value Model” created
by Tourism Ireland (http://scr.bi/KjPwEd)
In a given time period, we generated:
1) 75,442,874 Organic Impressions
(Facebook and Twitter only)
2) 4,849,246 Social Actions (Links clicked, brand
mentions, organic YouTube views, blog page views)
With a value of:
• $2,021,627.27
On a spend of:
• $1,660,000 (Agency fees and all expenses)
For a Purchase Equivalency of:
• $1.21 for every $1 spent
6. Value of Social Traffic versus Display
http://www.ignitesocialmedia.com/social-media-stats/social-media-campaigns-vs-banner-ads/
7. Quality of Visitors from Social Media
Description Display Social Delta
Pages per Visit 1.57 2.84 Social = 1.8x more visitors
Time on Site 0:40 2:18 Social = 3.45x more time on site
Bounce Rate 81.40% 45.46% Social = 44% lower bounce rate
Goal Conversions 3,098 12,603 Social = 4x more goal conversions
8. Revenue from Facebook Fans Model
• Social media is great at driving vast amounts of conversation. Conversation that gets seen.
• Facebook fans are better advocates, and better customers, than non-fans.
Description Number Notes
Net New Facebook Fans 283,786 For a year
% Likely to Consider, Fan 69% Blackberry is closest analogous brand in
this case
% More Likely to Purchase
Since Becoming a Fan
16% Conservative estimate from the 2011
Chadwick Martin Bailey Consumer Pulse
Price of Product $250 Fictitious, changed from actual client
example
Purchases per Year 0.33 Fictitious, changed from actual client
example
# of New Facebook Fans Who
Are New Customers
31,330 New Fans * % Likely to Purchase * %
More Likely to Purchase Since Becoming
a Fan
Total Estimated Revenue
(Year)
$2,584,722.89 New Fans Who Are New Customers *
Price of Product * Purchases per Year
55% 53%
36% 37%
0%
10%
20%
30%
40%
50%
60%
Brand A Brand B
Likely to Buy Same Brand Again
Source: Facebook
Owner + Fan
Owner, Not Fan
9. Revenue from Social Media Marketing
Number Notes
Visitors to Goal Pages 4,830,827 In a given time period
Products Sold 345,324 For the same time period
Goal Pages/Sale: 13.989
Social Media Traffic to Goal Pages 27,716 Visitors from social networks, blogs, etc. who landed on one of
the goal pages in the time period
Products “Sold” Through Social 1,981 Social media traffic to goal pages / (goal pages/sale)
Average Sales Price per Product $135 Revenue during the period / unit sales during the period
Revenue from Social “Sales” $267,435 Products “Sold” x Average Sales Price
Cost of Social Media Marketing $97,500 For the same time period
ROI $1.74 (Revenue – Cost) / Cost
10. Social Promotions Sales ROI
Number Notes
Total Cost of Promotion $195,404 Including ads
# of Goal Page Completions 34,812 Use actual if it can be tracked with tracking links. If not, measure
“above baseline” during tracking period. Counting unique visitors
would be best.
Goal Pages per Sale 13.989 From model above
Products “Sold” Through Social 2,489 Goal page completions / goal pages per sale
Revenue from Social “Sales” $336,015 Products “Sold” x Average Sales Price of $135
ROI $0.72 (Revenue – Cost) / Cost
12. Balanced Approach
A driver and
amplifier of growth
and reach
Paid
Earned Owned
Amplified
Success
The social current
that carries the
message
Both a driver and
benefiter of social
efforts
Ignite takes over
93:1 ROI
Paid
There’s a lot of logo’s on this slide, many of whom I’m sure you recognize. But the point is, We work primarily with large, highly visible brands: Companies with significant regional, national and international reach, such as P&G, have needs, concerns, and challenges that differ significantly from small shops and startups. Your actions in social media are under a different magnitude of microscope, and your projects and campaigns are subject to much more extensive internal approval processes and external scrutiny. We understand that, and live it with clients just like you daily.