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Laurel boyd
This document discusses emerging trends in mobile, social media, and television. It identifies three main topics: 1) Television, mobile, and social media are converging rather than competing, with people using second screens more frequently. 2) Content can be strategically optimized and amplified across social media to go viral more predictably. 3) Location data from mobile and social platforms will enable highly personalized experiences that blend the physical and virtual worlds.
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Laurel boyd
- 1. A P RI L 2 7 , 2 0 1 5 shiny new OBJECTS
- 2. TWO APPROACHES A new MOVEMENT A new COMPANY
- 3. SOCIAL IS MOBILE MOBILE IS SOCIAL // 85% 70%
- 4. sh i n y n e w o b j e c t # 1 TV AND MOBILE AND SOCIAL ARE NOT COMPETITORS
- 5. SECOND SCREEN IS SECOND NATURE
- 6. SOCIAL TV IS ABOUT “TV” ON CONSUMERS’ TERMS
- 7. APPS ENABLE CONSUMERS TO MOVE BEYOND TEXT AND IMAGES WHIPCLIP
- 8. SOCIAL CREATES REAL TIME UGC TV
- 9. FOUR BIG IMPLICATIONS Brands cannot decouple TV from mobile 1 Brands should pay aWenXon to real-‐Xme mobile focus groups 2 Entertainment companies must market their shows with mobile and social elements 3 Brands can sXll reach cord-‐nevers and cord-‐cuWers through a strong social/mobile/video pla^orm 4
- 10. sh i n y n e w o b j e c t # 2 “VIRAL” IS A SCIENCE BUSINESS NOT A RISKY BUSINESS
- 11. WHAT WE GET FROM OUR CREATIVE FRIENDS “MAKE ME FAMOUS”
- 12. DATA DRIVEN AD TECH MAKES IT EASIER TO AMPLIFY SOCIAL CONTENT SEED IT OPTIMIZE IT MAXIMIZE IT // //
- 13. ONE BIG IMPLICATION LIGHTNING IN A BOTTLE STILL WORKS IF THE CONTENT IS GREAT, BUT SMART BRANDS CAN GIVE THEMSELVES A HEAD START/UNFAIR ADVANTAGE
- 14. sh i n y n e w o b j e c t # 3 THE REALITY HAS FINALLY CAUGHT UP TO THE HYPE— WELCOME TO YOUR NEW WORLD (PHYSICAL + VIRTUAL)
- 15. PHYSICAL LOCATION DATA PLAYS A BIG ROLE IN MOBILE AND SOCIAL MARKETING
- 16. IN THE NEAR FUTURE, IT WILL PLAY AN EVEN BIGGER ROLE HOME CAR
- 17. LOCATION IS THE FOUNDATION OF SOCIAL EXPERIENCES
- 18. VIRTUAL EXPERIENCES ARE REALISTIC
- 19. ONE BIG IMPLICATION GET IN THE BUSINESS OF PERSONALIZATION NOW, FOR A MARKETING ENVIRONMENT ONE TO ONE VS. ONE TO MANY
- 20. RECAP Old compeXtors are now new friends 1 Viral video is art and science 2 “PersonalizaXon” will be a word that you will hate as much as “naXve” 3
- 21.