We went to SXSW 2016 to soak up the atmosphere, to learn, be inspired and network. At that time, we were running 3 side projects/startups - Lensy, Hashably and Freshly Pressed Socks. For Freshly Pressed, we created a SXSW sock "Austin" (https://www.freshlypressedsocks.com/products/austin) and did a giveaway by running an onground Twitter campaign. We also created an unofficial guide to SXSW using Hashably that leveraged on Instagram to show conference goers the best places to go and things to do around Austin during the festival.
One of the driving themes for 2013 and 2014 is customer experience. The imperative comes through loud and clear in the vision and values of many modern organisations. As the customer facing teams develop skills around delivering a great customer experience so they increasingly expect that same experience delivery from their internal IT service providers.
Understanding the art of Intellectual Influence enables IT professionals:
• To secure the budget funding they need for CX and other growth projects, to keep their internal customers happy; and
• To enhance their personal brand and reputation, for career growth and success.
Dr Mark Strom says “ There are three things that make and keep a reputation: Competence: We have to know and be able to do what anyone else in our field should know and be able to do; Integrity: We need to be trustworthy; and Brilliance: Not IQ, but the ability to shine in what we do, to bring to our work and customers our distinctive imagination, voice, heart, craft and community.”
In this keynote Jennie Vickers will introduce you to the art of intellectual influence and how you can develop your brilliance and your reputation.
Russ Klein, the national CEO of the American Marketing Association, will be presenting a dynamic presentation on Where Brand Storytelling is going and what marketers need to do to prepare.
Russ has led teams on numerous brands, such as Gatorade, McDonald's, Maytag, Keebler Cookies, Wilson Sporting Goods, Church’s Chicken, Boston Market, and United Airlines. Russ has served as the CMO of Arby’s, the CMO of 7-Eleven, the CMO of Dr. Pepper / 7 UP and the President of Burger King.
Russ will speak on the Future of Brand Story Telling, why the best stories don’t come from brands, how to use cultural tension to inspire your brand storytelling, and the increasingly imperative of experience design.
BBDO Connect: What a difference DM makesBBDO Belgium
In this digital age, direct mail and e-mail have to reinvent themselves to earn their spot in the media mix. How can intelligent use of customer data, compelling creative and innovative production techniques give your acquisition and loyalty programmes a ROI boost? Fifteen cases with proven results – both B2B and B2C – will be your source of inspiration for response-driven 1-to-1.
30 Awesome Quotes To Inspire Your Next Big Customer Loyalty InitiativeAlex Andrade-Walz
In honor of International Customer Loyalty Month (April), here are 30 great quotes from thought leaders in the customer-first movement to inspire your next big customer loyalty strategy.
Building Transformative Experiences: Differentiating Your Brand Through DesignAmyArden1
Great brands are build with great stories. Not just the stories they tell about themselves, but the stories that their employees and customers tell about their experiences. This presentation shares some ideas on to help your own organization build unique stories that will lead to positive impressions and lasting customer memories. Originally presented at Customer Contact Week 2019.
Followine culture code v.05? Yes, our culture is like water, great and mutable. We don't belive in people with esclamation point, we don't like stone, instead we love people with question marks, we love water.
One of the driving themes for 2013 and 2014 is customer experience. The imperative comes through loud and clear in the vision and values of many modern organisations. As the customer facing teams develop skills around delivering a great customer experience so they increasingly expect that same experience delivery from their internal IT service providers.
Understanding the art of Intellectual Influence enables IT professionals:
• To secure the budget funding they need for CX and other growth projects, to keep their internal customers happy; and
• To enhance their personal brand and reputation, for career growth and success.
Dr Mark Strom says “ There are three things that make and keep a reputation: Competence: We have to know and be able to do what anyone else in our field should know and be able to do; Integrity: We need to be trustworthy; and Brilliance: Not IQ, but the ability to shine in what we do, to bring to our work and customers our distinctive imagination, voice, heart, craft and community.”
In this keynote Jennie Vickers will introduce you to the art of intellectual influence and how you can develop your brilliance and your reputation.
Russ Klein, the national CEO of the American Marketing Association, will be presenting a dynamic presentation on Where Brand Storytelling is going and what marketers need to do to prepare.
Russ has led teams on numerous brands, such as Gatorade, McDonald's, Maytag, Keebler Cookies, Wilson Sporting Goods, Church’s Chicken, Boston Market, and United Airlines. Russ has served as the CMO of Arby’s, the CMO of 7-Eleven, the CMO of Dr. Pepper / 7 UP and the President of Burger King.
Russ will speak on the Future of Brand Story Telling, why the best stories don’t come from brands, how to use cultural tension to inspire your brand storytelling, and the increasingly imperative of experience design.
BBDO Connect: What a difference DM makesBBDO Belgium
In this digital age, direct mail and e-mail have to reinvent themselves to earn their spot in the media mix. How can intelligent use of customer data, compelling creative and innovative production techniques give your acquisition and loyalty programmes a ROI boost? Fifteen cases with proven results – both B2B and B2C – will be your source of inspiration for response-driven 1-to-1.
30 Awesome Quotes To Inspire Your Next Big Customer Loyalty InitiativeAlex Andrade-Walz
In honor of International Customer Loyalty Month (April), here are 30 great quotes from thought leaders in the customer-first movement to inspire your next big customer loyalty strategy.
Building Transformative Experiences: Differentiating Your Brand Through DesignAmyArden1
Great brands are build with great stories. Not just the stories they tell about themselves, but the stories that their employees and customers tell about their experiences. This presentation shares some ideas on to help your own organization build unique stories that will lead to positive impressions and lasting customer memories. Originally presented at Customer Contact Week 2019.
Followine culture code v.05? Yes, our culture is like water, great and mutable. We don't belive in people with esclamation point, we don't like stone, instead we love people with question marks, we love water.
8 Interactive Trends Changing the Business LandscapeTim Sandlund
The world is changing quickly. This presentation looks at 8 interactive trends that are changing the business landscape. Technology is changing the way consumers interact with brands and how brands interact with consumers. Buying habits and consumer expectations are rapidly evolving. This is and will continue to have major implications for marketing. Is your business ready to adapt and take full advantage of how these trends are changing the way we do business?
AMA's VP of Communications, Lauren Kucic, recently traveled to New York City to attend the 2015 Advertising Week Conference. If you missed our weekly meeting, check out these slides to see what she learned, where the industry is headed, and what you can do to prepare for your first job in advertising!
Inbound Marketing Conference 2016 SummaryJimmy Smith
Inbound 2016 was an excellent digital marketing conference. A summary of some of the best speakers and sessions follows. I selected sessions based on personal preference and what I thought would be of value to my company. With few exceptions, I got many ideas and great value out of each session.
DailyDealBuilder.com, is a group buying platform and daily deal platform designed to let individuals create their own ‘daily deal’ websites or groupon clones, or woot clones – with professional training and assistance in launching the site.
The new software allows easy entry into the already successful model of group buying and daily deal services without any prior technical knowledge.
Daily Deal Builder also includes comprehensive training from the HC Consulting Group staff on how to build and launch daily deal businesses.
Status Quo Disrupted: Brand Transformation Lessons that Drive ResultsAquent
Anaezi Modu of REBRAND believes customer experience must be the core focus of all decisions you make about your brand in order to succeed over time. In this session you will learn:
• Time-tested secrets of strong, successful brands and effective transformations
How the “walls” between industries are breaking and how to take advantage of those
• How universal, human emotions are still at the core of loyal, long-term customers
• How to integrate mobile and social media tools smartly to build real brand value
• How to bring your brand and customers back into clear focus and deliver on what makes you unique and valuable
Learn how AWS cloud services can be combined with process and culture changes to enable advances in innovative thinking. We'll look at how Amazon uses AWS to unlock the potential in their teams and share some of the tips, tricks and techniques that help leverage cloud technology to its maximum advantage.
Speaker: Ivor Bradley, Account Manager, AWS
The New Social Media Landscape; Welcome to SomaliaAdrian Blake
Lecture from Creighton University covering the new, massive competition among media brands. Every brand is now a media company, and that means every brand will have to learn how to think like a media company and use emotion in their messages.
Gain relevant insights from Fallon attendees of the Mashable Media Summit 2010 about Creating and Choreographing Engaging Content in the Modern Age, enjoy a lunch of mashed potatoes and food for thought.
Presenters: Chris Campbell, Erin Simle, Marty Wetherall, and Julianna Simon with Aki Spicer as Moderator.
*Brainfood is Fallon agency food for thought that stimulates lively discussion and provides valuable insights and applications for you and your clients.
Previous Brainfoods: http://www.slideshare.net/group/we-are-fallon
Loras College 2014 Business Analytics Symposium | Gebhard Rainer: Building a ...Cartegraph
We are data rich and information poor--many companies have lived through the same challenges. We used to look at data in standard form and try to justify why things did not go the way they were planned and forecasted. We performed "autopsies on dead bodies but never brought them back to life, instead of finding a remedy for cure to deal with the future!"
Now we analyze data from multiple sources, establish patterns and cross references and then work on predictable models to allow Strategic Planning with a high degree of insight and proactive priority setting.
It's a mind shift and mind-set change that has taken a hold of the company and is pervasive down to the lowest level of planning. Constant change is what challenges us to continuously question our own models and improve in order to manage our business successfully.
For more information on the Loras College 2014 Business Analytics Symposium, the Loras College MBA in Business Analytics or the Loras College Business Analytics Certificate visit www.loras.edu/mba or www.loras.edu/bigdata.
Social Media And Brand. Start with a strong brand, understand your audience, hang out with them, listen to what they have to say and then provide them with brilliant content from a brand they love.
This was presentation was delivered by www.eskimosoup.co.uk we are a marketing company with teams of web designers and developers, graphic designers and online marketing - SEO experts.
Above The Code (TM) Story Telling & Branded Content - : TechLoft / Tel Aviv...Alan Weinkrantz
U.S. Public Relations Consultant, Alan Weinkrantz' nsights on Story Telling and Branded Content Strategies for 2013.
Weinkrantz's core premise of the discussion will be based on studying and playing music for the last 50 years, with his belief sets about music being the original code with great story telling.
What Weinkrantz sees today in most startups is great code, great UI and little and generally no story telling. He will discuss the art of story telling in the context of a building and sustaining a startup and its role in adding value to a company.
Visit: http://www.alanweinkrantz.com or email Alan - alan@weinkrantz.com
Story telling, having a voice, and the on-going narrative is a reflection of the startup's heart and soul. It also becomes the body of work which will help the startup recruit talent, gain investors, attract customers, build partnerships and be discovered by the media. It is the later that he will focus on. This discussion will not be about how to pitch media, but rather, how to prepare yourself to best work with the media by having not only a great product or service, but a body of work that will separate you from your competitors.
Session 3 - Understanding the Audience & The Importance of StorytellingNena Brodjonegoro
In this 3rd session, we go through how we define our audience and create a buyer persona, as well as getting introduced to the importance of storytelling
Exponential banking: Reinventing Financial Services in a world of Exponential...Vincent Teo
A Point of View on the threat of Fintechs and Neobanks in the Financial Services category and what banks should do to respond and continue to unlock business and customer value and drive growth.
Banks should look beyond just embracing the latest Fintech and look to reinvent themselves as the Exponential Bank of the Future.
Creating a truly personalized Omni-channel customer experienceVincent Teo
Asia Pacific is now the largest eCommerce region in the world. Retail eCommerce is growing year on year with more and more people opting for the convenience of online shopping.
In addition, Omni-channel is now a key strategy amongst top retailers in Asia with customers shopping online and offline across multiple touch points, channels, devices and journeys. There is a need for brands to create a truly personal Omni-channel customer experience to differentiate themselves and stay ahead while reaping the financial benefits of a holistic brand and retail experience.
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8 Interactive Trends Changing the Business LandscapeTim Sandlund
The world is changing quickly. This presentation looks at 8 interactive trends that are changing the business landscape. Technology is changing the way consumers interact with brands and how brands interact with consumers. Buying habits and consumer expectations are rapidly evolving. This is and will continue to have major implications for marketing. Is your business ready to adapt and take full advantage of how these trends are changing the way we do business?
AMA's VP of Communications, Lauren Kucic, recently traveled to New York City to attend the 2015 Advertising Week Conference. If you missed our weekly meeting, check out these slides to see what she learned, where the industry is headed, and what you can do to prepare for your first job in advertising!
Inbound Marketing Conference 2016 SummaryJimmy Smith
Inbound 2016 was an excellent digital marketing conference. A summary of some of the best speakers and sessions follows. I selected sessions based on personal preference and what I thought would be of value to my company. With few exceptions, I got many ideas and great value out of each session.
DailyDealBuilder.com, is a group buying platform and daily deal platform designed to let individuals create their own ‘daily deal’ websites or groupon clones, or woot clones – with professional training and assistance in launching the site.
The new software allows easy entry into the already successful model of group buying and daily deal services without any prior technical knowledge.
Daily Deal Builder also includes comprehensive training from the HC Consulting Group staff on how to build and launch daily deal businesses.
Status Quo Disrupted: Brand Transformation Lessons that Drive ResultsAquent
Anaezi Modu of REBRAND believes customer experience must be the core focus of all decisions you make about your brand in order to succeed over time. In this session you will learn:
• Time-tested secrets of strong, successful brands and effective transformations
How the “walls” between industries are breaking and how to take advantage of those
• How universal, human emotions are still at the core of loyal, long-term customers
• How to integrate mobile and social media tools smartly to build real brand value
• How to bring your brand and customers back into clear focus and deliver on what makes you unique and valuable
Learn how AWS cloud services can be combined with process and culture changes to enable advances in innovative thinking. We'll look at how Amazon uses AWS to unlock the potential in their teams and share some of the tips, tricks and techniques that help leverage cloud technology to its maximum advantage.
Speaker: Ivor Bradley, Account Manager, AWS
The New Social Media Landscape; Welcome to SomaliaAdrian Blake
Lecture from Creighton University covering the new, massive competition among media brands. Every brand is now a media company, and that means every brand will have to learn how to think like a media company and use emotion in their messages.
Gain relevant insights from Fallon attendees of the Mashable Media Summit 2010 about Creating and Choreographing Engaging Content in the Modern Age, enjoy a lunch of mashed potatoes and food for thought.
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*Brainfood is Fallon agency food for thought that stimulates lively discussion and provides valuable insights and applications for you and your clients.
Previous Brainfoods: http://www.slideshare.net/group/we-are-fallon
Loras College 2014 Business Analytics Symposium | Gebhard Rainer: Building a ...Cartegraph
We are data rich and information poor--many companies have lived through the same challenges. We used to look at data in standard form and try to justify why things did not go the way they were planned and forecasted. We performed "autopsies on dead bodies but never brought them back to life, instead of finding a remedy for cure to deal with the future!"
Now we analyze data from multiple sources, establish patterns and cross references and then work on predictable models to allow Strategic Planning with a high degree of insight and proactive priority setting.
It's a mind shift and mind-set change that has taken a hold of the company and is pervasive down to the lowest level of planning. Constant change is what challenges us to continuously question our own models and improve in order to manage our business successfully.
For more information on the Loras College 2014 Business Analytics Symposium, the Loras College MBA in Business Analytics or the Loras College Business Analytics Certificate visit www.loras.edu/mba or www.loras.edu/bigdata.
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U.S. Public Relations Consultant, Alan Weinkrantz' nsights on Story Telling and Branded Content Strategies for 2013.
Weinkrantz's core premise of the discussion will be based on studying and playing music for the last 50 years, with his belief sets about music being the original code with great story telling.
What Weinkrantz sees today in most startups is great code, great UI and little and generally no story telling. He will discuss the art of story telling in the context of a building and sustaining a startup and its role in adding value to a company.
Visit: http://www.alanweinkrantz.com or email Alan - alan@weinkrantz.com
Story telling, having a voice, and the on-going narrative is a reflection of the startup's heart and soul. It also becomes the body of work which will help the startup recruit talent, gain investors, attract customers, build partnerships and be discovered by the media. It is the later that he will focus on. This discussion will not be about how to pitch media, but rather, how to prepare yourself to best work with the media by having not only a great product or service, but a body of work that will separate you from your competitors.
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Asia Pacific is now the largest eCommerce region in the world. Retail eCommerce is growing year on year with more and more people opting for the convenience of online shopping.
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In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
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Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
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https://alandix.com/academic/papers/synergy2024-epistemic/
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In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
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The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
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A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
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GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
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https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
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5. • Music, interactive, film
• Where creatives, makers and
geeks converge
• Spread over entire downtown
Austin
WHAT’s SXSW?
6. All the fuss that
happens at sxsw
Keynotes and panels
SXSW Accelerator Gaming Expo
SouthbitesSXStyle
Brand HousesTrade Show Parties & Networking
7. • Long queues everywhere. For
food, for sessions, to try out
things…
• Organised chaos in the entire city,
Obama visiting the city didnt help
WHAT TO
EXPECT
8. • To learn, to soak up the
atmosphere, to network
What were we
there for?
9. • VR was just starting out (Game of
Thrones)
• Private networks was a big thing –
Whisper and Secret created a lot
of buzz
• Meerkat was a huge hit last year
TWO YEARS
AGO
10. • VR exploded
• Meerkat got trumped by
Periscope
• Secret closed down
• No big shout outs this year
Fast forward
2016…
11. • VR exploded
• More brand presence
everywhere
(Mazda, IBM,
Mcdonalds, Samsung,
Esurance, Spotify……)
Everyone was trying to
be a thought leader
Fast forward
2016…
14. POTUS
• Government’s role vs. the
community’s role - It is everyone’s
civic duty and responsibility
• Perception of government
• Technology to help uphold democracy
• The biggest challenge for government
• Solving the digital divide
• Privacy vs. security
“And right now, with all the talent that’s
out there, our government is not working
and our politics isn’t working as well as it
should -- the only way we’re going to
solve that is make sure that we’re getting
citizens involved in ways that we haven’t
up until now.”
15. CASEY GERALD
• Casey Gerald, MBAs Across America
• Purpose over profit
• Redefining entrepreneurship
• The need for a social awakening “What would you do and
say if you are not afraid?”
17. HYPERLOOP
• The Hyperloop is a high speed
intercity transporter using a low
pressure tube train with a top
speed of 1,200km/h
• Key issues with public
transportation
• Currently being built using open
sourced design and technology
• 3 companies building it through
a collaborative and
crowdsourced model
19. SOFTWARE AS
AN AGENCY
Speaker: Cory Clarke, VSA Partners
• Technology has the opportunity to transfer the agency
business
• Fallacy that agencies have a lot differentiation
• Work product has changed radically but the agency
model hasn’t transformed with it
• We have standard inputs - hen you have standards, this
is the best opportunity to standardize with software
• Software augments the way agencies can design for brands
and create marketing experiences and raises the value of
work beyond just creativity and intelligence of the team
20. SOFTWARE AS AN AGENCY
• Our business is ripe for change. There is an opportunity to automate standards, augment our
adaptability and enhance our creativity
• We can capitalize these opportunities by employing
• Open source to expand our reach
• Machine learning and big data for expertise
• Self service to change the calculus of scale
• Metered usage to extend our revenue model
• What’s next – big 3 agencies vs independents vs consulting firms
22. WIKIPEDIA
• First words
• Bringing together the sum of all human
knowledge
• The importance of being kind and
thoughtful
• Greatest fear – health of the community
• Robots and automation
• The people’s operator
• Living in London
23. SEARCH
• Accessing the inaccessible - Jelly 1.0
vs Jelly 2.0
• The goal of technology is to amplify
humanity’s best traits.
• Fire it up and forget search, go back to
life
• Asking the right question
• Jelly vs. Quora
24. THE MODERN MEDIA
COMPANY
• Structure of media company – Single
brand across multiple verticals or multiple
brands
• Quality content has a business model
• Data informs content and advertising
decisions
• We need to make the experience as
good as the content to do justice to
the message
25. THE MODERN MEDIA
COMPANY
• Expansion in media companies
• Vox creative services.
• Vox influencers + Chorus
• Biggest issues in the industry
• Ad blockers, ad fraud, CPM lowering, ad
quality getting worse.
• Question of quality vs quanity
• Focus on first party advertising vs third
party (like programmatic)
26. MASHABLE
• Importance of consistent engagement
and relationship-building with your
audience over one-time success.
• Mashable studio was set up last year -
serialised mashable content
• Video most impactful way to tell a
story, fastest way to consume lots of
info and get across feel and emotion
• Big data – Velocity
28. ADVENTURES IN DIGITAL
1.Human centered approach will continue to be critical for designing in a digital world. Data will
be key
2.Companies will have to embrace the continuous design to meet the liquid expectations of
customers. Instead of designing one experience for many, they will need to design many
expectations for each consumer
3.Products and services will no longer stay the same for very long
4.Emerging Tech like VR will mean that we can immerse customers in an experience wherever
they are in that point of time.
29. GETTING UP
CLOSE AND
PERSONAL
• Personalization of content and experiences
• The 4Rs – Recognise, remember, recommend,
relevance
• Key challenges – multiple identifiers
• SXSWgenome
31. ANTHONY
BOURDAIN
• “I joke about ‘not giving a fuck’ as a good
business model – but it’s true”
• “I never had a reputation to lose. It’s an
advantage.”
• I’ll go back to brunch, motherfucker. I don’t
care.”
• Sometimes when you’re eating, you have to
acknowledge the elephant in the room.”
• Aims to “[make] an artificial process less
artificial”
• Authenticity in shows – never had a meet and
greet reshoot
“We know what people like. If we
cared about that, every show
would be about barbecue.”
33. UNDER
ARMOUR
• Brand story: The feeling I can do better
• Company origins and success
• The string of athletes
34.
35. UNDER ARMOUR
CONNECTED
FITNESS
• Brand story – The feeling I can do better
• The string of athletes – all the reigning
MVPs
• Foray into their digital and their digital
strategy
• The company that will win are those who
use data to their advantage
• Don’t forget to sell shirts and shoes
• UA connected fitness - helps predict
health, macro trends
• Map vs. Terrain
• Four pillars - Make a great, tell a good story,
service the business, build a great team
37. SOCIAL
COMMERCE
• How do you hold visual storytelling across all
different networks and platforms?
• Each channel lends itself differently and not
everything is meant to be shop-able. Some need
to be inspirational. Some needs to be UGC
driven.
• Content creation is expensive so it’s tempting for
brands to try to crowdsource content from
customers
• Importance of lifestyle images vs product shots
38. SOCIAL
COMMERCE
• What’s holding social commerce back
• Mobile commerce needs to improve
• Marketers focusing on outdated metrics
(brand recall etc). Need to be able to look at
high value actions
• No social commerce story has gone viral
• What social platforms will be the winners
• Snap chat with time sensitive offers and
deals
• Facebook Messenger for brands (think
operator and magic)
• Oculus rift for VR
39. THE NEW
MENSWEAR
CONSUMER
• Ethan Song, Founder of Frank & Oak
• Get your customers to buy into your culture
and values, and they will become loyal paying
customers.
• It’s about creating a lifestyle right to the
products. Sell culture, not products
• New products all the time just like a blog.
• No overstock and products are deliberately
left out of stock
• Strictly no wholesaling
“Woman buys the pieces.
Men buy the lifestyle.”
40. HEADS + HEARTS –
Consumer
engagement whEre
it counts
• Christina Binkley (WSJ), James Thompson
(Neuroscientist), Melody Lee (Cadillac)
• Goal is to set as much hardwiring as we can
• Rational touches on value and emotional
touches on value
• Expected value vs experienced value
• High expectation of a really nice experience
in retail stores (where SG is lacking)
“Woman buys the pieces.
Men buy the lifestyle.”
41. Designing
Happiness
• Bruce Vaugn (Walt Disney Imagineering),
Gabby Cohen (Soulcycle), Randall Stone
(Lippincott) and Mark Wilson (Fast Company)
• All three brands strive to create happy
experiences, not as an afterthought, but as
the first step in what they do.
• Everyone wanna feel their life is special.
• Happiness designers must consider the
beginning, middle, and end of an experience
“Happiness is mostly
the anticipation of the
event and memory of it”