14. INBOUND MARKETING
The Business Guide To Inbound Marketing
www.DigitalCascadeIreland.com
We’re here to Cut Through The
Noise so you understand
Inbound Marketing and how it
can help you and your business
succeed online
15. INBOUND MARKETING
www.DigitalCascadeIreland.com
Topics I know & Topics I know &
Love Hate
(low-paying) (Hi (high-Paying)
Insurance
Legislation
Property
Fashion
Gardening
Celebrity Gossip
SaaS
Tools
Sweet Spot- Love and High-Paying
Picking Your Niche
27. INBOUND MARKETING
www.DigitalCascadeIreland.com
What Is Inbound Marketing
Convert
Lead
Bridge To Offer
Sequence
Customer
Follow
Up email
#1
Online
Content
Follow
Up email
#2
Online
Content
Follow
Up email
#3
Online
Content
Follow
Up email
#4
Online
Content
Follow
Up email
#5
Online
Content
29. INBOUNDMARKETING
www.DigitalCascadeIreland.com
WhatIsInboundMarketing
Step #1
Create a fully automated “Primary Conversion Environment”
which is 100% dedicated to the conversion of leads on to a list
(database)
Write, record and produce high quality, educational, solution
based content with calls to action to populate your follow up.
Build a “Bridge To Offer” email sequence to offer information,
education and services into that targeted list on auto pilot.
30. INBOUNDMARKETING
www.DigitalCascadeIreland.com
WhatIsInboundMarketing
Step #2
Set up your “Social Media Platforms” (Brand Aligned) in order
to distribute your online content
Commit to creating at least 3-5 pieces of high quality content
(Blog posts, Video, Audio) every month (SEO driven & keyword
rich)
Upload to the blog section of your site or micro site
Focus on keyword rich titles, at least 500 words, include video or
audio if possible and internally link to other articles within your
site
36. SetUp Your FREE InitialConsultation
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