Blogging Tips for 2012

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Blogging Tips for 2012 presentation for Social Media Examiner, December 2011 by Kristi Hines.

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Blogging Tips for 2012

  1. 1. Presented by Blogging Tips for 2012 Kristi HinesFebruary 19, 2013 ©2009 WhitePaperSource Publishing • Do NOT distribute
  2. 2. Your presenter Kristi Hines Blogger at Kikolani which covers blog marketing and blogging tips for personal, professional, and business bloggers Prolific guest blogger and freelance writer Social Media Examiner, KISSmetrics, Sprout Social, Search Engine Watch, SEM Group Extensive experience in the online marketing industry ©2009 WhitePaperSource Publishing • Do NOT distribute • Page 2
  3. 3. Tip #1 – Find Topic Ideas Everywhere If there are people talking about your industry online, you can find topic ideas for your blog. Look for people asking questions on… Question & Answer Networks Social Media Networks Blog Comments ©2009 WhitePaperSource Publishing • Do NOT distribute • Page 3
  4. 4. Topic Ideas from Q&A Networks Quora.com LinkedIn.com/Answers ©2009 WhitePaperSource Publishing • Do NOT distribute • Page 4
  5. 5. Topic Ideas from Social Media Advice for people going into social media Is your Twitter marketing strategy working Ask your audience their top Facebook question Great books on LinkedIn marketing ©2009 WhitePaperSource Publishing • Do NOT distribute • Page 5
  6. 6. Topic Ideas from Blog Comments Browse through the comments of your blog or your favorite blogs! Off of my latest SME post, I could do “Commonly Asked Questions about Google +” ©2009 WhitePaperSource Publishing • Do NOT distribute • Page 6
  7. 7. Tip #2 – Promote Your Posts Unless you already have a huge audience, blog posts won’t announce themselves to the world. If you are writing valuable content, you are doing your audience a disservice by not telling them about your latest post! ©2009 WhitePaperSource Publishing • Do NOT distribute • Page 7
  8. 8. Promoting Your Post via Social Media ©2009 WhitePaperSource Publishing • Do NOT distribute • Page 8
  9. 9. Promoting Your Post via Commenting ©2009 WhitePaperSource Publishing • Do NOT distribute • Page 9
  10. 10. Tip #3 – Dig Into Your Analytics It’s more than just pageviews! ©2009 WhitePaperSource Publishing • Do NOT distribute • Page 10
  11. 11. Keywords & Landing Pages Are visitors getting what they want? ©2009 WhitePaperSource Publishing • Do NOT distribute • Page 11
  12. 12. Site Search What are visitors really looking for? ©2009 WhitePaperSource Publishing • Do NOT distribute • Page 12
  13. 13. Goals & Conversions Is your content converting? ©2009 WhitePaperSource Publishing • Do NOT distribute • Page 13

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