This document outlines a 7 step program for generating leads through LinkedIn. The steps include: [1] connecting with 5 current business associates each Wednesday; [2] joining 17 groups over 30 days and starting discussions to capture email addresses; [3] answering 2 questions per week; [4] creating a landing page to collect contact information; [5] adding applications like a reading list or blog; and [6] repeating the steps consistently to build credibility and a steady stream of inbound leads. The goal is to use LinkedIn to stay connected to existing customers and generate new leads.

3. • Customize Your Website URL’s
• Ask for Recommendations
• Connect your Twitter account with Linked In
• Grow Your Network

4. Generate Leads
• Primary Goal is Simple-use Linked In to stay
connected to Existing Customers and to
Generate New Leads

5. 7 Step Program
STEP 1
• Every Wednesday connect with 5 current
business associates
• Connecting=Top of Mind=Leads

6. Step 2
• Over the course of 30 days join 17 Groups
• WHY???
• Spread your visibility online so join 17 rather
than 2 or 3 !

7. Step 3
• Start a discussion in each new group every day
for 5 days after you join them with a link back
to your website where you give them a Free
white paper or report you ve written,that way
you have captured their email details and are
able to contact them again

8. Step 4
• Answer Questions – About 2 per week
• Stay at it over the long haul as it will
consistently build leads over time

9. Step 5
• Create an Opt in Option
• Have a landing page on your website where
you can collect peoples contact information
for something you are offering.

10. Step 6
• Add applications on your profile page
• Eg Reading List and Wordpress Applications
like your Blog Page

11. Step 7
• Rinse and Repeat the above steps
• The Secret is to be Consistent so that you can
build up credibility and trust and then you will
have a steady stream of
INBOUND LEADS

12. “If you empty your purse into your
head you cannot lose it. An
investment in knowledge always
pays the best interest” – Benjamin
Franklin