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INBOUND MARKETING
www.DigitalCascadeIreland.com
Susan Bourke
INBOUND MARKETING
www.DigitalCascadeIreland.com
INBOUND MARKETING
www.DigitalCascadeIreland.com
1981
INBOUND MARKETING
www.DigitalCascadeIreland.com
INBOUND MARKETING
www.DigitalCascadeIreland.com
2006
INBOUND MARKETING
www.DigitalCascadeIreland.com
Property Management
INBOUND MARKETING
www.DigitalCascadeIreland.com
Property Management
INBOUND MARKETING
www.DigitalCascadeIreland.com
2010
INBOUND MARKETING
www.DigitalCascadeIreland.com
2009-2014
INBOUND MARKETING
www.DigitalCascadeIreland.com
INBOUND MARKETING
www.DigitalCascadeIreland.com
Webinar/ DVD
INBOUND MARKETING
www.DigitalCascadeIreland.com
INBOUND MARKETING
The Business Guide To Inbound Marketing
www.DigitalCascadeIreland.com
We’re here to Cut Through The
Noise so you understand
Inbound Marketing and how it
can help you and your business
succeed online
INBOUND MARKETING
www.DigitalCascadeIreland.com
Topics I know & Topics I know &
Love Hate
(low-paying) (Hi (high-Paying)
Insurance
Legislation
Property
Fashion
Gardening
Celebrity Gossip
SaaS
Tools
Sweet Spot- Love and High-Paying
Picking Your Niche
INBOUND MARKETING
www.DigitalCascadeIreland.com
WhatIsInboundMarketing
Outbound -
Traditional
Inbound
Marketing
 Interruption Marketing
 TV – Radio Advertising
 Cold Calling
 Newspaper & Magazine
Adverts
 Attraction Marketing
 Know, Like & Trust
 Traffic & Conversion
INBOUND MARKETING
www.DigitalCascadeIreland.com
Reputation
Authority
Visibility
Engagement
INBOUND MARKETING
www.DigitalCascadeIreland.com
What Is Inbound Marketing
INBOUND MARKETING
The Business Guide To Inbound Marketing
Traffic & Conversion
INBOUNDMARKETING
www.DigitalCascadeIreland.com
WhatIsInboundMarketing
INBOUNDMARKETING
www.DigitalCascadeIreland.com
WhatIsInboundMarketing
Target Client
Attract Engage Convert Deliver
Keywords
SEO
Video
Blogging
Social
Media
Webinars
2.0 Web Pages Custome
r
LeadVisitor
Primary Conversion
Environment
Lead Generation
Call To Action
Automation
Bridge To Offer Sequence
Email Marketing
Reintroduce R.A.V.E.
Longterm / Residual
Upsell/ Downsell / Crosssell
Affiliate
Promoters
INBOUNDMARKETING
www.DigitalCascadeIreland.com
What Is Inbound Marketing
Attract
Visitor
Targeted
Audience
High
Value
Content
SEO
Keywords
Vide
o
Blogging
Social Media
2.0 Web Pages
Webinars
INBOUNDMARKETING
www.DigitalCascadeIreland.com
What Is Inbound Marketing
Attract
Visitor
Targeted
Audience
High
Value
Content
SEO
Keywords
Vide
o
Blogging
Social Media
2.0 Web Pages
Webinars
INBOUNDMARKETING
www.DigitalCascadeIreland.com
What Is Inbound Marketing
Attract
Visitor
Targeted
Audience
High
Value
Content
SEO
Keywords
Vide
o
Blogging
Social Media
2.0 Web Pages
Webinars
INBOUNDMARKETING
www.DigitalCascadeIreland.com
What Is Inbound Marketing
Attract
Visitor
Targeted
Audience
High
Value
Content
INBOUNDMARKETING
www.DigitalCascadeIreland.com
What Is Inbound Marketing
Engage
Lead
Environment
Visitor
Conversion
Primary
AutomationCall-To-
Action n
INBOUND MARKETING
www.DigitalCascadeIreland.com
What Is Inbound Marketing
Convert
Lead
Bridge To Offer
Sequence
Customer
Follow
Up email
#1
Online
Content
Follow
Up email
#2
Online
Content
Follow
Up email
#3
Online
Content
Follow
Up email
#4
Online
Content
Follow
Up email
#5
Online
Content
INBOUNDMARKETING
www.DigitalCascadeIreland.com
What Is Inbound Marketing
Deliver
Client
Customer
INBOUNDMARKETING
www.DigitalCascadeIreland.com
WhatIsInboundMarketing
Step #1
Create a fully automated “Primary Conversion Environment”
which is 100% dedicated to the conversion of leads on to a list
(database)
Write, record and produce high quality, educational, solution
based content with calls to action to populate your follow up.
Build a “Bridge To Offer” email sequence to offer information,
education and services into that targeted list on auto pilot.
INBOUNDMARKETING
www.DigitalCascadeIreland.com
WhatIsInboundMarketing
Step #2
Set up your “Social Media Platforms” (Brand Aligned) in order
to distribute your online content
Commit to creating at least 3-5 pieces of high quality content
(Blog posts, Video, Audio) every month (SEO driven & keyword
rich)
Upload to the blog section of your site or micro site
Focus on keyword rich titles, at least 500 words, include video or
audio if possible and internally link to other articles within your
site
INBOUNDMARKETING
www.DigitalCascadeIreland.com
WhatIsInboundMarketing
Step #3
Create a “Social Posting” Regime to distribute your optimised
online content
Twitter
Facebook
Google +
LinkedIn
Niche Social Platforms
INBOUNDMARKETING
www.DigitalCascadeIreland.com
WhatIsInboundMarketing
Step #3
INBOUNDMARKETING
www.DigitalCascadeIreland.com
WhatIsInboundMarketing
Step #4
Build up your product and services with multiple growing price
bands to offer into your list.
INBOUNDMARKETING
www.DigitalCascadeIreland.com
WhatIsInboundMarketing
INBOUND MARKETING
www.DigitalCascadeIreland.com
SetUp Your FREE InitialConsultation
http://www.digitalcascadeireland.com/talk/
SpecialOffer For TodayONLY!
A Complete Lead Generation FunnelBuilt For YOU!!
N
Opt In Page FREE Gift Delivery
Page
Bridge To Offer Sequence OFFER
SpecialOffer For TodayONLY!
Set Up Your Web Address & Host Your Site FREE For 12 Months
Create A Lead Generation Micro Site With Delivery Page
Set Up An Autoresponder So Your Lead Generation Runs On Autopilot
Build A “Bridge To Offer” Sequence With You
All ForJust €1,997 – USUAL PRICE €3,497
You Will Have A FULLY OPTIMIZED AND AUTOMATED Lead Generation Site For
YOUR Business... All You Have To Do Is Drive Traffic To It And We Can Advise You
On That As Well!!!
Full Consultation On The Content YOU Need To Create For The Site
INBOUND MARKETING
www.DigitalCascadeIreland.com
http://www.digitalcascadeireland.com/lead-generation-funnel-special-
offer/

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Munster biz summit 2014